The Path to an IOT Connected Supply Chain · The Path to an IOT Connected Supply Chain ... KAFKA HANA IOT Cloud/ Hub . ... MQTT AMQP Contract Management Entitlement

COMPANY CONFIDENTIAL

The Path to an IOT Connected Supply Chain Carsten Krause – Chief Enterprise Architect @ ModusLink


Agenda

Key Drivers for IOT Supply Chain Success

1. Why IOT is a Game Changer for Supply Chain Services

2. Examples of Supply Chain Solutions & Services

Monetization with Connected IOT Devices

3. Architecture of a Secure Platform to Orchestrate IOT

Processes of Connected Everything


Agenda








Unprecedented Opportunities in IOT

.

6.4

Billion

2016

37

Billion

2020

$235

Billion

2016

4.3

Zetabytes/

year


On the The Path to Connected Everything &

Contextual Automated Experiences for

the digital supply chain

IOT Devices are amplifying data growth at an unprecedented scale


IOT is bridging the GAP between the physical and digital world

Supply Chain Going Digital


Agenda








Real Time IOT Data Collection

Data collection End 2 End across companies,

borders and connected devices


Delivering business value

when it’s needed

Real time IOT data insights


Data Sources

Stream Processing Platform

e.g. KAFKA

Data Lake Landing Zone

e.g. Hadoop

Traditional BI

Apps

Stream

NoSQL

IOT

Hive

Spark Map Reduce

HANA VORA

Virtual access

Real time replication

ETL ELT

Ops BI

Real time Batch

Real Time Insights at different

points of data ingestion


IOT software updates over the air are addressing critical maintenance

issues based on sensor data, predictive analytics and AI

Real Time IOT Maintenance


!

IOT Predictive Supply Chain Integration


Delivering business value

where it’s needed at the right

time in the right context

Real Monetization Opportunities


Monetization with Machine 2 Machine IOT

Replenishement

CA

NA

DA

IoT Hub IOT Hub


Monetization with Frictionless Replenishment

Virtual Pantry

Predictive

Replenishment

IOT Hub

Virtual Pantry


Service Enhancement

IoT Hub


Monetization with Pay Per Use/ Upsell

IOT Cloud

Loyalty


Agenda








Path to a Connected IOT Platform


IOT Cloud Data Collection & Insights Hub

API Management Platform

Event Processing Enterprise Service Bus Consumer Profiling

Data Lake - Staging / batch & real time delta processing

Data Warehouse – Refine & Curate Data

CRM, Campaign & Loyalty Management

Business Rules E-Commerce DMP Display/ DSP Web/ Mobile/ Social/

IOT

Appliance Data In

sigh

ts

Mac

hin

e le

arn

ing

algo

rith

m

Pre

dic

tive

An

alyt

ics

D

ata

Vis

ual

izat

ion

Co

nsu

me

r P

rofi

le

First Party Data Orders/

Third Party Data Web/ Demographics

CRM/ CIC Data

Mobile Data


Big Data – Micro Insight


Consumer Journey / Business Rules Framework/ Rights Management


Integration Across Platforms and Channel Partners enhanced by IOT

TMS CRM

ERP

BI

SQL

HADOOP SPARK

KAFKA

HANA

IOT Cloud/ Hub


Govern data, consumption, apps and users of IOT devices

IOT Hub Cyber Security Mandatory


Trend:

Compute

and

Analytics

Moving

towards

the Edge

In IOT Architecture One Size does not fit all


In Summary

• Exponential Data Growth of IOT Devices is a game changer

for any industry including supply chain

• There are real cases of monetization & value added service

through IOT Data

• Lack of turnkey solutions in the market place for IOT

integration and supply chain operations


poetic IOT Cloud Platform

Analytics

CRM

ERP

Registration Usage

Tracking

Subscription

Services Cloud

Supporting

Services

IoT Cloud

IoT

Hub

Protocol

Gateway

Customer

Portal

Data

Warehouse

Inventory

Management

Payment

Returns

Customer

Care

REST/SOAP

Over HTTPS

HTTP/S

AMQP

MQTT

MQTT

AMQP

REST/SOAP

Over HTTPS

Contract

Management

Entitlement

Management

Usage and Event

Rules Engine

Device

Manager

Built-in

security


Carsten Krause

Chief Enterprise Architect

ModusLink Global Solutions

C 978-395-7689

P 781-663-5051

[email protected]

We are here to help in your journey

towards digital transformation

Thank you!

mailto:[email protected]



Trends Underscoring the need for an IOT connected supply chain

• IOT Analytics & Big Data shared across supply chain partners

• IOT Automation in logistics utilizing sensors

• IOT Empowered Smart machines using artificial intelligence

• IOT Digitization of the Physical Supply Chain


Execute solutions that drive revenue growth, reduce cost and enhance customer brand experience

31

Built on a standard set of supply chain, returns, e-commerce and customer care processes

configured to meet our clients’ unique business objectives.


Global Operations Footprint

32

AMERICAS Waltham, MA HQ

Raleigh, NC

Nashville, TN

Spanish Fork, UT

Orem, UT

Colorado Springs, CO

Indianapolis, IN

Bloomington, IN

Riverside, CA

Miami, FL

Monterrey, Mexico

Guadalajara, Mexico

Apeldoorn, Netherlands

Orléans, France

Kildare, Ireland

Brno, Czech

Jaszfenyszaru Hungary

Atsugi, Japan

Seoul, Korea

Shanghai, China

Pudong, China

Kunshan, China

Songjiang, China

Chongqing, China

Taipei, Taiwan

Shenzhen, China

Futian, China

Hong Kong

Hyderabad, India

Penang, Malaysia

Singapore

Sydney, Australia

ASIA

EMEA

LEGEND Solution Centers e-Business hub ModusLink Licensee


Trusted by Leading Brands

33

Trusted by Leading Brands

http://www.sybase.com/

http://www.corel.com/servlet/Satellite?pagename=Corel3/Section/Satellite?pagename=Corel3/Home

http://www.logitech.com/index.cfm/US/EN

http://www.lexar.com/index.html

http://www.toshiba.com/tai/index.jsp

http://www.sears.com/shc/s/home_10153_12605

http://www.avaya.com/gcm/master-usa/en-us/home/index.htm

http://www.ericsson.com/

http://www.redhat.com/

http://www.symantec.com/index.jsp

http://www.sap.com/index.epx

http://www.konicaminolta.co.uk/

http://www.belkin.com/


Entitlement Management Defined

• Entitlements are a set of rights granted to a user by a publisher.

Proof of ownership or right to use/access products, updates or

services

• In Poetic Entitlements can be: – Licenses (rights to use software)

– Subscription access to content

– Upgrades

– Downloads of products, documentation, patches

– Access to technical support

• Entitlements are important to – Buyers

– Publishers

– Channel partners (OEMs, Distributors, VARS)


Poetic Is A Product

• Designed to specifically address the licensing and entitlement management challenges for

high tech companies

• Mature, proven track record - in production since 2001

• Evolves and is enhanced to address changing market needs

– Has an annual release with new features and functionality

• Is modular - purchase only what you need

– Each module supports specific entitlement management functions

Product activation (provide unlock codes that allows the product to run)

Electronic downloads

Upgrading users with new product releases

Subscriptions and renewals

Support for channel partners

Manage volume purchase contracts

Reporting


Poetic Is Modular – Purchase What You Need

36

Poetic

Core

&

Reports

Product Activation / Registration – unlock code

generation and delivery

Electronic Download – product, documentation,

patches

Upgrades – proactive marketing and delivery

Subscription/Renewals – management of various

program types and automated renewal tools

Channel Partners – allow partners access to

service customers

Contracts – manage volume purchase

agreements


The Benefits of Poetic

Streamline and automate processes to reduce cost – Product unlock code generation and delivery

– Upgrades, patches

– Subscription renewals

– Volume purchase contract management

Improve the customer experience – Self-service

– In multiple languages

– Simplified, consistent processes

Provide platform for new and varied licensing models

Simplify and speed the integration of new products – From mergers and acquisitions

– New product introductions

Dramatically improve the quote to cash cycle

Improve business intelligence through robust reporting


Poetic Case Studies

• Fortune 50 High Tech Firm (hardware and software)

– Activate $4 billion in software products through Poetic annually

– All software entitlements are managed by our EMS

– Integration of acquired products enables common processes, eliminating costs

– One global platform for centralized data increases efficiency and reduces costs

• Leading Navigation IP Publisher

– Poetic enabled and manages a new subscription program which has grown revenues significantly

– Increased end customer satisfaction

– Enables creative marketing programs leveraging user entitlement data

• Leading Telecom Network OEM

– Enabled the manufacture of generic hardware with features/capacity pre-loaded and activated by

license keys, greatly reducing manufacturing costs and increasing speed to market

– Poetic made it possible to reduce order to invoice cycle from days to < 1 minute

– Poetic has provided this client with a competitive advantage by reducing complexity for

customers, speeding upgrades to service and reducing costs

Documents

The Path to an IOT Connected Supply Chain · The Path to an IOT Connected Supply Chain ... KAFKA HANA IOT Cloud/ Hub . ... MQTT AMQP Contract Management Entitlement