The Paoli Group Marketing Presentation

T h e Pao l i G ro u pwww.ThePaoliGroup .com

E xc e l l e n c e i n Re a l E s tat e

Luxury Home Marketing Presentation

The Paoli Group

Recently featured in Top Agent MagazineNumber two in the Steamboat market for sales over $2,000,000 in 2011

Number two in the Steamboat market for volume sold for 2012

Sold $3,900,000

Results

Sold $1,950,000

Sold $2,975,000 Sold $3,475,000

Sold $2,450,000 Sold $3,900,000

www.ThePaoliGroup .com

Excellence In Real Estate

Dear Property Owner,

Thank you for the opportunity to present our marketing program. Our strategy is designed around working with a select group of sellers and buyers to insure every client receives a great experience.

Marketing today is very different than just three or four years ago. The internet is the first place a buyer will see your home, and provides an incredible opportunity to engage buyers around the world. With a large inventory of homes for sale, it has never been more important to do things right from the start. Considering the multitude of visual tools, high powered digital cameras, HD video, 360 degree HD photography and more, choosing the right presentation is essential to telling your home’s story. Every home is different and we believe in a customized, one of a kind plan when it comes to marketing your property.

Our philosophy is, “quality over quantity”. With a professional photographer/videographer on our team, your visual representation will be of the highest quality. Once your home is accurately captured with a top notch multimedia presentation we will promote your home through a global network of internet channels and print marketing. Our goal is to leverage our extensive network of contacts, along with a great marketing campaign to sell your home for the highest price.

Read on to learn more about our program and why our clients experience unmatched results in the Steamboat marketplace.

Sincerely,

• Chris & Amy

The Paoli Group

Presentation

Promotion

Price

We approach marketing using a three step process:


Presentation

Promotion

Price

Our CompanyPresentation Photography VideoPromotion Internet Print Marketing Luxury MarketingPricingYour Experience Marketing Plan Communication

Read on to learn about:

The Paoli Group

Colorado Group Realty was formed in 2003 as a broker-owned company. We are the largest independently owned brokerage firm in the Yampa Valley, with 3 premier office locations serving Steamboat Springs and Routt County. Our team of over 50 owners and associates work together with the commitment to a shared vision, giving excellent service to our clients. Our expertise in all areas of real estate is unsurpassed in the marketplace. We conscientiously contribute to and help shape the economic and cultural growth of these regions.

Our marketing team constantly strives to exceed the expectations of buyers and sellers by exploring and implementing the most innovative strategies, while maintaining brand recognition and consistency throughout our creative efforts.

LUXURYREALESTATE.COMAn International Network of the premier real estate firms representing luxury markets throughout the world. LuxuryRealEstate.com is ranked as the #1 website for luxury real estate in the world.

LUXURY REAL ESTATE - REGENTSThe guiding body of Luxury Real Estate, an exclusive network of the very finest and most experienced luxury firms in the real estate industry, selected by the Board of Who’s Who in Luxury Real Estate.

LEADING REAL ESTATE COMPANIES OF THE WORLDThe country’s largest referral network consisting of nearly 600 leading independent real estate firms (formerly known as RELO). A premier referral and relocation management company, dedicated to connecting clientele to the finest sources of real estate expertise.

LUXURY PORTFOLIO INTERNATIONALThe luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies. By presenting a gallery of the finest luxury properties and brokerages worldwide, the brand is recognized throughout the world as the luxury standard of excellence.

In the Heartof Old Town

At the SheratonSteamboat Resort

Western RouttCounty in Hayden

Affiliations

About Colorado Group Realty


About Colorado Group Realty

COLORADO GROUP REALTYCHARITABLE FOUNDATIONThe Colorado Group Realty Charitable Foundation has been established to support nonprofit organizations throughout the Yampa Valley. Our goal is to support a wide range of community based programs related to human services, the arts, education, our western heritage, the environment and recreation.

Since 2006, the Charitable Foundation has gifted over $75,000.

A 501 (C) (3) Organization

509 lincoln avenuepo box 775430 steamboat springs, co 80477

800.556.6717www.mybrokers.com

In 2006, the owners of Colorado Group Realty established a Charitable Foundation in order to provide a means by which we can give back to the community. Each time a Colorado Group Realty broker completes a transaction, a donation is made to the Colorado Group Realty Charitable Foundation. Contributions are also made by employees, managers and matching funds from client and public donations.

Colorado Group Realty is one of the largest and most successful real estate offices in Steamboat Springs. As a 100% locally owned company we as individuals have a deep commitment to improve the quality of life in the Yampa Valley.

The Colorado Group Realty

Charitable Foundation has

been established to support

non-profit organizations

throughout the Yampa Valley.

Our goal is to support a wide

range of community based

programs related to human

services, the arts, education,

our western heritage, the

environment and recreation.

You’re Invited!

STEAMBOAT SPRINGS PARADE OF HOMESEvery summer, the Steamboat Springs Parade of Homes

showcases exquisite Yampa Valley residences of fine craftsmanship and design. This annual event is a fundraiser for the Colorado Group Realty Charitable Foundation, receiving proceeds from the event.

STEAMBOAT SPRINGS REAL ESTATE ROUNDUP & EXPOEvery year, Colorado Group Realty presents the Real Estate Roundup & Expo. The event is designed to bring together seasoned experts and provide the public with current knowledge and information regarding the Yampa Valley’s dynamic real estate market.

MOVING VANOur 14 foot moving truck is available to clients and non-profit organizations 7 days a week. The truck is complete with blankets, a hand truck and ramp.

Community

The Paoli Group

Presentation“You only get one chance for a first impression”


Presentation“You only get one chance for a first impression”

The Paoli Group

Custom Log Home • Creek Ranch

$2,450,000

Timber Frame Home

on 760 Acres

Sold For $3,900,000

PHOTOGRAPHY • Buyers consistently rank photography as the most important criteria when searching for a home. We agree and believe great photography is the cornerstone to any marketing campaign.

• Marketing today is very different than 3 or 5 years ago. With the internet, your buyer could be anywhere in the world. Creating an emotional connection through exceptional photography is the best way to make a great first impression.

Profess ional Photography


Profess ional Video

http://www.elkinsmeadowsteamboat.com/

www.steamboatranch.net

VIDEO • Many resort property buyers are considering multiple locations/towns. Through the use of professional video, our goal is to offer buyers a positive experience with your home prior to their first visit.

• Video allows us to tell your property’s story in a controlled environment. During a property walkthrough, it’s not uncommon for details to be missed or forgotten. When a potential buyer is home, reviewing their property tours of the day, your video becomes invaluable.

ss

The Paoli Group




The Paoli Group

Promotion“Maximizing your exposure to potential buyers”


Promotion“Maximizing your exposure to potential buyers”

The Paoli Group

Colorado Group Realty is an exclusive member of the LuxuryRealEstate.com Board of Regents and LuxuryPortfolio.com. This provides our listings the most exposure on the top global internet sites for luxury properties. Our goal is to present your home to the largest number of affluent buyers around the world.

U N P R E C E D E N T E D G L O B A L E X P O S U R E

Luxury Portfolio InternationalTM is a unified collection of the worlds most experienced, respected and well-known experts in luxury real estate. Founded in 2005 to market luxury homes to the increasingly savvy affluent consumer, we utilize a sophisticated mix of online and offline media to position homes so that they receive maximum exposure to buyers currently in the market, and consumers not actively searching, but who may be interested when presented with a fine property active on the market.

Luxury Portfolio markets over 25,000 properties annually in prestigious publications, and on our award-winning website LuxuryPortfolio.com. The collection of properties is unmatched globally and is the largest network of premier independent brokers – representing luxury properties all over the world.

the world’s greatest collection of magnificent homes

total global properties

n LuxuryPortfolio.comn SothebysRealty.comn ChristiesGreatEstates.comn ColdwellBankerPreviews.com n KnightFrank.com n MayfairInternational.com

11500

9000

7500

6000

4500

3000

1500

0

11594

10072

4671

7498

4238

2523

Source: Mintel International

Website Survey 1.10.11.

I N T E R N A T I O N A L

luxuryportfo

lio.co

m

GEORGETOWN, CAYMAN ISLANDS | $15,000,000

Luxury Property Marketing

Sold in 2013 for $1 , 395 ,000

LUXURY REAL ESTATE - REGENTSThe guiding body of Luxury Real Estate, an exclusive network of the very finest and most experienced luxury firms in the real estate industry, selected by the Board of Who’s Who in Luxury Real Estate.

LUXURY PORTFOLIO INTERNATIONALThe luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies. By presenting a gallery of the finest luxury properties and brokerages worldwide, the brand is recognized throughout the world as the luxury standard of excellence.

In 2013, The Paoli Group has sold five properties over $750,000 for clients. In two of these transactions, we also represented the buyer. Our network of high networth buyers is very extensive.

U N P R E C E D E N T E D G L O B A L E X P O S U R E

Luxury Portfolio InternationalTM is a unified collection of the worlds most experienced, respected and well-known experts in luxury real estate. Founded in 2005 to market luxury homes to the increasingly savvy affluent consumer, we utilize a sophisticated mix of online and offline media to position homes so that they receive maximum exposure to buyers currently in the market, and consumers not actively searching, but who may be interested when presented with a fine property active on the market.

Luxury Portfolio markets over 25,000 properties annually in prestigious publications, and on our award-winning website LuxuryPortfolio.com. The collection of properties is unmatched globally and is the largest network of premier independent brokers – representing luxury properties all over the world.

the world’s greatest collection of magnificent homes

total global properties

n LuxuryPortfolio.comn SothebysRealty.comn ChristiesGreatEstates.comn ColdwellBankerPreviews.com n KnightFrank.com n MayfairInternational.com

11500

9000

7500

6000

4500

3000

1500

0

11594

10072

4671

7498

4238

2523

Source: Mintel International

Website Survey 1.10.11.

I N T E R N A T I O N A L

luxuryportfo

lio.co

m

GEORGETOWN, CAYMAN ISLANDS | $15,000,000

The Paoli Group

Online Advertis ing

ONLINE ADVERTISING • Buyers polled in today’s market consistently say their search for property begins on the internet. For this reason, the primary focus of our marketing program is photography. It is, without question, your first impression to the buying community.

Through our program you will be on almost all property search sites throughout the world. Research has shown Realtor.com and Zillow.com (which controls Yahoo.com real estate search) are the two most used sites for real estate searches. To increase your exposure, we are featured agents on both sites, offering our properties greater presence with more photos and video tours.

Through our online distribution program, your property will be showcased on a multitude of real estate websites. A few include:

• Zillow..com• Realtor.com• Trulia.com• Wall Street Journal.com• HomesandLand.com• NYTimes.com• FarmandRanch.com• LuxuryRealEstate.com

• LuxuryPortfolio.com• Google• Yahoo• Oodle• Vast• FrontDoor• Individual property websites


T h e Pao l i G ro u pwww.ThePaoliGroup .com

Iron Horse Ranch

Chris Paoli

Amy Brown

Offered by

$3 , 375 ,000

Asking Price

32750 RCR 14Steamboat Springs, CO

ColoradoGroup Realty

Neighbors. Friends. Realtors.

Mountain LivingSteamboat Springs, CO

$2,950,000

PR I N T M AR K E T I N G PR E PAR AT IO N

From the time your listing agreement is signed, we begin the process of telling your home’s story. Our charge is to capture the most pertinent highlights to a buyer and induce as many quality property tours as possible.

YOUR HOME IS VERY SPECIAL AND WE FEEL THE PROPER PRINT MARKETING PREPARATION INCLUDES:

• Flyer ~ A double sided flyer on thick stock features large photos and select text to highlight the best features of your home.

• Brochure ~ A full color, glossy brochure will be created for your home. Your custom brochure will include detailed photography and pertinent info such as floor plans and surveys.

Within 2 weeks of final photography, we will present you with our printed showcase for your home.

Each Friday we place an ad in the Steamboat Pilot on page two in the top right corner. (Premier Position)

Your property will be featured in at least one local real estate publication at all times.

Print Marketing

The Paoli Group

Pricing and Your Experience“Communication is paramount to a successful relationship”


Pricing and Your Experience“Communication is paramount to a successful relationship”

The Paoli Group

Pricing & Interacting with the Market

2013 s ingle fami ly home transac t ions occured at an average d i scount of 5% to the a sk ing pr ice, and a 19% discount to the or ig ina l pr ice.

We are very lucky we live in a desirable place that is attractive to many buyers. Properties are selling and there are active buyers. It is our experience, the most effective strategy to maximize your home’s sale price is to price within 10% of where we feel buyers will find value. Placing your property for sale, with a high price, expecting to negotiate to a higher than market sale price, is not today’s reality. Overpricing your home results in a lack of showings and minimal dialogue with buyers.

Our ultimate goal with your marketing plan is to create an engaged communication with the buying community to maximize your sale price. By focusing on showcasing your home in the best manner possible and making your first impression a great one, we remove the question marks surrounding marketing.

Presentation, Promotion and Price are all equally important in your marketing campaign.

• In 2013 properties priced where there was no need for a price reduction were on the market for 50% less time than homes which did require a price reduction.

• Homes priced accurately from the start also sold at an average of 95.5% of asking price. Homes requiring a price reduction sold for an average of 93.7% of their final asking price and 81.38% of their original price.


We enter properties into the MLS system either on Thursday mornings or Sunday night/Monday early. This will offer you the best exposure on the Steamboat Springs MLS Hotsheet. Each time a new property enters the market or has a price/status change, all agents and clients with automatic notifications are informed.

As your property enters the MLS system, we will:

• Announce your property at the next MLS meeting (held on Tuesday mornings).

• Send an email to all agents in the Steamboat MLS system.

• On the Monday your property goes into the MLS system, a post card will be mailed to a select list of homeowners.

• Place a sign in front of your home with a flyer box.

• If possible, prior to entering the MLS we will host a Colorado Group Realty office meeting at your home.

• We host open house events at your home

• Pending the MLS schedule, we will host your home on a tour for all agents within Steamboat. This is, without question, one of your best opportunities to make an impact with buyer’s agents!

Your Marketing Plan Begins

A picture is worth a thousand words and

You only get one chance at a first impression

The Paoli Group

Survey • Your most recent survey will be sufficient.

Architectural Plans • We like to include your most updated set of plans in both print and digital format.

Sellers Property Disclosure • We ask that you complete this to the best of your knowledge as of the current date. Upon any successful contract, we will ask you to review and update with any new developments and sign at that time.

Square Footage Disclosure • We will agree on a method for calculating square footage prior to your home entering the MLS system. This is very important to buyers and will be used in their value calculations.

HOA Documents • Please provide us with the most updated HOA documents including – covenants, rules and regulations, bylaws, budgets, minuted from annual meetings and water rights (for ponds, etc.). We also include in our file the name and contact information for the HOA president on file.

House Documents • Any manuals, warranty cards or maintenance records you have for your home, we want to collect.

(SAMPLE)

(SAMPLE)

(SAMPLE)

Getting Ready to Sell Your HomeBeing prepared for your first buyer before they arrive is essential to maximizing your sale price. Negotiating contracts can be stressful and our goal is to remove as many tasks in advance. From our experience, we will prepare a complete due dilligence package for your property, including the items listed below:

• Do you have a maintenance contractor for your HVAC system?• What is the warranty on your roof?• Do you have any appliance warranties in effect?

A FEW QUESTIONS:


Communication

You will receive a comprehensive marketing report on your home once every month. You will also receive reports on internet traffic activity from various sites and updates on the market segment most applicable to your property. We will also call you every two weeks to personally answer any questions you may have regarding activity or discuss any upcoming changes to your home.

Communication is essential to a successful business relationship. We will make every effort to communicate in a manner which is clear and useful in accomplishing your goals. If you have any questions regarding our process or you feel we are not communicating in a manner you find effective, please contact us immediately and we will make the changes necessary.

Again thank you for the opportunity to work with you and we look forward to selling your home!

w w w. T h e Pao l i G ro u p . c o m

• Chris & Amy

Chris PaoliColorado Group RealtyOwner/[email protected]

Amy BrownColorado Group RealtyBroker/[email protected]

We like to Personally talk with our clients.


E xc e l l e n c e i n Re a l E s tat e