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The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

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Page 1: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

The OxyPhone®

Pediatric Nebulizer

Phone

Sept 2011 Version

Page 2: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

20-30 million children world-wide Treated in home with multiple nebs daily Most common reason to visit a pediatric ER

1.71 million children under age 5 in USA 1.5 million office visits for kids under 5 169,000 ER visits 27,400 Hospitalizations

*Summary Health Statistics for U.S. Children: National Health Interview Survey, 2010 Asthma Prevalence, Health Care Use, and Mortality: United States, 2005–2009 Pediatric Emergency Care, 05/18/2010. Knapp JF et al

Asthma

Page 3: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

2% of children develop croup annually Most of those children are 1 to 2 years old 3,077,000 provider contacts /year* 317,000 ER visits/year 41,000 croup hospitalizations/year

* Pediatric Hospitalizations for Croup (Laryngotracheobronchitis): Biennial Increases Associated with Human Parainfluenza Virus 1 Epidemics: CDC

*Pediatric Emergency Care, 05/18/2010. Knapp JF et al

Croup

Page 4: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Respiratory syncytial virus (RSV) is the most common cause of lower respiratory tract infection (LRTI) in young children worldwide

Almost 100% of children have RSV by age 2

149,000 Hospitalizations/year 1.7 million office visits in children<5 years 228,000 emergency room visits 236,000 hospital outpatient visits

*Pharmacoeconomics. 2004: Economic impact of respiratory syncytial virus-related illness in the US: an analysis of national databases

Pediatric Emergency Care, 05/18/2010. Knapp JF et al

RSV (bronchiolitis)

Page 5: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Home

Office Hospital

ER Totals

Asthma

1.714 millio

n

1.5 millio

n

27,400 169,000

3.410 million

Croup 3.08 millio

n

41,000 317,000

3.438 million

RSV 1.7 millio

n

149,000

464,000

2.313 million

Total of Patients

1.714 millio

n

6.28 millio

n

217,400

950,000

9.161Millio

n

Summary of Respiratory Diseases in Children Under Age 5

Page 6: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Claim: A mask is the best way to give breathing treatments to children

The Problem

►Reality: The mask frightens many children.

Page 7: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Claim: A mask is best to deliver medication

Reality: Studies show that the Oxyphone and blow-by work better than a mask in kids

◦ Restrepo: Inhaled drug mass was greater with T-piece than with a standard pediatric aerosol mask under the conditions studied. [Respir Care 2006;51(1):56–61.]

◦ Geller: Blowby vs face mask for nebulized drugs in young children. (JACI, 113, Issue 2 (supplement) Feb 2004)

◦ Geller: The Oxyphone with was equal to conventional BB (Summary report: In vitro analysis of Oxyphone aerosol delivery)

◦ Geller: The Oxyphone with the mouthpiece 4 cm from the mouth of the model exceeded the performance of a close-fitting mask. (In vitro analysis of the Singing Arrow Oxyphone delivery system, 4 April 2007)

Aerosol Myths

Page 8: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Claim: Crying increases inhalation of medication from nebulizer

Reality: Crying decreases droplet deposition to 25% of that with normal respiratory activity.*

Reality: Crying increases the anxiety of the child and parent, increasing respiratory rate and pulse.

Reality: Crying decreases the I:E ratio, thus increasing the dead space in the mask

Aerosol Myths

* R Iles, et al, Arch Dis Child 1999;81:163-165 ( August)

Page 9: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

The Oxyphone Pediatric Nebulizer Phone

Familiar Shape

Plays music

Easy to use

Works better than a mask

The Solution

Page 10: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Uses music to soothe the child

Telephone shape is familiar to most kids

Works better than a mask with increased delivery of medication in 3-5 micron size*

Adapts to the child’s position of comfort

Cleanable, reusable and Latex-free

OxyPhone

*Geller: Oxyphone vs Mask, in vitro study, 2007

Page 11: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Battery Version for Health Care Providers

Plays pre-recorded music

Music stops after 10 minutes

Batteries last 40-50 treatments

Adjusts automatically to child’s position of comfort

Reusable, cleanable, disposable

Latex-free

Attaches to most nebulizer acorns

Page 12: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Home Version

Plugs into child’s favorite music on MP3, CD, IPOD or similar

Automatically adjusts to child’s position of comfort

Reusable and cleanable

Latex-free

Attaches to most nebulizer acorns

Page 13: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

50 treatments/unit, cost less than ¢50/neb

More effective delivery of active particle size means shorter, more efficacious treatments

No need to hold child down, freeing a member of the team to perform other duties

Happier parents and kids, less screaming and crying, more compliance, less aggravation for all

Benefits for Providers

Page 14: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Supporting Studies “The Oxyphone, with the mouthpiece about 4

cm from the mouth of the model, exceeded the performance of a close-fitting mask.”

Oxyphone Mask on Face

Mask at 2cm

FPD %* 7.6 % 1.2 4.6 % 0.3 2.2 % 0.9

*FPD %: The FPD (Fine Particle Dose) expressed as percent of nominal dose

Summary Report: In vitro analysis of the Singing Arrow Oxyphone Delivery System and VixOne Disposable Nebulizer with Unit Dose Albuterol (2.5mg/3ml)

Page 15: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Oxyphone Interview in ER

Click on Picture to

Play

Page 16: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Live video, NOT rehearsed

Notice child denied the mask treatment

BUT

Welcomed the OxyPhone with no hesitation

Less resistance = less time and anxiety

*Key Points*

Page 17: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

HCS Designation is A7005 (NU) Covered by private insurance May be distributed from private office

without prior authorization (If have DME License)

Defined by HCS as Durable Medical Equipment

Allows replacement minimum of 2/year

Insurance Information

Page 18: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Listed with FDA as CCQ (Nebulizer, Medicinal, non-ventilatory (atomizer))

Insured through Singing Arrow, LLC for $2000000

Studies on file Manufactured in Hong Kong by Newtec

International, LTD, an ISO 9001 certified company

Packaged in USA US Patent 5,803,063

Information

Page 19: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Home Unit: Packed in plastic bag withnebulizer acorn, 7’ connector and instructions

Battery Unit: Packed in plastic bag with nebulizer acorn, 7’ connector and instructions

Bulk Unit: For Health Providers: Cases of 24 with volume discount

Package Options

Page 20: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Registered in North Carolina as an LLC

Corporate Office:◦ PO Box 2290◦ Davidson, NC 28036◦ www.oxyphone.com◦ 704-564-8064◦ FAX: 704-896-1815

Carol Corey, President: [email protected] Craig Corey, MD, VP R&D:

[email protected]

Singing Arrow, LLC

Page 21: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Vocals and Flute:◦ Melissa Corey

Background: ◦ Rick Hinkle

◦ Susan Bennett

Melody & Lyrics: ◦ Dr. Craig Corey

Music

Page 22: The OxyPhone® Pediatric Nebulizer Phone Sept 2011 Version

Now Playing ”The Oxyphone Song”: Pre-recorded onto the Battery Version (2 minutes)