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The Other Side of the Pond: Public Relations in the United Kingdom. By Brittany Flippo & Pauline Medrano. What is the UK?. The UK is the United Kingdom of Great Britain and Ireland, which is comprised of 4 distinct parts – England, Wales, Scotland, and Northern Ireland - PowerPoint PPT Presentation
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The Other Side of the Pond:
Public Relations in the United Kingdom
By Brittany Flippo & Pauline Medrano
What is the UK?• The UK is the United Kingdom of Great Britain and
Ireland, which is comprised of 4 distinct parts – England, Wales, Scotland, and Northern Ireland
• The UK is smaller than the US state of Oregon• The nature of an English (wo)man• As in the US, central tendencies in the UK favor
individualistic leanings; achievement and individual initiative are valued
• The British tendency is toward direct, low-context speech patterns
Communication in the UK• UK media freedoms and restrictions• The British Broadcasting Corporation (BBC)• Ten national daily newspaper in the UK with
circulation lead by the Sun• Radio and TV saturation in British homes is 100%• PR emerged as a profession in the UK in the
1930s during WWII
Similarities and Differences
• The US and the UK share many of the same values and cultural similarities
• London is the “center of gravity” for international PR with the Prime Meridian dividing the Eastern and Western Hemispheres which run through Greenwich (right outside of London)
• Focus on media relations is taking off in different directions
• Major difference in size & media consumption• Edelman NY versus Edelman London
o Working for a large agency is the same in both nationso Similar day-to-day activity
Aimee BateasConsultant at Hanover PR, London
• Developed a passion for European Corporate Communication, specifically regarding the European Union
• Began as an Account Coordinator for Ketchum Public Relations in London
• Moved forward with the company to become an Account Executive
• Chose to make the move to a smaller firm – hanover – where she is currently a consultant
Chartered Institute of Public Relations
• Similar to PRSA• Founding of CIPR• Membership of CIPR• Consists of the President, Officers, the Council,
Standing Committees, the Executive Board, Regional/Sectoral Groups, and its members
Public Relations Consultants Association
• Professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals
• Mission Statement• Membership is bound to a charter and codes of
conduct
History• Taylor Herring is Privately owned.• Cath Taylor founded Cath Taylor
Associates in 1997 and joined forces with James Herring to launch Taylor Herring PR in 2001.• Peter Mounstevens joined the
agency 8 years ago and now jointly runs the agency alongside the founders.
What they do• Media and entertainment; promoting top TV
Shows.• Worked on some of the biggest properties in
the music industry.• Over the last 10 years they’ve been involved in
the promotion of numerous movie blockbusters.• Helped clients reach the top of the video
games charts.• Involved in many a publishing success stories.• Delivered fame generation campaigns for some of
the biggest brands in new media.
Awards• Specialist Consultancy Of The Year (PR Week)• Best Consumer Campaign (CIPR)• Best Experiential Campaign (Event Awards) • Best Broadcast PR Campaign (Promax) • Best PR Stunt (Brand Experience Awards).• Barclays Media Momentum Award for fastest growing PR
Agency two years running.• Risen 45 places in the PR Week Top 150 Agencies league
tables.• Also been singled out as one of the UK’s Top 10 fastest
growing companies in all PR sectors.
Their Team• We offer expertise in key areas of
communication:o Media Relationso Consultancyo Social Mediao Guerilla Marketing and Stuntso Broadcast Consultancyo Crisis Managemento Celebrity Endorsemento Events and Personal PR.
Case Study
