The Organic Story

8/20/2019 The Organic Story

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Tracking ORGANIC

from the FARM

to the TABLE

to the FUTURE

LAURA BATCHA, Execti!e "irector # CEO,Organic Tra$e A%%ociation

MELI&&A HUGHE&, Genera' Con%e' # "irector

of Go!ernment Re'ation%, Organic (a''e)



*+ Bi''ion g'o-a'').

*/012 Bi''ion U1&1

.334 increa%e

.

04 tota' foo$ .

32,055 certificate%.

/,555 in tran%ition.

356 Mi''ion acre%

g'o-a'').

6 Mi''ion acre% U1&1.

754 -)ing



8hat kin$ of foo$

$o 9e 9ant:

8hat kin$ of

agric'tre $o 9e 9ant: 8hat kin$ of

commnit) $o 9e

9ant: 8hat kin$ of

en!ironment $o 9e 9ant: Ho9 can

organic make or

!i%ion of hea'th)

foo$, hea'th)

;eo;'e, hea'th)

commnitie% an$ a

hea'th) en!ironment

a rea'it):



Ho9 $oe% foo$

mo!e from fie'$

to ;roce%%or

to %;ermarket

to ta-'e:



Organic i%

ni<e1 It i% the

mo%t tran%;arent,

the mo%t

con%mer.$ri!enan$ the mo%t

hea!i') reg'ate$

foo$ %)%tem1



(a'ing foo$

(a'ing ;eo;'e

Con%mer

gron$%9e''



&trict

Fe$era'

Reg'ation%

=ro$ction an$=roce%%ing

&tan$ar$%













Organic

certification

i% an

in!e%tment 9ith

;ro!en retrn%



&trict

Fe$era'Reg'ation%

Three.)ear

tran%ition

Thir$.;art)

certification

On.%itein%;ection%

Higher ;rofit

margin%



The rigoro%

U1&1 organic%tan$ar$% a;;')

to ALL organic

im;ort%1



U&"A.accre$ite$

certif)ing agent%

Organic

e<i!a'enc)

agreement%



The %ame %trict

organic %tan$ar$%a;;') to %ma'',

me$im an$ 'arge

o;eration%, an$

the -igger

organic get%, the

more acce%%i-'e

it i% to more ;eo;'e1



Mo%t organic

farm% are %ma''

Organic %tan$ar$%

$on>t

$i%criminate

Certification

%)%tem i% togh

Gro9th i% goo$



Ho9 $oe% foo$

mo!e from fie'$

to ;roce%%or

to %;ermarket

to ta-'e:



Ho9 $o 9e kee;

or foo$ %;;')

%afe:



Organic i%

-etter for

;eo;'e ? not

on') con%mer%,

-t farm9orker%@

it re$ce%ex;o%re to

toxic chemica'%,

organic foo$ ha%

-een ;ro!en to -e more

ntritio%1



Re$ce% ex;o%re

to toxic

;e%tici$e%

Re$ce% ;e%tici$e

re%i$e% in )or

-o$)

Re$ce%

anti-iotic

re%i%tance

More ntritio%



Organic i% -etter

for the

en!ironment@ it

im;ro!e% the%oi', %afegar$%

natra'

re%orce%,

re$ce% ca%e% ofc'imate change,

increa%e%

-io$i!er%it), an$

$ecrea%e% the

amont of toxic

chemica'% in the

en!ironment1



He';% com-at

c'imate change

Fo%ter%

-io$i!er%it)

&;;ort%

;o''inator%

Create% hea'th)

%oi'



Ho9 $o 9e kee;

or foo$ %;;')

%afe:



Ho9 $oe% a nation

of ;'ent) ha!e

a'mo%t 05 mi''ion ;eo;'e %trgg'ing

9ith hnger:



Organic can

a''e!iate rra'

;o!ert) an$hnger -)

creating more

o-%, throgh it%

;rofita-i'it),

an$ -) im;ro!ing

rra'

'i!e'ihoo$%1



o- creation

Rra' income'e!e'%

O;;ortnitie% for

%ma'' farmer%,

an$ for )ong

;eo;'e

Loca' economie%



Organic i% theface of America

more ;eo;'e

e!er)9here are

choo%ingorganic1



No t);ica'

organic con%mer

"i!er%it) in

age, income,

e$cation,ethnicit)

(a%t geogra;hic

range



Organic i%

c'o%er to the

con%mer

American% care

a-ot ho9 foo$

i% ;ro$ce$ an$

;roce%%e$

TRU&T i% a m%t

for con%mer%

"irect.to.

Con%mer %a'e%



Ho9 $oe% a nation

of ;'ent) ha!e

a'mo%t 05 mi''ion ;eo;'e %trgg'ing

9ith hnger:



8hat inno!ation%

an$ techno'og)

9i'' $efine theftre of foo$

%orce%:



Organic i%

inno!ati!e an$

%cience.-a%e$1



Mo!ing for9ar$

Inno!ation

Com;'exit)

Eco'ogica'%cience

Late%t techno'og)

Dexce;t GMO%

Tracea-i'it)



8hat inno!ation%

an$ techno'og)

9i'' $efine theftre of foo$

%orce%:



Ho9 can 9e gro9

the foo$ 9e nee$

on the 'an$ 9eha!e:



Organic i% theftre of foo$

an$ or foo$

%ecrit)1



Rai%e% )ie'$%

Im;ro!e% the %oi'

A$a;ta-'e in

changing c'imate

Boo%t% the income

of %ma'' farmer%

Foo$ gro9n for ;eo;'e



&)%temic change%

are ha;;ening no9in foo$

;ro$ction that

are -ringing the

re%t of foo$ an$agric'tre

c'o%er to

organic1



Ho9 can 9e gro9

the foo$ 9e nee$

on the 'an$ 9eha!e:



Documents

The Organic Story