The Oprah Winfrey ShowThe Gold Standard For Talk Show Success(Rough layout – not formatted yet)

DRAFT 4/16/09

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The Gold Standard for Talk Show Success

The Oprah Winfrey Show is the most successful talk show in television history. Approaching 25 years on the air, TOWS has launched many businesses and many careers. Along the way, it has helped millions of everyday people achieve their dreams and live their best possible life.

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Syndication Is a Critical Element of TOWS’ Success

Syndication provides the best opportunity to reach a large, diverse audience and grow Harpo’s entire business

• Delivers your message to the largest possible number of viewers

• Provides access to the most diverse group of people (gender, age, ethnicity)

• Drives audience for other Harpo brands and properties

• Creates network of powerful media partners

• Provides effective vehicle for launching new shows

AUDIENCE MEDIA BUSINESS

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Syndication Delivers the Largest AudienceTotal Viewers (MM)

Source: NSS, NTI, NHI, 2008/09 season-to-date; P2+ (000)

Red = SyndicationBlack = Network

Blue = Cable

Avg. Top 5SyndicatedTalk Shows

4.01MM

1.44MM

Syndication Advantage

Avg. Top 5Cable

Talk Shows

0.97

1.211.34

1.45

1.481.53

1.57

1.631.71

1.85

1.94

2.152.24

2.29

2.742.84

3.45

3.793.97

4.55

4.996.49

22. Hardball

21. Colbert Report

20. Rachel Maddow

19. Tyra

18. Countdown

17. Demetri Martin

16. Jerry Springer

15. Daily Show

14. Jimmy Kimmel

13. Craig Ferguson

12. Conan

11. Jimmy Fallon

10. The Doctors

9. Rachel Ray

8. Maury

7. Ellen

6. Regis & Kelly

5. David Letterman

4. The View

3. Dr. Phil

2. Jay Leno

1. TOWS

As a syndicated show, TOWS consistently reaches more viewers than any other talk show

As a group, the top 5 syndicated talk shows reach nearly 3X as many viewers as the top 5

cable talk shows

3.8x

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Syndication Delivers the Most Diverse Audience

Syndicated talk shows are accessible to all types of viewers. While an average cable talk show delivers only 1.4MM viewers, TOWS reaches over 2MM viewers in every major category

GenderGender

AgeAge

EthnicityEthnicity

4+MM Women

2+MM Men

2+MM adults 18-49

2+MM adults 25-54

2+MM adults 55+

4+MM Caucasian

2+MM Non-Caucasian

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Syndication Fuels the Audience for Other Businesses

TV Spin OffsDr. Oz, Dr. Phil,Rachael Ray,Harpo Films,

OWN Network

PhilanthropyAngel Network

Leadership Academy

MagazinesO Magazine

2.3 million circulation

InternetOprah.com

RadioOprah & Friends(12 programs)

TOWS6.5 million

viewers/week

10

31

273

Colbertnation.com

Dailyshow.com

Oprah.com

Average Daily Visitors (000s)

TOWS viewers are the core audience for each Oprah-related property and brand

Traffic to Oprah.com benefits from the size of the TOWS audience

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Syndication Creates a Powerful Network of Partners

TOWS Major Station Groups In Syndication(% of Stations Airing TOWS)

7 Stations70%

12 Stations52%

15 Stations50%

4 Stations40%

4 Stations15%

4 Stations36%

11 Stations52%

9 Stations20%

Source: NSI, Oprah Nov ‘08 lineup

TOWS makes Harpo critical to a wide range of media companies – with many depending on TOWS as the cornerstone of their day-time lineup for 50+% of their stations

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There is no Comparable Platform for Launching New Shows

Total Weekly Viewers (MM)

Source: NSS, NTI, NHI, 2008/09 season-to-date; P2+ (000)

1.21

1.53

1.63

2.29

4.55

6.49

21. Colbert Report

17. Demetri Martin

15. Daily Show

9. Rachel Ray

3. Dr. Phil

1. TOWS

• The audience for a spin-off is directly tied to the audience of the original show

• As the #1 syndicated show, TOWS has launched two successful shows with a combined 6.8MM viewers

• By comparison, the #1 cable talk show has launched two shows with a combined 2.7MM viewer

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Leverage The Strength Of The Sony Lot

Music

Electronics

UnprecedentedProduction Support

Talent

Movies

Online

Television

TOWS