THE ONLY WOMEN’S-SPECIFIC RESOURCE FOR RUNNERS ONLY WOMEN’S-SPECIFIC RESOURCE FOR RUNNERS. ... CIrculation. WR/ CIRCULATION GROWTH. ISSUE 87 ... Recent Press “ Women’s Running

2017 Media KitTHE ONLY WOMEN’S-SPECIFIC RESOURCE FOR RUNNERS

MISSION STATEMENT 2017

Women’s Running offers an unrivaled platform for brands to reach active women. Through fitness, nutrition and inspirational content, we provide everything women

need to live a happy, healthy life through running.—Jessie Sebor, Editor-in-Chief

Women’s Running | MEDIA KIT 2017 | CIrculation

WR/ CIRCULATION GROWTH

ISSUE 87

WO

MEN

’S RU

NN

ING

MAY

2016

MAY 2016 $4.99WOMENSRUNNING.COM

Bobbi Gibb The incredible true story of the woman who broke running’s

gender barrier + her secrets

to staying this fit at 73!

Can CrossFit Prevent Injury?

PAGE 44

STRONGBODY,

HOW MOVING MEDITATION CAN HELP YOU FIND YOUR BLISS

SPECIAL: FAST MAMAS

Best maternity gear, running strollers,

belly bands & more

12 BEST CITIES FOR RUNNERS!

FocusedMind

At a Glance CIRCULATION: 45,000

READERSHIP: 135,000(PUBLISHER’S ESTIMATE)

FREQUENCY: 10X

VERIFIED CIRCULATION: CVC AUDITED

DISTRIBUTION AT 7,000+ RETAIL OUTLETS INCLUDING TARGET, HUDSON NEWS,

WAL-MART AND BARNES & NOBLE

ALL ADS RUN IN PRINT AND DIGITAL EDITION. ENHANCE YOUR DIGITAL EDITION AD WITH BONUS CONTENT SUCH AS

VIDEO, AUDIO OR SLIDESHOWS!

Women’s Running | MEDIA KIT 2017 | Web

WR/ DIGITAL PLATFORMS ARE GROWING FAST

*Source: Google Analytics, Social following as of August 2016

NEWSLETTERS: 43,500450%

17%

26%

85%

111%

INSTAGRAM FOLLOWERS:

126,400

TWITTER FOLLOWERS:

172,000

FACEBOOK FOLLOWERS:

795,000

MONTHLY USERS: 865,000/MONTH

WEB SESSIONS: 1.5 MILLION/ MONTH

Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai

YEAR OVER YEAR GROWTH

MOBLIE TRAFFIC:

72%

Women’s Running | MEDIA KIT 2017 | Recent Press

“Women’s Running is slowly but surely becoming our favorite magazine. … While we’d love to see other magazines hop on board, too, it’s refreshing to see one that is truly committed to inclusivity.” — Huffington Post

CONSISTENTLY FEATURED IN MAJOR NEWS OUTLETS INCLUDING…

Women’s Running | MEDIA KIT 2017 | Demographics

WR/OUR AUDIENCE $118,408

AVERAGE HHI

*Source: 2014 Women’s Running Readership Study**Source: Running USA 2014 State of the Sport U.S. Road RaceTrends

Women’s Running believes every person deserves the opportunity to be healthy. We put brands in touch with intelligent consumers who not only possess tremendous purchasing power, but who are enthusiastic in their pursuit of products that support their lifestyle and image.

71%MARRIED

87%HAVE TAKEN ACTION (VISITED WEBSITE,

RETAILER, ETC.) AS A RESULT OF SEEING

AN AD IN THE MAGAZINE

RUN AN AVERAGE OF 4 DAYS A WEEK

PARTICIPATE IN AT LEAST ONE OF THE FOLLOWING

EVENTS ANNUALLY:

92%5K

77%10K

81%HALF

MARATHON

91%ATTENDED COLLEGE

91% PURCHASED RUNNING SHOES IN THE

LAST 12 MONTHS WITH AN AVERAGE OF $382

88%PAY MORE FOR A PRODUCT THAT IS

ENVIRONMENTALLY SAVE

94% SHOP FOR RUNNING

AND FITNESS PRODUCTS

ONLINE

99% PURCHASED ATHLETIC APPAREL IN THE LAST

12 MONTHS WITH AN AVERAGE

OF $382

42AVERAGE AGE

WOMEN NOW REPRESENT

57% OF RUNNING RACE

PARTICIPANTS

44%HAVE CHILDREN

UNDER THE AGE OF 18

94% TRY A NEW SNACK

PRODUCT OR BEVERAGE THAT IS A HEALTHIER

OPTION

Women’s Running | MEDIA KIT 2017 | Editorial Calendar

WR/2017 EDITORIAL CALENDAR

*Editorial plan subject to change. Contact your sales rep for most updated version.

Jan/Feb: Challenge Yourself

March: The Racing Issue

April: Nutrition Special July: The Body Issue

June: Great Escape

May: Mother’s DayK Best-ever products for runnersK 30-day challenges to improve

your lifeK Women’s Running Cover Runner

Contest

AD CLOSE: 10/31/16MATERIAL CLOSE: 11/11/16ON SALE: 12/20/16

K Runner moms who inspireK How to run with your kids


K Sole Mate Awards: the best shoes for spring

K Zero to half marathon plan


K 2017 Fuel Up Awards: best new nutrition products for runnersK Boston Marathon special packageK Marathon training plan


K Bosom Buddy/Booty Awards: the best sports bras and bottoms for every size

K Does your weight really matter?


K Dream destinations for runnersK Budget getaways


SOLE MATE

AWARDS2017

SOLE MATEAWARDS

2017

SOLEMATE

AWARDS2017

BOSOM/�BOOTY

AWARDS2017

FUEL UPAWARDS

2017

Women’s Running | MEDIA KIT 2017 | Editorial Calendar

WR/2017 EDITORIAL CALENDAR

*Editorial plan subject to change. Contact your sales rep for most updated version.

August: Beginner’s Guide

September: Get Outside Issue

October: The Future Issue

Nov/Dec: Holiday Gift Guide

K Runner's starter kit K Pacing guide: when to speed up

and slow down


K The best gifts for runnersK Guide to winter running


K Sole Mate Awards: the best running shoes for fall

K Trail running special


K Tech Awards: best watches, gad gets and trackers

K 2017 Game Changer: 20 women shaping the world through running

K Gifts that give back


SOLE MATE

AWARDS2017

TECHAWARDS

2017

Women’s Running | MEDIA KIT 2017 | Ad Specs

WR/AD SPECS

1/2 PAGE HORIZONTAL 1/

2 PA

GE

VER

TIC

AL

1/4 PAGE 1/

3 PA

GE

VER

TIC

AL

2/3 PAGEVERTICAL

1/2 PAGE HORIZONTALNon-Bleed: 7" x 4.66"

1/2 PAGE VERTICALNon-Bleed: 3.42" x 9.5"

1/4 PAGENon-Bleed: 3.42" x 4.66"



FULL PAGE

SPREAD NON-BLEEDNon-Bleed: 15" x 9.5"

FULL PAGE NON-BLEEDNon-Bleed: 7" x 9.5”

FULL PAGE WITH BLEEDBleed: 8.5" x 11"Trim: 8" x 10.5"

Live Area: 7" x 9.5"

SPREAD

1/2 SPREAD

1/2 SPREADNon-Bleed: 15" x 4.66"

Gutter Allowance: 0.375"

SPREAD WITH BLEEDBleed: 16.5” x 11” Trim: 16” x 10.5”

Live Area: 15” x 9.5” Gutter Allowance: 0.375

GENERAL RULES• We require Adobe PDF X/1-a files created CMYK with high-resolution print

optimized format; all images and fonts embedded. Native files (Quark, Photoshop, Illustrator, etc.) will be subject to an additional production charge.

• Color cannot be guaranteed unless a color proof with color bars is supplied• Trim size: 8” x 10.5”• Bleed allowance: 1/4”• Keep all copy and live matter 1/4” from trim• Placed images need to be CMYK color, 100% and at 300 dpi (minimum 266 dpi)• Best black build: 30C/30M/30Y/100K• Lines per inch: 133 color• Maximum Density: 280%• Printing Process: Heat set/web offset

MATERIAL SUBMISSIONS Materials can be provided one of two ways:

TO SHIP AD ON DISK, ALONG WITH COLOR PROOF TO: Gia Hawkins, Competitor Group (ATTN: Production Dept.), 9477 Waples Street, Suite 150, San Diego, CA 92121

TO SUBMIT FILES ELECTRONICALLY: EMAIL: [email protected] Indicate the month, ad name and magazine that the ad will be running in the subject line. Include a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site.

FTP: ADDRESS: ftp.competitor.com USERNAME: ftpuser PASSWORD: competitor When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch. Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading outside of folders will result in error message. Name file appropriately and when upload is complete, send email to [email protected] with low resolution proof.QUESTIONS? Please contact your sales representative

Documents

THE ONLY WOMEN’S-SPECIFIC RESOURCE FOR RUNNERS ONLY WOMEN’S-SPECIFIC RESOURCE FOR RUNNERS. ... CIrculation. WR/ CIRCULATION GROWTH. ISSUE 87 ... Recent Press “ Women’s Running