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• The ONLY cross-IBM Systems event in 2015• Combines IBM Edge and IBM Enterprise into a single event• Brings z Systems and Power Systems Technical Universities
into May
Over 5500 attendees
50+ client case studies
2-day Executive summit
Technology innovationsand announcements
900+ expert technical sessions across 17 tracks:
Storage, Power, z SystemsSDI and Middleware
IBM and Business Partner Sales education
Showcase Solution Center
Networking Receptions
Top-notch entertainmentDoug BalogGeneral ManagerPower Systems
…plus clients speakers to be announced
Ross MauriGeneral Manager
z Systems
Stephen LeonardGeneral Manager,
Sales, IBM Systems
Jamie ThomasGeneral Manager
Storage
Marie WieckGeneral Manager
Middleware
Tom RosamiliaSenior Vice President
IBM Systems
IBM Executive Speakers:
Featuring innovative solutions using IBM Systems and Middleware as a foundation for the most challenging areas of information management including:
• Cloud Infrastructure• Big Data and Analytics• Systems of Record and Systems of Engagement• Mobile and Security Services• Flash and Storage Virtualization
ibm.com/edge
What’s New
• Scope expanded to cover all of IBM Systems portfolio (Power, Storage, z Systems, SDI and Middleware)
• Repeating Executive Edge vignettes so attendees can choose which sessions to attend
• Winning Edge sales education is now open to all IBM Business Partners and IBM sellers
• CASE education for Business Partners: Prepares Specialty Partners to pass required new Cloud and Analytics qualification tests
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What’s the Same
• World-class executive strategy and technical education
• Interactive sales training for IBM sellers and Business Partners
• Technology innovations and announcements
• Client case studies and best practices
• Solution Center showcasing IBM, Business Partner and sponsor innovations
• Unique networking opportunities• Top-notch entertainment
Three Key Events in One
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May 11 – 12IT executives and leaders explore breakthrough innovations and technology announcements, client success stories and provocative presentations
1,600 Attendees
May 11 – 15Featuring the IBM System Storage, IBM z Systemsand IBM Power Systems Technical Universities
3,400 Attendees
May 13 – 15Learn! Differentiate! Win!Designed and delivered for sellers, by sellers. IBM and Business Partner sellers will learn to uncover and win Cloud and Analytics opportunities with new buyers, and receive the latest Systems and Storage offerings updates.
1,000 Attendees
Target Audience
Executive Edge• CIO, CTO, CFO, CSO• VPs of Technology • IT Directors and Managers• VP/Director of Data Analytics, Data
Warehousing • Network Directors and Managers • Infrastructure Directors and Managers • Information Security Directors and Managers
Winning Edge• IBM Business Partner Sellers, Solution
Architects• IBM Business Partner Sales Leaders,
Practice Leaders, Firm Leaders• IBM Sellers, CSMs, SPRs, PTAs, Solution
Architects, S&D and Software Architects, Client Reps
• IBM Brand Sales Specialists
Technical Edge• IT/Infrastructure Managers• Server/Storage Managers and Administrators• Operations Managers• NAS/SAN Administrators • IT Architects • Backup Administrators • VMware Administrators• Applications Managers and Developers • Data Center Managers and Administrators• Data Scientists • System Architects, Engineers and Programmers • Technology Influencers• Security Managers • Network Managers and Administrators• Network Architects and Engineers • Compliance and Policy Managers• Archiving Administrators • Performance / Capacity Analysts
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Your clients with existing opportunities expected to close in 2Q/3Q and your prospects with new opportunities who are trying to deliver more value from their infrastructure in new ways.
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ExecutiveEdgeat Edge2015
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Executive Edge is an exclusive two-day Summit for IT executives and leaders featuring breakthrough innovations and technology announcements, client success stories, provocative presentations from IBM executives and industry thought leaders, top tier executive one-on-one meetings and exclusive networking opportunities.
Complimentary, approved 2-day pass for North America clients.Approved clients have the option to upgrade to the full week for $1195.Nominate your clients for a complimentary pass: Business Partners IBM Hosts
Nominate your client to speak at Executive Edge or the General Sessions
ExecutiveEdgeat Edge2015Highlights
• General Session keynotes and solution vignettes
• Learn new innovative approaches using IBM Systems and Middleware as a foundation for:
– Cloud Infrastructure
– Big Data and Analytics
– Systems of Record
– Mobile and Security Services
• Provocative perspectives directly from IBM customers about how they use IBM Systems to help them be more competitive
• IBM Systems announcements
• Access to IBM executives and leading experts for one-on-one meetings
• Networking receptions and top-notch entertainment
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Download the Executive Edge flyer
TechnicalEdgeat Edge2015
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A 4.5 day event for IT professionals and practitioners featuring IBM System Storage, IBM z Systems and IBM Power Systems Technical Universities. Over 900 technical sessions covering a comprehensive range of solution areas, client case studies and best practices, hands-on labs and on-site certification testing.
Download the Technical Edge Overview Flyer
TechnicalEdgeat Edge2015Highlights
• 900+ expert technical sessions for all levels taught by IBM distinguished engineers, leading product experts, clients and partners
• Featuring z Systems, Power Systems, System Storage, SDI and Middleware across 17 tracks
• 150+ Hands-on labs for all skill levels• On-site certification testing• Comprehensive Solution Center• Networking receptions and entertainment
Target Audience• Systems Programmers• Systems Administrators• Technical Architects• Project Managers• Technical Support Managers• Applications Managers and
Developers
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• Data Center Managers and Administrators
• System Architects, Engineers and Programmers
• Data Scientists and Database Administrators
• Technology Influencers• Data Center Architects and
Engineers
• Security Managers• Hardware and Capacity Planners• Network Architects and Engineers• Compliance and Policy Managers• Storage Administrators• IT Architects• Performance Analysts
TechnicalEdge
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Big Data and Analytics
Professional Development
Performance Data Efficiency
Cloud Computing
andVirtualization
Installation, Administration and Migration
SecurityTivoli Storage
Solutions
Systems Management
Application Infrastructure
and Development
Business Continuity and High
Availability
Systems Flash Solutions
Mobile Computing and Social Business
NetworkingIT Executive Management
Training
17 tracks / 900 sessionsServers, Storage, SDI and Middleware
Software Defined Storage
Link to Technical Edge sessions
WinningEdgeat Edge2015
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Learn! Differentiate! Win!
Designed and delivered for sellers, by sellers, Winning Edge will help you uncover new opportunities outside of IT and win more deals with Line of Business buyers in the fast growing Cloud and Analytics markets.
Download the Winning Edge Flyer
This 2.5 day event for both IBM and Business Partner sales professionals includes a Storage track, Systems track and a CASE for Business Partners track. The CASE for Business Partners track is designed to help Storage and Power Specialty Business Partners get the education they need, conveniently in one high value 1.5 day track, to pass the new Cloud and Analytics tests which are required for Specialty qualification in 2015.
WinningEdgeat Edge2015Learn! Differentiate! Win!
• Get educated on the complete Systems portfolio: Power, Mainframe, Storage and Software
• Exclusive sales education for IBMers and Business Partners that you won’t get anywhere else…not speeds and feeds!
• Discover the differentiated technologies and latest announcements that matter to your clients
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• Learn when, how & which IBM Systems offerings to sell into Cloud & Analytics opportunities
• Uncover new opportunities outside of IT by better understanding the Line of Business buyer priorities
• Real-world strategies, tips and examples of how to beat the competition
• POWER7 certifications will expire on July 31, so leverage Edge2015 to prepare for the POWER8 certifications
• Exclusive CASE (Cloud and Analytics) education for IBM Specialty Business Partners—designed to help you pass the required CASE sales and technical exams
Solution Center
Solution Center Hours
Monday, May 11
11:30 PM – 12:45 PM
5:30 PM – 8:00 PM with reception
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75+ Sponsors &The IBM Zone
Tuesday, May 12
11:30 AM – 1:00 PM
5:30 PM – 7:30 PM with reception
Wednesday, May 13
11:30 AM – 12:30 PM
Featuring new innovations in:
• Cloud Infrastructure• Big Data and Analytics• Systems of Record• Systems of Engagement• Mobile and Security Services• Flash and Storage Virtualization
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For 40 years Penn & Teller have defied labels—and at times physics and good taste—by
redefining the genre of magic and inventing their own very
distinct niche in comedy.
LOL:)Tuesday, May 12
7:45 pm – 10:00 pm
Target Audience:
IBM Business Partner Sellers, Solution ArchitectsIBM Business Partner Sales Leaders, Practice Leaders, Firm Leaders
IBM Sellers, CSMs, SPRs, PTAs, Solution Architects, S&D and Software Architects, Client Reps
IBM Brand Sales Specialists
Business Partners at Edge2015
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Power Systems
Host a client at Executive Edge May 11- 12
Attend Technical University education, labs, certification testing May 11 - 15
Networking Solution Center Receptions May 11 & 12
Client Networking Reception May 11
Entertainment Night May 12
Attend Winning Edge Sales Education for IBM Business Partners and IBM employeesMay 13 – 15
z Systems System Storage Middleware
North America
Specialty Business
Partners:
Join us for an Exclusive
Reception Wednesday
night at AquaKnox after
Winning Edge!
Pricing
One price for the full week!$1,995 February 16 – April 5, 2015
$2,295 after April 5, 2015
Business Partners: Use your education vouchers!When 4 or more employees attend Edge, any voucher co-pays are waived. Business Partners paying with a Specialty voucher will receive a 100% discount off tuition. • Contact [email protected] if you have questions about your
education vouchers.
Nominate your executive-level client for a complimentary 2-day pass to Executive Edge Note: Executive Edge attendees can upgrade to attend the Technical Universities for only $1195
Business Partner Hosts IBM Hosts17
Call to Action
• Get your clients to Executive Edge
North America:
IBM Hosts: Nominate your executive clients for a complimentary pass
Business Partner Hosts: Nominate your executive client for a complimentary pass
Outside of NA: Invite your clients to Executive Edge: ibm.com/edge
Nominate your client to speak at Executive Edge or the General Sessions
Download the Executive Edge Flyer
• Get your clients to Technical Edge
IBM z Systems Technical University
IBM Power Systems Technical University
IBM System Storage Technical University
Learn more here about Technical Edge
Download the Technical Edge Flyer
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• Register to attend Edge2015
• Act before April 5th & save $300!Business Partners: Use Education Vouchers!
•
Register today at ibm.com/edge
• IBM and BP Sellers…Attend Winning Edge
Learn! Differentiate! Win!
Download the Winning Edge Flyer
IBM Sellers: Leverage the Edge2015 Sales Kit Business Partners: Leverage PartnerWorld
Questions about Edge2015? Contact [email protected]
Link to Technical Edge sessions
Getting Social
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youtube.com/IBMEDGE2012
facebook.com/IBMEDGEtwitter.com/IBMEDGE
#ibmedge
