The Online Training Module

8/2/2019 The Online Training Module

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4/22/12 11 Source: Digital Media Outlook 2010IAMAI reports 2010

Internet Landscape - 81 million (2010)


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Business Plan Executive Summary

Snapshot of the current online industry

Growth potential

Credential Scope of operations

SourceInternet Users India Stats


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Preliminary calculations

Online Ads Market Size

Source

In association with IMRB on the Online Advertisement Market


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Click to edit Master subtitle style

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Preliminary calculations - Cluster wise

FY 2010 FY 2011 (E) FY 2010 FY 2011 (E)Apr '09 -

Mar '10

Apr '10 -

Mar '11

Apr '09 -

Mar '10

Apr '10 -

Mar '11

Revenue (In Rs. Crores) 417 534 Revenue (In Rs. Crores) 368 459

BFSI 13% 12% BFSI 24% 25%

Travel (separately added) 14% 13% Travel (separately added) 20% 20%

Online Publishers 9% 8% Online Publishers 16% 16%

Others 8% 4% Others 6% 4%

Telecom (previously IT & Telecom) 12% 13% Telecom (previously IT & Telecom) 6% 7%

Auto 9% 12% Auto 5% 6%

Consumer Durables 8% 9% Consumer Durables 3% 3%

Education 6% 7% Education 4% 4%

Electronic Media 5% 6% Electronic Media 2% 1%

FMCG 6% 7% FMCG 4% 4%IT 8% 8% IT 9% 10%

Print Media 1% 1% Print Media 2% 2%

DISPLAY ADVERTISING

Industry breakup in %

TEXT ADVERTISING

Industry breakup in %

Source

In association with IMRB on the Online Advertisement Market


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Sectorial Spends


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Sectorial Spends


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Online Advertising Text

Advertisements made up of text (displayed largely as sponsored links on

search engines), which are backed by hyperlinks which when clicked on,

takes the potential customer to the advertiser's web site. Text ads are

generally lower in cost than banners, as they are simple and a lot of web

sites accept them.


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Online Advertising Display

Ads that are placed at various points on a web page that typically contain

text, logos, photographs or other images. Banner ads are priced slightly

higher than text ads are known to have higher effectiveness


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Online Advertising Evolution

Source

17% 3%80

%

85% of this

pie


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Social media marketing has been

on the rise, as one of the prime

online marketing activities among

online advertisers.

It is observed that email

marketing is done by companies

with the help of their internal

databases. Spending on email

marketing campaigns is not as

common, as compared withspending on Social Media

marketing.

SEO, SEM, Banner Advertising arestill the most common forms of

Online Marketing Activities Undertaken by brands.


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Online Advertising Future


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0

2

4

6

8

10

% of regular internet users

1212

We are targeting 53% of the audiencefrom over all internet population

Age Wise Distribution

Source:Digital Media Outlook 2010


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18%82%

Gender Wise

Distribution



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0

24

6

8

10

Chart Title

Internet User Access

Points



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% of regular internet users

Emailing 91.00%Job Search 72.00%

Instant messaging/chatting 70.00%

Check news 63.00%

Check Sports 57.00%

Download music/movies 54.00%

Dating/Friendship 50.00%

Check cricket score 50.00%

Matrimonial search 49.00%

English info search engine 49.00%

Listen to/Buy Music 48.00%

Share pictures 45.00%

Check business/financial news 43.00%

Social networking / Communities 43.00%Screensavers/wallpapers 43.00%

Online games 43.00%

E-greetings 41.00%

Astrology 38.00%

Audience Presence

Parameters



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Advertising

Search Mobile

SEM

DisplayAdvertising

SMSMailersBanners SEO

SocialConnect

SMO

Media Apertures


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Portal MessengerGaming Education NetworksSocialNetworking


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO



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When it about salience and creating high recallvalue for

the brand on the digital medium it becomes

quintessential to be present on the Horizontals.

Portal / Horizontal


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Website UniqueVisitors

Avg Timespent

Our TA Industry

Mail.yahoo.in 21 M 11 Min Age and statetargeting

Portal

Yahoo Mail Box Roll

Over


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO



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As per Comscore, Indian traffic to socialnetworking sites increased by 51% year over

year with about 19 million visitors to social

networking sites in December 2008.

No. of registered Facebook Users : 11

million+ (2010)

Social Networking Site

F b k


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Facebook.com


Avg Timespent

Our TA Industry

Facebook.com

31 M 21.40 Min 15+ yearsStateTargeting

SocialNetworking


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO



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Online gaming in India is at a very nascent stage inIndia, it has traditionally been associated with

mainstream portals like Yahoo & MSN.

For these, gaming has not been a focus area but

merely another application for engaging users when

they are looking out for some quick entertainment.

Gaming

Z k


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Zapak.com


Avg Timespent

Our TA Industry

Zapak.com 1 M 12.30 Min 16-25 years Gaming


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Advertising

Search Mobile

SEM

DisplayAdvertising

WAPMailersBanners SEO

SocialConnect

SMO



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The micro site would be extensively promoted acrossBharatstudent.com & SMX Network to drive traffic

The promotion Would include:

2 Million Banner Impressions across Bharatstudent.com (RoS

Basis)

One Week Sponsorship @ Study Zone

5 Day Home Page Takeover (BS Home Page & User Log in Page)

Promotion @ BS Home Page (Link integration at the Flash

section)

1,00,000 Mailers

30,000 Clicks (SMX Network)

BharatStudent - Microsite

Bh tSt d t


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Promotion of Micro Site Micro Site

BharatStudent.com


Avg Timespent

Our TA Industry

Bharatstudent

5 M Unique 3.5 Min 16-25 years SocialNetworking


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Portal MessengerMedia Site Education NetworksSocialNetworking


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Ad networks offer select group of sites with relevantcontent, campaigns managed within channel

properties reach a wide audience with similar

demographics & interest.

This becomes a essential part of a plan when wewant to increase the reach.

Very cost effective and complete the buyinguniverse.

Networks


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Portal MessengerMedia Site Education CybercafesSocialNetworking


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Speak to the largest Internet Base in India

Cyber Cafes contribute highest to total

Internet Population of India

CLINCK is the only Medium through which

this medium can be targeted directly

More than 12.1 million User Sessions amonth

Why Clinck.In

Clinck com


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Clinck.com


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Portal MessengerMedia Site Education NetworksSocialNetworking

MSN Messenger


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MSN Messenger


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Afaqs StudyplacesMinglebox


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India's largest website in the advertising, media and

marketing space.

Rapidly increasing numbers of the downloads of The

Brand Reporter special reports future of News,

Mobile Conversation, Sports Marketing etc.

We have a subscription base of 68k+

Page views are almost double of nearest perceived

competition.

High stickiness with its users, much more than

Industry standards

Afaqs.com


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Avg Timespent

Our TargetAudience

Industry

Studyplaces.com 92,000 4.10 min Students Education

Studyplaces.com


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Avg Timespent

Our TargetAudience

Industry

Minglebox.com 200,000 3.30 min Students Education

Minglebox.com


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Media Apertures


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50% of online Indians use the internet to search for information

SEM and Contextual advertising helps in the below:

Brand visibility

Competitive advantage

Highly targeted.

Presence on relevant websites.

Demand-driver Traffic

Highly measurable

SEM


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Media Apertures


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We would require to do a SEO audit, post which

we will recommend the plan and budget.

SEO


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Media Apertures

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WHAT COMPETITORS ARE

DOING IN SOCIAL SPACE

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Competition


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Competition -COEM

Competition -


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Competition -SIMC

Competition -


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Competition -SIMC

Competition -


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Competition -SIMC

Competition -


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Competition -NIEM

C titi WC


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Competition WCMedia School


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Students like to research about the institute

they intend to apply to

Having a social presence would enable

students to better understand the institute

and institute culture

Insight


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Vehicle: Social media

Tools:

Facebook

Twitter

Linkedin

Student

forums

Blog posts

How Are We Saying It?


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Be the voice of the Institute

Establish an Online Social Reputation for EMDI on

Facebook, amongst students

This Facebook page will be the online face of EMDIwhen students, parents research about the institute,

apart from Google

Build an identity of a sensitive and student-friendly

institute

Facebook


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Interact with Students

Build an internal system where Facebook is the

online bulletin for students

Give students the platform to use the Facebook pageof their Institute to their benefit, to broadcast

messages, display projects, get help from seniors

Facebook


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Increase StudentInteraction


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Search and track conversations of students andprofessionals

Engage in conversation, know what guidancestudents want, direct them to the Facebook page fora virtual experience of the EMDI culture

Keep track of current media trends and attitudes Have a say, take a stand in the online space about

current issues

Build an identity that students want to be a part of

Promise a media guidance and experience that

would make students want to be a part of EMDI

Twitter


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Use Linkedin groups to display future prospects to

students

Use the platform to showcase further educational

opportunities and options to students and

professionals

EMDI could connect with students and professionals

and provide guidance on future career paths

Conduct live consultation sessions with industry

experts

LinkedIN


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Represent EMDI at Student forums

Indianstudentsform.com

Indianstudentsnetwork.com

Studentindia.com

Answer media and events queries

Direct students to EMDI website and Social Connect

pages

Student Forums


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Create official blog for EMDI

Link student blogs to main blog

Write about courses offered, events, faculty,

etc.

Blogs


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Advertising

Search Mobile

SEM

DisplayAdvertising


SocialConnect

SMO

Media Apertures

i


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SMSmessage in

100charactersBrandMessage in60 characters

SMS Tagging

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Digital MEDIA PLAN

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The Online Training Module