The Online Search Industry First Web search engine was created by MIT

student Matt Gray in 1993.

Originally used to measure size of the World Wide Web.

Later became used as a way to obtain URLs (Wandex).

The emergence of various other search engines began to form.

Background/History of Google Road to development began in 1996, by Larry Page

and Sergey Brin.

Developed their first search engine project called BackRub.

In 1998, the two started their own data center known as Google.

Headquarters was located in Menlo Park, CA with a total staff of three.

It became to be known as one of the top 100 search engines later that year.

Company Mission and Goals Organize the world’s information so that it may

be useful to all who use it.

Strive to maintain the lead in the online search industry.

Continually creating innovative ways to enhance search capabilities.

Develop projects to expand its advertising opportunities.

Location & Employees Googleplex: Headquarters in Mountain

View, CA

Sales offices around the world e.g. New York, Ireland, and Japan

# of employees: 2,292 (majority in MV, CA)

Revenues/SalesTwo methods of advertisement sales:

1. Targeted advertising AdWords AdSense

2. Online Search service

Suppliers/Customers Google suppliers = Google customers

Adwords: Sony, Sprint, Cannon

AdSense: abc.com, Forbes.com

Search service: AOL/Netscape, Palm

Competitors1. MICROSOFT!!!

2. Teoma (www.teoma.com)

3. Wisenut (www.wisenut.com)

4. AlltheWeb (www.alltheweb.com)

5. askjeeves (www.ask.com)

Comparisons

Google Inc.

SWOT Analysis

Internal Strengths:1. Focus on innovation2. Implementation of IS3. 1 Billion-page index

Internal Weaknesses:1. Control over websites

indexing2. Search algorithm3. May search for

plural/singular without telling you

External opportunities:1. Growing demand for its

services2. Acquisition of new office

space

Strengths/Opportunities:1. Increased capacity2. Influx of new employees

and ideas3. Increased profit margin

Weaknesses/Opportunities1. Enabling webmasters to

control indexing2. Improvement of algorithm

External Threats:1.New search engines2. Increased competition3. Possible work force shortage

Strengths/Threats:1. Competing with advanced IS2. Specializing in particular area

Weaknesses/Threats:1. Rising cost of labor2. Entering new markets

Google Inc. Internal Strengths:

1. Focus on innovation2. Implementation of IS3. 1-billion page index

Internal Weakness:1. Control over website

indexing2. Search Algorithm3. May search for

plural/singular without telling you

External opportunities:1. Growing demand for its

services2. Acquisition of new office

space3. Enabling webmasters to

control indexing

External Threats:1. New search engines2. Increased competition and

operational cost3. Possible workforce shortage

G-mail Technology Computers scan e-mail messages

Privacy? No human intervention

Messages are flagged Groups e-mails of related content Faster loading

Google’s Advertising Strategy No pop-up ads

Major advertising ads appear as hits in a search.

Small advertising messages appear to the margins of web pages.

Advertising Cost Strategy Small customers manage their own accounts

-Customers log in into their web portal-They only need a credit card

Account Teams-Manage large customer accounts-Price Monitoring

“Cost Per Click” Price Strategy-Key word counters

Google’s Technology Use Installation of software

-Easy to install, easy to get rid off

Page Rank technology-Machine operated-Mathematical analysis

Their workstations use Linux OS

Internal Strengths Encouraging environment

Casual work setting

Employee importance

Internal Weaknesses Company structure/mobility

High growth rate leading to loss of communication structures

Improvement of IT/IS Higher security

High growth can lead to inefficiency with Google standards

References “G-Mail.” Google.com. 19 Nov. 2004

<http://www.gmail.google.com/gmail/help/screen2.html>.

“Google: AdSense.” Google.com. 19 Nov. 2004 <http://www.google.com/adsense/?hl=en_US&sourceid=aso&su

bid=us-et- ads>.

Nice, Karim. Gurevich, J. Gerald. “How Digital Cameras Work.” How Stuff Works. 19 Nov. 2004 <http://electronics.howstuffworks.com/digital- camera.html>.