THE ONLINE NEWS WEBSITE I LIKED THE

MOST…..

AKHIL.R.H

CB.CM.U3.MACO9001

INTRODUCTION Online news websites are the recent trend-setters in

the field of mass media, which are really apt for the busy life

Moreover it is a point to maintain a website by both print and broadcast media, to stand the competition

Most of the print and broadcast media make it a point to maintain an online news website

They’re dynamic in nature, easy to access and are updated with the latest information with in seconds

Considering all this, the online news website I liked the most is the Indian Express news website.

ASPECTS CONSIDERED

Page layout and Design

1)The page layout and design is very attractive.

2)Divided the page as proper columns.

3)The color scheme is not very consistent, but generally colorful

4)Insertion of interesting columns like contests

5)Use of graphics and photos in abundance

Content

• Mostly included the important news in India• Includes so many segments such as auto, green, education,

lifestyle etc• It also includes weather and stock exchange

Writing style

• Follows both linear and non-linear style of writing• Very catchy sub titles

Convergence

• Have hyperlinks to detailed news for every news item• Provides sponsored links too• Videos are also available• Photos with explanation is set up in the segment “Galleries of the day”

Ergonomics

• For a quick look to day today happening this website is really apt.• Very much user friendly even for a starter• Clarity in guidelines• Very short time for loading

Functional interactivity

• Have columns like blogs and opinion for the reader

Hyperactivity

• The news aritcles can be shared through social media too

Search engine optimization

• The website of Indian express is readily available in Google while searching for online news website

• The key words given in the web page gives easy access to the site through any un-paid or natural search engines