Julie DevonshireChief Operating Officer, Global Ethics Ltd

Global Ethics

Growing a successful Social Enterprise

Best Large Social Enterprise in the UK

Global Ethics

• Structure• What worked well?• What went wrong?

How did it all start?

How did it all start?

The PlayPump®

Why is the PlayPump brilliant?

How does this create

social change?

Buy and give – One Water

Buy and give – One Vitamin Water

Buy and give – One Condoms

Buy and give – New Products

Buy and give – licensing

What we’ve achieved

• 1 million lives

• £4 million raised

• 531 PlayPumps, veg gardens for 480 families, tested 8900 people for HIV

• A great “like-for-like” proposition which is simple, replicable and scalable

Structure

Pitfalls to avoid?

• Be aware of the implications of what you have committed to – “100% of our profits fund water pumps in Africa”

• Think about your capital structure

• Work out how you are going to invest in growth

• The sector is risk averse but sometimes you will need to take a risk

• People are unfamiliar with “social enterprise” – Have a really clear story

• Social enterprise attracts opportunities – Turn them down unless they materially add value.

What worked well?

What worked well?

“It’s not right that….”1 billion people don’t have access to water;

2m die each year from drinking contaminated water;

40 billion hours a year spent collecting it.

and...

What worked well?

• The perfect solution for the community

• A sustainable solution

• A solution compelling to our stakeholders

• A simple solution that makes it easy for stakeholders to say ‘yes’

What works (II)The Business Case

What works well?

Supplier Global Ethics

Retailer & Wholesaler

Consumer

Feelgoodfactor

CSR story

CSR story

100% profits fund projects

What works

“Once you have got your proposition right, in my experience people will go the extra mile to help your cause. They will do things for your organisation that they wouldn’t do for any other business.”

The art of the blag...

Top Three Blags

advertisementOur 60 second

Top Three Blags

“BT finds “roundabout” way to bring water to African schools”

• 55 people

• £3.3m in resource

• £9m estimated donation

Top Three Blags

• £2.2m media spend in 2010

• Highest spending advertiser in our industry

Onwards and upwards

Next...• 5th birthday this summer• More One branded products, licensing, NGO

partners, international trading...• £3m in one year• £20m, 25m lives

Join us at www.onedifference.org

If you want to change the world, do it yourself.