The NMEB ProjectProject Proposal

Nathan MURITH, Matt WARD, Eita SHUTO, Brody BERG

9 April 2009

Content

•The Concept

•The User

•The Interaction

•The Data

Concept•Provide high net-worth individuals

with premium personal University endowment opportunities in Manhattanville

•Establish long-term corporate sponsorships of prestigious labs, classrooms and high-traffic areas

•Do both using visualization software

Users•Affiliated

•Alumni or Friends of the University

•High net-worth

•40+, Primary Donor, Wear Glasses

•Commercial

•Possible existing financial ties to the University

• Long-term capital sponsors

•25+, Employee, College Educated

Affiliated Users

•Outlook

• Identify with a school at the university

•Prioritize endowment based on

•Affiliation

•Goal

• Identify endowment targets based with maximum prestige within budget constraints

Commercial Users•Outlook

• Looking for optimum brand placement

•Prioritize sponsorship based on

• Impressions

•Strong location correlation to the brand

•Goal

• Identify maximum exposure sponsorship opportunities

Interaction - 1

Data - Type•Building Info

•Name and affiliation

•Capacity / # rooms

•Sponsorship “price”

•Notable Places Info

•Pedestrian / vehicle flow

•Subway

•Visible from Broadway / Hudson Pkwy

Data - Representation

•closer = more information (i.e. info about rooms or floors in a building)

•further = less information (i.e. info about the building only)

•color coded

Questions ?