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www.autoelectronics.co.kr
THE #1 SOURCE FOR
AUTOMOTIVE ENGINEERING
Follow Us!
Copyright © 2019 Smart & Company
MEDIA KIT 2020
automotive. electronics
automotive electronics
M A G A Z I N E
automotive. electronics
Since the establishment in 1999 with
convention and media as two major axis, Smart
& Company Ltd. is leading business
communication integration and media innovation
through global exhibition and conference
organization, professional media publication and
book publication planning in both online and
offline.
COMPANY INTRODUCTION
2
Global Electric Power Tech
Automotive Innovation Day
ISO 26262┃AUTOSAR One-Day Seminar
MARKETING OPPORTUNITIES
SMART & COMPANY offers a full calendar of
multi-platform programs and experiential
opportunities that provide a smart direct
connection that can help your brand influence
what hundred thousands of electrical and
electronics engineers must have now.
AUTO Cyber Security Korea
Top leading exhibition for electric
and energy industries in Korea
Korea’s leading knowledge exchange platform bringing
together 400+ stakeholders who are playing an active
role in the electric and autonomous vehicle scene.
A unique opportunity to spread out knowledge
and having exclusive insights on that very hot
topic in automotive industry.
Best practices for security of in-vehicle
components and a showcase of
innovative devices
┃ www.smartn.co.kr
The skilled communicator for the industry, by
the industry
automotive. electronics
3
First published: April 2007
Frequency: 6 issues per year
Web site: www.autoelectronics.co.kr
Size: 210 mm (W) × 280 mm (H)
Price: 12,000 Kr Won / single issue
ISSN: 1976 - 1465
Circulation analysis:
Average number of copies per issue in one year (Nov. 1, 2018 - Oct. 31, 2019)
Print run: 9,500
Actual distributed circulation: 8,772
Copies sold: 347
Complimentary copies: 8,425
Copies for records and marketing: 728
ABOUT automotive electronics magazine
Established in 2007, AEM is the Korea’s leading media
brand for automotive industry professionals.
automotive. electronics
CIRCULATION VITALITY MAJOR MILESTONES
2018
2017 • OSEK-based CAN Communication Training
• 10th anniversary
• Publishing of Patents Analysis on Google Self-Driving Car
2016 • Barter agreement with Reed Exhibitions Japan Ltd.
• Barter agreement with Messe Frankfurt
• Autonomous Driving Technical Forum
2015 • Case Study on Toyota Unintended Acceleration and
SW Safety
2014 • Publishing of 『CANoe』
2013 • Launching of Auto Cyber Security Korea
• Launching of Automotive Innovation Day
• Publishing of 『FlexRay』
2012 • Global ISO 26262 Experts Invitation Seminar
2011
• Acquisition of Electronic Science
• Launching of ISO 26262/AUTOSAR One-Day Seminar
• Publishing of 『Green Car Concert』
• Launching of EV Korea (Exhibition)
2009 • Vehicle + IT Convergence Conference
• Publishing of 『MOST: The Automotive Multimedia Network』
2007 • Participation in the Seoul Motor Show
• Launching of AEM
2010 • Publishing of 『ISO 26262 Guidelines』
• 8th ISO 26262/AUTOSAR One-Day Seminar
• 6th Automotive Innovation Day
2019 • 9th ISO 26262/AUTOSAR One-Day Seminar
• 7th Automotive Innovation Day
• 2nd Auto Cyber Security Korea
The automotive electronics magazine for the
industry, by the industry
automotive. electronics
Magazine Readers 8,772
Newsletter Subscribers 6,088
Event Visitors 400+
Book Readers 1,000+
OUR AUDIENCE
Reader + % Composition
Subscriber 2018 2019
Gyeonggi 7,140 48.7 48.0
Seoul 2,688 18.2 18.1
Incheon 2,057 14.0 13.8
Daejeon 129 0.8 0.9
Chungnam 742 4.9 5.0
Chungbuk 602 4.1 4.1
Gyeongbuk 651 4.4 4.4
Gyeongnam 158 0.7 1.1
Busan 72 0.5 0.5
Ulsan 174 1.2 1.2
Daegu 205 1.2 1.4
Jeonnam 49 0.1 0.3
Jeonbuk 34 0.2 0.2
Gangwon 14 0.1 0.1
Sejong 41 0.2 0.3
Jeju 9 0.02 0.06
Others 95 0.6 0.6
We win our audience’s hearts through CONTENT
NUMBER OF SUBSCRIBERS (’18→’19)
14,558 14,860
REACH
4
#1 AEM offers information you want to know.
#2 AEM provides a different perspective.
GEO BREAK DOWN
automotive. electronics
city
automotive. electronics
AEM was founded by engineers who cares deeply about creating valuable
content for the electronics and embedded systems industry
written for people who conceive, design, program, test, market, support, and/or
purchase components for automotive electronics systems, including systems for
power-train, telematics, infotainment, safety, body and chassis, and connected
vehicles…
an essential information resource for these key engineers and technical managers by
providing them with the latest industry news, trends and insight, technical articles, and
new products on the market they need to know about in order to improve their design and
development strategies, projects and applications.
We attract nearly 16,000 unique visitors and more than 24,000 page views per-month.
Empowering automotive innovation
Our readers are constantly seeking
new inspiration.
They find in-depth information on
trends and developments within the
automotive industry in every issue of
AEM or via our updates on website.
5 automotive. electronics
EDITORIAL MISSION
automotive. electronics
AEM’s finely targeted circulation is focused on those key
engineers working in all the major carmakers, tier 1 and tier
2 component suppliers.
1.1% Other
30.0% Tier 2/3, R&D
38.0% Tier1
31.0% Car OEMs
65.0% Engineering
19.0% Executive/Technical Managers
2.0% Education/Government/Consultants
14.0% Other
WHO READS AEM
Circulation by job
Circulation by industry sector
6
By publishing great
content and distributing
at all of the leading
tradeshows and
conferences, AEM has
built the best audience in
the industry.
The result is a highly-
engaged readership that
is actively buying,
designing and deploying
products.
“AEM„s latest news and excellent,
high quality information on key
automotive technology is surely
the foundation for the rapid
growth of Korea's automotive
industry.”
Prof. Myoungho Sunwoo Ph.D, P.E
Department of Automotive Engineering, Hanyang
University
1.0% Other
automotive. electronics
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Readers & Subscribers
PRINT ON-LINE TOTAL
100% Organic Growth
As you can see in the figure, AEM started in 2007 with zero
readers, then quickly and organically grew into the industry.
AEM has never purchased or borrowed mailing lists to
artificially increase readership.
MARKETING OPPORTUNITE
automotive. electronics
7
automotive. electronics
automotive. electronics
No
te:
Editorial conte
nt and tim
ing s
ubje
ct to
change
EDIT CALENDAR 2020
MAY〮JUNE
Autonomous Driving AI ┃ Testing & Diagnostics
AD CLOSE 04/24/2020
CONTENT DEADLINE 04/17/2020
ON SALE 05/06/2020
JULY〮AUGUST
Car Electrification Hydrogen ┃ Lightweight
AD CLOSE 06/25/2020
CONTENT DEADLINE 06/19/2020
ON SALE 07/06/2020
SEPTEMBER〮OCTOBER
Mobility & Smart City Flying Car ┃Cyber security
AD CLOSE 08/25/2020
CONTENT DEADLINE 08/18/2020
ON SALE 09/07/2020
NOVEMBER〮DECEMBER
Smart Manufacturing
3D Printing, AR•MR
AD CLOSE 10/23/2020
CONTENT DEADLINE 10/20/2020
ON SALE 11/04/2020
8 automotive. electronics
JANUARY〮FEBRUARY
Automotive Emotions ISO 26262┃AUTOSAR
AD CLOSE 12/21/2020
CONTENT DEADLINE 12/15/2020
ON SALE 01/05/2021
MARCH〮APRIL
Car Interior Innovation CES 2020, Automotive World Japan
AD CLOSE 02/25/2020
CONTENT DEADLINE 02/15/2020
ON SALE 03/03/2020
automotive. electronics
CALL FOR SPONSORSHIP
2020 AUTO Cyber Security Korea Formerly AutoSecure in Korea
February 18 (Tue), 2020
Yangjae, aT Center (3F)
Seocho-gu, SEOUL
Where Security Meets Safety
Innovative and interactive sponsorship options, along with
unique competitions and opportunities to demo your best
products, allow you to keep your brand top of mind with the
automotive industry’s forward-thinking influencers, decision-
makers, and auto security experts.
Anticipated Attendance
150-180
Sponsorship Packages Unit Price (USD)
Platinum
- Keynote session (40 min.)
- One speaking session (40 min.)
- Demo table (1800 x 900, 2EA)
- Participants list sharing
6,000
Gold - One speaking session(40 min.)
- Demo table (1800 x 900, 2EA)
- Participants list sharing
4,500
Silver - One speaking session(40 min.) 3,000
Bronze - Demo table (1800 x 900, 2EA) 1,500
Common Benefits
▶ Material source book ad insertion ▶ Logo exposure: Official website, eDM, Program board ▶ Company introduction on website below 100 words
Contact your rep for full sponsorship details.
9
automotive. electronics
CALL FOR SPONSORSHIP
2020 ISO 26262/AUTOSAR
One-Day Seminar
April 8 (Wed), 2020
Korea Institute of Science and Technology Center
Yeoksam-dong, SEOUL
The Seminar aimed at:
· Focusing on Adaptive AUTOSAR and ISO 26262,
the standards which make possible paradigm shift for
electric and autonomous vehicles
· Suggesting solutions for the hot issues and
challenges
Common Benefits
▶ Material source book ad insertion ▶ Logo exposure: Official website, eDM, Program board ▶ Company introduction on website below 100 words
Sponsorship Packages Unit Price (USD)
Platinum
- Keynote session (40 min.)
- One speaking session (40 min.)
- Demo table (1800 x 900, 2EA)
- Participants list sharing
6,000
Gold - One speaking session(40 min.)
- Demo table (1800 x 900, 2EA)
- Participants list sharing
5,000
Silver - One speaking session(40 min.) 3,000
Bronze - Demo table (1800 x 900, 2EA) 2,000
Contact your rep for full sponsorship details.
Anticipated Attendance
200-300
10
automotive. electronics
CALL FOR SPONSORSHIP
AUTOMOTIVE INNOVATION DAY 2020
July 7 (Wed), 2020
The-K Hotel Seoul
Yangjae-dong, SEOUL
Building the future of mobility and autonomous vehicle The Automotive Innovation Day is the Korea leading knowledge exchange
platform bringing together 500+ stakeholders who are
playing an active role in the autonomous and connected vehicle scene.
Anticipated Attendance
350-500
Sponsorship Packages Unit Price (USD)
Platinum
- Keynote session (40 min.)
- One speaking session (40 min.)
- Demo table (1800 x 900, 2EA)
- Participants list sharing
10,000
Gold - One speaking session(40 min.)
- Demo table (1800 x 900, 1EA)
- Participants list sharing
6,000
Silver - One speaking session(40 min.) 3,000
Bronze - Demo table (1800 x 900, 1EA) 2,000
Common Benefits
▶ Material source book ad insertion ▶ Logo exposure: Official website, eDM, Program board ▶ Company introduction on website below 100 words Contact your rep for full sponsorship details.
Contact Us: BJ [email protected]
070-4048-5969 010-5275-8765
11
Topic Exterior/Interior Sensing, AI/Mapping/Data, Cockpit/HMI/Infotainment, V2X,
Cyber security, Mobility as a Services, 5G, DSRC, Electrification, Testing and
Simulation, Automated Driving, Mobility, etc.
automotive. electronics
AEM works with industry leaders to develop and publish content that educates our readers about new technologies, products, real-world examples
of product applications, trends, and standards.
Advertisements, Magazine: Reach your audience with full-page or fractional ads. Or we can also help you design multiple-page ads, bellybands, sticky
notes, tabs, and gatefolds. Ads placed in our publications are included in E-book.
Inserts: Your marketing material can be inserted inside the magazine. Either ship us the finished piece or outsource the design and/or printing to us.
We provide competitive pricing and quick turnaround.
ADVERTISEMENTS: PRINT RATES
The currently valid VAT must be
added to all prices.
Agency commission not included
Consult publisher for details.
Digital ad file requirements
Preferred file format is PDF files created for
300 dpi with a total density of 300%.
Credit Policy and Terms
Advertisers and agencies are
jointly and severally liable for
payment.
All invoices are payable in
thirty days.
Translation: We will provide the Korean
translation for the advertisement
contents free of charge.
Print Advertorial:
2 Pages: 1,600 US$
3 Pages: 2,200 US$
4 Pages: 2,700 US$ Full page ad material should be made in 216 x 286 mm size to avoid white lines at edges.
12
automotive. electronics
ADVERTISEMENTS: autoelectronics.co.kr
• Run-of-site Banners Spot Ad Dimensions Unit Price* Period (width x height, pixel) (US$) (days) A 1,015 × 100 2,500 30 B 750 × 100 2,350 30 C1 230 × 240 2,000 30 C2 230 x 240 1,500 30 D1, D2 230 × 240 900 30 * Agency commission not included - .GIF or .JPEG, .SWF(Flash) files only. - 45KB max file size for run-of-site - Flash Files: 5 scene, unlimited looping allowed, with 40K initial size and up to 500K in additional files. - File and/or ad tags to be provided 3 business days prior to scheduled start date.
- Activation of Web advertising is reliant on timely submission of acceptable ad files by the advertiser • Monthly eNewsletter - Leaderboard: 728 × 90 pixels - GIF or JPEG files only - File and/or ad tags to be provided 3 business days prior to scheduled start date. • HTML Opportunities (unit: US$) Times 1× 2~3× 4~5× 7~9× 10~12× Unit Price 2,000 1,800 1,700 1,600 1,500
- HTMLs are graphic e-mails, co-branded with AEM, and sent to selected demographics from the AEM database. Materials are due 3 business days prior to transmission date.
13
More than 24,000 page
views per month
automotive. electronics
CONTACTS
HEADQUARTER Rm 607, 43, Digital-ro 34-gil,
Guro-gu,
Seoul, 08378
KOREA Tel. +82 2 841 0017 Fax. +82 2 841 0584
For marketing solutions, ideas, and
opportunities, contact the publishing
team with the most leadership, years
of experience, and service in the
industry:
For article and product news submissions:
For all things seminars, contact:
AEM’s digital properties provide additional touchpoints for
passionate readers to connect with the brand.
autoelectronics.co.kr is a go-to destination for the AEM reader
searching for the latest technologies, products, events, and
news from AEM, while the digital edition provides readers with
interactive and in-depth coverage including everything in the
magazine and more.
Sung Kyu Park President/Publisher
Yeon Hai Jung VP-Operations
Bum Jin Yoon Editorial Director
Han dol Park Sales & Market Strategy
Yoon Oh Shin Editor-In-Chief
Sang Min Han Technical Editor
Dong Yeob Jeon Product Editor
For production, billing, circulation, and
website questions and service, these nice
folks can help:
Jee Yeon Shin Education & Seminar Assistance
Steve Park Account/Operations Support
Won Seon Kim Marketing Director
Gisik Min Advertising Manager
Je Min Yi General Accounting
Jeong Hee Kim Graphic Designer
Sun Pil Ga Webmaster
14
automotive. electronics
Thank You.
The best solution for automotive
applications
automotive. www.autoelectronics.co.kr
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ctr
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ics