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The Next Mobile Revolution

Rob Glaser

Founder & Chairman, RealNetworks

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Fundamental shift in Connected Computing Devices

98%

2%

PC Market Share 2005

PC

Mac

WW PC and SmartPhone/SuperPhoneShipments 2008 Sales (Source: Gartner 3/09 )

Symbian

Blackberry

WinMo

iPhone

Linux

Palm OS

Other MobileOSs

By 2013 There will be more SmartPhones/SuperPhones (1.82 Billion)

than PCs (1.78 Billion) (Source: Gartner)

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SmartPhones versus SuperPhones

SmartPhone SuperPhone

Apps 100s 10,000s or 100,000s

Apps per user 25 3050+

User Interaction Method Buttons Touch

Display 160 x 120 480 x 320+, w/ HW Acc

Bandwidth 2G & 3G 3G, 4G, WiFi

Web Experience Subset Full

Location Awareness Optional Inherent

Who Drives Experience Carrier + Handset OEM Carrier + Platform OEM

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Social Drives Media Explosion

Individuals like sharing their media online

2431

Share photos on social

networks

Share Photos on

other sites

Shar

Facebook has an estimated 25 billion pictures, or about ~80

pictures per member

Existing frequency of media sharing online

Percent of people

FaceBook

20bn photos online, 2bn added per month 1bn links to video added per week

1.2m photos viewed per second

217m videos per month

Flickr

4bn shared photos

0.5bn new per month

MySpace

90GB of music, pictures, video per second

YouTube

1bn Videos viewed per day

PhotoBucket

6.2bn photos shared

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Growth in Rich Media Consumption

Slide 6

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Market Approaching A Tipping PointBehavior and Technology are Converging to drive a Digital Media Revolu

Fast/always-on connectivity everywhere and on a plethora of dev

Hardware that enables the high quality capture and playback of macross all devices (processing, memory and resolution)

Consumers are psychologically ready for digital virtual libraries (ngoods or delayed physical goods)

Market Today

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Tremendous Proliferation of Opportunitie

Digital Persistence

Universal Access across Devices

Making Discovery Easy

Empowering Social Expression and Engagement

Leveraging The Global Nature of These Trends

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Challenges

Delivering solutions that scale with variable bandwidth and device c

Creating commercial models across an extremely complex value ch

Vertical versus horizontal industry structure

Media industry adaption of new business models

Educating users on privacy and social implications

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Summary

The Next Mobile Revolution is both a huge opportunity and a massiv

disruptive force

It will ultimately be bigger than the PC or Web 1.0 or 2.0 revoluti

Cross-industry collaboration, while complex, is essential

We must all hang together, or most assuredly we shall all hang

separately