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1 -, -, The news wire for IT high tech and . business decision makers . : Get in touch with us to run your media campaigns on silicon fr VNUnet Europe , +44 207 316 9518, . . Chris Woodall cwoodall@vnu co uk , +49 89 14 312 224, _ . Tanja Leutschacher tanja leutschacher@vnu de

The news wire for IT-, high tech-, and business decision makers

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Page 1: The news wire for IT-, high tech-, and business decision makers

1

-, -, The news wire for IT high tech and .bus ines s dec is ion makers

. :Get in touch with us to run your media campaigns on s ilicon fr

VNUnet Europe

, +44 207 316 9518, . . Chris Woodall cwoodall@vnu co uk , +49 89 14 312 224, _ .Tanja Leuts chacher tanja leuts chacher@vnu de

Page 2: The news wire for IT-, high tech-, and business decision makers

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. .www s ilicon fr: …All about the web s ite

1

Page 3: The news wire for IT-, high tech-, and business decision makers

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. : Silicon fr dates & figures

7 avr il 2 0 0 3 : r e -l aunc h o f S il ic o n.f r af t e r the s pl it f r o m S il ic o n .c o m, ac q uir ed by Cnet ; no w publ is hed by Ag enc e de Pr e s s e Mag azine (Par is ).

Febr uar y 2 0 0 6 : S il ic o n.f r / APM j o ins VNU-BME

S ing l e vis it s : Apr il 2 0 0 3 : 2 7 5 7 6 0(per mo nth) Mar c h 2 0 0 6 6 8 0 4 0 8

Apr il 6 0 1 0 5 8May 6 1 7 1 7 3

Impr es s io ns : Apr il 2 0 0 3 : 6 6 8 9 2 7Mar c h 2 0 0 6 5 1 6 2 9 9 3Apr il 4 1 4 6 6 0 6May 4 5 7 3 5 1 8

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% SoV for each section :

Breaking news from 12 to 14%

Virus & Secur-IT + Networks & Storage,

from 10 to 12%

Mobility & Telecoms + Internet + Hard & Software + Silicon week from 8 to 10%

Stock Exchange & Enterprises,

from 6 to 8%

Humour, from 4 to 6%

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Audience profile: Databas e te lemarketing

origin85.000 70.690

2

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Fonctions des abonnés de silicon.frSynthèse

Total:65380

directeurs/responsables info. 41,62% soit 27214

directeurs/gérants 17,66% soit 11551

directeurs admin./financiers 11,13% soit 7280

autres 9,9% soit 6477

responsables système/techn. 7,35% soit 4808

chefs de projet/ingénieurs 4,73% soit 3090

responsables réseau/télécom 2,92% soit 1910

analystes, programm., dév. 2,33% soit 1524

responsables commerciaux/mktg. 1,38% soit 902

consultants 0,95% soit 624

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B2B

B2C

Technology Business

01net

ZDnet

IDGJDnet Solu.

Lectorat de Silicon.fr

BDM :22%ITDM: 41%ITPRO: 18 %Developers: 14%

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Job pos itions & s ize of entrepris es

2% 5%5%

11%

41%

36% > 5.000

1500 > 4999

1000 > 1499

500 > 999

100 > 499

1 > 99

45% have a position ofBDM ( Business Decisions Makers )

55% of IT Pro

75% are within entreprises with more than 500 employees

25% are within SMB’s with less than 500 employees.

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Partners hip w ith dif f e r ent o r g anis e r s o f pr o f e s s io nal exhibit io ns ,

w ith var io us publ ic at io ns and ins t itut io ns ...

...l inking al l the peo pl e invo l ved in t he numer ic al r evo l ut io n

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Contents & Sections3

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Les rubriquesBreaking news

Stock Exchange

Mobility Telecoms

Cyberpower

Virus & Secur-IT

Hard & Software

Networks Storage

Internet

Bank Insurance

Humour

Silicon week

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:News le tters

4 6 8 x6 0

4 6 8 x6 0

Text of 2 lines and a banner

Text of 2 lines and a banner

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On line Direct Marketing

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Home page & Sections

Size : 468x60 ou 728x90, 19ko

Size :130x130,

19ko

Text Box Size : 449x60, 19ko

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Home Page

Size: 468x60 ou 728x90, 19ko

Size

120x600160x600

19ko

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Sections

Size :250x250336x280

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Spons oring ofnews le tters

Dail y news l et t er s ent t o 7 0 .0 0 0 r eg is t r ed s ubs c r iber s

ad t o pic s :imag e pr o duc t , s t r at eg y,event s , l eads g ener at io n, e t c ...

c t r : 0 ,2 – 1 ,2 %

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Advertis ers targeting profes s ional and qualified profile

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Extrait des références

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...providing cutting-the-edge content also

for advertisers and agencies who need to reach qualified targets.