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The new travel world we live in
* Tnooz – Kevin May
Launched in 2009 1.75 million PVs/q
Based in USA 24 staff and contributors
MARKETING
DEVICES
DISTRIBUTION SOCIAL
SYSTEMS
Are you doing the best job
you can to market Ireland as a
destination
?
ECOSYSTEM IS CHANGING
DISTRIBUTION IS EVOLVING
WE ARE ALWAYS CONNECTED
6.8 billion people on planet
4 billion use a mobile (3.5 billion use a toothbrush)
91% of adults have a mobile within arm's
reach
90% of text messages are usually read within
3 minutes
40% of tablet owners check information about
a TV show when watching it
81% mobile users have searched for products
50% have purchased a product with one
74% web users will leave a mobile website if it
doesn't load in 5 seconds
95% have looked up local information...
61% then called a service
59% then visited a service
CHINESE GETAWAY
STARTUP DRIVE
“Your project was actually both
commercially viable and original...
...unfortunately the part that was
commercially viable was not original,
and the part that was original was not
commercially viable."
IN-DESTINATION IS THE PLACE
BRAVE NEW WORLD
Are you doing the best job
– all things considered –
to market Ireland as a
destination
?
