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PINKERTON BRAND GUIDELINES 2014-2015 WE’RE ALWAYS WATCHING

The New Pinkerton

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Page 1: The New Pinkerton

PINKERTONBRAND GUIDELINES

2014-2015

WE’REALWAYS

WATCHING

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33

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PINKERTONBRAND GUIDELINES

2014-2015

WE’REALWAYS

WATCHING

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77

FROMOLD FASHIONED SPYING...

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99

TO HIGHTECH TRACKING SYSTEMS

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PINKERTONKNOWS WHAT ITTAKES TOPROTECT

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111111

YOU

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THE EYE WHO IS PINKERTON

OUR HISTORY

THE PAST AND THE FUTURE

WE’RE HERE FOR YOU

WHERE WE’RE GOING

THE BRAND WE’RE ALWAYS WATCHING

THE LOGO

TYPOGRAPHY

COLOR PALETTE

BUSINESS SYSTEM

THE FUTURE OUR NEW FUTURE

LOOKING AHEAD

WE TRAVEL WITH YOU

COMMUNITY SAFETY

PINKERTON AND YOU

PROTECTING YOUR FAMILY

1.1

1.2

1.3

1.4

1.5

2.1

2.2

2.3

2.4

2.5

.............13

.....................15

...17

.........21

...........25

......29

.........................31

.......................35

..................37

...............39

................43

..................45

..........47

..............57

............61

......67

3.1

3.2

3.3

3.4

3.5

3.6

01

02

03

CONTENTS

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PINKERTON BRAND STANDARDS MANUAL

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TOPIC CHAPTER 1 1.2

1515

01THE EYE

WHO IS PINKERTON

OUR HISTORY

THE PAST AND THE FUTURE

WE’RE HERE FOR YOU

WHERE WE’RE GOING

1.1

1.2

1.3

1.4

1.5

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THEAGENCY TURNED CORPOR- ATION

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WHO IS PINKERTON? 01 // THE EYE 1.1

THE PAST

Pinkerton was the largest private law enforcement organization in the

world at the height of its power. Their specialties were transporting

money and other high quality merchandise, hunting outlaws and going

undercover at industrial companies as spies and strikebreakers.

During the labor unrest of the late 19th century and early 20th

century, businessmen hired the Pinkerton Agency to provide agents

that would infiltrate unions, to supply guards to keep strikers and

suspected unionists out of factories, and sometimes to recruit goon

squads to intimidate workers. The Homestead Strike of 1892, in

which Pinkerton agents were called in to enforce the strikebreaking

measures of Henry Clay Frick, created conflicts between Pinkerton

agents and striking workers which led to several deaths on both sides.

The last of the Pinkerton family to direct the firm was Robert

II, great-grandson of the man who founded it. Upon his death, the

agency became a corporation.

THE FUTURE

A few businessmen saw the need for greater control of the public;

their solution was to sponsor a private surveillance company. This

corporate entity eventually evolved into what is now Pinkerton. Our

agency works as the overseer of society, whose main goal is to protect

you through every aspect of your life. Our specialties are personal and

corporate protection, undercover investigation and spying although

we personalize our system depending on the situation. The public

knows us as a protector, but we prefer to stay as hidden as possible.

We pride ourselves on making the public feel safe because they know

at all times of the day, we are there watching them. Pinkerton takes it

upon themselves to fix the problems they see and try to keep order in

an ever changing society.

WHO IS PINKERTON?

01THE EYE1.1

We are the original private eye and we will stop at nothing to provide protection for all citizens of this nation.

1312

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PINKERTON BRAND GUIDELINES

1892Pinkerton detectives work

for industrial companies as

spies and strikebreakers,

quickly becoming despised

by American labor.

OUR BRAND HAS GROWN FROM HORSE AND BUGGY PURSUITS TO A HIGH TECH, NATION WIDE MONITORING SYSTEM.

OUR HISTORY

18921860

Homestead Strike, 300 Pinkerton

detectives were called in by Carnegie

Steel’s Henry Clay Frick to protect

the mill and strikebreakers.

Congress appropriated $50,000 to

form a suborganization devoted to the

detection and prosecution of those

guilty of violating federal law.

Pinkerton is established in

Chicago by Allan Pinkerton.

1850

1861Uncovered and foiled an

assassination plot on the

life of Abraham Lincoln.

// 1.2 //

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OUR HISTORY 01 // THE EYE 1.2

1930Pinkerton suffered from the

police modernization movement,

which saw the rise of the FBI,

the bolstering of detective

branches and resources of the

public police.

Pinkerton creates the

human monitoring system.

Allan Pinkerton’s great

grandson, Robert II, becomes

the last of the Pinkerton

family to direct the firm.

The Pinkerton National Detective Agency was a private U.S.

security guard and detective agency established by Allan Pinkerton

in 1850. Allan Pinkerton became famous when he claimed to have

foiled a plot to assassinate president-elect Abraham Lincoln, who

later hired Pinkerton agents for his personal security during the

Civil War. Pinkerton’s agents performed services ranging from

security guarding to private military contracting work.

During the labor unrest of the late 19th century and early

20th century, businessmen hired the Pinkerton Agency to provide

agents that would infiltrate unions, to supply guards to keep

strikers and suspected unionists out of factories, and sometimes

to recruit goon squads to intimidate workers. In 1999, Pinkerton

joined with the government as a consulting agency hoping to play

a larger role in political control.

Pinkerton suggested to government officials and leaders that

they wanted to play a larger role in the protection of American

citizens. Through advancements in technology Pinkerton created

a monitoring system to track each citizen with the goal of keeping

them safe. In 2014, Pinkerton created what it is today, the human

monitoring system.

Pinkerton reorganized to comply with

government requirements for providing

cleared protective services.

1999

1920

1965

1950 2014Much of its business came from

banks and express companies,

who wanted to deter robberies.

Name changes to Pinkerton’s

Inc. prompted by its general

shift in focus from detective

work to security services.

1514

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Previously, Pinkerton was about hands on detective work. We spent

much of our time looking for outlaws who had stolen from wealthy

citizens of this nation.

THE PAST

OUR OLD BRAND PROTECTED THE ELITE OF AMERICA AND THEIR MOST VALUABLE POSESSIONS.

PINKERTON BRAND GUIDELINES

// 1.3 //

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THE PAST AND THE FUTURE 01 // THE EYE 1.3

1716

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PINKERTON BRAND GUIDELINES

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Pinkerton has an extremely distinctive new look. This brand is

about the real peoples lives in this modern society. We are a high

tech agency and the look of our brand reflects that.

THE FUTURE

OUR BRAND HAS GROWN AND EXPANDED OVER THE YEARS AND SO HAS THE VISION OF OUR FUTURE.

THE PAST AND THE FUTURE 01 // THE EYE 1.3

// 1.3 //

1918

Page 24: The New Pinkerton

OUR ADVANCED TECHNOLOGY SYSTEM ALLOWS US TO SEE EVERYTHING AND EVERYONE AT A GLANCE.

Each individual

in this nation has

an updated profile

on hand for all

Pinkerton agents.

This allows us to

have a constant

flow of informa-

tion should a

situation arise.

PROTECTING YOU

WE’RE HERE FOR YOU

PINKERTON BRAND GUIDELINES

The new system gives us the capability to see each citizen in the

most simple terms. Each person is provided an identification

number which links to our database. This id number allows us to

see each individual at a glance so we can better understand what

type of needs they may have. This system is broken down into

four basic categories; personal, family, community and travel. By

simplifying down to these categories it gives us the ability to focus

in on what your priorities are and what types of services we can

provide you with.

Along with the simplified format, Pinkerton has also created

more in depth coverage for each individual. This gives Pinkerton

the ability to monitor your information for security purposes. The

more important the category is to the citizen, the more prominent

that category is shown.

// 1.4 //

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2525

LOCATION>>BOISEADDRESS>>2285 JEFFERSON ST.

NEIGHBORHOOD>>PARK HILL

PERSONAL

FAMILY

RACE>>CAUCASIAN

RELIGION>>CHRISTIAN

POLITICS>>REPUBLICAN

OCCUPATION>>FARMER

EDUCATION>>COLLEGE

CAR>>FORD F150

WORK TRANSIT>>CAR

PROPERTY>>OWNER

KIDS>>2

STATUS>>MARRIED

TIM JOHNSON

ID#439823 // 36(M)

Boise, ID

FLIGHTS/YEAR>>1

COMMUNITY

WE’RE HERE FOR YOU 01 // THE EYE 1.4

2120

TRAVEL

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PERSONAL

RACE>>AFRICAN AMERICAN

RELIGION>>ATHIEST

POLITICS>>DEMOCRAT

OCCUPATION>>MECHANIC

EDUCATION>>COLLEGE

JASON DOYLE

ID#894123 // 51(M)

ROCHESTER, NYFAMILY

PROPERTY>>OWNER

KIDS>>0

STATUS>>MARRIED

PINKERTON BRAND GUIDELINES

CAR>>TOYOTA CAMRY

WORK TRANSIT>>CAR

FLIGHTS/YEAR>>3

TRAVEL

LOCATION>>ROCHESTERADDRESS>>485 PARK WAY

NEIGHBORHOOD>>CHILI

COMMUNITY

Page 27: The New Pinkerton

PROPERTY>>OWNER

STATUS>>MARRIED

LOCATION>>PHILADELPHIAADDRESS>>118 WATER ST. #203

NEIGHBORHOOD>>LIBERTY HILL

PERSONAL

FAMILY

RACE>>ASIAN

RELIGION>>BUDDIST

POLITICS>>DEMOCRAT

OCCUPATION>>LAWYER

EDUCATION>>HIGHER EDUCATION

CAR>>HONDA CIVIC

FLIGHTS/YEAR>>14

WORK TRANSIT>>BUS #6

PROPERTY>>RENTER

KIDS>>0

STATUS>>SINGLE

JENNY WONG

ID#743298 // 26(F)

Philadelphia, PA

TRAVEL

COMMUNITY

WE’RE HERE FOR YOU 01 // THE EYE 1.4

2322

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PROTECT YOUR THINGSPROTECT YOU

This is what

Pinkerton looked

like in the

past. We simply

protected you

and your things.

WHERE WE WERE

While we used to just protect you and your things, we now are there

through every aspect of your life. Whether you are at home, out

shopping, enjoying your neighborhood or on the go, we are watching

each and every move you make. You must never worry about your

safety because we are always here for you.

WHERE WE’RE GOING

OUR BRAND HAS GREATLY ADVANCED OVER THE YEARS AND SO HAS THE VISION OF OUR FUTURE.

// 1.5 //

PINKERTON BRAND GUIDELINES

Page 29: The New Pinkerton

FAMILY

COMMUNITY

PERSONAL

TRAVEL

Pinkerton is now

involved in every

aspect of your

life in order to

keep you safe.

WHERE WE’RE GOING

2524

WHERE WE’RE GOING 01 // THE EYE 1.5

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3131

02THE BRAND

WE’RE ALWAYS WATCHING

THE LOGO

TYPOGRAPHY

COLOR PALETTE

BUSINESS SYSTEM

2.1

2.2

2.3

2.4

2.5

Page 32: The New Pinkerton

THE NEW IDENTITY

While Pinkerton was once known for protecting you and your

belongings, they now have taken on a much larger role in the

world. They have moved from the old times of chasing outlaws on

horse and buggy to the high tech modern world of surveillance.

Pinkerton should not be taken lightly because they are serious about

monitoring the publics each and every move.

THE MEANING

This new logo stands for the future of Pinkerton. The strength

of the brand is shown through the bold typography and the mark.

The mark represents both the intricate nature of the brand because

once you let Pinkerton into your life, there is no escape. The eye

in the negative space stands as a reminder that you never need to

worry because Pinkerton is always watching you enabling you to

live your life worry free.

WE’RE ALWAYS WATCHING

02THE BRAND2.1

We have rebranded ourselves with a new, powerful look in order for citizens to feel more protected.

PINKERTON BRAND GUIDELINES

Page 33: The New Pinkerton

WE’RE ALWAYS WATCHING 02 // THE BRAND 2.1

2928

Page 34: The New Pinkerton

12P

10P

8P

1P

2P

These are the

proportions that

should be used for

the Pinkerton logo

Always maintain a

clear space of 2P

around the logo at

all times

The diagonal of

the eye in the

center is always

angled at 45o

PROPORTIONS CLEAR SPACE THE EYE

ANATOMY OF THE LOGO

The proportions used for the Pinkerton identity are based off of 1P.

It is important to maintain this structure when using the logo. Be sure

to leave a clear space of 2P around the logo at all times.

// 2.2 //

PINKERTON BRAND GUIDELINES

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Type CMYK 0//0//0//85

Eye CMYK 0//0//0//85

Logo gradient dark

0//0//0//65

0//0//0//50

light

0//0//0//45

0//0//0//30

Type CMYK 0//0//0//30

Eye CMYK 0//0//0//30

Logo gradient dark

0//0//0//65

0//0//0//50

light

0//0//0//45

0//0//0//30

//01 LOGO ON WHITE //02 LOGO ON GRAY

01 02

PREFERRED LOGO USAGE

The two logo options below display the preferred logo on both

a white and dark background. When possible use the logo with

variations in the grey tone. This tonality speaks to the many layers

within the brand and is always the preferred logo option.

THE LOGO 02 // THE BRAND 2.2

3130

// 2.2 //

Page 36: The New Pinkerton

ALTERNATIVE LOGOS

There are two alternative logo options depending on the application

of the logo. Below is a horizontal option as well as a one color version.

Type CMYK 0//0//0//85

Eye CMYK 0//0//0//85

Logo gradient dark

0//0//0//65

0//0//0//50

light

0//0//0//45

0//0//0//30

Type CMYK 0//0//0//100

Eye CMYK 0//0//0//100

Logo gradient dark

0//0//0//100

0//0//0//100

light

0//0//0//100

0//0//0//100

//01 HORIZONTAL //02 ONE COLOR

01 02

PINKERTON BRAND GUIDELINES

// 2.2 //

Page 37: The New Pinkerton

3737

WHAT NOT TO DO

Do not use

colors

outside the

palette

Do not skew

or stretch

the logo

Do not place

logo over a

photograph

Do not place

over pattern

Do not

outline the

logo

Do not change

proportions

//01 //02 //04 //05//03 //06

THE LOGO 02 // THE BRAND 2.2

3332

// 2.2 //

01 04

02 05

03 06

Page 38: The New Pinkerton

AaMAINTAINING CONSISTENT TYPOGRAPHYKEEPS THE INTEGRITY OF THE BRAND INTACT AND PROVIDES A CLEAR MESSAGE.

Keeping the typography within the established system is imperative

in maintaining the structure of this brand. There are a total of four

typefaces to choose from although each has its specific purpose in

maintaining brand consistency.

TYPOGRAPHY

PINKERTON BRAND GUIDELINES

// 2.3 //

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3939

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789!@#$%&*

AaABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%&*

Aa

FRANCHISE OCR A

01 03

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%&*

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*

AaFUTANA GARAMOND

02 04

Franchise should be

used for headlines

Futana should be use

primarily for large

quotes and headlines

OCR A should be used

for small details.

It can also be used

in headlines

Garamond should be

used primarily for

body copy

//01 FRANCHISE //02 FUTANA //03 OCR A //04 GARAMOND

TYPOGRAPHY 02 // THE BRAND 2.3

3534

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Aa

PMS

CMYK

RGB

PMS

CMYK

RGB

425M

0/0/0/85

60/60/62

Cool Gray 9M

0/0/0/50

129/131/134

STAYING WITHIN THE COLOR PALETTE KEEPS THE PINKERTON BRAND ON TONE.

PINKERTON BRAND GUIDELINES

//01 PINKERTON DARK GRAY //02 PINKERTON DARK GRAY

The color system created for Pinkerton was chosen because it displays

the professional and powerful brand message. The gray tones should

be used for the majority of the brand, while the orange and blue

should be used as accents. If you should choose another gray outside

the ones specified, please choose gray tones in increments of 10.

COLOR PALETTE// 2.4 //

Page 41: The New Pinkerton

PMS

CMYK

RGB

PMS

CMYK

RGB

PMS

CMYK

RGB

PMS

CMYK

RGB

Cool Gray 5M

0/0/0/30

174/176/179

Cool Gray 2M

0/0/0/10

230/230/230

179M

0/80/100/0

222/65/18

345M

30/0/20/10

150/192/179

01 04

COLOR PALETTE 02 // THE BRAND 2.4

3736

//04 PINKERTON LIGHT GRAY //05 PINKERTON ORANGE//03 PINKERTON NEUTRAL GRAY //06 PINKERTON BLUE

02 05

03 06

Page 42: The New Pinkerton

When communicating to those outside of Pinkerton, it is important

to adhere to our visual standards. This allows Pinkerton to maintain

brand consistency across all visual materials.

BUSINESS SYSTEM BUSINESS SYSTEM// 2.5 //

PINKERTON BRAND GUIDELINES

Page 43: The New Pinkerton

KATY SMITH

972 HARRISON ST.

SAN FRANCISCO, CA 94110

Dear Ms. Smith,

We recently learned that you had a home break in and understand you have not yet switched to the Pinkerton home system. We are certain that our system will prevent further home problems.

We would be more than happy to talk to you about all of the benefits of this system at your earliest convenience. An agent will call you within the next 24 hours to come by your home and talk to you about how you can benefit from this system.

If you would like to contact us directly you can reach a personal agent at 801/555/2417.

Sincerely,

Jonathan KelleyPinkerton Agent

1145 GRAND LANE

DOVER, DE 19706

[email protected]

PINKERTONISWATCHING.COM

BUSINESS SYSTEM 02 // THE BRAND 2.5

3938

KATY SMITH

972 HARRISON ST.

SAN FRANCISCO, CA 94110

1145 GRAND LANE

DOVER, DE 19706

JOHN MILLER

PINKERTON AGENT

801/555/2417

[email protected]

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4545

03THE FUTURE

OUR NEW FUTURE

LOOKING AHEAD

WE TRAVEL WITH YOU

COMMUNITY SAFETY

PINKERTON AND YOU

PROTECTING YOUR FAMILY

3.1

3.2

3.3

3.4

3.5

3.6

Page 46: The New Pinkerton

FAMILY

COMMUNITY

PERSONAL

TRAVEL

PUBLIC TRANSIT TRACKER>>Card tracks public on

all public transit<<

PINKERTON VEHICLE>>Tracks movement ofcars and any type ofsuspicious activity, keeping you safe on

the road<<

UNDERCOVER PINKERTON AGENTS>>Provides protection within the

personal neighborhood space<<

NIGHT AGENTS TRAINING>>Training for potential

Pinkerton agents to monitorsuspicious activity inside

their neighbors homes<<

PERSONAL SAFETY CHIP>>Used to monitor all personal activity<<

CELL PHONE SERVICE>>Tracks phone/monitors calls<<

APPAREL TRACKER>>Chip in clothing and shoes to monitor location<<

HOME SECURITY CHECK>>Home will be surveyed upon request by Pinkertonagents to determine the safety level of the home<<

HOME SAFETY SYSTEM>>Run by Pinkerton so they can constantly monitor any suspicious activity going on inside the home<<

PINKERTON BRAND GUIDELINES

Page 47: The New Pinkerton

A GLIMPSE INTO THE FUTURE

We have looked into our future and are making some exceptional tech-

nological advancements. Our future is strong and it is here to keep the

citizens of this great nation safe. We have created four categories of

protection to ensure that you are always protected; personal, family,

community and travel. By setting up this system you can be sure that

we are monitoring you so you can live every day to the fullest.

WHAT’S IN STORE FOR YOU

With this new system you can be assured you are safe. We protect you

not only on a personal level, but we are also here to look after your

family. We have created advanced systems for your home security as

well as technology that you can have with you at all times. We have also

created custom systems for each individual so we can cater to your

specific needs. Whether you are traveling with your family or walking

your dog in your neighborhood, we have you covered.

ENVISIONING OUR NEW FUTUREPinkerton is a powerful human monitoring system meant to protect every citizen in each aspect of their lives.

03THE FUTURE3.1

4342

OUR NEW FUTURE 03 // THE FUTURE 3.1

Page 48: The New Pinkerton

Old Pinkerton

New Pinkerton

LOOKING AHEAD

WE HAVE COME A LONG WAY AND ARE CONFIDENT THE NEW PINKERTON IS AT THE TOP OF ITS GAME.

WHAT IT MEANS

HIGH SURVEILLANCE

WORRY FREE

STRESSFUL

LOW SURVEILLANCE

Pinkerton

Pinkerton

Army

Blackwater

Police

FBI

Military

// 3.2 //

PINKERTON BRAND GUIDELINES

Page 49: The New Pinkerton

INTELLIGENT

HIGHLY SKILLED

INCOMPETENT

INCOHERENT

The charts below

mark where we, as

Pinkerton, began

and how we have

advanced our brand

into a powerful

monitoring system.

BEFORE AND AFTER

Pinkerton

Pinkerton

ArmyBlackwater

Police

FBI

Military

4544

LOOKING AHEAD 03 // THE FUTURE 3.2

Page 50: The New Pinkerton

NOWPINKERTONTRAVELSWITHYOU

Page 51: The New Pinkerton

TRAVEL

Page 52: The New Pinkerton

PINKERTON BRAND GUIDELINES

WHICH EVER MODE OF PUBLIC TRANSIT YOU CHOOSE, WE ARE THERE TO GET YOU TO YOUR DESTINATION SAFELY.

WE TRAVEL WITH YOU

Pinkerton has your well being in mind every day when you are

traveling from place to place. We have the ability through the

Pinkerton transit card to monitor you and each citizen at every

transit check point nation wide. This allows us to make sure, that

when you travel, no matter what your location, you know you

will arrive at your destination safe and sound.

// 3.3 //

TRANSIT SYSTEM

Ticket gate monitors

all of the traffic

coming in and out of

the system.

Page 53: The New Pinkerton

JOHN DOE

ID#247921

ENTRY POINT

#221

RATE OF RISK>>LOW

WE TRAVEL WITH YOU 03 // THE FUTURE 3.3

Page 54: The New Pinkerton

TRANSIT PASS // ALL ACCESS

EDUCATION>>HIGH SCHOOL

OCCUPATION>>BANK TELLER

PINKERTON BRAND GUIDELINES

JOHN DOE

ID#286645

51/M

TRANSIT TRACKER

This diagram shows

how the transit

system works. It

monitors each in-

dividual on their

route to ensure

their safety and to

determine whether

there is any risk

of danger. It also

allows Pinkerton

agents access to

passenger informa-

tion at a glance.

PERSONAL

RACE>>CAUCASIAN

RELIGION>>CATHOLIC

STATUS>>MARRIED

LOCATION>>NEW YORK CITY

Page 55: The New Pinkerton

5555

C TRAIN

TIME>>16:17:32

CAR>>06

DIRECTION>>NORTHBOUND

PASSANGERS>>22

CONDITION>>SAFE

32ND AND BROADWAY

TIME>>16:21:11

CAR>>12

DIRECTION>>NORTHBOUND

PASSANGERS>>12

CONDITION>>SAFE

STARTING POINT9TH AND BROADWAY NY, NY

ENDING POINT46TH AND BROADWAY NY, NY

OFFBOARD TRAIN32ND AND BROADWAY NY, NY

EXIT TRAIN, NO APPARENT DANGER

REBOARDS TRAIN, 16:25:02

14TH AND BROADWAY

28TH AND BROADWAY

22TH AND BROADWAY

40TH AND BROADWAY

WE TRAVEL WITH YOU 03 // THE FUTURE 3.3

5150

Page 56: The New Pinkerton

PINKERTON BRAND GUIDELINES

Pinkerton is also with you in your vehicle. Our Pinkerton navigation

system allows you to know what other vehicles are on the road with

you and if there could be potential hazards. The system also alerts a

Pinkerton agent if there is any sporadic driving or danger in the area.

This system puts safety in your hands while still allowing Pinkerton

agents to monitor the road.

Page 57: The New Pinkerton

5757

WE TRAVEL WITH YOU 03 // THE FUTURE 3.3

5352

# OF PASSANGERS

(+)

1

G

THREAT LEVEL

-GREEN

-YELLOW

-RED

-+ PERSONAL BACKGROUND

BIKE

ID#425

PLATE#>>A27B43

MAKE>>HARLEY

MODEL>>TRAVERSE

Once you install and

link the Pinkerton

command center to

your vehicle you

will no longer have

to worry about the

dangers of the road.

We will warn you of

possible dangers,

alternative routes if

needed, and of course

we’re there if any-

thing happens to you

or your vehicle.

VEHICLE ID

Page 58: The New Pinkerton

COORD.

CITY

TIME

DATE

CODE

COORD.

CITY

TIME

DATE

CODE

COORD.

CITY

TIME

DATE

CODE

41:40:11N 73:56:38W

NYC

20:13:12

02.02.14

GREEN

40:50:22N 73:56:38W

NYC

20:53:45

02.02.14

GREEN

41:30:11N 73:59:32W

NYC

21:33:43

02.02.14

GREEN

PLATE#

MAKE

MODEL

AB4217F

TOYOTA

PRIUS

(+)

2

G

PLATE#

MAKE

MODEL

4APS28

DODGE

CARAVAN

(-)

7

Y

PLATE#

MAKE

MODEL

BMK836

HARLEY

TRAVERSE

(+)

1

G

PINKERTON BRAND GUIDELINES

Page 59: The New Pinkerton

COORD.

CITY

TIME

DATE

CODE

COORD.

CITY

TIME

DATE

CODE

COORD.

CITY

TIME

DATE

CODE

42:01:08N 74:12:35W

NYC

21:55:22

02.02.14

YELLOW

42:22:23N 74:34:54W

NYC

22:34:56

02.02.14

GREEN

43:02:14N 74:56:43W

NYC

22:48:08

02.02.14

GREEN

PLATE#

MAKE

MODEL

PLATE#

MAKE

MODEL

AX437F

JEEP

WRANGLER

MPC198

JEEP

CHEROKEE

(+)

2

G

(-)

1

R

PLATE#

MAKE

MODEL

4APS28

CHEVY

TRAVERSE

(+)

3

G

(-)

2

G

5554

WE TRAVEL WITH YOU 03 // THE FUTURE 3.3

WE TRAVEL WITH YOU

This is an “at a

glance” view of how

Pinkerton monitors

you while you are

driving or in a car.

We monitor each car

to make sure we know

about the passangers

and to make sure

we’re aware of any

potential danger.

PLATE#

MAKE

MODEL

PF001S

NISSAN

MAXIMA

Page 60: The New Pinkerton

PINKERTONPROTECTSYOUR LIFECLOSESTTO HOME

Page 61: The New Pinkerton

COMMUNITY

Page 62: The New Pinkerton

NEIGHBORHOOD

ID#247921

PINKERTON BRAND GUIDELINES

COMMUNITY SAFETY

OUR PINKERTON TRAINING PROGRAM GIVES THE POWER BACK TO EACH COMMUNITY ACROSS AMERICA.

RATE OF RISK>>LOW

Our Pinkerton neighborhood agent training gives community

members the opportunity to help keep the neighborhood safe. The

agent has access to information on citizens in the area so they can

make sure each citizen is protected. The program set up allows

them to access this information remotely.

MARY SCHMIT>>ID

#784352

ADDRESS>>145 ATH

ERTON ST.

LISA LEE>>ID#47

2994

ADDRESS>>7462 PA

RK AVE.

JOHN LEE>>ID#11

7837

ADDRESS>>7462 PA

RK AVE.

SCOTT MILLER

>>ID#274962

ADDRESS>>967 OAK

LEY DR.

JEFF WILSON>>ID

#998724

ADDRESS>>556 DOU

GLAS DR.

SCOTT MILLER

>>ID#274962

ADDRESS>>967 OAK

LEY DR.

DORTHY JOHNSON

>>ID#783299

ADDRESS>>145 ATH

ERTON ST. ANN CHO

W>>ID#176382

ADDRESS>>227 HIL

L AVE.

// 3.4 //

Page 63: The New Pinkerton

5958

COMMUNITY SAFETY 03 // THE FUTURE 3.4

MARY SCHMIT>>ID#784352

ADDRESS>>145 ATHERTON ST.

LISA LEE>>ID#472994

ADDRESS>>7462 PARK AVE.

JOHN LEE>>ID#117837

ADDRESS>>7462 PARK AVE.

SCOTT MILLER>>ID#274962

ADDRESS>>967 OAKLEY DR.

JEFF WILSON>>ID#998724

ADDRESS>>556 DOUGLAS DR.

SCOTT MILLER>>ID#274962

ADDRESS>>967 OAKLEY DR.

DORTHY JOHNSON>>ID#783299

ADDRESS>>145 ATHERTON ST.

ANN CHOW>>ID#176382

ADDRESS>>227 HILL AVE.

Page 64: The New Pinkerton

HERE TOPROTECTYOU EVERYDAY OFYOUR LIFE

Page 65: The New Pinkerton

PERSONAL

Page 66: The New Pinkerton

PINKERTON BRAND GUIDELINES

Pinkerton has created a phone service in order to provide you

with constant protection. We know that problems arise but with

a simple tap on your phone, you will be connected to a Pinkerton

agent, customer service or our security line. Whatever help you

need we are there waiting to answer your call.

PINKERTON AND YOU

WHEREVER YOU ARE, WHATEVER THE TIME, YOU CAN REACH A PINKERTON AGENT WITH JUST ONE TAP.

// 3.5 //

Page 67: The New Pinkerton

Our personalized

phone system allows

you protection 24

hours a day. You

can contact one

of our Pinkerton

agents any time ,

day or night, with

just one tap.

PINKERTON

PHONE SYSTEM

WE’RE HERETO LISTEN

PINKERTON AND YOU 03 // THE FUTURE 3.5

6362

Page 68: The New Pinkerton

WE’RE HERETO LISTEN

PINKERTON BRAND GUIDELINES

When your call

comes in, we do our

best to connect you

to either customer

service, one of our

Pinkerton agents

or to our security

line. Each line is

set up to take care

of whatever issue

you are having.

PINKERTON

PHONE SYSTEM

Page 69: The New Pinkerton

CUSTOMERSERVICE

TECHNOLOGYQUESTIONS

ADDITIONALSUPPORT

SERVICE CANCELLATION

SECURITYLINE

PROTECTION LINE

EMERGENCY CALL

ANYTIMEPHONE SERVICE

FOR PERSONALDISTRESS

PINKERTONAGENT

PERSONAL PINKERTONAGENT

QUESTION LINE

DIRECTION SERVICE

ON CALL AGENTS

UPDATING SERVICEPHONE SET UP

PINKERTON AND YOU 03 // THE FUTURE 3.5

6564

Page 70: The New Pinkerton

YOURFAMILYWILL NEVERFEEL FEARAGAIN

Page 71: The New Pinkerton

FAMILY

Page 72: The New Pinkerton

PINKERTON BRAND GUIDELINES

We know that the home is a place where families like to relax and spend

time together. The last thing citizens need to worry about is their safety

in their own home. That is why Pinkerton has created a home security

system for each home in this country. This system allows Pinkerton

agents access to home security cameras for emergency purposes. This

not only keeps families safe from robberies but we will also alert you if

there is a fire or other emergency occuring in your home.

PROTECTING YOUR FAMILY

DANGER CAN STRIKE ANYWHERE INCLUDING YOUR HOME, BUT DON’T WORRY WE’RE THERE WITH YOU

// 3.6 //

Page 73: The New Pinkerton

PROTECTING YOUR FAMILY 03 // THE FUTURE 3.6

RATE OF RISK>>MEDIUM

SECURITY SYSTEM>>PINKERTON

LOCK SYSTEM>>NOT UPDATED

Pinkerton watches

your home for

you, even if you

are away. We keep

track of who comes

in and out as

well as monitor

any suspicious

activity occurring

around the home.

EXTERIOR

HOME SYSTEM

6968

Page 74: The New Pinkerton

PINKERTON BRAND STANDARDS MANUALPINKERTON BRAND GUIDELINES

We allow you to

relax at home

with your family

without having to

be concerned about

your families

safety. The in home

system provides up

to date informa-

tion with details

about the current

home safety.

INTERIOR

HOME SYSTEM

Page 75: The New Pinkerton

TOPIC CHAPTER 1 1.2

7575

COMMUNITYLOCATION>>CHICAGO THREAT>>MEDIUM

HOME CODE>>#142

STATUS>>MARRIEDFAMILY

PROPERTY>>OWNER

KIDS>>1

PROTECTING YOUR FAMILY 03 // THE FUTURE 3.6

Page 76: The New Pinkerton

PINKERTON BRAND STANDARDS MANUAL

WE’REALWAYSWATCHING

>>FOR MORE INFORMATION VISIT PINKERTONISWATCHING.BUSINESSCATALYST.COM

Page 77: The New Pinkerton

TOPIC CHAPTER 1 1.2

7777

YOU

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