The new fragrance of Marc Jacobs for men

Launched at July 2010

Konstantinos Vasilopoulos / Pansik / 16.11.2010

THE FRAGRANCE

BANG has been:

the first masculine fragrance of MJ

characterized as:

daring energized elegant artistic

designed as a desirable fragrance that MJ would wear himself

launched to conquer the market

THE FRAGRANCE

The scent:

spicy, peppery and woody

with powerful sensuality

warm

The name:

sound

powerful

rememberable

completeness

THE BOTTLE

THE BOTTLE

Aesthetics:

silver & black

industrial metal

heavy glass

shiny

cool & classy

dominant

impactful

sharp edgesCharacteristics:

THE COLLECTION

PHOTO CAMPAIGN

PHOTO CAMPAIGN

elegant

classy

cool

sensational

PHOTO CAMPAIGN

powerful

sexy

dominant

BANG YOU’RE IT

BANG YOU’RE IT

Users: 3000

Rating:

Google: 1.000.110

Fans15.11 / 20:00: 587516.11 / 13:00: 5888

FACEBOOK

CAMPAIGNS

www.marcjacobsbang.com www.facebook.com

Harper’s BazaarCalvin Klein interviews

Marc Jacobswww.harpersbazaar.com