Rotary

The New Focus George Chaffey – Rotary Coordinator

Membership:

124938934

Rotary

1. The Problem2. New Information 3. Specific Skills

Rotary

North America Membership

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

320,000

340,000

360,000

380,000

400,000

420,000

440,000431,672

368,304

Rotarians in North America

North AmericaNet Loss

in Ten Year63,368

Rotary

SARSJuly 1 2004 2005

20062007

20082009

20102011

20122013

1,500

1,600

1,700

1,800

1,900

2,000

2,100 2,116

2,072 2,099

2,069

1,899 1,894

1,799

1,751

1,662 1,667

District 5000 Membership2004-2013

down 21.1% – 449 fewer Rotarians

UP

same

down

CLUBS

Rotary

WHO ARE OUR

CUSTOMERS???

Rotary

WHO ARE OUR

CUSTOMERS???OUR

MEMBERS

Rotary

•Satisfy our needs

•Value our Work

Rotary

Siegel – Gale Survey

• Two key questions:

1. Why did you initially JOIN Rotary?

2. What is the main reason you STAY in Rotary?

Rotary

To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

Why did you initially JOIN Rotary?

Primary Reasons Why People Join

Rotary

…Are The Same Reasons They Stay

Why do you STAY with Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

Rotary

Initial Attraction

It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

Rotary

Initial Attraction

It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

Rotary

Initial Attraction

It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

Rotary

Initial Attraction

It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

Rotary

Initial Attraction

It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.

Rotary

Rotary

• What would it take to change the world? Rotary’s 1.2 million members believe it starts with a commitment to Service Above Self.

• Amongst 34,000 clubs globally – representing more than 150 countries from Albania to Zimbabwe – you will find members enthusiastically volunteering in communities at home and abroad in support of such hallmark programs as educational enhancement, job training, providing clean water for drinking, improving human health and sanitation, combating hunger and eradicating polio.

• We invite you to explore this site to learn more about Rotary International and how you can make a difference by joining The Rotary Club of Lamorinda Sunrise.

Rotary

• change the world? ... 1.2 million members

• 34,000 clubs globally...50 countries... Albania to Zimbabwe

• clean water for drinking ... human health and sanitation,

• combating hunger ... eradicating polio.

• explore this site to learn more about Rotary International

Rotary

2003 – 2011

Induct: 1, 100,000Growth: 226

Rotary

Retention / Growth Index

Rotary Club of: Red MountainInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

Rotary Club of: Green ValleyInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

Rotary

Retention / Growth Index

Rotary Club of: Red MountainInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

52 4.0

Rotary Club of: Green ValleyInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

52 4.0

Rotary

Retention / Growth Index

Rotary Club of: Red MountainInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

New Members Inducted during the target year 3

Members at start of Target Year + New Members 53

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

52 98.0 4.0Number of members who left

during the target year (1)

Rotary Club of: Green ValleyInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

New Members Inducted during the target year 12

Members at start of Target Year + New Members 62

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

52 80.0 4.0Number of members who left

during the target year (10)

Rotary

Retention / Growth Index

Rotary Club of: Red MountainInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

New Members Inducted during the target year 3

Members at start of Target Year + New Members 53

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

52 98.0 4.0 102.0Number of members who left

during the target year (1)

Rotary Club of: Green ValleyInitial Semi-Annual Report Membership

(July 1, 2012) the "target year" 50Retention

RateGrowth

RateRG Index

(An index below 100may be a "red flag")

New Members Inducted during the target year 12

Members at start of Target Year + New Members 62

Next Year Initial Semi-Annual Report Membership(July 1, 2013)

52 80.0 4.0 84.0Number of members who left

during the target year (10)

Rotary

RESOURCES YOU CAN PROVIDE

1. IGNITE2. Business Planning for your Club3. “We Care” Program4. Self-Assessment Document for

Club... “Preparing Your Club To Grow”

Rotary

HOW TO RETAIN

OUR CUSTOMERS

1.Friendship & Fellowship2.Help them have local

impact

--Value their Work--

Rotary

1. FIRST IMPRESSION

a. Positive Club Atmosphereb. Guests/members feel welcomec. Seatingd. Follow upe. Induction -- family

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2. EXISTING MEMBERSa. Know each other: Help create Camaraderieb. Value their work—vocational value--talksc. Website/Facebook– & Personal Communicationd. Involve/motivate memberse. Promote Family of Rotary– inductions/eventsf. Acting on Member Suggestions—respond to

customersg. Business Planning for your Clubh. Being Relevant to your Communityi. Continuously Review Club Procedures &

Policiesj. Flexible Thinking

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3. Former Members

35%

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Specific Skills Learned Today

1. Identify more ways of members’ impact on local community

2. Help Develop an “ASK” for all3. How to Revise websites/facebooks4. Explain “turnover” problems5. Identify specific Resources (4+)

Rotary

Five Key Concepts

1. MEMBERS = CUSTOMERS2. VOCATION3. LOCAL4. FRIENDSHIP5. LEADERSHIP

•3.