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© 2015 IBM Corporation1 IBM
The New Era of Analytics
The New Era of Analytics
ProStrategy Executive Briefing
Dublin, Ireland 21st April, 2016
Paul MurphyAnalytics Tech Sales LeaderIBM Analytics Unit Europe
© 2016 IBM Corporation2
The New Era of Analytics
On a Smarter Planet,
unprecedented changes
are occurring:
Empowered consumers with higher expectations
Hyper connected world
Emergence of big data analytics“We have for the first time an
economy based on a key resource
[Information] that is not only
renewable, but self-generating.
Running out of it is not a problem,
but drowning in it is.”
– John Naisbitt
…creating a New Era of Analytics
2
3
The New Era of Analytics
Mobile SocialCloud
The “Internet of Things”
4
The New Era of Analytics
4
Analysing Data Warehouse Volumes in REAL time is now possible!
2xsSometimes 1 minute is too late. How to quickly process, analyze and act on data? What opportunity are you missing?
Data volumes double every year. Too much to store and then analyze. How to analyze now before insight is lost or forgotten?
Dashboard overload. Too much history and not enough forward thinking.How to get ahead, plan and predict vs react?
Soon there will be 1 trillion connect things. Are you restricting your analytics?
Too much noise. Too much low value data. How to pre-process all data on the fly. Keep only what is valuable.
Minute 1Trillion
Business NeedConnect the right data to the right people in the right context for the right decisions at the right time
5
The New Era of Analytics
IBM Investing in New Analytics Capabilities
Twitter Partnership
© 2016 IBM Corporation
6
IBM Internal Use Only
IBM announced on January 29, 2016 …
IBM has acquired The Weather
Company
• The Weather Company Cloud Data Platform
to serve as backbone for Watson IoT
• Fourth most daily used mobile application
• Up to 26 billion requests per day, 7x more
than the leading search engine
• 2.2 billion weather forecast reference points
• 66 million unique monthly mobile app visitors
• Provider of weather-driven solutions to more
than 5,000 businesses
© 2016 IBM Corporation7
The New Era of Analytics
A Business View of Big Data
Communications(Unstructured/Internal/External)
Transactions(Structured/Internal)
Multimedia / Sentiment(Unstructured / Internal / External;
Social/External)
Master Data(Structured/
Product/Customer)
© 2016 IBM Corporation8
The New Era of Analytics
Simplified Technical View of Big Data
Communications(Unstructured/Internal/External)
Transactions(Structured/Internal)
Multimedia / Sentiment(Unstructured/Internal/External;
Social/External, Video, Image, Audio)
Master Data(Structured/
Product/Customer)
Hadoop
Data Warehouse / Appliances
DB2 / Oracle
Cloudant Local
On Premise In the Cloud
Hadoop-based(HaaS, IaaS)
dashDB
dashDB
Cloudant
9
The New Era of Analytics
Unified Big Data Analytics – Self Service Analytics
Watson AnalyticsCognos AnalyticsWatson ExplorerBig Insights 4 HadoopiOS Apps
On Premise or Cloud Analytics
© 2016 IBM Corporation10
The New Era of Analytics
System for Analytics
Delivering data services
for analytics
IBM PureData System for Analytics
Speed 10-100x faster than traditional systems*
Patented MPP hardware acceleration
Simplicity Data load ready in hours
No database indexes, no tuning
No storage administration
Scalability Peta-scale data capacity
Smart Runs complex analytics in minutes, not hours
Richest set of in-database analytics
Integration Popular analytic and management tools
Variety of data sources
* Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are not professionally pre-built,
pre-tested and optimized. Individual results may vary.
© 2016 IBM Corporation11
The New Era of Analytics
The PDA Appliance Integrates with Popular Tools and Databases
SQ
L O
DB
C J
DB
C O
LE
-DB
SQ
L O
DB
C J
DB
C O
LE
-DB
Data In Data Out
Data IntegrationReporting &
Analysis
IBM
BigInsights
Information Server
InfoSphere Streams
Ab Initio
Cloudera
Composite
Software
Hadoop
Informatica
Microsoft
Oracle
SAP
SAS
IBM
Cognos Analytics
SPSS
Unica
Actuate
Hadoop
Information Builders
Kalido
KXEN
Microsoft
MicroStrategy
Oracle
SAP
SAS
Tableau
Note: Sample list, not all inclusive
© 2016 IBM Corporation12
The New Era of Analytics
Sample Twitter Analysis with Watson Analytics
Aer Lingus
DAA
KBC
- Sentiment Analysis March to April
© 2016 IBM Corporation13
The New Era of Analytics Huge Expansion of Open Data Sources
© 2016 IBM Corporation14
The New Era of Analytics
15
The New Era of Analytics
A little
Book
about
Big Data
Analytics,
and the
New Era of
Analytics
© 2016 IBM Corporation16
The New Era of Analytics
zzzzzzz
Questions?