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© 2015 IBM Corporation 1 IBM The New Era of Analytics The New Era of Analytics ProStrategy Executive Briefing Dublin, Ireland 21 st April, 2016 Paul Murphy Analytics Tech Sales Leader IBM Analytics Unit Europe

The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

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Page 1: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2015 IBM Corporation1 IBM

The New Era of Analytics

The New Era of Analytics

ProStrategy Executive Briefing

Dublin, Ireland 21st April, 2016

Paul MurphyAnalytics Tech Sales LeaderIBM Analytics Unit Europe

Page 2: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation2

The New Era of Analytics

On a Smarter Planet,

unprecedented changes

are occurring:

Empowered consumers with higher expectations

Hyper connected world

Emergence of big data analytics“We have for the first time an

economy based on a key resource

[Information] that is not only

renewable, but self-generating.

Running out of it is not a problem,

but drowning in it is.”

– John Naisbitt

…creating a New Era of Analytics

2

Page 3: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

3

The New Era of Analytics

Mobile SocialCloud

The “Internet of Things”

Page 4: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

4

The New Era of Analytics

4

Analysing Data Warehouse Volumes in REAL time is now possible!

2xsSometimes 1 minute is too late. How to quickly process, analyze and act on data? What opportunity are you missing?

Data volumes double every year. Too much to store and then analyze. How to analyze now before insight is lost or forgotten?

Dashboard overload. Too much history and not enough forward thinking.How to get ahead, plan and predict vs react?

Soon there will be 1 trillion connect things. Are you restricting your analytics?

Too much noise. Too much low value data. How to pre-process all data on the fly. Keep only what is valuable.

Minute 1Trillion

Business NeedConnect the right data to the right people in the right context for the right decisions at the right time

Page 5: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

5

The New Era of Analytics

IBM Investing in New Analytics Capabilities

Twitter Partnership

Page 6: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation

6

IBM Internal Use Only

IBM announced on January 29, 2016 …

IBM has acquired The Weather

Company

• The Weather Company Cloud Data Platform

to serve as backbone for Watson IoT

• Fourth most daily used mobile application

• Up to 26 billion requests per day, 7x more

than the leading search engine

• 2.2 billion weather forecast reference points

• 66 million unique monthly mobile app visitors

• Provider of weather-driven solutions to more

than 5,000 businesses

Page 7: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation7

The New Era of Analytics

A Business View of Big Data

Communications(Unstructured/Internal/External)

Transactions(Structured/Internal)

Multimedia / Sentiment(Unstructured / Internal / External;

Social/External)

Master Data(Structured/

Product/Customer)

Page 8: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation8

The New Era of Analytics

Simplified Technical View of Big Data

Communications(Unstructured/Internal/External)

Transactions(Structured/Internal)

Multimedia / Sentiment(Unstructured/Internal/External;

Social/External, Video, Image, Audio)

Master Data(Structured/

Product/Customer)

Hadoop

Data Warehouse / Appliances

DB2 / Oracle

Cloudant Local

On Premise In the Cloud

Hadoop-based(HaaS, IaaS)

dashDB

dashDB

Cloudant

Page 9: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

9

The New Era of Analytics

Unified Big Data Analytics – Self Service Analytics

Watson AnalyticsCognos AnalyticsWatson ExplorerBig Insights 4 HadoopiOS Apps

On Premise or Cloud Analytics

Page 10: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation10

The New Era of Analytics

System for Analytics

Delivering data services

for analytics

IBM PureData System for Analytics

Speed 10-100x faster than traditional systems*

Patented MPP hardware acceleration

Simplicity Data load ready in hours

No database indexes, no tuning

No storage administration

Scalability Peta-scale data capacity

Smart Runs complex analytics in minutes, not hours

Richest set of in-database analytics

Integration Popular analytic and management tools

Variety of data sources

* Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are not professionally pre-built,

pre-tested and optimized. Individual results may vary.

Page 11: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation11

The New Era of Analytics

The PDA Appliance Integrates with Popular Tools and Databases

SQ

L O

DB

C J

DB

C O

LE

-DB

SQ

L O

DB

C J

DB

C O

LE

-DB

Data In Data Out

Data IntegrationReporting &

Analysis

IBM

BigInsights

Information Server

InfoSphere Streams

Ab Initio

Cloudera

Composite

Software

Hadoop

Informatica

Microsoft

Oracle

SAP

SAS

IBM

Cognos Analytics

SPSS

Unica

Actuate

Hadoop

Information Builders

Kalido

KXEN

Microsoft

MicroStrategy

Oracle

SAP

SAS

Tableau

Note: Sample list, not all inclusive

Page 12: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation12

The New Era of Analytics

Sample Twitter Analysis with Watson Analytics

Aer Lingus

DAA

KBC

- Sentiment Analysis March to April

Page 13: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation13

The New Era of Analytics Huge Expansion of Open Data Sources

Page 14: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation14

The New Era of Analytics

Page 15: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

15

The New Era of Analytics

A little

Book

about

Big Data

Analytics,

and the

New Era of

Analytics

Page 16: The New Era of Analytics ProStrategy Executive Briefing · 4 The New Era of Analytics 4 Analysing Data Warehouse Volumes in REAL time is now possible! 2x s Sometimes 1 minute is too

© 2016 IBM Corporation16

The New Era of Analytics

zzzzzzz

Questions?