© 2012 IBM Corporation1

The NEW Storage Math

Steve Kenniston Storage Efficiency Evangelist The Storage Alchemist Storage Alchemist (@skenniston)

IBM Systems & Technology Group

© 2012 IBM Corporation2

In a new era of IT, industries are being redefinedby an ability to process unlimited volumes and types of data

1 trillion connected devices by 2015

5.6 billion personal

devices sold in 5 years

800% unstructured data growth

in next 5 years

2.5 exabytes of data

created daily

90% of world’s

data created in past 2 years

10,000 messages per second

© 2012 IBM Corporation3

Why is Storage so Important?

Consolidate Accelerate Cloud

InnovateOptimize

85%

Storage

Innovate

ConsolidateAccelerate Cloud

Optimize

15%Servers

% of IT Spend

© 2012 IBM Corporation4

4

Rapid time-to-value, sustained benefits, improved information access Storage optimization creates a source for funding; “save as you grow”

Pay Yourself to Get Smarter (Storage)

© 2012 IBM Corporation5

IBM Smarter Storage™ IS Efficient by Design

Information Governance

Heterogeneous Virtualization

Thin Provisioning

Real-time Compression

EasyTIER – To the server

Total Storage Optimization

Easy to use Storage GUI

Efficient by Design

© 2012 IBM Corporation6

Deploy

—

Manage

—

Grow

STORE MORE DATA IN LESS SPACE

MANAGE HETEROGENEOUS STORAGE

SIMPLIFY ADMINISTRATION VIA AUTOMATION, EASE OF USE

MAXIMIZE EFFICIENCY OF MOST ACTIVE WORKLOADS

OLTP, BIG DATA, CLOUD

REDUCED SPACE REQUIREMENTS FOR ACTIVE DATA UP TO 80%

SAVINGS OF UP TO 47% IN ADMIN. TIME

REDUCED COMPLEXITY BY UP TO 30%

AL

LO

WS

YO

UR

CL

IEN

TS

TO

:

WHICH RESULTS IN:

© 2012 IBM Corporation73TB

Paying You To Get Smarter – Virtualization

3 TB of Primary Capacity– $5K / TB– Constrained to 33% utilization – or

worse– Ave $/TB = $15K

Leverage Heterogeneous Virtualization + Thin Provisioning

– Remove Isolated silos of data– New $/TB = $5K– New utilization capability 100%50%

35%

15%

1TB 1TB 1TB

35%

15%

© 2012 IBM Corporation83TB

Paying You To Get Smarter – Total Storage Optimization

3 TB of Primary Capacity– $5K / TB after virtualization – Automatically analyze and

migrate “stale” data to tier 2, lower cost storage

– Tier 1 now 25% utilized, increase available tier 1 capacity

– Cut your costs by another 25% by moving to a lower tier disk

50%

3TBTier2

25%25%

© 2012 IBM Corporation9

3 TB of Primary Capacity– $5K / TB after virtualization – Move 50% of data to tier 2, lower cost storage– Tier 1 now 25% utilized, increase available tier 1

capacity

3 TB of Capacity– $5K / TB– Cannot get better than 33% utilization– Ave $/TB = $15K

Leverage Heterogeneous Virtualization + Thin Provisioning

– Remove Silos of data– New $/TB = $5K– New utilization capability = 100%

Paying You To Get Smarter – Compression

Leverage Real-time Compression– $2.5K $/TB (@50% compression)– New utilization capability = 200%– Same for tier 2 storage13%

3TB 6TBor3TB3TB 3TBTier2

25%

13%

25% 25%

6TBor

© 2012 IBM Corporation10

3 TB of Capacity– $5K / TB– Cannot get better than 33% utilization– Ave $/TB = $15K

Leverage Heterogeneous Virtualization + Thin Provisioning

– Remove Silos of data– New $/TB = $5K– New utilization capability = 100%

Leverage Real-time Compression– $2.5K $/TB (@50% compression)– New utilization capability = 200%– Same for tier 2 storage

3 TB of Primary Capacity– $5K / TB after virtualization – Move 50% of data to tier 2, lower cost storage– Tier 1 now 25% utilized, increase available tier 1

capacity

Paying You To Get Smarter – SSD & EasyTIER

Leverage SSD & EasyTIER– New $/TB for same capacity

• SAME

– New $/IOP• 300% decrease in $/IOP

10%

6TB6TB3TB

50%

3TB 6TBTier2

13%13% 13%

© 2012 IBM Corporation11

Paying You To Get Smarter – The New Storage Math

BEFORE AFTER

$15K/TBu $2.5K/TBuIBM

SmarterStorage™

6X REDUCTION IN COST

© 2012 IBM Corporation12

Pay You To Get Smarter – Victory Lap – EasyTIER to the Server Ultra SSD Drawer

Flash will be deployed simultaneously in every layer of the infrastructure

– Storage, Network, Server

Why? – I/O bound applications can

increase in performance and density with flash

Coordination of the separate caches and tiering is critical

– Efficiency– Data Integrity / Cache Consistency

Increase your P:V ratio with tiered flash – save more $$$

ApplicationServer

ApplicationServer

Storage system

Network

Storage basedRemotereplication

SSD SSD

VM VM VM VM VM VM

• Ephemeral Storage• High perf, working setData Mover Easy Tier Coordination

DRAM DRAM

SSD

© 2012 IBM Corporation13

Pay You To Get Smarter (Storage)

$15K / TB

$2.5K / TB

Incremental investment in efficiency technologies provides big dividends Use new found money to invest in innovation and competitive

advantage

© 2012 IBM Corporation14

Real world example: net savings of $102M over 5 years

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