The new corporate image of

Cyta

The new logoThe symbols• The circle expresses communication. It is the continuation

of the oval shape of the previous logo. • The arrows in motion express extroversion, openness,

expansion, dynamism. They declare the evolution and the continuous search.

The colours• Light Green: Change, differentiation.• Orange: dynamism, innovation, energy, prospect.• Blue-black: Supremacy, leadership.

The evolution of the brand

• Cyta as everybody in Cyprus Knows us.

• Our commercial name is simplified.

• Cyta is the trade name of Cyprus Telecommunications Authority.

• It supports our strategy of expanding abroad.

Total electronic communications …with a powerful brand

• Four powerful sub-brands exist under the umbrella of the Organisation: Cytavision, Cytanet, Cytamobile-Vodafone and Cytaglobal, which are closely related to the corporate name and the identity of the mother brand Cyta.

The brand promise

With Cyta you can reach as far as your imagination can take you. There are no barriers. It gives you the strength and the means to enjoy absolute communication.

Feel …because communication has emotions. Reach …because there is a result.

Capture all you deserve. Be everywhere. So close to all that interest you and so far to anything which is undesirable. In a new era dominated by information, evolution and speed, Cyta promotes the essence of communication and rediscovers it from its very beginnings.

Get closer, touch the world

Cyta Vision & Mission

• Vision: To be the first choice for electronic communications and to offer to people modern solutions which give them the freedom to discover and communicate with the world.

• Mission: To provide total electronic communications solutions – simple, clever and secure – and to improve the way of life and the productivity of our clients.