Embed Size (px)
Citation preview
THE NEW
CONTEMPORARY
LUXURY
F, ART OF LIVING OF LE FIG ARO
SOU RC E :SOURCE :AC PM O JD DSH DFP 2019-2020
TIME IS THE
NEW LUXURYF'S MISSION IS TO CAPTURE THE SPIRIT OF THE TIMES BY
IMMERSING THE READER IN A DIFFERENT UNIVERSE WITH EACH
ISSUE.
SINGULAR CONTENTS TO FAVOR THE LONG TERM AND RESPOND
TO THE NEW ASPIRATIONS OF READERS, TO GIVE MEANING & TO
RECONCILE WITH THE WORLD AROUND US.
INTERPELL
INSPIRE
ESCAPE
A SIMPLEREADING
CONTRACT WITH THE
READER:
F, ART OF LIVING OF LE FIG ARO
A MAGAZINE
EMBODIED BY
SIGNATURESEACH ISSUE OF F IS THE RESULT OF THE WORK OF ALL THE FIGARO
EDITORIAL TEAMS AND A FORUM OF EXPERT CONTRIBUTORS TO
COVER ALL AREAS OF THE ART OF LIVING.
M A RIENO ËLLEDEMAYEDITOR-IN-CHIEF
SIGNATURESTHE EXPERTES OF THE FIGARO
A NNE-SO PHIEVON CLAERDEPUTY MANAGING EDITOR
CONTEMPORARY ART : VALÉRIE DUPONCHELLE
HORLOGERY : JUDIKAEL HIREL
FASH ION : HÉLÈNE GUILLAUME ETVALÉRIE GUÉDON
JEWELRY : ELODIE BAERD
WINE : STÉPHANE REYNAUD
GASTRONOMY : STÉPHANE DURAND-SOUFFLANT
AUTO M O T I V E : SYLVAIN REISSER
A TEAM COMPOSED OF PHILIPPEGRUSON,CREATIVE DIRECTOR, AND
ÉLODIEBAËRDASSISTANT EDITOR.
AREA OF
EXPERTISE
F, ART OF LIVING OF LE FIG ARO
THE ART OF
LIVING IN
LARGE FORMATTHE PLACE OF THE IMAGE IS CENTRAL TO THE MAGAZINE. THEPHOTO PLAYS A MAJOR ROLE THAT GOES BEYOND THE SIMPLEILLUSTRATION THAT ENRICHES THE STORY.
ROSES PHOTOGRAPHED BY NICK KNIGHT
THE FEATHER SCULPTURES OF KATEMCCGRWIRE DI SCOVER NEW HORIZONS
SUBLIMATE FASHION WITH EXCLUSIVE SERIES
F, ART OF LIVING OF LE FIG ARO
TO QUESTIONOUR ERAF, A MAGAZINE THAT QUESTIONS THE CONTEMPORARY ART OF LIVING BYCHALLENGING THE READER ON SOCIAL PHENOMENA & BY PROVIDING EXPERTANSWERS.
F, ART OF LIVING OF LE FIG ARO
INSPIRINGBEYOND
BORDERSWITH A VIS IONARY EYE, THE EDITORIAL TEAM TRAVELS THEWORLD IN SEARCH OF TOMORROW'S TRENDS AND TALENTSTHAT ALWAYS GIVE READERS A HEAD START.
F, ART OF LIVING OF LE FIG ARO
ESCAPETO NEW
HORIZONSAN INVITATION TO PLEASURES & TRAVELS, WITH THE AMBITION TOAROUSE THE DESIRE & CURIOSITY OF READERS WITH EACH ISSUE...
F, ART OF LIVING OF LE FIG ARO
AWAKENINGCURIOSITY &
AROUSING DESIRERECURRENT & UNRELEASED FEATURES IN EACH ISSUE: DIALTOWER, RADIOGRAPHY, PROUST ACCESSORY, DISPLAY, RESERVEDACCESS...
SOU RC E :AC PM O NE NEXT 2020 /O NTNEXT INFLUENCE 2020
A READERSHIP WITH STRONG DESIRE & PURCHASING
POWER
55%45%
61%
54%
69%
26%
AC TIVE
U S P C
42%
68%
DECISION M AKERS
TO P CONSUMERS
TOP 8 / +70K€
TOP 2 / +120K€
INFLUENTIALAUDIENCESPOWERFUL AUDIENCES & CAPTIVE READERSHIPON KEY TARGETS
408k590KREADERS
TO P 8 / E A C H M O N T H
READERSIN FLUEN T I A L / E A C H
M O N T H
F, ART OF LIVING OF LE FIG ARO
153kREADERS
TO P 2 / E A C H M O N T H
JUNE29
MAY 25th
NOVEMBER 23rd
DECEMBER 07
SEPTEMBER 28
WOMEN’S FASHION C O V ER
STO RY
FOCUS FASHION & ACC. MEN
DESIGN C O V ER STO RY
FO C US ACC. JEWELRY
CHAMPAGNES
WINESAND ROSÉ CHAMPAGNES
C O V ER STORY MIXTE FASHIONFO C US DESIGN,FO C US FASHION &ACC. MEN
JEWELRY C O V ER STO RY
FO C US GIFTS
CALENDAR20216 ISSUES
MARCH 23rd
SOU RCE :ACPM ONE NEXT INFLUENCE 2020 – ACPM OJD DFP PV 2019-2020
331 927 COPIES IN EACH ISSUE
590K INFLUENTIAL READERS
153K HIGH INCOME READERS (+120K€/ YEAR)
F, ART OF LIVING OF LE FIGARO
THE NEW
CONTEMPORARY
LUXURY
408K HIGH INCOME READERS (+70K€ / YEAR)
THE NEW
CONTEMPORARYLUXURY
