The New Collaboration Experience

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

The New Collaboration Experience Nick Earle, SVP Cisco Services, European Markets and Global Enterprise Theatre


Increasing Business Complexities…

How can I do MORE WITH LESS?

How do I work better with MY PARTNERS AND SUPPLIERS?

I need to MOVE FASTER.

There’s TOO MUCH INFORMATION!

How can I CUT COSTS AND GROW?

How do I get to know my customersWITHOUT TRAVEL?

How do I BALANCE WORK WITH MY PERSONAL LIFE?


…and the Business Impact

This market is moving TOO FAST for us.

I need CLOSER RELATIONSHIPS with my partners.

Our time to market is TOO SLOW.

We are MISSING OPPORTUNITIES.

My IT budget is STRETCHED already.

I’m worried about CUSTOMER SATISFACTION.

My team needs the same APLICATIONS AT HOME.


“Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”

McKinsey & Company, The 21st Century Organization

Text Voice, Video

Num

ber o

f Sta

keho

lder

sCollaborative Tools

Documents

One

Man

y

EmailIM

TelePresence

IPCommunications

Vmail

Discussion Forums Video on

DemandWikis Blogs Customer Care

Conferencing

Social Networking

CollaborationChanging the Way We Work

Virtual Events


Social Media in the Workplace Cisco Study

Business implications of social networking are often overlooked:

Only 1 in 7 companies had a formal process associated with deploying social networking tools

Companies struggle with policy creation and adoption:

Only 1 in 5 companies had policies in place concerning the use of social networking technologies

Social networking tools need to integrate together and with the existing enterprise architecture to reap maximum benefits:

Only 1 in 10 respondents noted direct IT involvement in social networking initiatives


Essential Elements of Collaboration

Not So Long Ago… Today…

Primarily single source

Largely asynchronous

Multiple sources, multiple devices,

multiple applications

Non real-time and real time, interactive

Inside my organization Dispersed teams, outside my organization

Static and pre-defined networks Dynamic teams

You find information, people Right time, right people, right resource

Inside the firewall, walled off Inclusive, selective, fluid

Communities

Information

People

Context

Security


Collaboration Transforming Front-Line Services

Reducing travel and improving productivity

Cisco IP Telephony, XML applications, Unity voicemail

on Blackberrys, video telephony, video conferencing

Saving £200k/yr to re-investEliminated 30 hours/wk travel time in each area more time on beat

Improved disaster recovery


Collaboration Transforming Back-Office Productivity

Web-based communication to increase employee effectiveness, productivity

and reduce travel

20 TP units in 14 locationsWebEx pilotWeb 2.0 pilot

80-90% TelePresence utilization2 hours saved per WebEx user each week Travel costs cut by 45% (IT & Ops teams)

Major strategy decisions in days not months


Collaboration Transforming Global Communications

20 min/day savings for sales $70k/year travel savings

Reduced R+D developmentLink Call Centre to Sales/Tech Staff

Connecting Right People, Right Information, Right TimeCisco IPT, Unity, CC Express, Personal Communicator, SNR,

Click-to-Call, Presence, MeetingPlace


Boeing Collaborates Over 1m meetings per year

Largest customer of WebEx collaboration technologies worldwide

5 year increase over tenfold 168k employees / 70k WebEx

accounts Over 27,000 external suppliers Reduced time to market Currently investigating integration of

UC, IM and Presence into the WebEx environment

Boeing Supplier Award (non manufacturer section)


Gopher, FTP

WWW

P2P

VideoContent

VideoCommunication

DominantTraffic Type

1993-19951995-2000

2000-20132013-2025

2025+

1995: Web overtakes Gopher, FTP

2000: Peer-to-Peer overtakes Web

2013: Video Content overtakes Peer-to-Peer

2025: Video Communication overtakes Video Content

IP Internet traffic Growth…Fueled by Video


Cisco

Desktop Video Digital SignageLife-like, in-person video collaboration

Interactive Desktop CollaborationVideo calling, WebEx and interoperability

Cisco TelePresenceVideo broadcast to desktop PCs

Physical SecurityNetworked video signagevideo analytics

WebExIP-based video surveillance

Cisco’s End-to-end Video ArchitectureBusiness Video Systems


Virtual Company Meeting (India)

1/3-1/10 Cost… 5-10x Reach

Widgets

Facebook

Wikis

PodcastsYouTube

SMS/Text

Vlogs

Twitter

Blogs

TelePresence

Second Life

TP / WebExVirtual Managers Meeting

Forums

MEDIANET

Internal EventsCisco TV

Video Transforming Business


EmployeesEmployees

16K16K13K13KTraditionalTraditional VirtualVirtual

Cost / PersonCost / Person

$437$437$4307$4307TraditionalTraditional VirtualVirtual

EmployeesEmployees

13K13K4.5K4.5KTraditionalTraditional VirtualVirtual



EmployeesEmployees

3,2003,20022002200TraditionalTraditionalVirtualVirtual



EmployeesEmployees

70706060TraditionalTraditional VirtualVirtual



GSX

BangaloreCompany Meeting

SLOSVP Offsite

VirtualisationTransforming Business


2001–2005Command / Control

1 Priority Per Year

Enterprise Service ProviderCommercial BPOC

2 Priority Per Year

Emerging Markets Services Model

28 Priorities FY09Command / Control

Collaboration / Teamwork

Cisco 3.0

Commercial Acceleration

Collaboration UC/WebEx/TP

Emerging Countries 2.0

Virtualization / Data Center

Mobility

Video

Software/ XaaS

Solutions

(IRIS) Routers In Space

Services

Consumer

Mexico / Russia / Brasil Strategy

Media Solutions

Managed Services

Green

Talent

Sports / Entertainment

China 3.0

Smart Grid

Globalisation (India)

Quality

Small Business

Safety & Security

Healthcare

2006Councils / Boards

2008+Enterprise-Wide Collaboration

Enabled by the Network as the Platform

Collaboration is the Six Sigma of the 21st Century


Over 100M minutes in Q2FY09Up 4x over FY08

MeetingCenter

Productivity

3x more Users / year (89K in Cisco in 2009)8x more docs / year

(100K / 2009)

Collaboration

700+ units & growing58% util. (8hr.day)+$250M in travel

savings!

TelePresence

Travel Savings

Over 70K usersOver 22K videos

postedtimes!

Video Sharing

300K pages+21K/qtr

50% growth yr/yr

Wikis

Web 2.0 Content

1500 forums115,000 msgs

+5x / 2 yrs

Forums

Group Discussions

500K expertise hits / qtr

21K have added Expertise

Directory 3.0

Connect withExperts

Growth in Collaboration Services Exploded in FY 2010 !


Collaboration Is…Equal Parts Process, Culture and Technology

November 2008—January 2009

90 days Realigned $500M to

FY09 priorities 100% faster than

2008


Source: Cisco IBSG, 2009

SALES & MARKETING

$15MVIRTUAL EXPERT

$125M

REMOTE COLLABORATION

$601M

CONNECTED WORKPLACE

$12M

TELECOMMUTING

$299M

Cisco Collaboration Solutions (Web 2.0) FY2009 Benefits


Web 2.0Web 1.0

Ben

efits

($B

/Yr)

4

3

2

1

0

FY95 FY00

Source: Cisco IBSG, 2009

FY05

$3.3B

$1.1B

FY09

Transactions CollaborationInformation Sharing Interactions

Web 1.0 Internet Solutions:

Web 2.0 Collaboration Solutions:

Total $4.4B

We’re at the Next Inflection PointWhat Could Collaboration Do For Your Business?

2020© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID