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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . The New Business of the Network: HP Network Functions Virtualization (NFV) [email protected] Cloud Ambassador

The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

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Page 1: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

The New Business of the Network: HP Network Functions Virtualization (NFV)

[email protected]

Cloud Ambassador

Page 2: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 2

- the 2015 market should the trend continue…

Accelerated Change

Darwin: adapt (transform) or become extinct

183B apps downloaded per year 46% of new IT spending on cloud

7.7B mobile phones

15 billion connections

85% of global workforce mobile

1B fixed broadband subscribers

Page 3: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 3

Its all about transformation

Why Network Functions Virtualization (NFV)?

Hypothesis: The CSP business is undergoing a fundamental and tectonic shift from a world of “calling”, to a world of “always connected services”, this is driving a functional shift in the use of the network as well as a unprecedented change in the CSP business model.

Page 4: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 4

Telecom challenges and why NFV now?

Challenges

• Innovation at devices and OTT side

• Number of devices explode data and signaling traffic with unexpected peaks

• Inflexible proprietary elements with high ASICs development cost

• Revenue trends for Comms Service Providers and Network Equipment Providers force more cost reduction and operational efficiency

Why now?

• IP everywhere: BB/LTE, Core, Cloud

• LTE opportunity to re-engineer the network and IT with frontier blurring

• Cache, profile and inspect traffic more efficiently

• Virtualization and Cloud mature in the Data Center, SDN trend

• COTS servers now supporting Gb Ethernet data processing

The facts

Save cost and reduce time-to-market for new services

Page 5: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 5

Application of IT virtualization techniques for core network functions running in software

What is NFV?

Classic network appliance approach: • Cumbersome • Proprietary • Manual

Router CDN Session border controller

HSS DPI Firewall

EPC HLR SGSN/ GGSN

CPE BRAS PCRF

Network virtualization approach: • Agile • Standard • Automated

Standard high-volume Ethernet switches

Standard high-volume storage

Standard high-volume servers

Software vendors

Virtual applications

Transition

Page 6: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 6

HP in NFV & SDN HP has all the key ingredients for the NFV transition

Industry-standard servers

Telecom Software

Standard high-volume Ethernet switches

Standard high-volume storage

Page 7: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 7

HP develops lighthouse SDN customers

2011 HP delivers commercial OpenFlow switches

HP history in NFV and SDN

HP & Stanford collaborate on Ethane 2007

HP engaged in multiple NFV customer POCs 2013

2013 HP demonstrates Federated SDN Controllers,

launches SDN Ecosystem

2012

HP starts first NFV POC in Aug 2011

2005 HP introduces Multi-guest OS

2000 HP Superdome supports UNIX-based

hypervisors

2008 HP demos OpenFlow Enabled switch

OpenFlow 1.0 released

ETSI forms NFV ISG

SDK, Apps, Training, Support

Page 8: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 8

HP solutions are based on CSP-defined needs

Leadership in Standards Bodies

Open Network Foundation HP is a founding member and chairs the Extensibility working group

European Telecommunications Standards Institute

HP co-chairs and contributes to multiple groups in the NFV ISG

Alliance for Telecommunications Industry Solutions HP participates in the ATIS SDN Landscape Team

Page 9: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 9

Open standards enabling many partners HP Delivers Open, Simplified Architecture

• HP SDN Controller and SDN Ecosystem • Partnerships with all major hypervisor vendors

• HP Telco applications (HSS, CSCF, MRF, CDN) on NFV • 3rd party application testing & certification

• HP CloudSystem • HP MoonShot hardware • NEBS-compliant servers (Blades/Rack) • HP storage (3PAR/P2000) • HP DC networking and SDN enabled switches

• Standards-based application integration APIs • Centralized resource fulfillment and assurance • Hypervisor and network vendor independence

Networking

Hypervisors Controllers

Application

Resource management and orchestration

Application

Servers and storage

+ Compute and storage

+

• HP Telco analytics for applications & NFV

An

alyt

ics

Page 10: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 10

Four different levels that can be supported simultaneously

HP view of the NFV capability

Network application running on COTS HW

Centralized management of E2E: infrastructure, virtualization, and apps

Automated elasticity (scale up & down)

Network Application running in a virtual machine

Level 1

Level 2

Level 3

Level 4

Page 11: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 11

HP CSP Applications (VNF’s)

Mediation Subscriber Profile Server

Policy Fraud Revenue Assurance

Cloud Service Providers

SDP API Management

CDN NOC Virtual Service Routers

Home Subscriber

Server

Service Activation

Media Resource Function

Standard high-volume Ethernet switches

Standard high-volume storage

Standard high-volume servers

Software vendors

Virtual applications

Level 3

Level 2

*

* Prototype

Page 12: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 12

No single vendor has all the answers

HP NFV Partnership Ecosystem

• Partner ecosystem designed to provide comprehensive and complete NFV solutions

• HP AllianceONE program gives partners access to HP technologies to accelerate development, integration and time to market

• Heavy CSP participation helps validate solutions ahead of onsite PoC or customer trial

• Intel solution centers provide a convergence location for the AllianceONE members to solve Industry specific problems

SPECTRUM

Page 13: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 13

Example ongoing Proof-of-Concepts NFV in Action today

)

Virtualized Content Delivery Network (US)

Virtualized Content Delivery Network (EMEA)

Virtualized VOIP EMEA)

HP|Intel Solution Center (EMEA) (NFV orchestrator, vIMS, vCDN)

Various Functions (BRAS, vCDN, vFirewall, vRouter)

Virtualized Session Boarder Controller (APJ)

00

NFV becomes big business in 2014!

Page 14: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice . 14

Why HP?

• Expertise and knowledge of CSP’s network and IT

• World class NFV optimized infrastructure

• Open architecture enabling choice

• Portfolio of VNF’s

• Open NFV partner ecosystem

• End-to-end lifecycle approach

Page 15: The New Business of the Network: HP Network Functions ...€¦ · HP engaged in multiple NFV customer POCs 2013 2013 HP demonstrates Federated SDN Controllers, launches SDN Ecosystem

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice .

Thank you