THE NEW ACEYOUR success through collaboration

August 20th, 2010

A presentation in two parts:

PART 1 – THE NEW ACE website

PART 2 – THE NEW ACE and online social networking

PLUSFOLLOW-UP ROUNDTABLES

PART 1: THE NEW ACE website

• What is looks like• What’s new• Your success through collaboration

THE NEW ACE website• What’s new

• External focus, external focus, external focus, external focus• Navigation – easier to find us!• Online social networking, networking, networking, networking

• Colors• Imagery•Administration

HOME

ABOUT

PROGRAMS & EVENTS

IN THE NEWS

RESOURCES

THE NEW ACE website

• Your success through collaboration.• Stay tuned for “administration” details!

PART 2 - THE NEW ACE and online social networking

• What’s new• Linked In, Facebook, Twitter

• What’s in it for you• Your success through collaboration.

Yes to hot shits!

LINKED IN – we are now an open group

TWITTER – we are now set up to “follow”

FACEBOOK – we are now set up to “like”

THE NEW ACE and online social networking

• What’s in it for you – professionally speaking• Contacts, contacts and more contacts - Exponential contacts• An amazing amount of content, information, advice and social commentary• A deeper understanding of how people are engaging – what are people thinking, what are people saying, how they are saying it• If done correctly, as many leads as at a networking function• Professional aptitude at today’s standards

Sandra’s LINKED IN samples of networking

Sandra’s LINKED IN samples of networking

Sandra’s LINKED IN 101YOUR success through collaboration using LINKED IN: CONNECTIONS

TO PROFESSIONALS•Review “people you may know”•Look at “other connections” of people you are connected to           •Review “viewers of this profile also viewed …”

TO GROUPS•Look at the groups your connections are members of•Start your own group to collaborate with your preferred professionals

ON THE ACE GROUP•Ask questions•Participate in the discussions•Prominently display your membership

Sandra’s LINKED IN 101YOUR success through collaboration using LINKED IN: ACTIONS

EMAIL SANDRA (sandra@SandraLipsey.com) WITH QUESTIONS FOR THE SEPT. 17th ROUND TABLE•Use your contact list, click on me and send an email through Linked In•Look at profiles of others to find new Linked In tools you are not using

ADD TWO MORE BUSINESSES TO YOUR CONTACT LIST BY SEPT 17th •Review your contacts, and your secondary contacts to find businesses you want as clients•Decide what your marketing strategy is going to be to use this access point

CREATE A DISCUSSION ON THE ACE GROUP•Help the group learn to have conversations•Add to and improve the conversations based on your professional wisdom

Barb’s Twitter samples of networking

Barb’s Twitter samples of networking

Barb’s TWITTER 101

YOUR success through collaboration using TWITTER: ENGAGE

Networking: GIVERS GET• Retweet• Respond, converse, listen

Advice and Information• Ask for help• Answer questions

Release, a.k.a. water cooler talk• Be appropriate – it’s your business• Humor carries the day

YOUR success through collaboration using TWITTER: TWITTER is good, but Twitter is “DOS.” Try these instead:

• Hootsweet

• Tweetdeck

• Seesmic

• Uber Twitter

Barb’s TWITTER 101

Catherine’s FB samples of networking

Catherine’s FB samples of networking

Catherine’s FACEBOOK 101YOUR success through collaboration using FACEBOOK: Decide personal, professional or both.

If you set up a “business” page, consider advertising

Show/support the work you do with non-profits, if applicable

“Like” your clients and support their marketing efforts and programs: COLLABORATE!

Catherine’s FACEBOOK 101YOUR success through collaboration using FACEBOOK: Use it!

Make regular, pithy posts that support your brand

Read others posts

Screen out “friends” whose posts don’t represent your brand

Post content on weekends

Use a “business casual” profile picture

BARB SANDRA CATHERINETwitter LINKED IN Facebook

1,961 followers (@Baraatsea)

PLUS

Sandra’s 310 connections

PLUS

Catherine’s 155 friends

155 friends

PLUS

Sandra’s 310 Linked In Connections

PLUS

Barb’s 1,961 followers

310 connections

PLUS

Barb’s 1,961 followers

PLUS

Catherine’s 155 friends

You control which online platform you want to be a part of, to the degree you’re a part of it and who you want to engage with, both people and businesses/organizations.

You weed out the “SPAM sandwiches.”

You reap benefits of a wealth of information to the degree you seek it out.

You MUST still engage face-to-face.

BARB SANDRA CATHERINETwitter LINKED IN Facebook

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BARB ACE SADRA ACE CATHERINE ACETwitter Twitter LINKED IN LINKED IN Facebook Facebook

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DO’s of ONLINE SOCIAL NETWORKING

• Be professional

• Converse versus broadcast

• Be relevant

• Use a photo or your logo

• Be selective

• Be timely

• Be pithy

• ENGAGE: Be interested in others, tell others what you’re up to

• Represent your brand

YOUR Success Through Collaboration check-listJOIN LINKED IN (85% are in – who are the last 15%???)If member, “JOIN” the ACE GROUP/PUT LOGO ON PROFILE

SET UP TWITTER ACCOUNTIf set up, “FOLLOW” @ACEexpertise

Set up a FACEBOOK page (personal business or both)If set up, “LIKE” ACE

UPDATE YOUR PROFILE FOR THE WEBSITE

SEND IN THE NEWS info to catherine@folio-marketing.com by Aug. 31st

SEND RESOURCE ARTICLES for website to catherine@folio-marketing.com by Aug. 31st

YOUR Success Through Collaboration check-list

ENGAGE!!!Post comments about the ACE meetings

Retweet ACE’s tweets

Comment on FACEBOOK about your collaborative efforts

Ask for help

Converse; “post once, respond twice”

YOUR Success Through Collaboration check-list

ATTEND THE ROUND-TABLES!LINKED IN – September

TWITTER – October

FACEBOOK - November