maryland Lottery • 1800 Washington blvd., Suite 330 • baltimore, mD 21230 • mdlottery.com

Retailer Reportnovember/december 2012

the new 5 Card Cash is Here!The Maryland Lottery’s newest game is sure to excite your players. The $2 terminal, poker-style game offers players two ways to win – up to $10,000 instantly and up to $100,000 during the nightly drawing.

Please reassure your players that they do not need to know how to play poker to play this game. All tickets are “quick pick” and feature five numbers/suits from a field of 52 numbers/suits. Cards featuring traditional poker hands, such as a pair of Jacks, a Full House or a Royal Flush can win prizes ranging from a free ticket to $10,000.

For each drawing, ticket sales end daily at 7:30 PM, but resume immediately for the next day’s drawing. The drawings will not be televised, but results will appear on-screen during the televised evening drawing, on mdlottery.com and on the Lottery’s winning numbers phone line at 410-230-8830.

See page 4 for more 5 Card Cash information that you can tear out and display in your store.

First Lucky 7s top Prize ClaimedMaryland has another millionaire in its midst thanks to the Lucky 7s Game Book. Bryan Caperones, a Mechanicsville resident, purchased a Lucky 7s Game Book in early October from Fred’s Liquors in Charlotte Hall. Bryan, an elevator technician, won $25 on the Game Book he initially purchased. With his winnings, he decided to buy another Game Book, which revealed a $1 million top prize. Be sure to let players know there are still plenty of top-prizes remaining!

New Lottery

Name!

“maryland

Lottery and Gaming

Control agency”

Governor o’malley

appoints 7-member

Lottery Commission

J. Kirby Fowler,

Chairman

Kimberly robertson Pannell,

Vice Chair

F. Vernon Boozer

Bert J. Hash, Jr.

e. randolph marriner

Diane mcGraw

John morton, III

New Sales Commission!Increase to 5.5% on 1/1/13Increase to 6% once casino opens in Baltimore City**Casino expected to open in 2014. this is subject to change.

message from the director: As you begin settling in for the holiday season, I want to thank you for your contributions to the Maryland Lottery. Without your efforts, we could not have had a successful year.

We’re excited to introduce our new game, 5 Card Cash, which we are confident will be a hit with players. This is the first terminal game we’ve launched in quite some time, and we’re looking forward to seeing players embrace it. With your help, we can make this game just as popular as our other Lottery games.

With football season in full swing, keep promoting the Ravens Cash Fantasy tickets and the second-chance contest. Also, as the holidays approach, don’t forget to take the time to remind players about scratch-off games like It’s a Wonderful Life and A Wreath of Franklins. Our holiday-themed tickets are always a popular choice this time of year.

Again, I want to thank you for what you have helped us accomplish this year. We couldn’t achieve this level of success without your dedicated efforts. I look forward to sharing more great news with you in the months to come. Have a very safe and happy holiday season!

Stephen Martino

What’s new at the Lottery!

New Sales Commission!Increase to 5.5% on 1/1/13Increase to 6% once casino opens in Baltimore City**Casino expected to open in 2014. this is subject to change.

extrema Lottery Terminal & Player activated Terminal (PaT) 888-427-7568instant Ticket Vending machine (iTVm)800-820-7406Tel-Sell Scratch-Off Ticket Ordering866-832-1477customer Service at Lottery headquarters410-230-8800 (ask for your sales rep)

Your Lottery reference Guide

Over 100 retailers from around the state met with us in October at our semi-annual Regional Advisory Board meetings in Baltimore, Hagerstown, College Park, Salisbury and Aberdeen. John Martin, Assistant Director for Lottery, presented a wide variety of topics including upcoming instant ticket product launches, fall and winter game promotions, the introduction of 5 Card Cash and new in-store merchandising programs like SalesMaker. “I enjoy the interaction with our retail partners,” said Martin. “It’s great to see familiar faces in the crowd as well as meet new retailers.” According to Martin, the Lottery is already planning for spring meetings in April.

Among the many topics discussed by attendees was iLottery. Retailers had the opportunity to address their concerns over the emerging distribution channel and what it may mean for their businesses. “At this point we’re still collecting information,” Martin said. “I would encourage any retailer with questions or concerns to give me a call.”

regional advisory Board Follow-up

Lottery to Celebrate 40th anniversary in 2013

It’s hard to believe that 2013 marks the Maryland Lottery’s 40th anniversary. In honor of this special event, we’ll be celebrating with retailers and players all year long. We have some exciting things in the works, including a new commemorative scratch-off, an exhibit at the Baltimore Museum of Industry, a second-chance contest and much more! Be on the lookout for more information to come.

also feel free to e-mail! Your sales rep’s e-mail is their first initial,

then last name @msla.state.md.us. Example: jsmith@msla.state.md.us

Weekly $25,000

Prizesnow though January 31,

2013, Ravens Cash Fantasy players can enter weekly drawings to win $25,000!

remind them to enter their extra yards at mdlottery.com/ravens

Big Scratch-Off Winners!Store City Prize Game

Freds Liquors Charlotte Hall $1,000,000 Lucky 7s Gamebook

Royal Farm #068 Baltimore $1,000,000 Players Club

7 Courts Liquors Baltimore $250,000 Ravens Cash Fantasy

Walker’s Store Marydel $250,000 Instant Cashout

Cooks Laundromat Clinton $100,000 Red Line Bingo Tripler

177 Liquors Pasadena $100,000 10x Payday Doubler

Card Boutique Baltimore $100,000 Hot Casino Cash

Fishpaws Liquors & Deli Arnold $100,000 Red Line Bingo Tripler

Best Beer, Wine N Deli Gaithersburg $100,000 10x Payday Doubler

Soda Pop Shop #8 Baltimore $100,000 Fast Cash

Pasadena Shell Pasadena $100,000 A Wreath of Franklins

Soda Pop Shop #8 Baltimore $100,000 Platinum Cash

Hillcrest Beer/Wine Frederick $100,000 Diamonds

Edgewood Gas Station Edgewood $100,000 Diamonds

Langley Park Beer & Wine Hyattsville $50,000 Payday Doubler

Zip In Food Mart Hyattsville $50,000 Monopoly

Safeway #1657 Owings Mills $50,000 Super Gems

Congressional Sunoco Rockville $50,000 Aces High

Gussies Carryout Baltimore $50,000 Strike It Rich

Calverton Liquors Beltsville $50,000 Extreme 8s

Mall Spirits Baltimore $50,000 Monopoly

Wegmans Lanham $50,000 Money Multiplier

Quick Save Mart & Citgo Laurel $50,000 Monopoly

Silver Run Liquors Westminster $50,000 Cash Up Doubler

Oakleigh Convenience Store Baltimore $50,000 Strike It Rich

Stevensville Citgo Stevensville $50,000 Triple Green Crossword

Crystal Car Wash Baltimore $50,000 Cash Up Doubler

Texas Ribs & BBQ Clinton $50,000 Million Money Match

Hazelwood Inn Baltimore $50,000 Lucky Streak

Keepers Market Baltimore $30,000 Fruit Twist Crossword

Royal Farm #015 Baltimore $30,000 Red Line Bingo Tripler

Beacon Liquors Callaway $30,000 Red Line Bingo Tripler

Food Express Gaithersburg $30,000 Casino Cash

Patapsco Citgo Baltimore $30,000 World Championship Poker

Food Lion #2193 Finksburg $30,000 Blackout Bingo

Spirit Shop Ellicott City $10,000 Ravens Cash Fantasy

Goucher Exxon Towson $10,000 Payday Doubler

Jessup Liquors Elkridge $10,000 Lucky 7s Gamebook

Quick Mart Baltimore $10,000 Aces High

Central City Liquors Hagerstown $10,000 Cash Blast

Reisterstown Road Exxon Baltimore $10,000 Wild Cherries

Store City Prize Game

Cranbrook Liquors Cockeysville $10,000 Payday Doubler

Forest Drive Liquors Annapolis $10,000 Star Spangled Tripler

Super Liquors Baltimore $10,000 Green Bucks

Kwik Mart #2 Baltimore $10,000 Lucky 7s Gamebook

Chesapeake Liquors Glen Burnie $10,000 Diamond Dazzler Bingo

Largo Liquors Upper Marlboro $10,000 10x Payday Payout

Eastern Avenue Gas Station Baltimore $10,000 Payday Doubler

Giant #350 Silver Spring $10,000 Ravens Cash Fantasy

Langley Shop Langley Park $10,000 Wild 10s

Maugans Avenue Shell Hagerstown $10,000 Million Money Match

Wolfe Liquors Baltimore $10,000 A Wreath of Franklins

Hunt Valley Shell Cockeysville $10,000 A Wreath of Franklins

To To Mini Mart Baltimore $10,000 Platinum Cash

Lothian Citgo Lothian $10,000 Double Cash

Little Abners Halethorpe $10,000 Triple Win

Downtown Amoco Baltimore $10,000 Double Cash

Valley Mall Hagerstown $10,000 Blackout Bingo

7-11 #28903 Silver Spring $10,000 Aces

7-11 #11550 Bowie $10,000 Triple Win

Eagles Nest Herman Highway Chesapeake City $10,000 Money Multiplier

Pimlico Exxon Baltimore $10,000 Diamonds

St. John’s Liquors Ellicott City $10,000 Fruit Twist Crossword

Essex BP Essex $10,000 Diamonds

Cheverly Exxon Hyattsville $10,000 Super Gems

Colonial Liquors La Plata $10,000 Diamonds

Royal Fam #066 Baltimore $10,000 Players Club

Wise Avenue BP Baltimore $10,000 Wild 10s

Spring Laundry Inc Baltimore $10,000 Fast Cash

Crocker’s Auto Service Upper Marlboro $10,000 Ravens Cash Fantasy

Shoppers Food Warehouse #2286 Baltimore $10,000 Ravens Cash Fantasy

Safeway #1459 Ellicott City $10,000 Ravens Cash Fantasy

Damascus Liberty Damascus $10,000 Wild 10s

Whitney’s Liquors Waldorf $10,000 Hot Casino Cash

Kensington Liberty Kensington $10,000 Cash Blast

Penn Mars Liquors Forestville $10,000 Payday Doubler

Freddie’s Liquors District Heights $10,000 Instant Cashout

B & A Citgo Linthicum $10,000 Blackout Bingo

Mars #17 Edgewood $10,000 Cash Blast

Molly’s Mart Kennedyville $10,000 Money Multiplier

Sunoco Gas Station Eldersburg $10,000 Triple Win

5

PrOduCtS and PrOmOtiOnSnew Scratch-OffsLaunching December 3

$1 double Blackjack $2,000 top prize

$2 Bonus Bucks $10,000 top prize

$5 tax Free $50,000 $50,000 taxes-paid top prize

$20 Get rich $1,000,000 top prize

Launching January 7

$1 Easy Grand$2 For the Love of money$5 money talks$10 40 rubies

Final activation and Claim dates *retailer Last activation: 11/18/12

Last Date to claim Prizes: 5/19/13 #845 aces & Deuces ($1) #853 Triple Tripler ($1) #862 maryland Lottery ($1) #864 cash King ($2) #867 Spring green ($2) #876 money match ($2) #883 hoards of 100s ($2) #884 instant cashout ($10) #888 Piggy bank bucks ($1) #892 amazing 8s ($5) #906 maximum Jackpot ($10) #915 Super Tic Tac Toe ($3) #924 Star Spangled Tripler ($2) #928 Double hot bucks ($5)

Celebrating the Holidays with the LotteryRemind your players that holiday scratch-offs make great gifts! And, remember, the It’s a Wonderful Life second-chance contest runs through December 20. Retailers who sell the selected second-chance scratch-off winner will receive a $250 Visa gift card. If you sell two tickets selected, you’ll win $500 in Visa gift cards! Encourage players to submit their tickets to the second-chance contest to increase your odds of winning. In addition to the $2 It’s a Wonderful Life scratch-off with a $20,000 top prize, the the following holiday tickets are also great gifts: $1 Stocking Stuffer with a $1,000 top prize; $5 Sweet Riches with a $50,000 top prize; and $10 A Wreath of Franklins with a $100,000 top prize!