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The Networkfor ICT and Business Decision-Maker
3 ICT and Business Trends 3 Practical Know-How 3 IT Certificates
www.future-network.at www.future-network-cert.at
2
The Future Network is the international network for ICT and business decision-makers in Austria. As an independent dialogue and discussion platform, it enables decision-makers to exchange information with solution providers, consultants, scientists and experienced users, as well as to present their own experi-ences and approaches to solving problems. Members can thereby avail themselves of the best contacts from a network of over 1000 experts.
Proactive ICT Management
Experience shows that proactive ICT management gives rise to the lowest costs and is most efficient. Moreover, at a time when flexibility, customer focus and the fast adaptation of business processes are so important, innovative thinking is also in demand. At the same time, in view of the overload of informa-tion, it’s getting increasingly difficult to keep an overview. The dialogue promoted by the Future Network therefore helps you to select important knowledge and to use it for your own business success. The effi-cient use of IT to achieve competitive advantages is thereby of foremost concern.
Future Network Cert certification centre for CPRE and CPSA
Certification is becoming ever more important within the IT sector as a proof of qualification. Since 2007, Future Network Cert has functioned as a certification centre for the “Certified Professional for Require-ments Engineering — CPRE” certificate in Austria, and for the “Certified Professional for Software Archi-tecture — CPSA” certificate at the international level. Based on a set course of instruction, the certifica-tion centre attests that the owner of the certificate possesses skills in the relevant area.
Future Network enables access to ICT market data
Market studies offer important points of reference for understanding the ICT sector, as well as for suc-cessful business planning projects. The Future Network enables its members to have access to current data and promotes discussion on trends and developments in the market as a whole and also in special areas. Each year, the highlight is the overview of the domestic IT market provided by IDC market research, which has since 2009 been presented jointly with the Economic Research Institute.
The Future Network
Contact
Future Network — Gesellschaft zur Förderung der Vernetzung in der InformationstechnologiePhone: +43 1 522 36 36 37Fax: +43 1 522 36 36 10E-mail: [email protected]
Future Network Cert GmbHPhone: +43 664 461 82 71Fax: +43 1 522 36 36 10 E-mail: [email protected]
3
Knowledge as the key to success
As the key resource, knowledge determines your personal success. The Future Network therefore con-sciously fosters dialogue between a wide range of ICT areas and users. Our members benefit from our maintenance of personal contact with Austria’s top 1000 companies from industry, public administration and science — including the most important system houses, solution providers and consultants. Further-more, members have free access to our extensive web archive at any time, and can thus also keep them-selves informed about events that they were unable to attend.
Benefiting from an exchange of experiences
The Future Network has at its disposal a national and international network and personal contact with ex-perts, opinion leaders, pilot-users, innovative solution providers, universities and non-university research institutions. Members value our communication and information service, as well as the opportunity to co-organise events: the Advisory Board and panels of experts prepare the relevant, up-to-date topics.
Experiencing top best practices
Dialogue is the highest form of communication. You too can learn from best practice examples and can use our platform to present your successful applications, strategies and technologies. As a Future Net-work member, we offer you multiple opportunities to actively participate in both shaping and selecting topics and events in the context of members’ meetings or through our expert Advisory Board.
Practical know-how
As a neutral platform for dialogue, the Future Network places the highest value on imparting practical know-how, as well as market developments and trends concerning the latest emergent strategic and tech-nological topics from the world of ICT. Our activities are aimed at imparting strategic business knowledge with the practical implementability of new technologies and concepts, in order to attain needs-consis-tent applications. We thus want to help you to be able to make your decisions on the basis of a relevant overall perspective.
Utilising Competitive Advantages
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Information talks
offer you the opportunity of getting to know about the very latest topics and the newest technologies and business devel-opments. This also includes an intensive exchange of experi-ence with users, providers and experts.
Round table discussions and management forums
are held in an exclusive setting for a personally-invited tar-get group. The focus of discussion is the presentation of stud-ies or analyses by international top consultants (e.g. Arthur D. Little, Bearing Point, Gartner Group, Deloitte Consulting and others).
Awareness events with presentation option
are events held within a wider framework, which include awareness-building measures concerning specific topics rele-vant to a broader public, such as business intelligence or the optimisation of business processes.
Best practice events
offer you, as a user and decision-maker, a precise market over-view in a manufacturer-neutral form. Theoretical and prac-tical know-how concerning the implementation of technol-ogy for efficient applications and for company organisation is conveyed from different perspectives. The outlook regard-ing future developments, including trend analysis, rounds off the extensive offer.
Workshops
give you specialised technical knowledge on a wide variety of topics concerning technology and applications, led by national and international consultants.
Study trips
As a Future Network member, you’ll be given the exclusive op-portunity of taking a look behind the scenes at other compa-nies and gaining some direct experience of trend research and hands-on practice with applications. While socialising in a re-laxed atmosphere, you can make contact and exchange expe-riences with other experts.
Future Network Journal and online reporting
A newsletter offers our members and customers follow-up re-ports on events, as well as research references and tips.
Future Network Web
Our exclusive offer for members keeps you constantly in-formed online: continual updating of events, extensive infor-mation on focal issues, the presentation of our experts and members, and an opportunity for online dialogue and net-working.
Extensive Papers Web Archive
With free access to the extensive Papers Archive on the Fu-ture Network website, you can also keep informed on all the topics and events that you weren’t able to attend personally.
Who you’ll meet at Future Network meetings
Representatives of all sectors have participated in the over 500 Future Network events held to date. Depending on the topic, our events are oriented towards the following differ-ent target groups:
Our Services
Industry30%
Banking andInsurance
23%IT Industry23%
Telekom andMedia
3%
Consultants5%
CorporativeEconomy
13 %
PublicServices
9%
Research andUniversities
9%
organisersfinance & controllingmarketing & distribution
personnel officerslegal departmentsIT decision-makers
ICT concerns
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The Board:
Mag. Hans Müller (Matrixx) – PräsidentMag. Bettina Hainschink – GeneralsekretärinSonja Haberl (Future Network Cert) – FinanzreferentinJürgen Thir (A1 Telekom)Univ.-Prof. em. Dr. Helmut Schauer (Universität Zürich)Dipl.-Ing. Johann Poschmaier (Atos)Univ.-Prof. Dr. Clemens Cap (Universität Rostock)Daniel Holzinger (colited)Mag. David Steinmetz (Ebcont)Mag. Manuel Aghamanoukjan (Gentics Software GmbH)
Members of the Advisory Board:
Gerald Aufmuth (IBM)DI Manfred Baumgartner (Anecon Software Design und Beratung)Dipl.-Ing. Wolfgang Beer (SCCH – Software Competence Center Hagenberg)Dipl.-Ing. Thomas Bleier (AIT – Austrian Institute of Technology)Dr. Bernhard Burger (UC4) Gerhard Göschl (Microsoft)Mag. Martina Handler (Atos)Mag. Martina Höller (SCCH – Software Competence Center Hagenberg)Martin Kaltenböck (Semantic Web Group) Wolfgang Keck (Future Network)Peter Kieseberg (Secure Business Austria)Andreas Lechthaler (A1 Telekom)Thomas Lutz (Microsoft)OSR Dipl.-Ing. Johann Mittheisz (Magistratsdirektion der Stadt Wien)Manfred Moormann (A1 Telekom)Dipl.-Ing. Wolfgang Nimführ (IBM)Gerwald Oberleitner (Microsoft)Dr. Reinhard Paul (Pidas)Dr. Klaus Pirklbauer (SCCH – Software Competence Center Hagenberg)Mag. Thomas Prorok (KDZ)Dipl.-Ing. Dr. Alexander Schatten (TU Wien)DI Erwin Schoitsch (AIT – Austrian Institute of Technology GmbH)Ing. Rudolf Siebenhofer (Siebenhofer Consulting e.U.)Martin Jan Stepanek (Online-Journalist)Mag. Robert Strobl (BOC)Mag. Alexander Szlezak (Gentics Software GmbH)Dr. Manfred Weiss (Computerwelt)and the members of the board
Head of the Advisory Board:
Mag. Bettina Hainschink (Secretary General)
(As of March 2013)
Hans Müller President
Bettina Hainschink Secretary General
Sonja Haberl Financial Referent
Helmut Schauer
David Steinmetz Manuel Aghamanoukjan
Daniel Holzinger
Hannes Poschmaier
Jürgen Thir
Clemens Cap
The Board
6
Focal topics
The business value of IT
Which ICT investments support company-wide and cross-com-pany business processes the most efficiently, in terms of busi-ness alignment? Where do we find ROI potentials that simul-taneously optimise performance?
A lean business model
A lean business model contributes most towards ensuring the agility of a company. The individualisation of services, regula-tion and networking are powerful drivers of complexity. Mod-ularisation, standardisation and concentration on the essen-tial can help to counter that tendency.
E-Government 2.0
Innovative software and hardware have fundamentally changed the work of public administration. The current guidelines at both the EU and national level are speeding up this develop-ment: the EU Services Directive, best practice exchange and the discussion of innovative approaches are the key topics here.
Social Networking
Interpersonal relationships and the social networks that arise from them represent an important basis for social and tech-nical developments. Social software as a new form of cooper-ation system enables new kinds of collaboration, both inside and outside companies.
IT infrastructure, virtualisation and cloud computing
In the area of infrastructure, the focus is increasingly on low costs and flexibility. The issues of virtualisation and ITIL v3, Third Edition, are of vital importance for infrastructure. Cloud computing is one of the coming topics.
Business integration and portals
The customer is the central focus of investments this year. More efficient processes and cost reductions can, in the view of many IT managers, be achieved through optimised portals.
Mobility — from the employee to the customer
Mobile solutions for employees have meanwhile become es-tablished. Time-saving and increases in productivity are re-garded as the most important advantages of mobility. Now, for the first time, customer satisfaction is also acquiring cen-tral importance.
Security
Technologies facilitate adherence to legal and regulatory re-quirements such as Basel II, Solvency II and the 8th EU Direc-tive for Information Management Compliance. For many IT managers, compliance issues function as drivers for new se-curity projects, such as single sign-on, identity management and coded data filing.
Unified communications
Classic voice-over IP, video conferencing and the integration of mobile telephony into company telephony are the reality in only about 20 per cent of companies. However, soft phones, instant messaging and location-based services will also play a major role in the future. What is the best strategy?
The future of work — knowledge management
Communities and social networks constitute the new virtual alternative organisational structure of a company. Use of the new communication and information technologies enables completely new forms of collaboration — independent of time and place. As a result, we are seeing the emergence of new value creation chains with decisive socio-political, social and economic consequences.
Open Data
Since the EU Commission has made it clear that it is focusing completely on establishing open data, the debate on common standards is gaining momentum. In Austria, the open data en-deavours had their beginnings in the towns. In the end, every-one could benefit from its introduction.
ICT project organisation
How can competitive advantages be achieved through effi-cient project management in rapidly changing market and general conditions?
Studies and the current legal situation
What general organisational, legal and contractual conditions have to be taken into consideration when implementing ICT projects?
7
Experts in the Future Network(Excerpt — more on www.future-network.at)
Alexander Schatten(TU Wien)
Veronika Meszarits (BM f. Finanzen)
Jürgen Thier (A1 Telekom)
Robert Strobl (BOC)
Peter Hruschka (Atlantic Systems Guild)
Wolfgang Keck (Future Network)
Hans Poschmayer (Atos)
Gerhard Steger (BM für Finanzen)
Thomas Prorok (KDZ)
Alexander Szlezak(Gentics)
Christoph F. Strnadl (Software AG)
Arthur Winter (BM für Finanzen, i. R.)
Alois Süssenbacher (Atos)
Michael Hauser (BRZ)
Johannes Rupp(Teradata)
Peter Parycek (Donau-universität Krems)
Thomas Mück (SVA) Clemens Mungenast (BM für Finanzen)
Gunther Reimoser (Ernst & Young)
Johann Mittheisz (Magistrat Wien)
Engelbert Kersch-baummayr (Kapsch)
Marcus Scheiblecker (WIFO)
Rudolf Legat (Um-weltbundesamt)
Timo Leimbach (Fraunhofer Institut)
Moshe Rappoport (IBM Research)
Christoph Eichbichler (Steria Mummert Con-sulting AG)
Peter A. Gloor (MIT – Massachusetts Insti-tute of Technology)
Erwin Bratengeyer (Donau-Universität Krems)
Clemens Cap (Universität Rostock)
Christian Bauer (A1 Telekom)
Gerhard Göschl (Mi-crosoft)
Georg Hahn (Raiffeisen IT)
Bernhard Hämmerli (SI – Schweizer Infor-mationsgesellschaft)
Tony Fricko (OSSBIG)Brigitte Fila (IBM)
8
Requirements Engineering
Ideas
Needs Goals
Initialization Pre-Analysis Concept Specification Design
Requirements ManagementWishes
Problems Requirements
Source: IREB e.V.
By earning Advanced Level Certificates, CPRE specialists obtain internationally recognized proof of their expertise. The IREB Advanced Level Certificate is modular in structure. At present, CPRE Foundation Level specialists may earn the Advanced Level Certificate in two fields: “Requirements Elici-tation & Consolidation” and “Requirements Modeling”.
Requirements Elicitation & Consolidation Advanced Level Module
The CPRE-AL Certificate in “Elicitation and Consolidation” is designed to deepen the technique of fully identifying and documenting requirements which was acquired in the
Foundation Level module. CPRE specialists learn adequate techniques to recognize, identify, classify and consolidate sources of requirements in software development.
Requirements Modeling Advanced Level Module
The Requirements Modeling module comprises the topics of models and modeling, information modeling, function and be-havior modeling, scenario modeling as well as how to work with models and embed them in the overall development pro-cess. The main focus is on the specific use of models for the purpose of mapping information, functions, behaviors and sce-narios.
Future Network Cert:Certification Body for Requirements Engineering
Certified Professional for Requirements Engineering — Advanced Level
Training
IREB provides the outline, contents, and timeframe for achievement of training objectives as well as the topics for practical exercises through its syllabus. Format and implemen-tation of the training is up to the training provider.
IREB recommends attendance of a training course in prepa-ration for the certification examination. However, attendance of a training course is not a prerequisite for the examination.
Education at the foundation level addresses individuals who work with requirements. It consists of basic knowledge in the area of Requirements Engineering, i.e. surveying, an-alyzing, specifying, documenting, checking, and administer-ing requirements.
Certification
The “International Requirements En-gineering Board” (IREB), which con-sists of worldwide acknowledged experts in the areas of industry, con-sulting, research, and training, has developed a syllabus for the area of Requirements Engineering and created the certification “Cer-tified Professional for Requirements Engineering”, based on the syllabus.
The certification is awarded to those individuals who pass the exam with the exam questions provided by the IREB. With the certification holders get an independent record about the achieved level of their training in Requirements Engineering.
Beyond the fact that common education creates an excel-lent basis for an equal understanding of Requirements En-gineering within a business and between business partners.
9
Group photo with top 20 software architects Group photo with top 20 requirements engineers
Future Network Cert: Certifi cation Body for Certifi ed Professional for Software Architecture
Annual Awards to the Top 20 Requirements Engineers and Software Architects
Relevance
Software-architects implement technical and functional re-quirements for IT-systems and model these systems with rep-licable structures fl exibly and expandable.
Training
Training to become an iSAQB Certifi ed Professional for Soft-ware Architecture comprises all knowledge areas a special-ist for software architecture is required to know. The train-ing modules deal with tasks, methodologies, techniques and
technologies for the development of software architectures. Participants get to know all aspects that are essential for software architectures. In addition to technological factors, organizational and social factors get addressed. Thus, the tasks of a specialist for software architecture are broadly covered.
Certifi cation
In the iSAQB Certified Professional for Software Architecture scheme, the elements “training”, “certifi cation”, and “defi nition of curric-ulum” are organized independently, which guarantees a max-imum of quality and neutrality at each level of the training and education scheme.
Exams for the diff erent educational levels are off ered and executed by the neutral certifi cation body Future Net-work Cert, which has been nominated and authorized by the iSAQB – International Software Architecture Qualifi -cation Board (www.isaqb.org). Future Network Cert fulfi lls and implements the certifi cation rules and processes of the iSAQB.
clarify
design communicate
review
© Peter Hruschka & Gernot Starke
10
The Conflict between Short-Term Project Business and Strategic Planning. 2013 and the Challenges for CIOsStudy IT-Trends 2013¹
The “IT-Trends 2013” Study by Cap Gemini deals with the fol-lowing topics:
What is the current status of IT in the year 2013 and what are the trend topics for the following years? Which topics are important for the CIOs? How will the budgets develop in the next years and how does the role of the CIO and his/her de-partment change?
The Headlines:
p Budgets for the next few years p IT Organization p Industrialization of IT (depth of own contributions, degree
of automation and modularization) p Outsourcing p Cloud services
Up to now, 30% of IT expenditure is still being spent on infra-structure whilst 22% of the budget go to innovations. Only the number of really big software projects, those which con-cern harmonization and updates or upgrades, has declined in exchange for small change projects. Although the general bud-get situation is good, the increasing percentage of technology expenditure managed by the specialist departments worry CIOs as it rose from an average 16% last year to 19% this year.
In accordance with an uncertain general situation the main goals of CIOs are cutting costs, increasing efficiency and keep-ing a stable service level.
Generally speaking, the acceptance of the CIO in manage-ment is increasing. This is especially true if the CIO sees his/
her role as an IT service provider whose main goal is to pro-vide safe, efficient and economical IT services.
New Cost Indicators Should Increase Collaboration
A lack of understanding on both sides can lead to important changes being blocked because the management cannot see why a certain change has to be made and the CIO cannot deliver the necessary business indicators. This happens be-cause most CIOs use IT specific KPIs (Key Performance Indi-cators) instead of general business KPIs. The use of business KPIs would improve understanding on both sides, which is why the majority of CIOs wants to switch.
However, about 20% of CIOs do not measure IT perfor-mance at all. Therefore, these CIOs do not have a good basis for discussions about the IT budget or new innovative projects.
Austria, Germany and Switzerland by Comparison
The expenditure situation is best in Austria: 45% of the CIOs have been allocated a larger budget than in preceding years, in Germany the percentage is 44% and in Switzerland it is only
1 Capgemini 2013: Study IT-Trends 2013
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Changes in IT BudgetHow will the IT budget in 2013 change compared to the 2012 budget?
Basis: All respondents (n = 134), in percent Figures exceeding 100% are due to rounding © Capgemini 2013
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Increasing efficiency
Providing stable IT services
Lowering costs
Optimizing business processes
Supporting changes in the business
Developing new innovativeIT-products and services
Business-IT alignment
Improving interaction with the company’s customers and partners
Quicker supply of IT-services
Improving information analysisand supplyImproving the revenue growth of the company
Improving data security
Fulfilling compliance rules
Management of operative IT risks
Basis: All respondents (n = 168) in percent
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Demands on IT in 2013What will be the three most important IT requirements in your enterprise in the coming year?
11
22%. By the same token, the budget has been cut in only 13% of the companies in Austria, as opposed to about 23% in Ger-many and Switzerland.
German CIOs spend most money on infrastructure, prob-ably because internal and external cloud services are sparsely used. Austria is now leading in the adoption of cloud services and software-as-service offers(14 percentage points more than in Switzerland, 23 percentage points more than in Germany). In all three countries preference is given to cloud services hosted in the private cloud environments of the companies instead of public cloud environments. Mainly because data security is an issue and because of the strict Austrian data
security regulations. Das mag richtig sein, steht aber nicht im Original! Obviously, CIOs find it too risky to entrust oth-ers with their business data.
10 Years of IT Trends
Expenditure for IT is strictly coupled with the general eco-nomic situation at home and abroad. After the dot-com bub-ble burst, budgets stabilized by 2003 and increased until 2008. Due to the financial crisis there were drastic budget cuts in 2009, but since then budgets in the DACH region (Germany, Austria, Switzerland) normalized again because Germany recovered quite fast and because Austrian and Switzerland were not hit by the euro crisis as massively as other European
IT-Budget Usa by ComparisonHow is the IT-budget allocated to the following areas?
Base: all respondents according to countries (n = 120), in percentFigures exeeding 100% are due to rounding © Capgemini 2013
GermanyAustriaSwitzerland
Renewal of infrastructure, networks and hardware
Maintanence and minor software releases
Major software releases (including updates/upgrades/harmonization
Execution of innovative projects (procurement, development, implementation)
Evaluation of new projects
Spare budget for unplanned projects
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Use of cloud services in Germany, Austria and Switzerland How many percent of overall services to you get from the cloud?
Basis: All respondents (n = 127), mean values, in percent
BPaaS = Business Process-as-a-Service | SaaS = Software-as-a-Service PaaS = Platform-as-a-Service | IaaS = Infrastructure-as-a-Service
© Capgemini 2013
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Virtualization
Risk management
Business informationmanagement
Identity
Advanced planning
Virtualization
Unified communications
Risk management
Advanced planning
Master datamanagement
Master datamanagement
management
Virtualization
Data quality management
Master datamanagement
Master datamanagement Enterprise collaboration
Enterprise-widesecurity policies
Applications for mobile devices
Integration of standardand customized software
Integration of standardand customized software
Integration of standardand customized software
Integration of standardand customized software
Application lifecyclemanagement
Application lifecyclemanagement
Virtualization
Advanced planning
Data qualitymanagement
Data qualitymanagement
Data qualitymanagement
Risk management
Enterprise content
Internal communities
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Importance of IT topics 2010–2013How important will the following issues be in the coming years?
© Capgemini 2013Basis: All respondents of each survey year; Top 8 placements
& access management
12
states; in fact budget have even been growing moderately. This was the case in 2012 and the harbinger of an economic downturn did not change this in 2013.
The 2013 Trend Topics – the Top Technologies of the Year
Like in 2012, the technologies which help cut costs and in-crease efficiency, support extended data access and improve
security are the most important ones. Big Data as a trend carries considerable weight, since companies are intensively working on how to analyze and structure their own data. In-terest in BYOD has however gone down slightly again, it has become a candidate for “flop of the year”. In view of the at-tention it is getting this year, Enterprise Collaboration is a sur-prising winner. Ongoing projects include infrastructure, secu-rity, mobile apps, interactive solutions in the broadest sense of the word, as well as data availability and quality.
Role of the CIO / IT manager: 2008 and 2013Which role do you play as a CIO in your enterprise?What is your definition of your future role?
Base: All respondents, in percent
TechnicalInnovator
Service Partner Optimizer ofBusiness Processes
Business Partner
Survey 2008Survey 2013
Present rolePresent role
Future roleFuture role
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Applications
Infrastructure
Security
Industrial espionnage protec-tion (internal/external)
Context-aware computing
Protecting smartphones from viruses and trojans
Business rules management
BYOD-security (data loss, data theft, access control, use)
Biometric access methods
Business activity monitoring
Partner collaboration
Security information and event management (SIEM)
Identity & access management (OpenID etc.)
Enterprise collaboration
Unified communications
Applications for mobile devices
Rich internet applications/HTML!
Application lifecycle management
Software-as-a-service
Integration of standard- and customized software
Analysis of unstructured data
Infrastructure-as-a-service
Corporate app store
Virtualization
Machine to machine communication (without NFC)
Open source software
Data quality management Enterprise content management
Master data managementSocial media analysisBusiness process-as-a-service
Big Data
Social media integration
Location analytics
Cloud security
Green IT
Bring your own device
Platform-as-a-service
Near field communication (NFC)
Importance for ensuring the future of the enterpriseOperationalPlanned/implementation underway
Basis: All respondents (n = 120), medians, in percent
2013 TrendsImportance and Degree of Implementation
Platforms to include customers in product improvement and development
Platforms for communication with customers and information to customers
Implementation and enforcement of corporate security policies
© Capgemini 2013
13
Future Network’s Management Forum, 21 March 2013Medium-Term Forecast for Austrian Businesses until 2017Austria’s Role in the IT Market in the German-Speaking Countries
On Thursday, 21 March 2013, the annual event publicizing the economic forecast for the ICT industry took place in the reception rooms of the Vienna Federation of Industry. The title of the event organized by Fu-
German-speaking Countries”.
By way of introduction, it can be said that, according to Mar-cus Scheiblecker of WIFO (the Austrian Institute for Economic Research), Austria’s economy will overall see real growth of 1%, followed by continuing subdued GDP growth of 1.8 to 2% annually in the years 2014 to 2017. This can be considered a small yet positive growth driver for the ICT industry.
There are no major differences between the ICT markets in the German-speaking countries but subtle nuances can be identified in respect of certain details. “The IT outsourcing market in Austria is clearly less developed as it is in the rest of the German-speaking countries or Europe as a whole,” said Philipp Schalla of Pierre Audion Consults (PAC). In 2012, 14.3% of IT spending in Europe went to outsourced services; with a share of 8.8% Austria is lagging behind.
IT spending in Austria is still geared towards infrastruc-ture whereas in Germany or Switzerland, application-related expenditure accounts for a higher percentage. According to
PAC, this change is indicative of a market’s degree of maturity. In the coming years, the shift will also be felt in Austria, says PAC. IT outsourcing expenditure will see a 6.6% increase in 2013, and will in general rise above average until 2016. Spend-ing on hardware will stagnate this year and decline in the me-dium term.
According to analyst Philipp Schalla, the general West-East divide continues to exist as the IT market in Eastern Eu-rope is still even more focused on in-house work than in Aus-tria.
In Austria, there is special potential for growth in relation to current trends such as SaaS, PaaS, IaaS, BaaS (21%), cloud-related project service & application management (37%), en-terprise mobility (29%), big data (38%) and unified commu-nications and collaboration (8%) [all percentages reflecting annual growth rates]. Over the next three years, above-av-erage growth can be expected in areas where the baseline is relatively low: cloud services (more than 50%), cloud opera-tions (more than 27%), big data (more than 42%) and mobil-ity (30%). According to PAC, UCC (8%) and BI services (more than 6%) are lagging behind somewhat.
Many of the forecasts were confirmed by representatives of the Austrian ICT industry in the panel discussion following the presentations.
Christian Polster, SVP CEE Managed Service with Atos, considers the forecast growth rates as a positive signal, es-pecially for CEE, a region which to his mind is on the thresh-old to intensive outsourcing, mainly by nearshoring, and is going to see major growth in the coming years. Big Ameri-can investors in the industry are penetrating Eastern Euro-pean markets, a development necessitating the availability
Marcus Scheiblecker (WIFO)
Philipp Schalla (Pierre Audion Consultants – PAC) Christian Polster (Atos)
Photos: fotodienst/Anna Rauchenberger
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of modern ICT infrastructure and data centres on location. Apart from Austria, Eastern Europe is a growth area for Atos due to this strong potential. In addition to managed services, Atos also offers its customers tailored private cloud services. By contrast, Atos has not put special focus on public cloud ser-vices so far. To drive development in this area, Atos agreed on an Open Cloud Computing Strategic Alliance with EMV and VMware, founding Canopy. Polster predicts that small cloud providers will quickly find themselves in a dead end street if they design services as rough outlines and continue develop-ing for customers when the cloud is already in place. Profes-sional cloud computing requires professional partners with great clout and potential.
Atos itself relies on SaaS from a public cloud, such as blueKiwi ZEN. Atos will introduce these software services as a technological core component of its internal Zero EmailTM initiative in the company. This is a global project aiming to transform Atos into a social organisation with better em-ployee work-life balance and more business synergies and ef-ficiency. It anticipates future work environments by eliminat-ing e-mail as the primary means of communication.
In conclusion, Polster emphasised that for Atos he could see a “budding plant which will develop strongly” in the new field of serious games.
Conversely, Jürgen Thier of A1 Telekom Austria stressed that his company has been investing heftily in the field of pub-lic cloud services for more than two years, and has since then learnt a few lessons. Customers will be slow to respond; it is a major challenge to bring them to the cloud. However, once fundamental understanding has been achieved, offering solu-tions to issues like mobility “becomes almost as easy as pie for A1”. The focal product in the mobility segment for A1 is desk-top outsourcing services for employees constantly on the go, a constantly growing group. This is where Mr. Thier also sup-ports his customers in matters of bring-your-own-device, of-fering, in cooperation with partners, mobile device manage-ment, including the indispensable complete security packages, in the cloud. As customers increasingly rely on Telekom cloud services, the data volume is rising tremendously and A1 Tele-kom has become one of the largest computer centre opera-tors of Austria.
As the largest convergent provider, A1 has been active in IT outsourcing for some years, successfully offering, amongst other things, virtualised services in the fields of data centre services and desktop outsourcing. Virtualisation plays a major role when it comes to greater employee mobility. There is no
need for every employee to have a top-notch PC on his/her desk but employees also want to access corporate resources easily via his/her devices while out and about.
Thier wants to help IT organisations so they are able to support their business organisations proactively in respect of BYOD and cloud services; this would help prevent IT organ-isations from only being driven by users and lagging behind in terms of technological progress. — Cloud solutions are an opportunity for Austrian SMEs to gain much easier access to complex high-class IT services as they outsource complexity to A1. Thus, high initial investment costs are a thing of the past and capacities can be easily adjusted to customer needs.
Jochen Borenich, COO Kapsch Business Com (KBC), also considers cloud computing to be an important topic. He ob-served that 80% of Austrian enterprises rely on a private cloud solution. KBC supports their customer in the preparation and operation of their private cloud solutions whilst also helping them to ensure security when integrating public cloud sec-tions in a hybrid approach.
In terms of outsourcing, KBC also sees strong growth po-tential in CEE, where the company is active with great success. Thus, growth in the outsourcing segment of KBC amounted to 30% last year, which is twice the total market growth rate.
KBC is also a fine partner for customers in respect of big data. Their approach involves data avoidance as a first stage, followed by the necessary infrastructure extensions and even-tually ends with the appraisal and analysis of data as a basis for forecasts by means of BI.
Thanks to their traditional strong points in communica-tions, Kapsch naturally also supports their customers when it comes to handling the greatest driving force of all: mobility initiatives. As an Apple-authorised system integrator (AASI)
Jürgen Thir (A1 Telekom Austria) Jochen Borenich (Kapsch BusinessCom AG)
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of the highest certifi cation certifi cation level, Kapsch is off er-ing solutions in which the full potential of latest devices, such as the iPhone 5, can be used within secure and fully integrated mobility concepts.
In conclusion, Borenich underscored that enormous data growth and collaboration made business protection and secu-rity extremely important for their customers.
Daniel Holzinger, Managing Director of Colited, who acted as the moderator of the event, summarised the posi-tive mood among the representatives of the industry attend-ing, and the promising outlook in relation to topics such as cloud computing and outsourcing in the German-speaking countries and CEE, and closed by thanking Future Network for the great job they had done in organising the event. Daniel Holzinger (Colited)
From left to right: Jürgen Thir (A1 Telekom Austria), Daniel Holzinger (Colited), Jochen Borenich (Kapsch BusinessCom AG), Marcus Scheiblecker (WIFO), Christian Polster (Atos), Philipp Schalla (Pierre Audion Consultants – PAC)
Panel discussion: Philipp Schalla (Pierre Audion Consultants – PAC), Marcus Scheiblecker (WIFO), Jochen Borenich (Kapsch BusinessCom AG), Daniel Holzinger (Colited), Jürgen Thir (A1 Telekom Austria), Christian Polster (Atos)
This event was supported by: In cooperation with:
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System infrastructure software
Tools
Application software
Hardware Maintenance
Project business
Outsourcing
Hardware
Personnel
Other
Europe German-speaking countries Austria0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11,0% 11,6% 10,3%
24,7% 26,9% 30,6%
18,9% 17,1%18,3%
14,3% 13,2% 8,8%
15,4% 14,2% 14,2%
3,0% 2,7% 3,8%
6,6% 7,7% 7,1%3,1% 3,3% 3,3%3,1% 3,2% 3,5%
Position in the European context
Europe – IT market 2011Breakdown of IT spending according to countries and regions
Sour
ce: P
AC –
Pie
rre
Audo
in C
onsu
ltant
s 201
3
1
3
4
2
What are today’s market drivers?
Austria
Global
Relevancy* of selected topics on the software market in Austria in 2012
BICRM
Mobility
SCM
SaaS
ECM
SOA
GRC
MES
PLMMulti-Channel Integration
E-Commerce
Open Source
Security
Big Data
HR
Finance,AccountingControlling
EnterpriseApplications
Portal
UCC
*The degree of relevancy is a number on a scale from 1 (low relevancy) to 4 (high relevancy). Statements are based on market appraisals by Pierre Audoin Consultants.
Sour
ce: P
AC –
Pie
rre
Audo
in C
onsu
ltant
s 201
3
1
3
4
2
What are today’s market drivers?
Austria
Global
Relevancy* of selected topics on the software market in Austria in 2012
ApplicationConsolidation
BI
AM
CRMMobility
Real TimeAnalytics
BusinessTransformation
IaaS
SaaS Business /IT Alignment
CloudComputing
Data Center Outsourcing
Desktop OutsourcingEnterprise Applications
Global Sourcing
SAP C&SI
SAP Hosting
Security Big Data
UCC
*The degree of relevancy is a number on a scale from 1 (low relevancy) to 4 (high relevancy). Statements are based on market appraisals by Pierre Audoin Consultants.
Sour
ce: P
AC –
Pie
rre
Audo
in C
onsu
ltant
s 201
3
17
Unified Communication& Collaboration
SaaS, PaaS,IaaS, BaaS
EnterpriseMobility
Cloud-related project services & application management
Big Data
Average growth rates (AGR)in selected market segments worldwide from 2012 to 2016
Important trendsTrends driving growth
8%
21%
29%
37%
38%
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ce: P
AC –
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rre
Audo
in C
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3
Eurozone: Real GDP
2009 2011 20122010
4
3
2
1
0
– 1
– 2
– 3
– 4
– 5
Changes in %, seasonally adjusted
Source: Eurostat
Compared with previous year
Compared with previous quarter
Hauptergebnisse
ø 2002/07 ø 2007/12 ø 2012/17 2012 2013 2014 2015 2016 2017GDP Annual changes in %
Real + !," + #," + $,% + #," + $,# + $,& + $!,# + $,& + $,'Nominell + (,( + !,( + ),( + !,% + !,' + )," + ),& + ),* + ),*Consumer prices + $,' + !,! + !,$ + !,( + !,$ + !,# + !,) + !,# + $,'Payroll total per capita, real + #,* – #,! + #,* + #,) – #,$ + #,* + #,% + #,& + #,%
Gainfully employed persons + $,$ + #,' + #,' + $,( + #," + #,' + $,# + $,# + #,'
ø 2002/07 ø 2007/12 ø 2012/17 2012 2013 2014 2015 2016 2017Unemployment rate in +
in % of persons in the labour force (,% (,) (,* (,) (," (," (,* (,* (,)in % gainfully employed persons ",' ",& %,( %,# %,( %,( %,( %,( %,! in + of GDP
External balance (,( (,! ),' ),( ),% (,# ),& ),' (,#Financing balance of the stateaccording to Maastricht definition – !,# – ),# – $,( – ),$ – !," – !,# – $,) – #,& – #,( in % of disposable income
Savings rate of private households ',' ',) &,$ %,* %," %,' &,# &,( &,%
Source: Statistik Austria, WIFO-outcomes.
18
A1 Telekom Austria AGAgrarmarkt AustriaANECON Software Design und Beratung GmbHAPA Austria Presse AgenturAustria Pro Austrian Research Centers GmbH — ARCBAWAG P.S.K. GruppeBoehringer Ingelheim Austria GmbHBundesministerium f. soziale Sicherheit u. GenerationenErste Bank der österreichischen Sparkassen AGGemeinde Wien Hewlett Packard Ges.m.b.H.IBM Austria iT Austria GmbH Kapsch BusinessCom AGÖBB-Dienstleistungs GmbHOÖ Gesundheits- und Spitals-AG GesundheitsinformatikOÖ Gebietskrankenkasse
Österreichische LotterienOMV Solutions GmbH.Raiffeisen ZentralbankSAP Österreich GmbHSalzburg Research Forschungs GesmbHSiemens IT Solutions and Services GmbH & Co KGSit Solutions OMV AG Softwarepark HagenbergSVA der gewerblichen WirtschaftTele2 Telecommunication GmbH.T-Systems TÜV Austria Holding AGUPC Austria GmbH Uniqa Software-Service GmbHWirtschaftsuniversität WienWirtschaftskammer Österreich
Companies who Attend Future Network Events (Excerpt, in alphabetical order)
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Clemens Cap (Universität Rostock)
Gerhard Göschl (Mi-crosoft)
Moshe Rappoport (IBM Research)
Daniel Holzinger (Colited)
Jürgen Thier (A1 Tele kom )
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