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Delivering the audience& Post Show Report
www.easyfairs.com/packagingireland
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
easyFair
s® PACKAGING IR
ELAND 2010 Post-show RePoRt
easyFair
s.com/pack
agingire
land
easyFair
s® PACKAGING IR
ELAND 2010 Post-show RePoRt
easyFair
s.com/pack
agingire
land
easyFair
s® PACKAGING IR
ELAND 2010 Post-show RePoRt
post-show report
Don’t just take our worD Fo
r it!
Here’s what so
me of our 2010 visit
ors have to
say:
“ I surfed the web, se
arched Ire
land up and down to find suppliers f
or the products
I make
and I w
as
only in here a h
alf hour an
d found what I needed an
d companies th
at I will d
o business with.”
aine Mary o’Leary
, Gluten Free products
Ltd.
“ Very enjoyab
le way of m
eeting suppliers a
nd identifying n
ew solutions to
packagin
g, good experience.”
Brian Butler, sy
mantic
“ Brochure was v
ery good an
d informative, str
ucture was g
ood. Great meeting U
Kautomation helpful
friendly a
nd advice
received on what I need.”
Denise o’neill, novum overse
as
“ Very good, worth
while coming an
d we identified a g
ood few suppliers we will d
efinitely use.”
willie
Curran, Grove Crati
ng
“ saw so
me things I didn’t e
xpect to an
d didn’t realise
there would be so much mach
inery,
learnt ab
out new technology I hadn’t h
eard ab
out before I cam
e here, a good productiv
e day!”
Mel D
urkin, Design & Visualat
ion
“ People frie
ndly, easy
going and a l
ot of good mate
rials on show, ve
ry informativ
e! there is a gre
at varie
ty for
everybody, sm
all businesse
s or st
artups w
ould do well here as they ca
n buy in the quantitie
s they n
eed!”
Mark
atkinson, pasta Concepts &
Danny Mceleney,
Donegal Co. enterprise
Board
“ tekpak A
utomation Ltd
have had a r
eally go
od show with one top quality order on its
way. It w
as the
best orga
nised show we have ever done.”
imelda kehoe, Q
uality M
anager, te
kpak automation Ltd
“ we enjoyed the show an
d have sal
es leads w
e would not have go
t if we had not at
tended.
Looking forward
to seeing the results.”
roger jones, F
ilederick jones (B
elfast) L
td
“ the easyFair
s team
are the easie
st to work w
ith and alw
ays put to
gether a professio
nal
and very worth
while show.”
shane storan
, kwik Lok
Here’s what so
me of our 2010 exhibito
rs have to
say:
saMpLe Visitor List
2010
antim hills
spring
water C
o Ltd
Managing D
irector
antim hills
spring
water C
o Ltd
production Directo
r
arran Chemical
Co Ltd
purchasin
g Manage
r
avoca
Brand Manage
r
Ballycotto
n seafo
od
Managing D
irector
Ballycotto
n seafo
od
Marketing M
anager
Barclay
Crop protection
supply Chain Manage
r
Bewley’s
General Manger -
retail & at h
ome Division
Bostik industri
es Limited
industrial a
dhesives C
hemist
Butler’s Chocolate
s
operations D
irector
Butler’s Chocolate
s
Management acco
untant
C&M Vetlink
warehouse
& Logistics
Manager
Capiche
Designer
Choconeill
Creative Directo
r
Dawn Farm Fo
ods Ltd
engineer Manage
r
Diageo Baile
ys
engineer
Diageo Baile
ys
Maintenance Manager
Donegal Cream
eries
npD/technical
Manager
Donnybrook Fair
Graphic D
esigner
Donnybrook Fair
Managing D
irector
eason
General Logist
ics Manage
r
eason
systems engineer
eaton
product Mark
eting Manage
r
elanco animal health
ireland
Labelling & pack
aging
Manager
enterprise ire
land
technologists -
paper, print &
packagin
g
First im
pression
Designer
First im
pression
senior Design
er
Fivemiletown Cream
ery
operations M
anager
Flextronics
supply Chain so
lutions
Fragra
nces of ire
land
operations M
anager
Gaines europe Ltd
plant engineer
Gem plastics
procurement Manage
r
Grotech production Ltd.
Marketing C
onsultant
h j heinz
packagin
g technologist
handy Baby p
roducts Ltd
Managing D
irector
heineken ireland
purchasin
g Manage
r
helsinn Birex pharm
aceutica
ls
artworks C
o-ordinator
hewlett pack
ard
Cpe engineer
Company
job title
Company
job title
www.easyfairs.com/packagingireland
PACKAGING IRELAND 2010VItAL StAtIStICS
“I surfed the web, searched Ireland up and down to find suppliers for the products I make and I was only in here a half hour and found what I needed and companies that I will do business with.”Aine Mary O’Leary, Gluten Free products Ltd.
VISItoRS BY PuRChASING / DECISIoN MAKING AuthoRItY
Visitors attended from across the spectrum of commercial industry.
VISItoRS BY oRGANISAtIoN tYPE
• Agriculture• Automotive• Chemicals• Consumer Electronics• Consumer Durables• Cosmetics / Toiletries / Healthcare• Clothing / Footwear• Construction / DIY / Home & Garden• Food & Beverage• IT / Office Equipment• Pharmaceutical / Medical• Publishing / Printing• Retail / Wholesale• Toys / Games• Own Brand Retail
VIsITORs BY JOB FUNCTIONMANAGING DIRECTOR / OwNER /
PROPRIETOR
33%SALES
17%
MARKETING / BRAND
MANAGERS
9%PuRCHASING
6%
OPERATIONS
6%
DESIGN / CREATIVE
5%
PACKAGING TECHNOLOGIST
4%
PACKAGING PRODuCTION
3%
KEy ACCOuNTS
3%
PACKAGING PROCuREMENT
3%
PRODuCT DEVELOPMENT
3%
LOGISTICS / wAREHOuSE
2%
PRODuCTION / SuPPLy CHAIN
2%
RESEARCH & DEVELOPMENT
1%
QuALITy CONTROL & ASSuRANCE
1%DISTRIBuTION
1%
FINAL
DECISION�
MAKERS
47% SP
ECIFIERS
23% INF
LUENCERS
30%
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
97%OF VISITORS
IDENTIFIED NEW SUPPLIERS
66%WOULD PLACE
AN ORDER71%
HAVE PURCHASING AUTHORITY
84%WILL RETURN IN 2011
www.easyfairs.com/packagingireland
VIsITORs TO EAsYFAIRs® PACKAGING IRELAND ARE INtEREStED IN:
“ Very enjoyable way of meeting suppliers and identifying new solutions to packaging, good experience.”Brian Butler, Symantic
BIG NAME BUYERSAND BRANDSAT THE SHOW
BRAND MANAGEMENT CONVERTING
CREATIVE / INNOVATIVE PACKAGING
ENVIRONMENTALLy RESPONSIBLE PACKAGING
ENVIRONMENTALLy RESPONSIBLE PRINTING,
INKS & CHEMICALS LABELLING LOGISTICSLOw-ENERGy
MANufACTuRING
REfILLABLE & REuSABLE PACKAGING
LOw-wASTE PACKAGING
DESIGN
SHELf READy PACKAGING
MATERIALS, HANDLING &
TECHNOLOGySMART
PACKAGINGPACKAGING MACHINERy
POINT Of SALE
SOLuTIONS PRINTING PRODuCT
DESIGN
RECyCLING & RECyCLABLE MATERIALS
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
www.easyfairs.com/packagingireland
REACHING THE HEART OF YOUR TARGET MARkETeasyFairs® PACkAGING IRELAND has generated a huge amount of media coverage, from full editorial articles to diary dates and event listings. A dedicated and focused campaign has reached across all media to deliver our target audience.
Below is a sample of the media that has been reached in the easyFairs® PACkAGING IRELAND 2010 campaign. From trade publications and national press through to local media and websites.
3rd PARTY EMAILFOOd & dRInk BuSInESSRepak 2,876datateam - Irish manufacturing database 4,500Irish Packaging.com 2,900IOP database 100Packaging Today 500
AdVERTISInG & InSERTSCheckout Ireland 13,200Food & drink Business 6,000RTE1 6 Blasts pre-showFood and drink International 15,000Food Technology & Packaging 3,000Irish Manufacturing 14,000Irish Printer 4,000Marketing Age 7,000Packaging Ireland Yearbook 3,500Packaging Today 15,500Retail news 12,874ulster Grocer 8,574
“Brochure was very good and informative, structure was good. Great meeting UK Automation - helpful and friendly advice received on what I need.” denise O’neill, novum Overseas
MEdIA REACHhere’s just a sample of our extensive coverage . . .
• Checkout• Food Technology &
Packaging• Industrial & Manufacturing
Engineer• IPE Ireland• Irish Manufacturer
• Irish Printer• Marketing Age• Packaging Ireland
Yearbook• Retail news• ulster Grocer
PREVIEWS/FEATuRESThe easyFairs® PACkAGInG IRELAnd campaign has consisted of a range of comprehensive previews and features written by PR agency energy PR with the aim of reaching the many end markets with the core show messages. These appear in business publications such as: IOM3 (Irish Packaging Society)
design Business IrelandIrish ManufacturingBLM GroupIrish PharmaChem
RepakPackaging TodayPackaging YearbookFood Safety Authority
dIRECT MAILInG OF TICkET InVITES40,000 impressions - in two separate waves, using targeted industry mailing lists, association databases, exhibitor marketing programmes and data built by easyFairs®.
Repak websiteIOP websiteIrish Packaging.com
ulster GrocerContracting TodayMarketing Age
OnLInE
PRESS RELEASESA comprehensive press release timetable leverages every available show angle and cleverly ties in with key industry news and topics of interest to the market.
SOCIAL MEdIAThe show website forms the hub for all our communications, it contains show information, photos, a variety of helpful tools including a full package of downloadable exhibitor, media and visitor forms and all relevant show information. easyFairs® has launched a new and exciting website. keeping up-to-date is key so visitors will be updated via facebook and twitter.New RSS feeds from industry media such as Packaging News will update the website with hot industry news.Follow us on:
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
www.easyfairs.com/packagingireland
thE hIGhLIGhtS
“Saw some things I didn’t expect to and didn’t realise there would be so much machinery, learnt about new technology I hadn’t heard about before I came here, a good productive day!”Mel durkin, design & Visualation
EYE TRACkInG ZOnEeasyFairs® PACkAGInG IRELAnd demonstrates how eyetracking has developed, showing the latest technology used in packaging research and its influence over design.
Companies put their products to the test at this interactive focused feature and receive free expert eyetracking advice.
nETWORkInG PARTYAn opportunity for visitors, colleagues and other exhibitors to network at the free networking drinks. A chance for all to find out what’s happening in your industry.
LIOnS’ LAIRA great success in 2010 and featuring again at easyFairs® PACkAGInG IRELAnd 2011... exhibitors are given the opportunity to participate in the “Lions’ Lair” – a dragons’ den style contest where they put their packaging innovations to a panel of expert judges. Richard Hancock, of Frederick Jones (Belfast) Ltd, took part and won the 2010 Lions’ Lair and competed with four other exhibitors. He presented ‘Intercept’ and answered the questions from the judges who were impressed by this outstanding innovation.
REPAk AdVICE CLInICSRepak hosted a free series of packaging advice clinics at easyFairs® PACkAGInG IRELAnd. The clinics are designed to help visitors optimise their packaging and suggest quick design wins to help save money and increase competitive advantage. These unique clinics will be held at The Repak Stand. Clinics are free to attend and are designed to attract key visitors to event who will, in turn, spend time circulating around the show floor.
The STudenT deSign ChallengePackaging designers of tomorrow get the chance to showcase their concepts before thousands of product developers and brand managers. Some of the country’s most promising design talent goes head-to-head over the two day event on a live brief to design a revolutionary new FMCG packaging concept.
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
www.easyfairs.com/packagingireland
IMPORTANT VISITORS AT PACKAGING IRELAND 2010
CoMPANY ............................JOB FUNCTIONAntrim Hills Spring Water Co Ltd ... Managing Director
Production Director
Arran Chemical Co Ltd .................. Purchasing Manager
Avoca ............................................... Brand Manager
Ballycotton Seafood ....................... Managing Director
Marketing Manager
Barclay Crop Protection ................. Supply Chain Manager
Bewley’s ............................................ General Manger
Retail & At Home Division
Bostik Industries Limited .................. Industrial Adhesives Chemist
Butler’s Chocolates ......................... Operations Director
Management Accountant
C&M Vetlink...................................... Warehouse & Logistics
Manager
Capiche ........................................... Designer
Choconeill ........................................ Creative Director
Dawn Farm Foods Ltd ..................... Engineer Manager
Diageo Baileys ................................. Engineer
Maintenance Manager
Donegal Creameries ...................... NPD/Technical Manager
Donnybrook Fair .............................. Graphic Designer
Managing Director
Eason ................................................ General Logistics Manager
Systems Engineer
Eaton ................................................ Product Marketing Manager
Elanco Animal Health Ireland ........ Labelling & Packaging
Manager
Enterprise Ireland ............................ Technologists - Paper, Print &
Packaging
First Impression ................................. Designer
Senior Designer
Fivemiletown Creamery ................. Operations Manager
Flextronics ......................................... Supply Chain Solutions
Fragrances of Ireland...................... Operations Manager
Gaines Europe Ltd ........................... Plant Engineer
Gem Plastics .................................... Procurement Manager
Grotech Production Ltd.................. Marketing Consultant
H J Heinz ........................................... Packaging Technologist
Handy Baby Products Ltd ............... Managing Director
Heineken Ireland ............................. Purchasing Manager
Helsinn Birex Pharmaceuticals ....... Artworks Co-Ordinator
Hewlett Packard .............................. CPE Engineer
Product Engineer
Hitachi Koki Europe Ltd ................... Purchasing Manager
Huguenot ......................................... Creative Director FMCG
Inform Nutrition Ireland ................... Purchasing Manager
Irish Distillers - Pernod Ricard .......... Purchasing Manager
Irish Food Processors ....................... Group Procurement
KCI Manufacturing Ltd ................... Manufacturing Engineer
Kerry Foods....................................... NPD Manager
Operations Manager
Lakeland Dairies .............................. Maintenance Manager
M B Automation ............................... Mechanical Design Engineer
Medtronic......................................... Purchasing Manager
Milish Foods ...................................... Logistics Manager
Millipore Ireland Ltd ......................... Procurement Specialist
Nypro Healthcare ........................... Purchasing Manager
O’ Donoghue’s Bakery ................... Managing Director
Packwise .......................................... Packaging Development
Consultant
Phoenix Pet Foods Ltd .................... Managing Director
Pinewood Healthcare .................... European Business
Development Manager
QA Artwork Co-Ordinator
Proviz Design & Visualization .......... Creative Director
Raw Materials Recycling ................ Purchase Manager
Royal Irish Academy ....................... Graphic Designer
Rx3 ..................................................... Materials Manager
Schering Plough .............................. Packaging Technologist
Sealed Air ......................................... Specialty Materials Europe
Smurfit Kappa Paper ....................... Supply Chain Director
Superquinn ....................................... Packaging Co-Ordinator
Packaging Manager
Symantec ......................................... Product Definition Specialist
Production Service
Management Specialist
TCD ................................................... Environment & Development
Manager
Teagasc ............................................ Food Technologist
Teleflex Medical ............................... Materials Controller
Thermosafe ...................................... Senior Project Engineer
TS Foods ............................................ Product Development
Manager
“People friendly, easygoing and a lot of good materials on show, very informative! There is a great variety for everybody, small businesses or startups would do well here as they can buy in the quantities they need!”Mark Atkinson, Pasta Concepts & danny Mceleney, donegal Co. Enterprise Board
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT
www.easyfairs.com/packagingireland
ABOUT EASYFAIRS®
easyFairs® is the world’s leading international organiser of time & cost-effective trade shows. We make it easy for goal-oriented exhibitors and visitors to do business in a focused and professional environment. With headquarters in Brussels and an international network of offices, easyFairs® runs shows in Austria, Belgium, Colombia, Denmark, Finland, France, Germany, Ireland, The Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. easyFairs® brings the show to the heart of the market.
More info: www.easyFairs.com
easyFairs UK& ireLaND www.easyFairs.com
TeL: +44 (0)20 8622 4411Fax: +44 (0)20 8622 4412
SaleS BelFaST
Caroline MCGuinneSS
Tel: +44 (0)28 9068 3331
eMail: caroline.mcguinness
@easyfairs.com
SaleS lOnDOnMaRC BenOIT Tel: +44 (0)20 8622 4421 eMaIl: [email protected]
SUPPORTERS & PARTNERSThe following associations have supported easyFairs® PACKAGING IRELAND 2010 and plan to work with us again in 2011. Media and show partners played a key role in our exhibition with excellent coverage to generate both anticipation and excitement.
“Tekpak Automation Ltd have had a really good show with one top quality order on its way. It was the best organised show we have ever done.”Imelda kehoe, Quality Manager, Tekpak Automation Ltd
“The easyFairs® team are the easiest to work with and always put together a professional and very worthwhile show.”Shane Storan, kwik Lok
“We enjoyed the show and have sales leads we would not have got if we had not attended. Looking forward to seeing the results.”Roger Jones, Frederick Jones (Belfast) Ltd
PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT