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The Nation Publishing Co. Limited
Reader Demographics & Market Reach
Nation Newspapers
Barbados Population - By Age*
2003 Male Female TotalUnder 15 29819 28828 5864715-24 20195 19772 3996725-34 21299 21592 4289135-44 21626 23234 4486045-54 15865 17035 3290055-64 9086 10941 20027Over 64 13360 19577 32937Total 131250 140979 272229
2004 Male Female TotalTotal 131400 140000 272400
*Based on information from the Barbados Statistical Service
Our Newspaper Readership
• Barbados has a very high level of newspaper readership– Based on total population, the island has one of the
highest adult literacy rates in the world* - 99.7%– 93% of the population admit to reading a
newspaper** – Majority of newspaper readers are loyal to The
Nation
• When you advertise with The Nation you reach all demographics of the market
* World Facts Now – Data-Maps and World Bank Group, statistical data
**Based on information from the Systematic Survey on Newspaper Readership November 2005
Comparative Newspaper Readership Statistics*
*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005
31,000
158,700
36,200
181,400
24,000
128,200
28,300
159,100
26,200
130,800
28,300
135,200
56,700
196,200
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Other Daily
Nation
*Based on information from the Systematic Survey on Newspaper Readership November 2005
% of Total Readership - Newspaper Comparison*
*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005
93%
23%
71%
15%
71%
13%
79%
13%
69%
13%
88%
16%
78%
14%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
% of Readership
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Days of the Week
Comparison of Newspaper Readership
Other Daily
Nation
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Market Share of Newspaper Readers in Barbados*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Nation Other DailySunday 78% 22%Monday 83% 17%Tuesday 83% 17%Wednesday 85% 15%Thursday 82% 18%Friday 83% 17%Saturday 84% 16%
Competitive Analysis of Cost-Per-Thousand Ad Rates*
*Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day. All figures are audited by KPMG for the six months ended June 30th 2005.
Nation Newspaper
Nation - Gross Print Run
Other Newspaper
Other - Gross Print Run
Daily $55.24 33,000 $104.70 15,000Midweek $53.32 38,600 $104.70 15,000Weekend $61.83 44,700 $102.40 17,800Saturday $49.26 37,000 $104.70 15,000Sunday $59.54 55,300 $103.49 25,000
** Other newspaper information taken from circulated correspondence
Nation Readers - By Income Level*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Upper Middle LowerSunday 12.6% 36.5% 50.8%Monday 14.9% 35.4% 49.7%Tuesday 13.3% 37.4% 49.3%Wednesday 12.7% 36.9% 50.4%Thursday 13.9% 35.5% 50.5%Friday 12.4% 37.2% 50.4%Saturday 14.5% 37.5% 48.1%
Nation Readers - By Gender*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Male FemaleSunday 47.3% 52.7%Monday 48.3% 51.7%Tuesday 47.1% 52.9%Wednesday 45.7% 54.3%Thursday 48.7% 51.3%Friday 46.0% 54.0%Saturday 47.2% 52.8%
Nation Readers - By Age*
*Based on information from the Systematic Survey on Newspaper Readership November 2005
Why Advertise with The Nation?
• Expand your reach in the local and regional market– You expect results, we deliver everytime
• Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences
• We are a reliable partner• We truly know our audience• We offer you more extensive brand exposure than
any other medium in the market• We have products geared for your business.• We have the most competitive & cost effective
newspaper advertising rates in the market!
Key Advertising Contacts
Wilfred FieldAdvertising Manager/ DirectorTel: 246-430-5510Email: [email protected]
Paulette JonesAssistant Advertising ManagerTel: 246-430-5412Email: [email protected]
Key Advertising Contacts
Trevor MarshallAdvertising Administration ManagerTel: 246-430-5512Email: [email protected]
Valerie HopeMarketing ExecutiveTel: 246-430-5589Email: [email protected]
Contact Us
The Nation Publishing Co. LimitedP.O. Box 1203FontabelleSt. MichaelBarbados, BB11000West Indies
Website: www.nationnews.com
Tel: (246) 430-5400Fax: (246) 430-9214
