Microsoft PowerPoint - MM-SoC-Trend-2005 ––
- A Sunplus Perspective
Charng L. Lee 14 April 2005
The Multimedia The Multimedia SoCSoC’’s Market s Market Trend and Future Development Trend and Future Development
-- A A Sunplus Sunplus PerspectivePerspective

Presentation Outline
Multimedia Products & Market Trends DVD, MP3, PMP, DSC, Mobile phone, …
Sunplus Technology Global Positions Products and Sunplus Insides Sunplus Technologies
SoC Implementations Q&A
IntroductionIntroduction
The Multimedia “Data”
Text Voice Audio Video Graphics SMS Voice message Music/audio DVD/MPEG4 video Games – 2D/3D Flash Many others …….
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The Multimedia Markets in 2008
Video Games – $6.0B, 34% CAGR Digital Camera – $4.0B, 2% CAGR Compressed Audio – $2.1B, 13% CAGR
Digital TV – $7.3B, 42% CAGR STB – $1.9B, 2% CAGR DVD – $3.7B, 11% CAGR Source: IDC 2005
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DVD Player/Recorder DVD Player/Recorder TrendsTrends
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DVD Player Shipments
2002 2003 2004
DVD Player Product Trends
Higher Integrations Decoder, Servo, Video DAC, Card reader, LAN, … MPEG1/2/4, DivX, MP3, JPEG, …
Better Quality HDMI interface HDTV resolution 7.1 channel audio
Higher Capacity Blue ray HD-DVD
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DVD Recorder Market
2002 2003 2004
DVD Recorder Product Trends
Recording vs. Timing Shifting Recording only Playback and Record at the same time
DVD vs. HDD Temporary storage Permanent storage
Digital Right Management Good software is required
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MP3 Player TrendsMP3 Player Trends
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Worldwide MP3 Player Shipments
MP3 Player Product Trends
Picture Decode iPOD photo Vs. PMP ?
Multi formats MP3, AAC, WMA, Ogg, etc.
Digital Right Management Secure download environment Music download services
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Portable media Portable media Player TrendsPlayer Trends
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Portable Media Players
LCD: 3.5 ~ 3.8” HDD: 20GB Audio: WMA, MP3, WAV, MPEG1/2, … Video: WMV, ADF, AVI, MPEG-1/2/4, DivX, … Picture: JPEG, BMP, PNG, GIF,
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Worldwide PMP Shipments
Closed vs. Open Platforms
PMP Product Trends
Display size mater ? Image vs. video
Where are the contents TV recording, DV recording Educational programs Motion pictures How many titles? On server? on HDD?
Multi formats WMV, MPEG-4, H.264, DivX, Xvid, Nero Digital, …
Digital Right Management
Digital Camera Digital Camera TrendsTrends
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Worldwide DSC Shipments
2002 2003 2004
DSLR will grow from 2% to 6% of total DSC
43M
28M
The Growing Market of Digital Camera
Digital camera sales surpassed film camera in 2004. The digital camera market will go mature in the next few years.
Source: IDC 2004
The Resolution Race – Global DSC Shipment by Pixels
2000 2001 2002 2003
1Mp 2Mp 3Mp 4Mp
DSC Market Factors
Digital photo-finishing
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DSC Product Trends
Large LCD – QVGA ~ VGA up to 2.5-inch Compact and Slim – package & integration Image stabilization – Optical or Electronic Performance requirements
Shot-to-shot, continuous shot
On-board editing Red-eye removal, picture guide, slide show Picture enhancement, high dynamic range Video editing, capturing
Video: VGA D1 HDTV Audio: MP3 audio playback and mobile connection
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New Camera Trends
High sensitivity – Fujifilm’s F10 is ISO1600
Video Capture – Sanyo’s Xacti C5
Large LCD Screen – 2.7” Direct Print
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Mobile Phone Mobile Phone TrendsTrends
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Worldwide Mobile Phone Shipments (3)
2002 2003 2004
Worldwide GSM Mobile Phones
Multimedia Handset Trends
DSC trends – Mega, AF, Zoom, Flash Video trends – MPEG-4, H.264, streaming Audio trends – MP3, melody, 3D sound Gaming trends – 2D, 3D, Flash Peripherals – USB, Cards, …, etc.
The next wave – TV on mobile 3G-324M video phone
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Product Features of Mobile Media Processors
Mega pixel DSC – capture and playback MPEG video – encode, decode, streaming
Video content business H.264 video broadcast receiving MP3 player functions
Music download business Stereo melody with 3D sound effects Digital Right Management Gaming – 2D and 3D and Flash player High-speed serial interface RFID, GPS, Bluetooth,
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Sunplus Sunplus PositionsPositions
Established 3rd August, 1990
Employees 1004 (12/31/2004)
Web Site http://www.sunplus.com.tw
Global Ranking
Continuous Healthy Growth
M USD Revenue
Technology for Easy Living - Silicon Creator for Digilife
Vision
SunplusSunplus ProductsProducts
Product Development Traces
LCD display drivers For E-dictionary, toy, phone, DSC, TV, etc.
PC peripheral Keyboard, mouse, PC cameras,
Video/Imaging/Multimedia DSC, DVD, Mobile, Media players
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SunplusSunplus Technology Technology Strategy Strategy
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DSPDSPµµ--ProcessorProcessorAnalog Analog CircuitCircuit
LCD LCD Ctrl/DriverCtrl/Driver
Development System
Development System
Pattern Recognition
Image/Video Processing
Color Processing
• AE • AWB • AF • Interpolation • Gamma • JPEG • MPEG-1/2 • MPEG-4 • Wavelet • WMV • Halftone • Color conversion
• Dolby Digital • DTS • MP3/AAC • AMR • WMA • TTS • Voice Recog. • ADPCM • G.72x • Etc
Core Technologies – Algorithms
SoCSoC Chip Chip ImplementationImplementation
SoC for CE Products
Digital Audio Input I/F
Strong Design Capability – CAD Support
System Design &
Peripherals
Development Tools
CPU core Embedded ICE Toolchain: assembler, linker C compiler Debugger IDE
CPU
Embedded Software Layers
Source 2002/07
Question & Answers
Questions ? Comments ?
Thank You Thank You