A BEST PRACTICE GUIDE

Interactive customer engagement for theHospitality & Leisuremarket.

3M™ Multi-Touch Displays

The Multi-User Touch Screen Experience.

Here are some example applications:

Hotel or ResortCreate an interactive 3D visitor experience, letting people drill deeper into information about the facilities and the surrounding area. Ideal for the hotel reception area or even as a ‘pop up’ feature in a train station, airport or exhibition to engage with future customers.

Restaurant or BarExplore the menu in more detail (click on meal options to see images and ingredients), watch a video to see how the chef’s signature dish is created. Sign up for offers and help time pass while waiting for a table by offering access to video games and other entertainment.

GymMulti-touch makes it possible to show and share so much more than simple video. As well as creating interactive training stations for gym-members, why not also use the technology to create a compelling insight into all the gym’s facilities, for instance interactive tours, webcams of live classes and video interviews with expert trainers.

Generate more revenueAs multi-touch tends to encourage longer ‘dwell time’ and consumer focus, it is ideal for sharing more information and encouraging customers or visitors to share their details, or to sign-up for future events or offers. Multi-touch systems can also be integrated with back-end systems, such as databases and CRM to gather information about visitor interest for future marketing campaigns.

Multi-touch creates the foundation for interactive content that captures customers’ interest and provides more opportunities to compete and generate revenue.Far surpassing what traditional video and basic touch systems have to offer, multi-touch engages with customers in an immersive and fun way.

Hospitality and leisure are markets where competition for increasingly discerning consumers is fierce. Even before they visit a location, people carry out their own research around hotels, resorts and restaurants, making it challenging for specialists to ‘add value’. Once they are at the resort, hotel, restaurant or other leisure facility, service providers have to work hard to keep these customers engaged.

In today’s digitally-aware world, this is why a growing number of hospitality and leisure companies are turning to multi-touch technology to create a more enticing and immersive experience for customers.

What is Multi-User Multi-Touch?Ranging from 21.5 to 55 inches, multi-user, multi-touch displays have real ‘wow’ factor and make an immediate impact, often housed in beautifully designed ‘housing’ such as table-top designs.

Once users start to interact with them – simply by using their fingertips – with up to 60 simultaneous touch points they can explore a whole wealth of information. The beauty of these touch devices is that we are all so familiar with the ‘touch’ experience, through our smartphones and other devices.

Multi-touch technology takes that a step further, creating an interactive multi-user experience that can be applied to all kinds of environments. The technology itself has improved considerably, particularly with Projected Capacitive Touch, which provides a fast and consistently high quality response, ideal for creating a robust, interactive tool that will help car retailers engage with customers better to close those important showroom deals.

Connecting with customers.

Get them interestedShow potential customers what a particular hotel or resort has to offer. Let people explore on their own – flip, swipe and expand to explore room options, the poolside experience.

Interactive maps and venue guidesLet people explore the area they will be visiting. Click on areas to dig deeper and have virtual tours of local attractions.

Make it realLink to webcams and ‘virtually’ experience the sunset view from the cocktail bar. Or provide a sneak preview into the busy kitchen – see what the chef is creating.

Virtual training in the gymUse multi-touch to ‘virtually’ train against a moving landscape, access statistics via a dashboard, even compete with other members.

Seal the dealEncourage people to register their details (sign up to our newsletter today and enjoy a free glass of wine with your meal). Provide links to third party offers.

While they’re waitingIn the restaurant or bar’s reception area, encourage customers to interact with recipe ideas (“create your own cocktail”), see video interviews with the chef, or even play video games to pass the time.

TOUR OF HOTEL

WEBCAMS

LOCAL AREA GUIDES

RECIPES AND FUN STUFF

VIRTUAL TRAINING

NEWSLETTER SIGN-UP

Five steps to create a great Hospitality & Leisure Multi-User Touch Screen Experience.

About 3M and Multi-Touch3M™ Multi-Touch displays and systems are being used across retail, digital signage, gaming kiosks, leisure, education, automotive and corporate environments. The range features screen diameters ranging from 21.5 inches through to a new 55 inch display, with up to 60 touch points supported. 3M works closely with partners across Europe and in 2014, launched its Multi-Touch Developer Network. This web-based resource gives carefully selected designers and developers an opportunity to showcase an inspiring range of applications to a global audience of potential customers.

3M Multi-Touch Developer Network website: www.3m.com/multitouchsoftware

3M United Kingdom PLC3M CentreCain RoadBracknellBerkshireRG12 8HTUKTel: +44 1344 857837email: touchsales-uk@mmm.comwebsite: www.3m.com/multitouch

1. Location mattersTable-table designs are imposing and create a powerful impact, while wall-mounted systems are great space savers that liven up blank walls. Think about the furniture it is housed in, make a statement and link to branding. The creative potential is endless.

2. Touch quality is essentialAn unresponsive screen is very frustrating for users, so make sure it is fast to respond and consistent. Look for zero-lag, despite how much information is being displayed. Bezel-free design ensures that the screen is touch-sensitive right to the very edges.

3. Robust and self-serviceLook for a robust system that is ‘fit and forget’. This applies to both the hardware and the software. An intuitive and interactive interface is key: people should be able to use the system without any guidance or training.

4. Integrate it with the bigger pictureLink multi-touch systems into the rest of the sales and marketing strategies, for instance to send data back to CRM systems and databases.

5. The right support and expertiseWork with a system designer and hardware provider that has a track-record in multi-touch and so knows what pitfalls to avoid. Also, make sure that once installed, there is strong on-going support.