W W W . T H E M O T O R S P O R TA G E N C Y . C O M

M O T O R S P O R T M A R K E T I N G S P E C I A L I S T S

OVERVIEWThe Motorsport Agency, Inc. is a North American based agency focused on Sponsorship, Strategic Partnerships, Public Relations, and Social Media consumer engagement within the motor racing industry.

Leading the agencies growth is former racing champion, and Business Development Strategist, Juliana Chiovitti.

With familiarity in all aspects of motor racing including Driver, Sponsorship R&D, Trackside activation, and Public Relations; The Motorsport Agency, Inc. is your choice for expert advice in the motorsports industry.

Affiliated Race Series

MOTORSPORT STATISTICS

Showcase for Business Solutions & TechnologyOur motorsport platform operates in a fast paced and highly competitive environment often relying on high-tech and the most current communication-technology.

Business-to-Business or Business-to-Consumer OpportunitiesWhether through VIP Trackside Hospitality, or consumer engagement in the speedway fan-zone; motor racing puts your brand in the hands of corporate decision makers and clients.

MOTORSPORT PARTNERSHIP VALUES

• OVER 1 MILLION CONSUMERS ATTEND MOTOR RACING EVENTS ANNUALLY IN NORTH AMERICA

• OVER 10 MILLION WATCH LIVE! ON TV OR ON LIVE! STREAMING SERVICES

• MULTIPLE EVENTS ARE HELD IN THE TOP 20 LARGEST DMA’S (DESIGNATED MARKET AREAS) IN NORTH AMERICA

• MOTOR RACING EASILY CAPTIVATES THE 18-34 AND 45-65 AGE DEMOGRAPHIC

• FANS ARE BRAND LOYAL, AND MAKE PURCHASE CHOICES BASED ON AFFILIATIONS WITH RACING TEAMS & DRIVERS

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

BRANDING OPPORTUNITIESThe Motorsport Agency, Inc. manages and negotiates marketing opportunities in all areas including:

• Driver suits• Race cars• Crew clothing• Driver – special events & appearance implementation • Trackside banners & advertising• Race car hauler • Autograph table product placement• Fan walk advertising • Company logo on autograph cards• Product ambassadors / Brand specialists • Video • Venue – title sponsorship / Event naming rights

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

MEDIA OUTLETSThe Motorsport Agency, Inc. provides a media platform for your brand to engage commercially through international outlets.

Be seen. Be heard. Let us tell your story through our network.

TV

RADIO

PRINT

ONLINE

SOCIAL MEDIA

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

VIP HOSPITALITYThe Motorsports Agency, Inc., offers an unparalleled experience through our VIP Trackside Hospitality Partners.

Impress your clients with complimentary wines, spirits and fine dining while watching the most thrilling motorsport action in North America.

For the true enthusiast, The Motorsport Agency will tailor select hospitality packages to include hot laps around the race circuit with a Pro Race car Driver.

The Motorsport Agency will provide an exclusive executive level experience with service, hospitality and private driver meet-and-greets.

A VIP Trackside Experience will feature an upscale yet casual atmosphere for business professionals, senior staff and key stake holders.

The Motorsport Agency will create a unique and exciting atmosphere for you to entertain your clients.

Additional VIP Trackside Experiences Include:• VIP Hot Laps prior to race start • Complimentary Wi-Fi access • Multiple HDTV monitors to follow the LIVE on-track action closely• Complimentary memorabilia & race event programs

VIP HOSPITALITY TRACKSIDE EXPERIENCE

CLICK TO CHECK OUTTUDOR SERIES ACTION

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

CASE STUDY: UNCLE BOB’S SELF STORAGEUncle Bob’s Self Storage® is a self storage company, the fifth-largest of its kind in the United States. Owned and managed by Sovran Self Storage, Inc., a real estate investment trust based in Buffalo, New York, it was founded in 1985. www.unclebobs.com

As the fifth-largest self storage company in the USA, Uncle Bob’s Self Storage uses a multitude of marketing platforms to build brand awareness.

Beginning in 2014, The Motorsport Agency formed a relationship with Uncle Bob’s. Our success led to the expansion across the NASCAR and Sportscar stage to include a variety of consumer engagements and brand building opportunities.

The MTS Agency on behalf of and together with Uncle Bob’s in-house marketing team developed and executed the following marketing programs:

• Private Meet & Greets• Sportscar Challenge • Trackside Brand Ambassadors (Nationwide) • Trackside swag & product give-a-ways • Media Interviews • Company branded race suits & price negotiations • VIP Hospitality & Private lap tours for Executive Staff & Senior Personnel (IMSA Tudor Sportscar Paddock Club)

The effectiveness, of our marketing and consultation was evident as the Uncle Bob’s brand was seen across 17 different states, received over 10 hours of TV exposure and handed out over 3000 Uncle Bob’s swag branded items for consumers.

The Motorsport Agency has the knowledge, capacity and professional experience to assist any corporation with building a small to full scale marketing initiative using the motorsport platform.

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

CASE STUDY: THERMAL TECHNOLOGYThermal Technology, is recognized as the world’s leader in the practice and development of the Thermal Cycling Process.  This advancement of the standard cryogenic process proved more consistent, more reliable and more effective on a wider variety of parts than the ‘Deep Cryogenic Process’. www.thermaltechnologyservices.com

Thermal Technology, President, Eric Bellisario enlisted The Motorsport Agency, Inc. in launching his motorsport initiative.

The partnership between NASCAR Canada Series driver and Legendary Motor Car TV host, Gary Klutt was a natural fit as Eric was able to use our platform to target media outlets with a focus on on-line viewership.

Targeted Audience:• Legendary Motor Car (website)• YouTube• Facebook

Moving forward, The MTS Agency and Thermal Technology Solutions will partner with Teams inside the Sportscar and NASCAR racing divisions.

WATCH THERMAL TECHNOLOGY SERVICES & DRIVER GARY KLUTT

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

CASE STUDY: KANETIX.CAKANETIX is your advocate and champion for choice, offering you not only the freedom to compare quotes for all your insurance needs but also offering financial services that make shopping online feel as easy as it is empowering. As Canada’s premier online comparison site for insurance, mortgages and credit cards, we help you compare more quotes quickly so that you can secure rates from many of the nation’s top providers with ease. www.kanetix.ca

The relationship with Juliana Chiovitti, Owner The Motorsport Agency, Inc., and Kanetix, CMO Andrew Lo spans more than 5 years.

What started as a mutual passion for driving, evolved into a mutually beneficial business relationship.

Today, The Motorsport Agency, has been instrumental in implementing several motorsport & automotive related consumer events in partnership with the Kanetix team and brand.

From negotiating in-market brand ambassador events to managing sponsorship programs; The MTS Agency with Kanetix has flourished in friendship and business.

Programs Executed:

• Brand Ambassadors (F1 Canada GP)• Vendor Placement – Negotiation (Honda Indy Toronto) • Program Sponsorship (AIM Autosport Racing with Ferrari – • Mosport sponsorship // Distracted Driving Campaign) • Canadian International Auto Show (2yrs – Data collection & • Distracted Driving Campaign launch) • Insurance widget tool (launch on-line tool for multiple automotive properties)

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

PRODUCT & BRAND AMBASSADORSThe Motorsport Agency, Inc., has managed both regional & national Brand Ambassador programs for clients interested in a more personalized customer experience.

WHAT WE DO• Data Capture• Social Media blogging • Educate customers about your brand• Swag item give-a-ways • Drive-2-web contest promotions

We’ve had the pleasure of staffing and implementing programs for F1, Sportscar, Indy Car and NASCAR events.

Our Team selects, trains and oversees Brand Ambassadors on behalf of our corporate partners.

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

SERVICESThe Motorsport Agency assists teams and drivers in developing their marketing portfolio’s.

As a team or driver, it’s important you fully understand your brand identity before approaching a sponsor.

Who are you?What do you do?Where can we find you? Who do you target?

At, The Motorsport Agency we break it down for you and build marketing portfolio’s which speak to a companies demographic, target audience and consumer needs.

Learn to differentiate yourself from your competitors by using our proven motorsport marketing tools.

WHAT WE DO• Website development

• Video - drive spotlight

• PR campaigns / Monthly newsletters

• Special event posters

• Build awareness campaigns

• Hero card layout & printing

• Sponsorship placement & funding

• Sponsorship consulting

MARKETING PORTFOLIO DECKS

CONSUMER AWARENESS CAMPAIGNS

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

SERVICES

PR & VIDEO WORK

SPECIAL EVENT POSTERS WEB DESIGN

CLICK TO PLAY SAMPLE VIDEO

W W W . T H E M O T O R S P O R TA G E N C Y . C O M

J U L I A N A V . C H I O V I T T I

B u s i n e s s D e v e l o p m e n t S p e c i a l i s t e m a i l : j u l i a n a @ t h e m o t o r s p o r t a g e n c y . c o m

p h o n e : 6 4 7 . 2 4 1 . 3 0 8 9