In a fast changing world

motivations are unchanged

Successful marketers solve business problems with

insights about their customers’ motivation.

Major MotiveQuest Clients

Often its difficult to fully understand your customers’ needs

When you understand motivations you can understand behavior

MotiveQuest explores motivations

Human motivations are primal

We all want to

feel connected

Feel nurturing

Feel Creative

These needs were around long before social media

Human evolution

So

cia

l N

etw

ork

s

Social networks are a good place to research these motivations

We use clever algorithms on social networks

to reveal motivational drivers

And many other ways of exploring what they mean

Across a range of different questions

Understanding

Consumer Trends

Motivational Segmentation

Brand Insights

Communications Strategy

Econometrics

Tracking

Communications

Measurement

CORE

EXPERTISE

TRADITIONAL

ALTERNATIVES

Trend Research

Segmentation Studies

Ethnographies

Focus Groups

Quantitative Research

Focus Groups

Traditional Tracking

Studies

Marketing Metrics

Modeling

Innovation Opportunities

Positioning Development

Campaign Impact

Do you want to discover what motivates your customers?

Tom O’Brien, CMO tobrien@motivequest.com Website: www.motivequest.com

Twitter: @motivequest