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THE MOST TRUSTED NEWS IN RADIO
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TUESDAY, NOVEMBER 10, 2015
Broadcast Radio Remains Dawn-To-Dusk King. Digitals channels still get lots of hoopla, but fresh data from cross-media measurement service USA Touchpoints is reinforcing the inarguable pervasiveness of broadcast radio in U.S. media habits. AM/FM/HD Radio, and its companion local streams, capture a combined 19.2% of daily media usage among persons ages 18-64, Monday-Sunday, 6am-12 midnight. That figure puts radio second only to live and time-shifted network TV (22.5%) and live and time-shifted cable networks (20.5%) on the usage grid. It also puts it significantly ahead of the Internet on any device—excluding work (13.8%), mobile apps other than email (9.0%) and any social media (6.8%). And radio moves to the front of the media class in its traditional 6am-6pm daypart stronghold (see chart). “Radio has always done well as a medium to reach people who are out of home and shopping,” says Alice Sylvester, chief growth officer, sales & strategy, at USA Touchpoints parent company Reality Mine. “It plays an integral part in the path to purchase, which has a lot to do with the mobility of U.S. consumers, the ubiquity of radio and their reliance on it from a local market basis.” The new data from USA Touchpoints, which combines active and passive measurement to provide a picture of consumers’ daily media lives, follows a September Nielsen study showing radio as the dominant reach medium during the daylight hours. “It’s Relevant, It’s Personal, It’s There”—Delving into what makes radio’s reach strong, at InsideRadio.com.
For Car Buyers, AM/FM Is Top Route To Showroom. When riding the often-circuitous path to buying a new vehicle, radio is the consumer’s top GPS, new media usage research shows. Radio reaches 84% of buyers age 18-64 who visited an auto showroom during the Friday-Sunday period that accounts for 80% of all dealership traffic, and it outshines every other medium. What’s more, radio captures a 30.7% share of media time among these showroom visitors during that crucial period, second only to broadcast TV networks. The story is similar during the total week. The new data from USA Touchpoints is significant as automakers shift large portions of their ad budgets away from traditional media to digital channels. With each media playing distinctly different roles in the auto purchase funnel, the new data highlights radio’s unique role in the mix. “Making the decision of what kind of car you’re going to buy occurs in a very short compressed time period,” says Alice Sylvester, chief growth officer, sales & strategy, at USA Touchpoints parent company RealityMine. “Given its ubiquity, radio is part of that last-minute crush of thinking and evaluating and making the
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decision on a car purchase.” While the Internet plays an important role in research and info gathering, radio’s calling card is its immediacy, local nature and proximity of exposure during the compressed final phases of the buy process. “Radio plays a very big role in getting people to the showroom and exposing consumers to messages as they’re going to the showroom,” Sylvester says. “Radio owns a very important part of the journey and is a very viable media for people who are shopping for new cars.” The USA Touchpoints data is based on a nationally representative sample of 3,255 smartphone owners age 18-64.
Salem Posts Q3 Net Broadcast Revenue Gains. Salem Media Group reported a 1.9% increase to $49.2 million for its net broadcast revenue in the third quarter compared to the same period last year. Same-station net broadcast revenue grew 1.0% to $48.7 million for the Christian conservative media company. If political dollars were backed out of the numbers, broadcast revenues would have been up 3.6%. “We’re quite satisfied with that performance,” CEO Ed Atsinger said yesterday during the company’s results call. Three of Salem’s main formats increased revenue during the quarter while two declined. The 42 stations that air its core Christian teaching and talk format brought in 43% of broadcast revenue and were up 1% during the quarter. Salem’s 29 news/talk stations had a collective 6% revenue bump and contributed 17% of broadcast revenue. Billings from the company’s 13 contemporary Christian stations accounted for 23% of broadcast revenue and were up 4%. But revenue at the nine Spanish-language Christian teaching and talk stations (which comprised 2% of broadcast revenue) fell 7% and the 10 business talk stations (2% of broadcast revenue) declined 3%. Local spot business jumped 5.4%, local block programming grew 3.5% and national block programming was up 6%. Event revenue increased 27.3%, offset by a 18.7% decline in national dollars and an 8.4% decrease in network revenue. “Those two segments seem to be bouncing back in Q4,” Atsinger said. Purchasing Power—Salem closed on big station acquisitions in the third quarter; read about it in InsideRadio.com.
Harrison Ford Photo At Heart Of CBS Radio Lawsuit. A California-based celebrity photo service is suing CBS Radio for copyright infringement over alleged unauthorized use of one of its images on a CBS-owned station website. The photo in question, captured March 5, 2015 by Pacific Coast News, shows actor Harrison Ford being treated by emergency workers after crashing a vintage airplane. The suit, filed Nov. 8 in U.S. District Court’s Southern District of New York, contends CBS-owned “99-9 Kiss Country” WKIS West Palm Beach posted the picture on its website, www.wkis.cbslocal.com, without permission from Pacific Coast News, and that CBS has profited from the copyrighted material. According to the suit, cbslocal.com is a “popular and lucrative enterprise that purposefully displays celebrity and news photographs,” and monetized with paid ads and selling concert tickets. It contends that CBS “volitionally selected, copied, modified, stored and displayed” the copyrighted photo “without permission or authorization.” The legal wrangling is the latest example of a radio station facing a lawsuit over alleged copyrighted material appearing on their websites. In the WKIS case, Pacific Coast News alleges four counts of wrongdoing, including direct copyright infringement, and is seeking up to $150,000 in damages per count. According to the suit, the Ford photo was copyrighted on March 24, 2015 and was observed on www.wkis.cbslocal.com on May 29. CBS Radio declined to comment.
Radio One’s Hughes Remains Information Advocate. As the nation’s leading African-American broadcast company owner, Radio One founder
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and chairperson Cathy Hughes says that entertainment is secondary to providing valuable information to her audience. An Ad Age feature story explores Hughes’ long and colorful career as an industry pioneer. Pure entertainment “doesn’t serve a purpose,” Hughes says, meaning that her radio stations became a vehicle to “diplomatically dispense information and weave it into a blanket of information so I wouldn’t lose the attention factor.” It’s a philosophy that guides Radio One, a 35-year-old company that now comprises 54 radio stations, nine syndicated shows, cable channel TV One and an interactive division. Hughes also points out that today, her biggest challenge is that “everybody’s in the black programming lane….So I have competitors that I have never seen before.” Hughes tells Ad Age that although advertisers recognize black consumers as trendsetters, they only allocate about 1% of their budgets to black programming with the belief that they can reach the urban market with general-market advertising. “Just because an advertiser reaches a consumer does not mean they have touched that consumer…There’s a big difference between reaching and touching.” She adds it is “still very difficult” to secure major sponsorships and advertising. Her foray into broadcasting was fueled when Hughes’ mother gave her a transistor radio at age 8, while she was growing up in Omaha. Now, these years later, Hughes gives credit to her son, Radio One CEO Alfred Liggins, for convincing her to take the company public. When advertisers tell him they don’t want to buy, he says, “it simply means they haven’t made up their minds correctly.” A History In Radio—Hughes’ journey took her from Omaha to DC; read the tale in InsideRadio.com.
Creating ‘Clean Radio Edit’—Never Cut and Dry. We’ve all heard this on a slew of broadcast radio songs—lines featuring a quick pause of silence or other sounds to hide words that, as they used to say, aren’t appropriate for the family hour. But creating that “clean radio edit” actually takes incredible time and effort, according to a new expose on NPR’s website. The story delves into the art and science that goes into excising profanity, obscenity and/or references to drugs or sex for broadcast. Raunchy songs have become so pervasive, according to the piece, that urban Emmis rhythmic CHR “Power 106” KPWR Los Angeles MD Emanuel Coquia (DJ E-Man) says that three sets of ears vet every lyric. “We do it for every song, because you never know,” he tells NPR. “I heard the new Ariana Grande record; she said ‘s---.’ No one is gonna expect that from her.” At Radio Disney, the ante is even higher, with a family-friendly programming strategy that targets teens, tweens and their moms. GM Phil Guerini says that Disney has a standards-and-practices department that examines songs word by word—while listening to their context and the “tone” of the delivery. Almost half of the more than 50 songs in its current rotation have been edited, including tweaks to Meghan Trainor’s “All About that Bass,” in which the line, “Boys like a little more booty to hold at night” became “Boys like the girls for the beauty they hold inside.” The goal, he says, is that “families can listen together and things won’t get weird.” Method To the Madness—Keeping the song’s essence but making edits is tough; go to InsideRadio.com.
Vegas Goes All In On Entravision’s Erazno Day. Sin City is about to give a Vegas-style welcome to one of the nation’s most popular syndicated radio shows. And the whole town is getting into the act as Nov. 23 gets tabbed Erazno y La Chokolata Day, honoring the 12th anniversary of the Entravision Communications show. As part of the festivities, the Hispanic-targeted Entravision will host its second “Noche de Locura con Erazno y La Chokolata,” featuring performances from regional Mexican and Banda artists Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos and Codigo FN. The event, taking place Nov. 17 at Paradise Hall at The Westgate Las Vegas Resort & Casino in Las Vegas, will be hosted by Oswaldo Diaz, syndicated host of the company’s “El Show de Erazno y La Chokolata.” The Las Vegas Walk of Stars will also honor Erazno that day with a Star on South Las Vegas Boulevard in front of the Paris Las Vegas Hotel. “This live event is a way for Entravision, its advertisers and its top talent to connect with thousands of U.S. Latino fans in Las Vegas,” said Entravision CEO Jeffery Liberman. It “reflects the appreciation we have for our listeners who have helped make ‘Erazno y La Chokolata,’ Entravision’s nationally syndicated marquee show, an overwhelming success.” Each day leading up to “Noche de Locura,” a video of Erazno will be posted on elerazno.com singing the “song of the day” to promote the event. Twenty contest
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winners will get a trip to Las Vegas, with two tickets to the private concert, two round-trip airfare tickets, a one-night stay at the Westgate and spending cash. “El Show de Erazno y La Chokolata” is heard on 80 stations in 68 markets, represented by Entravision Solutions.
Townsquare Sees Savvy Strategy in NAME Tie. Looking ahead strategically, Townsquare Media chairman and CEO Steven Price sees a great live-event advantage—the company can leverage existing relationships of recent purchase North American Midway Entertainment (NAME) with fair boards and carnivals and create new business opportunities. For instance, Townsquare can offer its event-related services, including talent buying, digital marketing services and event production services, to existing fairs. And, Price said on last week’s earning call, he envisions creating new events near Townsquare markets, investing in concessions and rides, “all of which are generally higher margin, incremental revenue opportunities,” he said. New events, he added, could launch in 2016 and 2017. Townsquare’s diversified assets, Price said, give advertisers more options to reach consumers, “on-air, online or on-site.” Live events also help to insulate Townsquare from fluctuations in the advertising market, as Price said the company “will be further diversified in terms of geography and revenue, and less reliant on advertising.” Growing the company’s radio station portfolio, however, is proving more challenging. Price said his company is on the hunt for radio acquisitions, but there is “not a big pipeline right now. I wish there was.” Townsquare recently made a play for a small radio group with an “aggressive price,” he said, but was outbid by a family, “that wanted to what we thought [was] overpay.” In making bids, he added the company has promised investors that, “we would be prudent and we wouldn’t overpay,” for new stations.
New App Brings Better Data To Web Playlists. The programming trend at online radio is shifting to hosted music and more of a human touch when it comes to curated offerings. Audio data provider Gracenote has hatched a plan to help programmers and DJs craft better-informed playlists. Gracenote’s new Rhythm Curation is a Web-based application for programmers and music industry pros to filter millions of songs by using metadata. For instance, the program would allow a programmer to search by artist type, genre, origin and era. Streaming services such as Apple, Spotify and Samsung Milk already use Gracenote’s data to power their music searches and discovery features. With its new offering, Gracenote is extending its technology into a more commercial, user-friendly product. “Rhythm Curation brings together the best of data and technology with the passion and creativity of music industry professionals,” says Ty Roberts, chief strategy officer and interim general manager of Music for Gracenote, in a statement, adding that the new program provides “a user interface that gives non-technical musicologists the unprecedented ability to filter the world’s music catalog.” While DJs, program directors and streaming service music editors are obvious targets for the new program, Gracenote also sees an application for anyone in the entertainment industry that works with music, including music supervisors for TV shows and movies, and record label staffers. Rhythm Curation is currently in beta testing and Gracenote plans to roll out the full product in December.
Contract Locks Gordon Deal On ‘This Morning.’ A multiyear contract renewal with Compass Media Networks will keep “This Morning—America’s First News with Gordon Deal” airing daily on 300 news and talk stations. Heard in 95 of the top 100 markets, the program reached over 3.5 million monthly listeners age 6+ in spring 2015, per the network. Deal this month marked his 10th anniversary as host of the show, which debuted in 2001. Deal took over as host in 2005 and Compass assumed full control of the program in January 2015, hiring Jennifer Kushinka as its main news anchor, and keeping Michael Gavin as executive producer and contributor. Before taking the helm of the syndicated show, Deal honed his writing skills and developed his on-air reporting style at CBS Radio-New York all-newsers WINS (1010) and WCBS (880). He also served as a New York City bureau chief for Metro Networks. Deal began his career as a play-by-play announcer for Rutgers University, his alma mater. He also works as a public address announcer for the New York Giants and Army football.
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