THE MOST POPULAR PUBLICATION SINCE 1996 The greatest ...extras.montereyherald.com/retail/breakfast_with_benefits/docs/lagan… · Circulation in 4 counties every week. More than 100,000

T H E M O S T P O P U L A R P U B L I C AT I O N S I N C E 1 9 9 6

The greatest advertising vehicle; the best advertising response……targeted to the most important segment of the USA…

...OUR HISPANIC COMMUNITY!

Imagine!... 25,000 copies,

Circulation in 4 counties every week.

More than 100,000 issues every month!

THE MOST POPULAR PUBLICATION S INCE 1996

L A G A N G A E S P E C I A L | P H 8 3 1 - 7 2 4 - 6 5 6 4 | F A X 8 3 1 - 7 2 4 - 6 3 9 9 | W W W . L A G A N G A O N L I N E . C O M

Why the Hispanics?Why printing?

Why LaGanga Especial?

Where do we go?How you can advertise with us?



The USA has a total population of 308 million people.

There are 50.4 million Hispanics in the USA!

In the last 10 years the Hispanic community grew 43%

We are changing the face of this nation....

The USA is second worldwide nation with more Hispanic!

(Source: 2010 Census)



The states having the largest Hispanic population are:

California 14 millionsTexas 9.5 millionsFlorida 4.2 millionsNew York 3.4 millionsIllinois 2 millions

- California Hispanic population grew 27.8% in the last ten years.

- California has a population of 37.2 million and 37.6% are Hispanics.




From every 10 people in California, 4 are Latinos




County Population Hispanics PercentageSan Clara County 1,781,642 479,210 26.9%

Santa Cruz County 262,382 84,092 32%

Monterey County 415,057 230,003 55.4%

San Benito County 55,269 31,186 56.4%

LaGanga Especial Circulation Area is:


In Santa Clara County from every 10 people, 2.7 are Hispanics!In Santa Cruz County from every 10 people, 3.2 are Hispanics!In Monterey County from every 10 people, 5.5 are Hispanics!In San Benito County from every 10 people, 5.6 are Hispanics!



Top 10 Hispanic markets from the nation are:

1: Los Angeles, California 8.1 million Hispanics – buying power of $160 billions

2: New York, New York 4.6 million Hispanics – buying power of $99.3 billions

3: Houston, Texas 2.1 million Hispanics – buying power of $38.1 billions

4: Miami, Florida 2.0 million Hispanics – buying power of $49.0 billions

5: Chicago, Illinois 2.0 million Hispanics – buying power of $39.1 billions

6: Dallas/Ft. Worth, Texas 1.8 million Hispanics – buying power of $33.1 billions

7: San Francisco, California 1.6 million Hispanics – buying power of $41.0 billions

8: Phoenix, Arizona 1.5 million Hispanics – buying power of $28.0 billions

9: San Antonio 1.3 million Hispanics – buying power of $25.1 billions

10: McAllen, Texas 1.2 million Hispanics – buying power of $16.0 billions



Top 10 Hispanic markets in California are:

Place DMA

#1 Los Angeles

#2 San Francisco

#3 Sacramento

#4 San Diego

#5 Fresno

#6 Bakersfield

#7 Monterey/Salinas/Santa Cruz

#8 Santa Barbara

#9 Palm Springs

• 26th largest DMA in USA

MONTEREY/SALINAS/SANTA CRUz IS ONE OF THE 10 LARGEST DMA’S IN CALIFORNIA AND IT’S IN THE 50 LARGEST DMA’S OF THE NATION.

Monterey/Salinas/Santa Cruz buying power is

• 7th largest DMA in California

(Source: Synovate 08)

$5,919,453,600



San Jose is the 10th largest city in USA.

#1 New York, N.Y. Population: 8,391,881#2 Los Angeles, Calif. Population: 3,831,868#3 Chicago, Ill. Population: 2,851,268#4 Houston, Tex. Population: 2,257,926#5 Phoenix, Ariz. Population: 1,601,587#6 Philadelphia, Pa. Population: 1,547,297#7 San Antonio, Tex. Population: 1,373,668#8 San Diego, Calif. Population: 1,306,301#9 Dallas, Tex. Population: 299,543#10 San Jose, Calif. Population: 964,695

In San Jose 31.5% is Hispanic, this represent 303,863 people resident are Latinos.




Important information you need to know about LaGanga Especial.

• 98% of Hispanics like to read their information in Spanish.

• The average Hispanic household is 4.5 people.

• 9 out of 10 Hispanics know LaGanga Especial.

• 8 out of 10 say they read LaGanga Especial.

• 6 out of 10 say they always read LaGanga Especial.

• LaGanga Especial has been in the Hispanic market for 15 years.

• We have a solid business relation with loyal customers advertising with LaGanga Especial for more than 14 consecutive years.

(Source: Balden Associate LaGanga Study)



Why LaGanga Especial?We have been 15 years in the market. This give us the number #1 positioning for our

footprint, been the largest Spanish publication in the Central California area.We have loyal customer advertising in our pages for more than 14 years. History

speaks for its self!LaGanga Especial offers a large editorial variety, unique on its kind, totally pin-

pointed to our reader necessities. We offer entertainment comments and showbiz critiques, articles, notes, histories and local, national and international news.

Our graphic design is made to please the eyes of our community at its best professional level, specially targeted to our market necessities. LaGanga Especial is the main central connection between our Monterey Bay and San Jose Hispanic community and our businesses and the Latino market community.

Our content level and high impact response is due to:• Editorial integrity.• Greatest production quality and design.• Strategic points of distribution.• Excellent advertising support and marketing planning for our customers.• Best advertising response for your money invested.



What do you need to know about our publication?

The name LaGanga Especial means “Special Bargain”. It was born in 1996 as TV listing. Then by the years became one of the most popular “shoppers magazine” in the Monterey Bay Area. It was custom designed for the Hispanic market. More stories and articles were added to its pages and after many transformations and expanding to more and more areas, became what it is today; a powerful tool to make connection to the Hispanic community.

LaGanga Especial is written in the best Spanish by professional journalist. Our editorial is relevant at very different levels, offering our readers the latest entertainment and showbiz comments and histories of our Latino international artists. We also publish information about health, diet and way of living for a better life. For our Latino women we include cosmetic tips, the latest on fashion, exercise routines and sentimental advises. For our Latino man we dedicate pages about the best sports around America, Mexico and South America. For those ones who like the news, we publish what has been relevant during the week on the news to inform at a local, national and international level.

LaGanga Especial is one of the best advertising vehicles and the greatest alternative for your business. Without any doubt we are an intelligent tool for your marketing needs. Call us (831) 724-6564



Circulation and delivery:25,000 issues every week

Certified circulation every FridayFree distribution to 4 counties

Indoor over the counter, outdoor, rack and street boxes

Distributed in high density Hispanic population neighborhoods.

We have a weekly return of 1.9%. This means people runs to pick-up one issue every Friday.

(ask for our publisher statement certified by CAC)



LaGanga Especial Distribution:25,000 TOTAL

Footprint areaSanta Cruz Co.Monterey Co.San Benito Co.Santa Clara Co.

SANTA CLARA

SANTA CRUZ

SAN BENITO

MONTEREY



LaGanga Especial distribution by cities(Monterey Bay Area & San José)

TOTAL 25,000

Capitola ................ 430Castroville ............ 660Chular .................. 200Felton..................... 15Freedom ................ 85Gilroy ..................1300Gonzalez .............. 465Greenfield ............ 650Hollister ............... 835 King City ............... 580Los Banos ............. 385Marina ................. 340

Santa Cruz

Watsonville

Hollister

Los Banos

SalinasSeaside

MontereyGonzales

SoledadGreenfield

King City

San JoseMonterey ............... 60Morgan Hill ...........515Salinas ............... 5000San Jose ............. 4000San Juan Bautista . 100San Martin ............195Santa Cruz .......... 2000Scotts Valley ............ 5Seaside ................. 905 Soledad ................ 625Soquel ...................150Watsonville ........ 5500

Gilroy



Format and sizes

Full Page

1/2 Page V

Front Page1/12 Page1/8 Page1/4 Page

1/2 Page H

Folio .25”

10”

10”

1Column 2

Columns 3Columns 4

Columns 5Columns 6

Columns

1.562”3.25”

Double Truck

4.937”6.625”

8.312”10”

WIDTH x HEIGHT

13 Col x 9.75"

2 Col x 1.35"3.25" x 1.35"

2 Col x 2.25"3.25" x 2.25"

3 Col x 2.25"4.937" x 2.25"

3 Col x 4.75"4.937" x 4.75"

3 Col x 9.75"4.937" x 9.75"

6 Col x 4.75"10" x 4.75"

6 Col x 9.75"10" x 9.75"

Per Column Inch(PCI)

Gutter 0.126”

GUTTER 1" 21" x 9.75"

Full Page

1/2 Page V

Front Page1/12 Page1/8 Page1/4 Page

1/2 Page H

Folio .25”

10”

10”

1Column 2

Columns 3Columns 4

Columns 5Columns 6

Columns

1.562”3.25”

Double Truck

4.937”6.625”

8.312”10”

WIDTH x HEIGHT

13 Col x 9.75"

2 Col x 1.35"3.25" x 1.35"

2 Col x 2.25"3.25" x 2.25"

3 Col x 2.25"4.937" x 2.25"

3 Col x 4.75"4.937" x 4.75"

3 Col x 9.75"4.937" x 9.75"

6 Col x 4.75"10" x 4.75"

6 Col x 9.75"10" x 9.75"

Per Column Inch(PCI)

Gutter 0.126”

GUTTER 1" 21" x 9.75"

Documents

THE MOST POPULAR PUBLICATION SINCE 1996 The greatest ...extras.montereyherald.com/retail/breakfast_with_benefits/docs/lagan… · Circulation in 4 counties every week. More than 100,000