The most common failures of digital marketing agencies

Constant innovation.

Ability to adapt.

High Growth.

Results oriented.

These are a few of phrases off on an infinite list of items agencies use to describe

themselves. Trying to uphold all these claims, digital marketing agencies have

found themselves running into some roadblocks.

Do you remember when Google AdWords became a thing 15 years ago?

U de ia ly, it is still uite popula , yet, it’s looked at as a t aditio al ethod of

online advertising by most online marketers. Digital marketing agencies now have

to do much more than know how to build a successful Google AdWords

campaign.

The evolution of digital marketing agencies

Only a few years ago throwing some money at an agency to run your AdWords,

do some SEO work, and operate your social media profiles was the name of the

ga e. It as a si ple ti e, a d fo so e o pa ies, that’s still thei o ly services.

However, the e is o e ph ase listed a o e that’s o e i po ta t than the others.

It’s ot a ph ase used fo sho , i stead, it eally ea s so ethi g.

Ha i g the ability to adapt ea s lea i g new fundamentals like inbound

marketing strategies, watching for emerging trends like the Meerkat App for live

video, game-changing platforms like Snapchat, discovering new ways to build a

website, or experimenting with small changes on current platforms like Facebook

uy utto s which could mean huge things.

Sure, not adapting leads to failure. But why?

The biggest reason are:

Not knowing how or what steps to take to begin

Feeli g like the u e t st ategy is good e ough

The idea that your p o ess should ’t e essed ith

No leading entity or person to spearhead initiatives into new territory

Of course, large corporate silos

These are only the tip of the iceberg, or maybe more accurately, the fundamental

issues. Even if a digital marketing agency has none of the above to worry about,

finding success for clients by outsourcing online services is much easier said than

done.

A d this is e ause he it eally o es do to it, the e’s e e o e right way

to sol e a p o le fo a y t o lie ts. “o gua a teei g success upfront is a

classic way to get some quick money in your pocket, but will always lead to angry

customers and eventually, a failed business.

And overpromising and under delivering is something marketers have by and

large perfected over the years.

As Gary Vaynerchuk would put it:

So, what it really comes down to is this: being successful is dependent the

adaption to how marketers have screwed things up.

I o i , is ’t it.

But the best part is, the road to not screwing things up begins with simply being

natural.

As stated by Pat Frend from Razorfish,

“u essful a keti g these days’ sta ts ith so ial fi st, a d it's eally got to fit atu ally i to people's eha io s… T yi g to th ead the eedle to eate

something that stands out in people's personal digital spaces, that's where the

real magic happens."

Again, this is where all the modern emerging trends come in. Not being ready is

not an option.

Image: https://pixabay.com/en/girl-fire-blond-campfire-woman-569369/