The Most Attractive Employers in Spain...4 The Most Attractive Employers of 2018 – Business/Commerce 5 1 Google 2 Apple 3 INDITEX 4 BBVA 5 Amazon 6 Grupo Santander 7 NH Hotel Group

STUDENTS

The Most Attractive Employers in Spain

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About us

Universum is a global leader in employer branding. Over the past 30 years, we have established ourselves in 50 markets globally and our diverse workforce is physically present in 20 countries.

Our services include actionable research, strategic consulting, and data-driven communications and social media solutions for talent branding, sourcing, and analytics.

We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners that publish our annual rankings and trend reports.

We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,500,000 students and professionals worldwide.

Learn moreDid your company rank in the top 100? Please contact us to receive your badge.

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AN ESSENTIAL RESOURCEIt’s so important to secure the very best young talent out there, which is why HR and C-level leaders around the world refer to Universum’s research. Drawing on the opinions of more than 22.000 students in Spain, this preview of the 2018 Talent Survey gives a clear indication of where your organization ranks when it comes to its potential to attract new recruits.

VALUABLE INSIGHTSThis preview provides you with an understanding of where your organizationcurrently ranks, as well as highlighting career aspirations and desirable industries identified by the respondents.

ACTIONABLE ASSESSMENTSBut this preview is only the beginning. By becoming a member you can access Universum’s full report, which contains company-specific findings and custom insights and recommendations that are critical when it comes to developing your employer branding strategy.

WANT TO LEARN MORE?

Where do you rank?

Contact us

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80.56822.240 63 149

Survey Specifics

STUDENTS UNIVERSITIES AREAS OF STUDY

Field Period: The survey for this ranking was carried out between October 2017 and March.

EVALUATIONS

Business/Commerce

5.725Engineering/IT Humanities/Liberal

Arts/Education

4.259

Natural Sciences/Health/Medicine

Law

5.529

4.494 2.233

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The Most Attractive Employers of 2018 – Business/Commerce

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1 Google

2 Apple

3 INDITEX

4 BBVA

5 Amazon

6 Grupo Santander

7 NH Hotel Group

8 Coca-Cola European Partners

9 Meliá Hotels International

10 Deloitte

11 adidas

12 L'Oréal Group

13 El Corte Inglés

14 Atresmedia

15 Caixabank

16 Microsoft

17 BMW Group

18 Iberia

19 Mediaset España

20 J.P. Morgan

21 IKEA

22 PwC

23 Samsung

24 KPMG

25 Volkswagen

26 Goldman Sachs

27 The Boston Consulting Group

28 Banco Sabadell

29 Deutsche Bank

30 Mango

31 HEINEKEN

32 Bankia

33 LVMH

34 Mercadona

35 Nestlé

36 EY (Ernst & Young)

37 RTVE

38 McKinsey & Company

39 Airbus

40 Bank of America Merrill Lynch

41 SEAT

42 Morgan Stanley

43 IBM

44 Daimler/Mercedes-Benz

45 Telefónica

46 Aena

47 Procter & Gamble (P&G)

48 Repsol

49 Sony

50 Unilever

51 PepsiCo

52 Iberdrola

53 Globomedia

54 Bankinter

55 Grupo PRISA

56 Grupo Mapfre

57 Endesa

58 Grupo Planeta

59 Garrigues

60 Danone

61 Accenture

62 Barclays

63 Mahou-San Miguel

64 Carrefour

65 Johnson & Johnson

66 ING Group

67 Grupo Cortefiel

68 Volvo Cars

69 Amadeus

70 Canon

71 Damm

72 Philip Morris International

73 Campofrío

74 Unidad Editorial

75 AXA

76 BNP Paribas

77 Zurich Seguros

78 Correos

79 Bain & Company

80 Allianz

81 Desigual

82 Acciona

83 INDRA

84 Lidl

85 Cuatrecasas

86 PSA Peugeot Citroën

87 Intel

88 ONCE

89 Michelin

90 Bayer

91 Vocento

92 Groupe Renault

93 Mutua Madrileña

94 Vodafone

95 Cepsa

96 everis

97 Leroy Merlin

98 Mondel?z International

99 Grupo Ferrovial

100 Liberty Seguros

data

1Google

2Apple

3INDITEX

4BBVA

5Amazon

6Grupo Santander

7NH Hotel Group

8Coca-Cola European Partners

9Meliá Hotels International

10Deloitte

11adidas

12L'Oréal Group

13El Corte Inglés

14Atresmedia

15Caixabank

16Microsoft

17BMW Group

18Iberia

19Mediaset España

20J.P. Morgan

21IKEA

22PwC

23Samsung

24KPMG

25Volkswagen

data

26Goldman Sachs

27The Boston Consulting Group

28Banco Sabadell

29Deutsche Bank

30Mango

31HEINEKEN

32Bankia

33LVMH

34Mercadona

35Nestlé

36EY (Ernst & Young)

37RTVE

38McKinsey & Company

39Airbus

40Bank of America Merrill Lynch

41SEAT

42Morgan Stanley

43IBM

44Daimler/Mercedes-Benz

45Telefónica

46Aena

47Procter & Gamble (P&G)

48Repsol

49Sony

50Unilever

data

51PepsiCo

52Iberdrola

53Globomedia

54Bankinter

55Grupo PRISA

56Grupo Mapfre

57Endesa

58Grupo Planeta

59Garrigues

60Danone

61Accenture

62Barclays

63Mahou-San Miguel

64Carrefour

65Johnson & Johnson

66ING Group

67Grupo Cortefiel

68Volvo Cars

69Amadeus

70Canon

71Damm

72Philip Morris International

73Campofrío

74Unidad Editorial

75AXA

data

76BNP Paribas

77Zurich Seguros

78Correos

79Bain & Company

80Allianz

81Desigual

82Acciona

83INDRA

84Lidl

85Cuatrecasas

86PSA Peugeot Citroën

87Intel

88ONCE

89Michelin

90Bayer

91Vocento

92Groupe Renault

93Mutua Madrileña

94Vodafone

95Cepsa

96everis

97Leroy Merlin

98Mondel?z International

99Grupo Ferrovial

100Liberty Seguros

The Most Attractive Employers of 2018 – Engineering/IT

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1 Google

2 Airbus

3 Apple

4 BMW Group

5 Microsoft

6 Volkswagen

7 Amazon

8 Boeing

9 Iberdrola

10 Repsol

11 Samsung

12 Centro Nacional de Inteligencia (CNI)

13 SEAT

14 Iberia

15 Intel

16 Siemens


18 IBM

19 IKEA

20 Dragados (Grupo ACS)

21 Acciona

22 Endesa

23 Telefónica

24 General Electric (GE)

25 Volvo Cars

26 INDRA

27 Sony

28 INDITEX

29 Grupo Ferrovial

30 Aena

31 Renfe

32 Sacyr

33 Deloitte

34 Gas Natural Fenosa

35 Bosch

36 Groupe Renault

37 Bombardier

38 Bayer


40 Cepsa

41 REE - Red Eléctrica de España

42 Nestlé

43 HEINEKEN

44 Schneider Electric

45 bq

46 Accenture

47 FCC

48 OHL

49 Gamesa

50 Oracle

51 Mercadona

52 ABB

53 HP Inc.


55 L'Oréal Group

56 Abengoa

57 Huawei

58 adidas

59 Cisco Systems


61 Philips


63 Danone

64 BBVA

65 Grupo Santander

66 Mahou-San Miguel

67 PwC

68 Michelin

69 Canon

70 Altran

71 El Corte Inglés

72 Técnicas Reunidas


74 everis

75 PepsiCo

76 Atresmedia

77 BASF

78 Shell

79 KPMG

80 Thales

81 Vodafone

82 NH Hotel Group

83 J.P. Morgan

84 BP

85 Grifols


87 Damm

88 RTVE

89 Mediaset España

90 Mango

91 Enagás

92 Roche


94 Nokia


96 Vestas

97 Carrefour

98 Caixabank

99 LVMH

100 Novartis

data

1Google

2Airbus

3Apple

4BMW Group

5Microsoft

6Volkswagen

7Amazon

8Boeing

9Iberdrola

10Repsol

11Samsung

12Centro Nacional de Inteligencia (CNI)

13SEAT

14Iberia

15Intel

16Siemens


18IBM

19IKEA

20Dragados (Grupo ACS)

21Acciona

22Endesa

23Telefónica

24General Electric (GE)

25Volvo Cars

data

26INDRA

27Sony

28INDITEX

29Grupo Ferrovial

30Aena

31Renfe

32Sacyr

33Deloitte

34Gas Natural Fenosa

35Bosch

36Groupe Renault

37Bombardier

38Bayer


40Cepsa

41REE - Red Eléctrica de España

42Nestlé

43HEINEKEN

44Schneider Electric

45bq

46Accenture

47FCC

48OHL

49Gamesa

50Oracle

data

51Mercadona

52ABB

53HP Inc.


55L'Oréal Group

56Abengoa

57Huawei

58adidas

59Cisco Systems


61Philips


63Danone

64BBVA

65Grupo Santander

66Mahou-San Miguel

67PwC

68Michelin

69Canon

70Altran

71El Corte Inglés

72Técnicas Reunidas

73Johnson & Johnson

74everis

75PepsiCo

data

76Atresmedia

77BASF

78Shell

79KPMG

80Thales

81Vodafone

82NH Hotel Group

83J.P. Morgan

84BP

85Grifols


87Damm

88RTVE

89Mediaset España

90Mango

91Enagás

92Roche


94Nokia


96Vestas

97Carrefour

98Caixabank

99LVMH

100Novartis

The Most Attractive Employers of 2018 – Humanities/Liberal Arts/Education

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1 Google

2 Atresmedia

3 Apple

4 RTVE

5 Mediaset España

6 Grupo Planeta

7 INDITEX

8 El Corte Inglés

9 Unidad Editorial

10 Amazon

11 adidas

12 IKEA

13 Iberia

14 L'Oréal Group

15 Grupo PRISA

16 Mango

17 Microsoft

18 NH Hotel Group


20 ONCE

21 Globomedia


23 Canon

24 Sony

25 Samsung

26 Mercadona

27 Nestlé

28 Desigual

29 Correos

30 LVMH

31 Vocento

32 Aena

33 BMW Group

34 HEINEKEN

35 Carrefour

36 Telefónica

37 Airbus

38 Grupo Cortefiel

39 BBVA

40 Volkswagen

41 Caixabank

42 Grupo Santander

43 Sanitas

44 Leroy Merlin

45 SEAT

46 Lidl

47 Damm


49 Iberdrola

50 Deutsche Bank

51 IBM

52 Grupo Mapfre


54 DIA

55 Deloitte

56 PepsiCo

57 Goldman Sachs


59 Endesa

60 Unilever

61 PwC

62 Affinity Petcare

63 Philip Morris International

64 Acciona


66 Banco Sabadell

67 Bankia

68 Volvo Cars

69 Repsol

70 INDRA

71 Amadeus

72 Vodafone

73 Oracle


75 Mahou-San Miguel


77 Securitas Direct

78 Mutua Madrileña

79 Nokia

80 Allianz

81 J.P. Morgan

82 Bosch

83 Intel

84 HP Inc.


86 Siemens


88 Mondelēz International

89 Accenture

90 Danone

91 Roche

92 Zurich Seguros

93 Santalucía Seguros

94 Cuatrecasas

95 Liberty Seguros

96 BNP Paribas

97 British American Tobacco

98 Bayer

99 Grupo Ferrovial


data

1Google

2Atresmedia

3Apple

4RTVE

5Mediaset España

6Grupo Planeta

7INDITEX

8El Corte Inglés

9Unidad Editorial

10Amazon

11adidas

12IKEA

13Iberia

14L'Oréal Group

15Grupo PRISA

16Mango

17Microsoft

18NH Hotel Group


20ONCE

21Globomedia


23Canon

24Sony

25Samsung

data

26Mercadona

27Nestlé

28Desigual

29Correos

30LVMH

31Vocento

32Aena

33BMW Group

34HEINEKEN

35Carrefour

36Telefónica

37Airbus

38Grupo Cortefiel

39BBVA

40Volkswagen

41Caixabank

42Grupo Santander

43Sanitas

44Leroy Merlin

45SEAT

46Lidl

47Damm


49Iberdrola

50Deutsche Bank

data

51IBM

52Grupo Mapfre

53Johnson & Johnson

54DIA

55Deloitte

56PepsiCo

57Goldman Sachs


59Endesa

60Unilever

61PwC

62Affinity Petcare

63Philip Morris International

64Acciona


66Banco Sabadell

67Bankia

68Volvo Cars

69Repsol

70INDRA

71Amadeus

72Vodafone

73Oracle


75Mahou-San Miguel

data


77Securitas Direct

78Mutua Madrileña

79Nokia

80Allianz

81J.P. Morgan

82Bosch

83Intel

84HP Inc.


86Siemens


88Mondelēz International

89Accenture

90Danone

91Roche

92Zurich Seguros

93Santalucía Seguros

94Cuatrecasas

95Liberty Seguros

96BNP Paribas

97British American Tobacco

98Bayer

99Grupo Ferrovial


The Most Attractive Employers of 2018 – Natural Sciences/Health/Medicine

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1 Sanitas

2 Bayer

3 Centro Nacional de Inteligencia (CNI)

4 Google

5 Nestlé

6 Apple

7 L'Oréal Group

8 Johnson & Johnson

9 Roche

10 Pfizer

11 Danone

12 Novartis


14 INDITEX

15 El Corte Inglés

16 Microsoft

17 HEINEKEN

18 Repsol

19 GSK (GlaxoSmithKline)

20 Mutua Madrileña

21 Amazon

22 SAS

23 Iberdrola

24 Mercadona

25 Lilly

26 Atresmedia

27 Iberia

28 Grifols

29 adidas

30 BBVA

31 Mahou-San Miguel

32 Grupo Mapfre

33 Airbus

34 Mediaset España

35 Mango

36 RTVE


38 IKEA

39 IBM

40 Grupo Santander

41 BMW Group

42 Cepsa

43 Samsung

44 Endesa

45 Carrefour

46 PepsiCo

47 Almirall

48 Allianz

49 Caixabank

50 Volkswagen

51 Damm

52 Renfe

53 Aena

54 Deloitte

55 Sony


57 BASF

58 Grupo Planeta

59 Intel

60 NH Hotel Group

61 Canon

62 Desigual

63 AXA

64 Abengoa

65 Essity

66 Unilever

67 Acciona


69 MSD (Merck Sharp & Dohme)


71 bq

72 Zurich Seguros

73 Telefónica

74 Sacyr

75 Boeing

76 INDRA

77 Bankia

78 Shell

79 everis

80 Huawei

81 BP

82 Banco Sabadell

83 SEAT

84 General Electric (GE)

85 LVMH

86 eDreams ODIGEO

87 Accenture


89 J.P. Morgan

90 Correos

91 Generali

92 Gamesa

93 British American Tobacco

94 Grupo Ferrovial

95 Oracle


97 Dragados (Grupo ACS)

98 PwC

99 REE - Red Eléctrica de España

100 Philips

data

1Sanitas

2Bayer

3Centro Nacional de Inteligencia (CNI)

4Google

5Nestlé

6Apple

7L'Oréal Group

8Johnson & Johnson

9Roche

10Pfizer

11Danone

12Novartis


14INDITEX

15El Corte Inglés

16Microsoft

17HEINEKEN

18Repsol

19GSK (GlaxoSmithKline)

20Mutua Madrileña

21Amazon

22SAS

23Iberdrola

24Mercadona

25Lilly

data

26Atresmedia

27Iberia

28Grifols

29adidas

30BBVA

31Mahou-San Miguel

32Grupo Mapfre

33Airbus

34Mediaset España

35Mango

36RTVE


38IKEA

39IBM

40Grupo Santander

41BMW Group

42Cepsa

43Samsung

44Endesa

45Carrefour

46PepsiCo

47Almirall

48Allianz

49Caixabank

50Volkswagen

data

51Damm

52Renfe

53Aena

54Deloitte

55Sony


57BASF

58Grupo Planeta

59Intel

60NH Hotel Group

61Canon

62Desigual

63AXA

64Abengoa

65Essity

66Unilever

67Acciona


69MSD (Merck Sharp & Dohme)


71bq

72Zurich Seguros

73Telefónica

74Sacyr

75Boeing

data

76INDRA

77Bankia

78Shell

79everis

80Huawei

81BP

82Banco Sabadell

83SEAT

84General Electric (GE)

85LVMH

86eDreams ODIGEO

87Accenture


89J.P. Morgan

90Correos

91Generali

92Gamesa

93British American Tobacco

94Grupo Ferrovial

95Oracle


97Dragados (Grupo ACS)

98PwC

99REE - Red Eléctrica de España

100Philips

The Most Attractive Employers of 2018 – Law

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1 Garrigues

2 Cuatrecasas

3 INDITEX

4 Apple

5 Google

6 Uría Menéndez

7 Deloitte

8 BBVA

9 Grupo Santander

10 El Corte Inglés

11 Microsoft

12 Amazon

13 PwC

14 L'Oréal Group

15 Iberia

16 Atresmedia

17 J.P. Morgan

18 BMW Group

19 KPMG

20 Caixabank



23 RTVE

24 Bankia

25 Samsung

26 Mediaset España


28 LVMH

29 adidas

30 NH Hotel Group


32 Banco Sabadell

33 Volkswagen

34 Mango


36 Nestlé

37 Deutsche Bank

38 Telefónica

39 Goldman Sachs

40 Mercadona

41 Airbus

42 Repsol

43 Morgan Stanley

44 Iberdrola

45 IKEA


47 Grupo Planeta

48 Sony

49 HEINEKEN

50 Grupo Mapfre

data

1Garrigues

2Cuatrecasas

3INDITEX

4Apple

5Google

6Uría Menéndez

7Deloitte

8BBVA

9Grupo Santander

10El Corte Inglés

11Microsoft

12Amazon

13PwC

14L'Oréal Group

15Iberia

16Atresmedia

17J.P. Morgan

18BMW Group

19KPMG

20Caixabank



23RTVE

24Bankia

25Samsung

data

26Mediaset España


28LVMH

29adidas

30NH Hotel Group


32Banco Sabadell

33Volkswagen

34Mango


36Nestlé

37Deutsche Bank

38Telefónica

39Goldman Sachs

40Mercadona

41Airbus

42Repsol

43Morgan Stanley

44Iberdrola

45IKEA


47Grupo Planeta

48Sony

49HEINEKEN

50Grupo Mapfre

Career aspirationsTALENT GOALSWhich of these career goals are most important to you?

Up to 3 career goals could be chosen.

PREFERRED INDUSTRIESIn which industry would you most like to work after graduating?

Up to 3 industries could be chosen.

64%

47%

40%

33%

30%

29%

27%

9%

9%

To have work/life balance

To be secure or stable in my job

To be competitively or intellectually challenged

To be dedicated to a cause or to feel that I am serving a greater good

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To have an international career

To be a technical or functional expert

To be autonomous or independent

14%

13%

12%

11%

11%

10%

10%

9%

9%

9%

Management and Strategy Consulting

Media and Advertising

Banks

Public Sector and Governmental Agencies

Educational and Scientific Institutions

Aerospace and Defence

Arts, Entertainment and Recreation

Fashion, Accessories and Luxury Goods

Legal Services

Industrial engineering and manufacturing

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Our Approach to Strategic Employer Branding

Are your brand building activities actually attracting the right talent and enhancing your

brand perception?

What are their key career drivers and how do those align with their perceptions of you and your key talent competitors?

How do you successfully activate your brand to

engage both current employees and external

talent?

What are your current engagement drivers and key potential strengths and differentiators as an employer?

Where, when and how do you communicate your key

messages using a consistent voice to achieve

goals within your budget?

How are your organizational purpose and objectives impacting your talent needs?

What unique selling points provide the most attractive, credible, true, distinct and sustainable foundation for your employer brand?

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Customizable Data One StopShop

You will have all of our regular data views built by Universum experts, but you will also be able to tailor cutsand visuals based on what you want to see or show internally and against unlimited competitors.

Access will be your portal for everything Universum. Dig into your talent data, social, download insight reports, and watchwebinars directly through the portal.

24 Hour Access Best Practices

eBooks featuring latestmarket and industry’s trends and insights as well as video casts from industry experts.

You will be able to use the tool online at any time or place to create your own visuals or slides at a moment’s notice.

12

Where do I go from here?

Hopefully you have learned something new about your employment landscape, and the qualities students want from an employer. But this is just the first step in thinking strategically about employer branding and attracting the talent you need to embrace the future.

Through the high-level data contained in the full report, members can uncover areas of weakness and identify demand they might not know existed. Armed with this comprehensive information, you have the ability to make real and positive change and, most importantly, position your organization as a highly attractive employer.

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Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Our Approach to Strategic Employer BrandingSlide Number 12Slide Number 13Slide Number 14

Documents

The Most Attractive Employers in Spain...4 The Most Attractive Employers of 2018 – Business/Commerce 5 1 Google 2 Apple 3 INDITEX 4 BBVA 5 Amazon 6 Grupo Santander 7 NH Hotel Group