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The Modern Threat Landscape HOW TO MANAGE CYBERSECURITY RISK Marius Baczynski Head of CyberSecurity Sales EMEAR-CENTRAL CISCO Ljubljana, 20/04/2016

the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

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Page 1: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

The Modern Threat Landscape HOW TO MANAGE CYBERSECURITY RISK

Marius BaczynskiHead of CyberSecurity Sales

EMEAR-CENTRAL

CISCO

Ljubljana, 20/04/2016

Page 2: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

“In the world there are two types of organisations: those, who have been hacked and those, who don’t know about it”

John Chambers

Page 3: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Nation State

Political

Insider

Criminal Confidential

Data

A Security Executives’ business challengesWho, What, Where, When…

Game the

Stock Price

Steal Customer Data

Damage

the Brand

Fraud

Industrial Espionage

Pivot Through Us To

Attack Customers

Exploit the

Network

Steal IP

HOW

Page 4: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

The Industrialization of Hacking

20001990 1995 2005 2010 2015 2020

Viruses1990–2000

Worms2000–2005

Spyware and Rootkits2005–Today

APTs CyberwareToday +

Hacking Becomesan Industry

Sophisticated Attacks, Complex Landscape

Phishing, Low Sophistication

Page 5: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Welcome to the Hackers’ Economy

There is a multi-billion dollar global industry targeting your prized assets

$450 Billionto

$1 TrillionSocial

Security$1

MobileMalware

$150

$Bank

Account Info>$1000 depending

on account type and balance

FacebookAccounts$1 for an

account with 15 friends

Credit CardData

$0.25-$60

MalwareDevelopment

$2500(commercial

malware)

DDoS

DDoS asA Service~$7/hour

Spam$50/500K

emails MedicalRecords

>$50

Exploits$1000-$300K

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Page 6: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Direct Attacks Generate Big ProfitsMore efficient and more lucrative

Page 7: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

The Security Problem

Maintaining Security and Compliance as business models change (Agility)

Staying ahead in a very dynamic threat

landscape

Reducing complexity and fragmentation

of security solutions

Page 8: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Living in Dangerous Times

Page 9: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Over 2400

Respondents

• CSOs 45%

SecOps 55%

• Large Enterprise 13%

Enterprise 38%

Midmarket 49%

Cisco’s 2015 Security Capabilities Benchmark Study

Conducted

over the

Summer of 2015

Study Included

12 Countries

US

Mexico

Brazil

UK

France

Germany

Italy

Russia

India

Australia

China

Japan

Page 10: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Security Weighs on the Minds of Executives

Of Executives Very Concerned

About Security

Agreed More Information

Will Be Expected

48%

92%

Much More Concerned

Than 3 Years Ago41%

Page 11: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Attack Awareness Fades Confidence

59% confident in having the latest technology

51% have strong confidence in ability to detect a security weakness in advance

54% have strong confidence in ability to defend against attacks

45% have strong confidence in ability to scope and contain an attack

54% have strong confidence in ability to verify an attack

56% review security policies on a regular basis

-5% 0% -4%

-1% +0% +0%

Page 12: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

DNS: Doth Protest Too Much

91.3% of malware uses DNS

68% of organizations

don’t monitor it

A blind spot for attackers to gain command and control, exfiltrate data, and redirect traffic

Page 13: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Browser Infections: The Pest That Persists

More than

85% of the companies studied were affected each month

Page 14: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

“Patchwork Complexity” Breeds Complacency

Of devices surveyed across the

Internet were running known

vulnerabilities with an average

of 26 each

Of devices surveyed across the

Internet were End of Service

Of devices surveyed across the

Internet were End of Life

92%

31%

5%

Page 15: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Encrypted Traffic: A Sign of the Times

Individual Privacy Government Compliance

Organization Security

Encrypted Traffic is Increasing

It represents over 50% of bytes transferred

https://

The growing trend of web encryption creates false sense of security and blind spots for defenders

Page 16: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Security Awareness and Training

Formal Written Policies

Outsource Audit and Consulting

Outsource Incident Response

Outsource Threat Intelligence

Increased Awareness Drives EffortMore organizations are taking actions to become more prepared for what’s going to happen.

90%

66%

52%

42%

39%

+1%

+7%

+1%

+7%

N/A

Page 17: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Constraints: Budget, Compatibility, and Certification

Security teams may be limited in their ability to carry out their plans

Page 18: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

VERIZONAnnual Data Breach Report

Page 19: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

If you KNEW you were going to be compromised, what would you do differently?

Page 20: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Today there is no such thing

as a ‘magic box’ to solve your

CyberSecurity challenge.

Information Superiority is a

PREREQUISITE for enabling

organisations to defend

themselves.

Page 21: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

100 TB

Intelligence

1.6M sensors

150 million+

endpoints

35%

email worldwide

FireAMP™, 3+

million

13B web req

AEGIS™ & SPARK

Open Source

Communities

180,000+ Files per

Day

1B SBRS Queries

per Day

3.6PB Monthly

through CWS

Advanced Industry Disclosures

Outreach Activities

Dynamic Analysis

Threat Centric Detection Content

SEU/SRU

Sandbox

VDB

Security Intelligence

Email & Web Reputation

Email Endpoints Web Networks IPS Devices

WWW

10I000 0II0 00 0III000 II1010011 101 1100001 110

110000III000III0 I00I II0I III0011 0110011 101000 0110 00

I00I III0I III00II 0II00II I0I000 0110 00

101000 0II0 00 0III000 III0I00II II II0000I II0

1100001110001III0 I00I II0I III00II 0II00II 101000 0110 00

100I II0I III00II 0II00II I0I000 0II0 00

ResearchResponse

Threat

Intelligence

Threat Focused

Page 22: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Time to Detection: Reducing Malicious Actors’ Unconstrained Operational Space

17.535.3 VSHOURSHOURS

June (Median) October (Median)

Cisco far outpaces the current industry estimate of 100 to 200 days

Page 23: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Network-Integrated,

Broad Sensor Base,

Context and Automation

Continuous Advanced Threat

Protection, Cloud-Based

Security Intelligence

Agile and Open Platforms,

Built for Scale, Consistent

Control, Management

The ‘Secret Sauce’

Network Endpoint Mobile Virtual Cloud

Visibility-Driven Threat-Focused Architecture Focused

Page 24: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

The New Security Model

BEFOREDiscover

Enforce

Harden

AFTERScope

Contain

Remediate

Attack Continuum

Network Endpoint Mobile Virtual Cloud

Detect

Block

Defend

DURING

Point in Time Continuous

Page 25: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

1. Don’t focus on compliance – identify and manage YOUR critical risk.

2. Don’t focus on IT assets – protect BUSINESS OUTCOMES.

3. Treat CyberSecurity as ‘FACILITATION’, not ‘limitation’.

4. People are the weakest link – make CyberSecurity PEOPLE-centric.

5. There is no such thing as ‘perfect’ – you WILL be compromised:

Do what you can to MAKE IT MORE DIFFICULT for cybercryminals to ‘breach the hull’.

Invest in TECHNOLOGY, POLICY and SERVICES to detect and manage compromise.

Invest in RETROSPECTION to ensure the same compromise will not happen twice.

How to Manage CyberSecurity Risk?...

Page 26: the modern threat landscape marius baczynski · Welcome to the Hackers’ Economy There is a multi-billion dollar global industry targeting your prized assets $450 Billion to $1 Trillion

Thank You.2016 Annual Security Report

www.cisco.com/go/asr2016