THE MOBILE PROCESS EDGE Christer Carlsson IAMSR / Åbo Akademi

THE MOBILE PROCESS EDGE

Christer Carlsson

IAMSR / Åbo Akademi

Mobile Commerce 2001

Background IAMSR found in 2000 that the core of what could be

done in m-commerce was not well defined and that the market hype could destroy an activity which could be vital for 3G.

IAMSR formed both a national consortium and an international network to work out the core of m-commerce.

The IST2001 in Düsseldorf proved the point about m-commerce, but was still talking about ”killer applications”


Partners IAMSR, Nokia MP, Sonera, Sampo, Ålandsbanken,

Turku TV Operations [national Tekes project] HHL (Leipzig), Bertelsmann, 12Snap, McCann

Erickson, Netdoktor + more to come ENPC (Paris) + corporate partners pending CityU (HK) + corporate partners pending North Carolina State University (Raleigh) TLX, NETS programs Focus:Prime mover advantage in mobile commerce


Projects in Mobile Commerce 3.71 Empirical research program (Germany, Finland,

France, Hong Kong, Singapore, USA (North Carolina) [running]

3.51 M-Commerce Foresight with scenario agents (Finland + added input from partners) [running]

3.12 MExE, virtual support platform (Sonera, Nokia) [running]

Planned: 3.11 DigiTV & smart phones, 3.63 Mobile eHealth, 3.21 Virtual teamwork


Theory-Oriented Research Mobile commerce core issues & value-added

Research consortium seminars, white papers 14 th Bled E-Commerce Position paper [Carlsson-Walden-Vogel]

Mobile DSS HICSS 2002 workshop, DSS journal [Carlsson-Keen-Wagner]

Multiagent technology for mobile support platforms Soft computing and mobile support Real options theory & m-commerce projects Quality, Foresight, eProcesses, eHealth, B-to-B, ....


The Virtual Support Platform [3.12] Worked out on the Sonera e-Management portal Scanning software agent technology developed by

IAMSR since 1997, now a 4th generation version The scanning agents combine with search and scenario

agents to form a multiagent environment Interpretation agents (based on approximate reasoning)

the next members of the ”family” Soon to run also from PDA + WLAN and Nokia 9210 Brings relevant data in a useful form from reliable data

sources to the point of decision

Folders are used to organize documents into logical categories or sub categories.

Each folder may contain either other folders or profiles. In this case Patent monitoring consists of 4 folders: m-commerce, GPRS, 3G, WLAN.

By clicking on a folder you can view the content of a folder which may either contain other folders or documents.

We can also see how many documents are read/unread in each folder that contains documents.

In case the folder contains of documents we get a small description of each document found in that category (folder).

By clicking on the documents link we get to view the content of the document.

Show tree displays the tree structure of the folders.

The same page that was viewed in slide 1.

Find in folder searches for something specific

in the current folder.

The user can click edit button in order to be able to add/remove/edit

profiles/folders for a folderThe user can type in a keyword in order to get a

subset of documents in order to find the most

interesting documents.

Here we can see the content and other information of the document.

There is also a link that links back to the original document where this information was found.

By clicking back the user can return to the folder where he came from.

By clicking on one of the folders on the folder path the user can go to a higher level on the folder tree. In this case either: Start, Patent monitoring or m-commerce.

Here we are editing a profile.

We give it a name and a descrption and select the

datasources that should be scanned. Depending on what

sources we want to scan the amount and content of search

data fields may vary.

Search data is data that identifies the profile and gives

the documents that we are interesting in. In case we are interested

in GPRS the logic query would probably be GPRS. If we are

only interested in GPRS technologies invented by Nokia or a

person working on Nokia we might want to specify Nokia as

inventor or the person name. (In hence we know that kind

of information)


The Virtual Support Platform [3.12] The Decision Organizer was worked out as a group

support platform for virtual teams, which work on the same task but in different locations, even in different time zones

Jointly working on decision alternatives: brainstorming, rating, ranking and deciding

Runs very well on iPAQ + WLAN and (a bit slowly) on Nokia 9210

Can interact with PC + intra/internet

The Decision Organizer running on Nokia 9210 and iPAQ

The session-list (main) screen.

Add a new session Add a new event to a session

The Event list

The Users & Groups screens

The Ratings input screens

Screens for visualization of results

Collaborative Fuzzy Agents

IAMSR Agents Research Scanning, search, description, scenario, interpretation

agents: IAMSR has built prototypes, which were fully validated and tested

Alko, Imagine21, Waeno (Fortum, m-real, Outokumpu, Rautaruukki), Mobile Commerce (Sonera [+customers], M-Commerce Foresight)

Runs on Sonera mobile portal [e-Management] Commercial versions: Document Tracer, Fare Tracer,

I-Tracer [Agentum Inc]


IAMSR Fuzzy Logic Research Fuzzy optimization, fuzzy multiple criteria

optimization, fuzzy logic and approximate reasoning, fuzzy linguistic optimization

Soft computing, soft decision analysis, software agents with AR schemes

Fuzzy bullwhip model, fuzzy real options, fuzzy real option valuation methods

Fuzzy Reasoning in Decision Making and Optimization [Springer 2001]

Collaborative Software Agents

Data,Reports

Data,Reports

INTERPRETINTERPRET SCENARIOSCENARIOFiltersFilters

SEARCHSEARCH SCANSCAN

Source 1Source 1

Source mSource m

Source 2Source 2

Source 1Source 1

Source nSource n

Source 2Source 2

Planning, problem-solving, decision making platform [Web, PDA & WLAN, Nokia 9210]


Collaborative Software Agents

Collaborative Agents System The scanning agent searches 100s of data sources with

profiles tailored to the data sources; trusted Internet sources; automatic 24/7 – only new material

The search agent searches 100s of internal data sources with profiles tailored to the data sources; automatic 24/7

The scenario agent drives the scanning and search agents and continuously updates scenario etc. documents; will be supported with the new interpretation agent to find “significant etc” material


Why Collaborative Fuzzy Agents? Collaborative: simpler, faster, lighter agents Fuzzy agents: incomplete data, information can be used Collaborative fuzzy agents as support front-ends Designed to help several categories of users: (i)

professionals with integrated environments, (ii) people in need of support for fast applications, (iii) children, (iv) elderly and disabled, and (v) for focused business applications on PDA + WLAN, Nokia 9210 and intra-, extra- and internets


How Collaborative Fuzzy Agents? Scanning with fuzzy logic (AR schemes) to add

sensitivity to “similar material” Search with fuzzy logic for the same capability Interpretation can be done with filters using AR

schemes to (i) find significant material, (ii) to trace deviations from expectations, (iii) to “summarize” and “abstract”

AR schemes on the platform to guide the collaborative agents system; to update scanning and search profiles and interpretation filters


Cooperation EUNITE on smart adaptive systems BISC [UC Berkeley] on intelligent systems BTExact on agents for personalized information

management Sonera, Nokia, Sampo, Ålandsbanken, CityUHK,

UPMC


Expected results on agent abilities To work as ubiquitous modules in mobile commerce

products & services [b-to-b, b-to-e, b-to-c, p-to-p] To work as supporting user interfaces to mobile

commerce products & services, partially implemented on mobile devices, partially on servers

To work as parts of mobile portals mainly for b-to-b products & services to improve information logistics

To work as support for b-to-e applications, mainly focused on time management and the productivity of working time

Generic M-Com Software Designs

Mobile Commerce (2001) Hype: killer applications, service integration Reality: information systems, which should be designed

to conform with (i) user needs, (ii) existing IT infrastructures (including payment systems), and (iii) mobile platform technologies

Digital products & services Digital product Digital service Digital product with service Digital service with product

Mobile Commerce

PRODUCER PERSPECTIVE:Modularity, Layers, Bundling

PERS – PersonalisationLOCAL-LocalisationUBI-UbiquityTIME-TimelinessCON-ConveniencePRICE-Pricing

PROD1

PERS

LOCAL

UBI

TIMECON

PRICEPROD2

PERS

LOCAL

UBI

TIMECON

PRICE

SERV1

PERS

LOCAL

UBI

TIMECON

PRICE SERV2

PERS

LOCAL

UBI

TIMECON

PRICE

ModulesLayers

Bundle


Mobile Commerce (Principles) Modules: composite products & services Layers: tailored products & services for markets

segments, user groups; tailored pricing models Bundles: combinations of products & services User interfaces: collaborative fuzzy agent interfaces to

build/support (i) localization, (ii) personalization, (iii) timeliness, (iv) ubiquity and (v) convenience

Mobile Commerce Design

PERS – PersonalisationLOCAL-LocalisationUBI-UbiquityTIME-TimelinessCON-ConveniencePRICE-Pricing

PROD1

PERS

LOCAL

UBI

TIMECON

PRICEPROD2

PERS

LOCAL

UBI

TIMECON

PRICE

SERV1

PERS

LOCAL

UBI

TIMECON

PRICE SERV2

PERS

LOCAL

UBI

TIMECON

PRICE

ModulesLayers

Bundle

Data,Reports

Data,Reports

INTERPRETINTERPRET

SCENARIOSCENARIO

FiltersFilters

SEARCHSEARCH

SCANSCAN

Source 1Source 1

Source mSource m

Source 2Source 2

Source 1Source 1

Source nSource n

Source 2Source 2




Fuzzy collaborative agents Generic constructs, can be extended and enhanced to

two categories Looking for data, facts, information Interpreting data, facts, information

Agent profiles are based on (i) personalisation, (ii) localisation, (iii) time, (iv) ubiquity and (v)I convenience

User value is created in the user interface to the m-commerce product & service


Mobile Commerce (Results) Ubiquitous, fast, invisible and affordable mobile

systems components Will run on PDA + WLAN, Nokia 9210, intra-, extra-

and internets Will add value and/or form mobile commerce products

& services May be/become key components for global mo bile

commerce First movers: Finnish companies & partners

Documents

THE MOBILE PROCESS EDGE Christer Carlsson IAMSR / Åbo Akademi