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France Export Céréales is at the service of the different branches of the organisation: producers, storage companies and exporters. Its mission is not to sell cereals but to promote and showcase the French origin, in order to consolidate existing markets or to develop new ones. These doing what the trading companies do not know or cannot do. Its role is therefore both different and complemen-tary to that of trading companies.
Moreover, France Export Céréales is a specialist in cereals and first processed products, which are non-branded generic products. They find their market due to a competitive price vs quality ratio, a good adaptation to the customers’ needs and a high quality service. The national origin has a rather small influence. France Export Céréales thus plays a specific and complementary role vs the public export support system oriented to sovereign issues or to business support (on this last point, grain trade companies are inherently export-oriented and do not expect any special support on the international market).
The mission of France Export Céréales is also to inform producers, storage companies (cooperatives and traders) and their organisations about the current and future needs of our customers, for quantity and quality, and the threats and opportunities for our exports, regarding competitors. To let people know how our cereals are perceived, the strengths and weaknesses of the French offer, we communicate on the adaptation required to keep existing customers and conquer new markets.
The action of France Export Céréales has historically been focused on countries outside the European Union, where the growing and still growing markets are, and where there is no direct relationship between storage companies and the target users. Storage companies are less aware of the needs of their end-users and do not identify the specific features of the French offer. On the other hand, as European processors turn first to intra-community origins, whereas for third countries, all origins are always competing.
Since January 1, 2017, INTERCEREALES has decided to entrust to France Export Céréales promotional actions in the European Union, previously undertaken by FranceAgriMer. In these countries, customers (millers, semolina, starch producers and livestock feed manufacturers) are mainly in direct contact with French storage companies and identify rather well the cereal resource in the regions where they get their grain supply. But the origins of imported cereals are diversifying, and it is important for France, as a major exporter, to continually be active with these customers.
The targeted countries or geographical areas differ according to the products. As the country is the appropriate link to identify the pair country x products, there are distinct actions for each product according to the countries.
THE MISSION OF FRANCE EXPORT CÉRÉALES
AMBASSADORS OF OUR CUSTOMERSTO THE FRENCH VALUE CHAIN
AMBASSADORS OF FRENCH CEREALS TOWARDS EXPORT CUSTOMERS 20AN
S1997-2017
FRANCE EXPORTCÉRÉALES
FRENCH CEREALS/For world markets
LES CÉRÉALES FRANÇAISES/Pour les marchés du monde
www.franceexportcereales.org
Head Office – France - PARIS 23, avenue de Neuilly75116 PARISFRANCEPhone: 00 33 1 44 31 10 06Fax: 00 33 1 44 31 10 [email protected]
Morocco – CASABLANCA c/o CFCIM 15, avenue Mers Sultan CASABLANCAMOROCCOPhone: 00 212 5 22 20 83 50 Fax: 00 212 5 22 26 01 85 [email protected]
Algeria – ALGIERS c/o AMY CONSULT & EVENTS (Amelie Travel)14 Bis Abderahmane Hergma (Ex Franche Comté)El Mohamadia - ALGIERSALGERIAPhone: 00 213 21 53 83 22Fax : 00 213 21 53 83 [email protected]
China – BEIJINGRm 1908, Huateng TowerChaoyang Jinsong 3 - District No.302BEIJING 100021CHINA Phone: 00 86 10 8773 0658 / 0438 Fax: 00 86 10 8773 [email protected]
Egypt – CAIRO3, Aboul Feda Street - 14 ème étage Zamalek - CAIROEGYPTPhone: 00 202 27 35 92 64 Fax: 00 202 27 35 92 [email protected]
CONTACT
France is the world's 5th wheat producer and 2nd barley producer. It is also the largest producer of grains for the European Union, with an average annual production of around 70 Mt.
Half of the cereals produced in France are exported to EU countries and to third countries: Maghreb, Sub-Saharan Africa, Middle East and China. This makes cereals the second trade surplus for agri-food sector in France, behind wines and spirits, but ahead of dairy products. France is the 3rd largest exporter of milling wheat, the world's largest exporter of barley and the 5th largest exporter of maize. France is also the world largest exporter of malt.
The export of cereals is therefore of a vital importance for the cereal sector. But unlike the relatively captive national market, export markets - specially to third countries - are totally open and competing with all origins.
France Export Céréales is a non-profit organisation, founded in 1997, on the initiative of grain producers (wheat and other cereals, maize). Its purpose is to promote French cereals and the French cereal sector on foreign markets.
Today, the association France Export Céréales is composed of three members:The AGPB, Association Générale des Producteurs de Blé et autres céréales (The French Wheat Producers’ Association)The AGPM, Association Générale des Producteurs de Maïs (The French Maize Producers’ Association)INTERCEREALES, the cereal interbranch organisation.
France Export Céréales is administered by a Board of 8 directors, representing the founding members (AGPB and AGPM) and the professional families representing the interbranch organisation. A producer chairs the association.
Since 2004, the actions of France Export Céréales have been funded by a portion of the “CVO” ( a fee due by professional producers) levied by INTERCEREALES on marketed grains.The Export Promotion Committee of INTERCEREALES sets the guidelines, examines the program and the budget proposed by France Export Céréales and monitors its implementation.
FRANCEA MAJOR CEREALS PRODUCER AND EXPORTER
FRANCE EXPORT CÉRÉALESA SPECIFIC AND ORIGINAL TOOL OF THE CHAIN VALUE TO PROMOTE EXPORTS
MAGHREB AND SUB-SAHARAN AFRICA• Algeria and Morocco: first destinations for the French wheat export• 17 Mt of wheat consumed each year in Maghreb (milling wheat + durum)• Per capita consumption among the highest in the world• 60% of imported wheat, countries that will remain importers on a long-term basis (population growth, environmental conditions)• Bread-making of French-style baguette, which explains why France is one of the main suppliers of milling wheat
• French wheat is also very present in French-speaking West African countries, specially in countries like Senegal, Ivory Coast, Cameroon (consumption of baguettes)• Maghreb is also importing large quantities of maize for poultry production
MIDDLE EAST• 300 million inhabitants from Egypt and Libya to Iran, via the Arabian Peninsula• Cradle of wheat, which constitutes a major part of the diet (consumption in a flat bread form) • Region - structurally and sustainably importing - having the world's largest wheat buyers • Egypt: over 10 Mt imported each year• Competing zone between all exporting countries: Black Sea countries, Northern Europe, USA, Australia. Exports of French wheat fluctuating from one year to another• Region that also has the world's largest importers of feed barley (Saudi Arabia, Iran, Jordan)
CHINA• World largest producer and consumer of wheat• Self-sufficient for wheat: limited imports to particular qualities (high protein wheat, biscuit wheat)• Great needs for malting barley: world first importer
PARIS
CAIRO
BEIJING
CASABLANCAALGIERS
ACTIONS TOWARDS CUSTOMERS
• Seminars presenting the value chain and the French offer
• Hosting of foreign delegations in France
• Technical cooperation with the Maghreb Grain Boards…
ACTIONS TOWARDS PRODUCERS
• FEC offices’ newsletters
• Annual export day for the French value chain
• Participation in value chain’s working groups…
EUROPEAN UNION• Extension of the French market: no customs duties, same phytosanitary rules, same currency• Use of wheat for milling, but also for animal nutrition• 40% of French wheat exports, but quantities declining since the early 2000s • Almost 100% of the French maize exports• Important market for French barley, especially malting barley
OFFICES AS CLOSE AS POSSIBLE TO CUSTOMERSFRENCH CEREAL MARKETS / FRANCE EXPORT CEREALS ACTIONS
Making the French cereals knownGiving confidence in the French value chain by explaining how it worksSupporting usersInforming the French producers and operators
Areas
Offices
