the milk food

Within the luxury publishing and event industries, Runwild Media Group has redefinedand raised the standards of editorial, production and design that can be achieved withinconsumer publishing.

In just ten years, during which the family-run company has forged its own unique path,Runwild Media Group has developed rapidly and now comprises four thriving divisions:RWMG Magazines (with three sub-divisions and an average of 4.1 million copies produced annually), RWMG Bespoke, RWMG Intelligence and RWMG Events.

R U N W I L D M E D I A G R O U P

RUNWILD MEDIA GROUP | 3

02

CORPORATE MAGAZINES

The City Magazine and CanaryWharf deliver targeted lifestyle andbusiness content to the men andwomen working in London’s mostdominant financial hubs, combiningthought-provoking content withstylish design.

05

RWMG INTELLIGENCE

A data-driven division profiling existing customer databases and enabling clients to identify key target audiences across the UK. The department offers the most advanced residential direct marketing system with unparalleled levels of accuracy.

04

RWMG BESPOKE

A branch of contract publishingproviding clients with innovativeand diverse creative solutions fora number of industries, includingretail, luxury, corporate hospitalityand healthcare.

01

LUXURY MAGAZINES

In the pursuit of elegant living,this high-end portfolio of London focused titles showcases intelligentfeatures, designer fashion, beauty,travel, property and more.

06

RWMG EVENTS

The experienced and highly connected Runwild Events team stage bespoke sophisticated events large and small. The department also offers optional services such asmarketing and staffing.

03

RESIDENTS’ JOURNALS

The community-focused Residents’Journals showcase what’s on locallyfor residents in some of the capital’smost desirable postcodes.

CONTENTS CONTENTS


01 LUXURY LIFESTYLE MAGAZINES


THE MAYFAIR MAGAZINE

The defining voice of London’s most prestigious area, The Mayfair Magazine brings a mature, elegant and sophisticated commentary to the residents of Mayfair, St James and Belgravia, as well as international visitors.

Featuring a topical selection of newsworthy content on the subjects of art, food, fashion, interiors, health and beauty, travel, property and lifestyle events, written by well-known experts and critics, the magazine is a platform for the very best that Mayfair has to offer. The magazine also features a journal every month, in partnership with the Residents’ Society of Mayfair & St James’s, updating readers on local calendar events, planning and development notifications, a listings page with useful numbers and other news specific to the area.

With carefully edited content complemented by stunning visuals, the magazine is both high-end and aspirational, achieving a very high standard of advertising (no half or split pages or classified advertising). The Mayfair Magazine also runs The Mayfair Awards annually, celebrating the height of luxury in culture and commerce.

CIRCULATION | 50,000

READERSHIP | 243,880

Readers p/m243,880

Residential Addresses28,600

Number of Streets864

No. of Business Drops1,080

Copies to Business21,400

RUN WILD DISTRIBUTION

Owns Outright38%

Mortgage26%

Rented36%

Average House Price

£2,650,000

Minimum House Price

£1,095,000

PROPERTY PROFILE

7%£250k+

16%£100-249k

32%50-99k

INCOME PROFILE

25-34

32%

45-54

17%

READER PROFILE

Male

42%

18-24

10%

35-44

26%

Female

58%

Statistics compiled from Runwild Media Group Readership Survey 2014, Geoplan Spatial Intelligence, Royal Mail Customer Analysis – Post Office Ltd., Tactician Corporation, Land Price Registry 2001-2013

32% of readers prefer not to say!


This is the first luxury lifestyle magazine in the UK to be fully translated and printed in Arabic four times a year. The magazine is distributed exclusively to the high-net-worth Arabic-speaking audience in Mayfair, Belgravia, St. James, Knightsbridge and the surrounding affluent areas.

London has long benefitted from its popularity with the Middle Eastern audience and today, an ever-increasing market combined with record oil prices are responsible for a new boom in spending. Middle Eastern visitors and residents in these areas are among the world’s most affluent consumers, accounting for more than ten per cent of all Prime Central London property purchases. They are considered the largest spending group by value in the luxury goods market.

Advertising clients in the English version of The Mayfair Magazine can opt to have their advertisement re-printed in the Arabic version at a reduced rate, providing a powerful additional marketing boost.

The Mayfair Magazine’s Mandarin edition, which will be released in two volumes, one before Chinese New Year and again before Golden Week, is the first of its kind as a luxury lifestyle magazine in the UK, which is fully translated and printed in Mandarin and distributed exclusively to the high-net-worth Mandarin speaking audience in Mayfair, Belgravia, St James’s, Knightsbridge and the surrounding areas.

Over the past five years, London has seen an influx of high-net-worth shoppers from China, which is continuing to grow, as new reforms by the Chinese government are allowing for increased private wealth and spending power and record numbers of Visa applications (both tourist and residential) are also rising.

The number of Chinese billionaires and high net-worth individuals is also increasing, which is forecast to overtake the number in Russia, France and Switzerland. They are drawn to prime central London in particular, for the high calibre British brands, that represent a quintessential ‘Britishness’, and also represented almost a quarter of tax free spend in the UK in 2013.

Advertising clients in the English version of The Mayfair Magazine can opt to have their advertisement reprinted in the Mandarin version at a reduced rate.

CIRCULATION | 10,000READERSHIP | 65,000

READERSHIP | 65,000

THE MAYFAIR INTERNATIONAL EDITIONS (arabic/mandarin)



RUN WILD DISTRIBUTION PROPERTY PROFILEINCOME PROFILE READER PROFILE

Kensington & Chelsea Magazine is the most attractive residentially-distributed luxury magazine in The Royal Borough of Kensington and Chelsea, targeting its highly discerning residents, as well as selected streets in Belgravia, Mayfair and Fulham.

Kensington & Chelsea Magazine, as a local luxury lifestyle publication, showcases news stories concerning residents and events happening in and around Kensington, Chelsea, Knightsbridge, Notting Hill and Holland Park; all features on places, products, property and services are tailored to the audience. Interviews feature prominent figures from different luxury companies operating in the area – notably in the fashion, watch and jewellery, property, interiors and the art industries.

The editorial team works on a monthly basis with the Royal Borough council and figureheads within the area to ensure the most important local news stories are shared.

Excellent working relationships have been forged with international luxury brands and the magazine enjoys a presence at events including Salon Privé, the Chelsea Flower Show and prestigious art fairs across London.



KENSINGTON & CHELSEA MAGAZINE

Readers p/m226,800



No. of Business Drops925


Owns Outright42%

Mortgage21%

Rented37%

Average House Price

£2,140,000

Minimum House Price

£1,150,000

25-34

34%

45-54

20%

Male

42%

18-24

11%

35-44

27%

Female

58%


4%£250k+

19%£100-249k

35%50-99k



RUN WILD DISTRIBUTION PROPERTY PROFILEINCOME PROFILE READER PROFILE

Since its launch in February 2012, Kensington & Chelsea Magazine has firmly established itself not only as the highest quality local luxury title in the Royal Borough of Kensington and Chelsea but also in Prime Central London; readers and clients have praised the title’s consistently relevant content, modern design, and carefully curated features and interviews.

However, in order to cater more specifically for residents of and visitors to Notting Hill and Holland Park, highly desirable London areas in which to live, work and spend time, Notting Hill & Holland Park Magazine is a new addition to the Runwild Media Group portfolio.

This title has a brand new, extensive section of locally-relevant content, from art and fashion to interior design, dining and education, as well as relevant interviews and fashion, travel, motoring and fine jewellery sections from its sister title Kensington & Chelsea Magazine. The title’s overarching themes will remain, as with Kensington & Chelsea Magazine, luxury, culture and style, as befits the affluent, discerning Notting Hill and Holland Park residents.


READERSHIP | 64,700

NOTTING HILL & HOLLAND PARK MAGAZINE

Readers p/m265,150





Owns Outright39%

Mortgage24%

Rented37%

19%£250k+

32%£150k+

24%£100k+

25-34

17%

45-54

23%

Male

42%

18-24

9%

35-44

34%

Female

58%


Average House Price

£2,140,000

Minimum House Price

£1,150,000


RUN WILD DISTRIBUTION PROPERTY PROFILE READER PROFILE

Readers p/m212,500





Vantage is the luxury lifestyle magazine for north west London targeting the affluent and informed local residents as well as the area’s sophisticated visitors. Boasting exclusive big-name interviews, intelligent features, fashion, jewellery, watch, beauty, interiors, family, food and travel content, Vantage delivers the editorial calibre of a national luxury magazine to a niche readership.

Adhering to the highest standards of design and editorial integrity, Vantage offers the best of the best to its readers, be it the latest restaurant openings, the hottest catwalk trends, or the musings of a local national treasure. Vantage also focuses on local events working closely with high profile residents.

With a distribution remit including The Bishops Avenue, Abbey Road and Regent’s Park Road, to name but a few, Vantage’s readers are some of the most wealthy and discerning in London. As well as residential addresses, the title is strategically distributed through high-end local businesses, leading estate agents and top hotels. As a result, excellent relationships have been forged with a number of international luxury brands as well as high-end local retailers.



VANTAGE MAGAZINE

281441_Vantage_Bargets_Dec12.indd 1 07/11/2012 12:05

Regent’s Park, NW1An elegant Grade I Listed Nash residence (613 sq m/6,602 sq ft) located in one of Regent’s Park’s most desirable locations. The property is one of the largest in the terrace and features excellent entertaining rooms and further benefits from a magnificent 53 ft west facing garden and a separate Mews House, as well as being one of the only properties in the terrace to have a lift. The complete refurbishment and renovation programme that is being carried out is almost complete now, and the property is offered for sale or rental as a shell enabling the prospective purchaser to design a home to their own specifications.

Double Length Reception Room, Family Room, Kitchen/Breakfast Room, Dining Room, Conservatory, Master Bedroom with En-Suite Dressing Room and Bathroom, 5 Further Bedrooms, 3 Further Bathrooms, Staff Bedroom with En-Suite Bathroom, Guest Cloakroom, Separate Mews House, Bedroom, Reception Room, Kitchen, Dining Room, Study, Garden.

SOLE AGENTS

R E S I D E N C E F o R S A L E o R F o R R E N T

RHP_281441_Vantage_Bargets_Dec12.indd 2 07/11/2012 12:06



FoR SALE oR RENTAL

LoNG CRoWN LEASE

PRICE UPoN APPLICATIoN

E L E G A N T G R A D E I L I S T E D N A S H

281441_Vantage_Bargets_Dec12.indd 1 07/11/2012 12:05



RHP_281441_Vantage_Bargets_Dec12.indd 2 07/11/2012 12:06

Owns Outright29%

Mortgage24%

Rented47%

Average House Price

£1,860,000

Minimum House Price

£845,000

25-34

23%

45-54

16%

Male

35%

18-24

8%

35-44

33%

Female

65%


INCOME PROFILE

6%£250k+

11%£100-249k

33%50-99k



Run wild distRibution PRoPeRty PRofileincome PRofile ReadeR PRofile


Number of Streets45



Owns Outright72%

Mortgage29%

Rented28%

£88,460Average Income

25-34

25%

45-64

34%

Male

26%

18-24

4%

35-44

30%

Female

74%

13thHighest Area in the UK(2014)

the latest addition to our luxury portfolio, The Cheshire Magazine is the leading luxury lifestyle title for the north west of england. combining interesting and aspirational editorial content along with class-leading design, the publication is the definitive guide to living life well.

Produced to an ultra-high specification that reflects its readerships’ standards and sets the title aside from its competitors, the publication incorporates art, interiors, fashion, jewellery, travel, motoring, family, food & drink and property alongside interviews with leading local and international figures from a wide variety of disciplines.

With guaranteed circulations to match the production quality, the magazine follows a distribution strategy unlike any other title in the area, being delivered to selected affluent homes using the most sophisticated and meticulously planned distribution system ever employed by a regional magazine, ensuring a consistent and outstanding distribution every time. The Cheshire Magazine is the largest circulated luxury publication in Cheshire, delivered to selected homes in more than 20 postcodes and to more than 300 businesses as well as to selected newsagents and retail outlets.

ciRculation | 16,000

ReadeRsHiP | 66,625

The cheshire magazine


Average House Price

£940,000


02 CORPORATE MAGAZINES



Readers p/m259,650


Number of Streets98



Owns Outright23%

Mortgage39%

Rented38%

25-34

34%

45-54

20%

Male

56%

18-24

8%

35-44

27%

Female

44%

Reflecting the informed tastes and the discerning judgement of its ABC1 readership, Canary Wharf is the definitive luxury lifestyle title, featuring interviews with high profile individuals, investigative editorial, intelligent creatives and contemporary design.

Enjoying sole distribution rights across the entire Canary Wharf estate, Canary Wharf magazine has 140 strategically placed distribution points within Europe’s highest earning postcode, reaching a comprehensive list of major financial institutions and global corporations including Bank of America, Barclays, BP, Citi, Credit Suisse, HSBC, J.P Morgan, KPMG and Morgan Stanley. The magazine is also circulated at ExCeL London, the international exhibition and conference centre, where it too enjoys sole distribution rights.

In addition to keeping tabs on the movers and makers shaping the worlds of business and finance, Canary Wharf ’s travel section provides essential information for anyone who travels the world for work, while lifestyle pages present the what, when and where of fashion, beauty, sport, motoring, gadgets and grooming.



CANARY WHARF MAGAZINE


INCOME PROFILE

9%£250k+

11%£100-249k

41%50-99k


Average House Price

£585,000




Number of Streets98



Owns Outright47%

Mortgage17%

Rented36%

25-34

35%

Male

63%

18-24

8%

Female

37%

Ranking ahead of New York, Hong Kong and Singapore, the City of London is the world’s foremost finance centre, attracting bankers, brokers, hedge fund managers and insurance practitioners from the planet’s most powerful financial institutions.

Each month, The City Magazine speaks to the area’s most influential players in order to conduct big name interviews and create topical business content, while, in our lifestyle pages, articles on food and fashion, sport and style, and travel and motoring suggest how to enjoy the best of life in the City.

The City Magazine has an exclusive partnership with British Land, one of the UK’s largest commercial landowners, and Broadgate Estates, which manages a portfolio of 70 prominent buildings and estates in the City. In addition to enjoying exclusive distribution contracts with The Royal Exchange and London City Airport, The City Magazine is the only advertising-supported media permitted in The Gherkin, The London Stock Exchange, 1 Poultry and Fleet Place.



THE CITY MAGAZINE

20%

45-54

25%

35-44Readers p/m250,490


INCOME PROFILE

6%£250k+

13%£100-249k

40%50-99k


Average House Price

£754,138


03 RESIDENTS’ JOURNALS


RUN WILD DISTRIBUTION PROPERTY PROFILE READER PROFILE*

The Belgravia Residents’ Journal is a luxury lifestyle title produced exclusively for the discerning residents of Belgravia in collaboration with the prestigious Belgravia Residents’ Association.

In its quest to be an informative, engaging resource for the local resident, the magazine covers every aspect of quotidian life, such as: news and events, current affairs, educational topics, planning and development, as well as historical features, fashion, health and beauty. The Journal is brimming with local interviews with residents and business owners of note and regularly features articles written by leading figures in the world of culture, art and business. Enjoying close working relationships with Residents’ Associations and civic societies, content is tailored to perfectly suit local tastes, responding to the feedback and contributions from residents.

The impeccable design ensures that all of The Residents’ Journals are treasured in the home, often showcasing the artistic talents of locals, with paintings, illustrations and photography on the front cover and within their pages, and provide a definitive guide to the local area.


READERSHIP | 48,000

BELGRAVIA RESIDENTS’ JOURNAL

Statistics compiled from Runwild Media Group Readership Survey 2014, Geoplan Spatial Intelligence, Royal Mail Customer Analysis – Post Office Ltd., Tactician Corporation, Land Price Registry 2001-2013 *Data captured accross all Residents’ Journals


Number of Postcodes

2


Copies to Business591

Owns Outright34%

Mortgage13%

Rented43%

Average House Price

£2,620,000

25-34

28%

45-54

21%

Male

45%

18-24

5%

35-44

32%

Female

55%House prices in the country (Savills)

Highest

Other10%

INCOME PROFILE*

12%£250k+

16%£100-249k

34%50-99k



RUN WILD DISTRIBUTION PROPERTY PROFILE


Number of Postcodes

1

No. of Business Drops Copies to Business2,250

Owns Outright15%

Mortgage20%

Rented60%

Average House Price

£1,650,000

Min House Price

£675,000

The Fulham Residents’ Journal is a luxury lifestyle title produced exclusively for the residents of SW6. Utilising the information provided by local characters of note, civic societies and governing bodies in the area, The Journal carves a path as the definitive guide to life in this affluent, leafy community.

Producing content tailored to suit the tastes of the readership, The Journal covers a broad range of subjects, such as news and events, current affairs, educational topics, planning and development, as well as historical features, fashion, health and beauty.

The title regularly includes engaging interviews with residents and business owners, as well as features and comment pieces written by leading, local figures in the world of culture, art and business.


READERSHIP | 45,000

FULHAM RESIDENTS’ JOURNAL

80

READER PROFILE*


25-34

28%

45-54

21%

Male

45%

18-24

5%

35-44

32%

Female

55%

INCOME PROFILE*

12%£250k+

16%£100-249k

34%50-99k




The Battersea, Balham, Clapham and Wandsworth Residents’ Journal is a luxury lifestyle title produced exclusively for residents in selected SW postcodes in collaboration with a curated selection of local partners and contributors.

The Journal strives to provide details of the most current and engaging news and events within this locale. Producing content tailored to suit the tastes of the readership, The Journal covers a broad range of subjects, such as news and events, current affairs, educational topics, planning and development, as well as historical features, fashion, health and beauty.

The title enjoys excellent working relationships with Residents’ Associations and civic societies, and features the musings and opinions of leading local figures from the world of culture, art and business.


READERSHIP | 98,000

BATTERSEA, BALHAM, CLAPHAM & WANDSWORTH RESIDENTS’ JOURNAL





Owns Outright34%

Mortgage39%

Rented27%

Average House Price

£880,000

Min House Price

£750,000

Readers p/m104,938

READER PROFILE*


25-34

28%

45-54

21%

Male

45%

18-24

5%

35-44

32%

Female

55%

INCOME PROFILE*

12%£250k+

16%£100-249k

34%50-99k




The Richmond, Wimbledon, Putney and Barnes Residents’ Journal revitalises the concept of regional press, presenting engaging news, events and features that directly relate to the residents of selected SW postcodes.

The Journal produces content tailored to suit the tastes of the readership, covering a broad range of subjects, such as news and events, current affairs, educational topics, planning and development, as well as historical features, fashion, health and beauty.

The Journal enjoys excellent working relationships with residents associations and civic societies and features the musings and opinions of leading local figures in the world of culture, art and business.



RICHMOND, WIMBLEDON, PUTNEY & BARNES RESIDENTS’ JOURNAL





Owns Outright39%

Mortgage40%

Rented21%

Min House Price

£750,000

Readers p/m102,665

READER PROFILE*


25-34

28%

45-54

21%

Male

45%

18-24

5%

35-44

32%

Female

55%

INCOME PROFILE*

12%£250k+

16%£100-249k

34%50-99k


Average House Price

£914,000


RUNWILD DISTRIBUTION PROPERTY PROFILE READER PROFILE*

Ja n u a r y i s s u e 1 6 • £ 4

journalT h e We s T

in T e l l i g e n T lo c a l ne W s & ev e n T s i n We s T lo n d o n

Sit back and relax Learn about new wellness trends and treatments

In the know News snippets to keep you up to speed

A welcome revampRead about the work to regenerate Gunnersbury

Superior interiors Industrial luxe is in – you heard it here first

The Chiswick & West Residents’ Journal is unlike any existing title in the area.

A go-to resource for the latest local news and an informative guide to what is happening on the doorstep, the publication is also a compendium of the best businesses in the area. It will cover all aspects of day-to-day life and be packed with interviews, previews and essential listings. Offering a monthly source for everything that is worth talking about, it will include tips and ideas for things to do nearby without having to head into central London. Filled with recommendations and reviews, it will also engage with residents and help to promote a stronger local community by ensuring that independent enterprises and projects are supported where possible. The print quality finish of the publication makes the Residents’ Journal stand out from the crowd. Its directory of local essentials – covering everything from florists to fashion boutiques – has been created with residents in mind and will prove a helpful handbook time and time again.


READERSHIP (ESTIMATED) | 71,820

CHISWICK & WEST RESIDENTS’ JOURNAL



Number of Postcodes

6



Owns Outright27%

Mortgage29%

Rented36%

Average House PriceF/G/H Band

£1,280,000

25-34

22%

45-54

38%

Male

41%

18-24

6%

35-44

34%

Female

59%

Other8%

INCOME PROFILE*

16%£250k+

38%£100-249k

18%50-99k


Average Flat PriceF/G/H Band

£640,000

Number of Streets

602Number of DevelopmentsIncluding Mansion Blocks

160

W4W5

W3W6

W12

W14


04 RWMG BESPOKE


WHAT WE DO:

• Complete in-house contract publishing service to clients

• Market leading magazine and on-line content and design

• Building and delivering clients marketing strategy through a consultative approach

• Collaboration with RWMG Intelligence to deliver superb content direct to audience with genuine and effective ROI

• Innovative use of design, paper stocks, and production to produce genuinely differentiating magazines that customers and prospects read and use

• Deliver a complete range of marketing collateral from displays, direct mail, brochures and look books – through to flagship magazines

• Exceptional customer service and partnership approach

RWMG BESPOKE

WHO WE ARE

RWMG Bespoke is the rapidly expanding contract publishing and media division of the Runwild Media Group.

Successfully publishing magazines on behalf of clients across a range of markets and industries, Bespoke is in the unique position of being able to harness the experience, expertise and heritage of Runwild Magazines, together with a cutting edge design and agency approach to our clients marketing requirements.

RWMG Bespoke provide a service which allows clients to explore all aspects of their marketing, ensuring we help them deliver tangible results through innovation.

The business is equally happy concentrating on the core business of publishing, or pulling together a range of initiatives which might include direct mail, events, on-line presence and straightforward brochure production, RWMG Bespoke pride themselves on the positive influence they impart on all clients and more importantly on their revenue growth.

OUR CLIENTS INCLUDE


CONTENT DELIVERY

MAGAZINES

RWMG Bespoke provides the unique ability to take an outline client brief and deliver a superb product straight into our clients target market. Understanding, interpreting and enhancing clients fundamental requirements is something that comes with experience and expertise. RWMG Bespoke has that ability as a core in-house attribute.

Clients such as H R Owen and David M Robinson have chosen RWMG Bespoke to write, design and deliver their critical flagship magazine titles to their client database. Our ability to hit the right tone, innovation in content and design, and print and produce a beautiful magazine are key elements. All aspects of magazine production from concept to delivery and distribution mean our clients can rely on RWMG Bespoke to partner them every step of the way.

DIGITAL

Part of nearly all magazine briefs includes the ability to repurpose and enhance content into relevant and interactive applications that clients can access from a range of platforms. RWMG Bespoke have the expertise to deliver this “must have” aspect of publishing.

OUR CLIENTS INCLUDE

MARKETING COLLATERAL

Many of our clients have grown with us from initially working together on straightforward marketing collateral such as brochures, look books, catalogues and direct mail. RWMG Bespoke has helped them develop their marketing strategy into cohesive and leading edge campaigns which encompass a range of products and strategies that meet their growth targets.

With the ability to source, write and design all of these products we are perfectly happy providing the same level of care over a direct mail flyer as we are a luxury magazine.

PRODUCTION AND DISTRIBUTION

Ensuring all marketing collateral is produced in a way that enhances your clients experience is absolutely critical to the whole process. RWMG Bespoke has years of production experience in-house, with print and production expertise which means we can help you choose the very best paper, print and product.

We then make sure working closely with RWMG Intelligence that we deliver your product to the very heart of your core target market, minimising cost and wastage, and maximising your ROI.


A U T O M O B I L I A

W R I S T E N G I N E SAPPLE’S WATCH MAY BE STEALING THE HEADLINES, BUT IN PROUD DEFIANCE, SWITZERLAND’S WATCHMAKERS

ARE STILL CRAFTING CONTRAPTIONS OF BEDAZZLING COMPLEXITY, SAYS ALEX DOAK

“An expensive watch is a piece of art, part of eternity,” professed LVMH’s watch boss and erstwhile industry spokesman Jean-Claude Biver on CNN in February. “Because,” he explained, “a watch that is made by hand can be repaired in a thousand years. A technological watch will be obsolete in probably five.” That said, Apple and its new “Watch” is poised to seize a huge chunk of luxury watchmaking’s lower-end market – and potentially some of the high end, assuming there are enough people out there happy to spend up to £13,500 on a gold “Edition”.

And Switzerland knows it can’t be caught napping, like it was in the Seventies when cheap quartz technology from the Far East laid waste to the traditional craft. “The smartwatch revolution is a train that’s better to get on,” Biver admits, “so we know better where we’re going, rather than staying at the railway station.” Sure enough, his sports brand TAG Heuer announced a partnership with Android and Intel at March’s Baselworld trade fair. Frédérique Constant and Mondaine also unveiled “Horological Smartwatches” of their own, developed

D R I V E M A G A Z I N E / / V O L U M E # 1 0

3 3

CALIBER RM 011FLYBACK CHRONOGRAPH

BLACK NIGHT

Automatic winding chronograph movementPower reserve : circa 55 hours

Annual calendar12-hour totalizer

60-minute countdown timerChronograph flyback function

Grade 5 titanium baseplate and bridgesRotor with ceramic ball bearings

Special tungsten-colbolt alloy rotor weight6-positional, variable rotor geometry

With 18-carat white gold wingsBalance wheel in Glucydur with 3 arms

Frequency : 28 800 vph (4Hz)Moment of inertia : 4.8 mg·cm²

Case in NTPT® CarbonFinished and polished by hand

Limited edition of 100 pieces

T H E M A G A Z I N E F R O M H . R . O W E N P L C

S U M M E R 2 0 1 5 V O L U M E # 1 0

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10

CASE STUDY: H.R. OWEN

OVERVIEW

Drive is the quarterly magazine RWMG Bespoke publish on behalf of H.R. Owen - Britain’s leading luxury motor dealer.

As the world’s largest retailer in Rolls-Royce, Bentley, Lamborghini and Bugatti brands their customers are amongst the most discerning individuals in the UK.

RWMG Bespoke have over a period of eighteen months developed a magazine that not only covers all the content that the client needs to market their product, but enhanced the publication with features, writing and ideas that deliver a vibrant and relevant read to existing and potential H.R. Owen customers.

An ongoing review process means we continuously question every aspect of our process from start to finish. This strive for perfection ensures our team are always at the forefront of creative technologies.

Drive is also a prime example of RWMG Bespoke taking traditional magazine content and reshaping it to present a relevant digital version. Available on-line, it is about understanding and delivering the content in a way that the reader can access through mobile and tablet applications, maintaining the integrity of the core product whilst adding a whole new layer of interactivity.

As well as looking the best it can through clever contribution and content,RWMG Bespoke has also grown Drive’s advertising revenue issue on issue todeliver improved financial return for the client.

WHAT WE DO

• Provide fresh feature concepts for every issue

• Source all resources needed to provide the best content

• Write and edit product specific content supplied by the client to produce a premium lifestyle magazine with luxury car owners as its core market

• Organise photo shoots for products and features

• Template and design every issue

• Work closely with client marketing team each quarter to develop every issue into a vibrant and stand-alone product

• Deliver the magazine on to a digital platform that elevates it to an enhanced and stand alone interactive product

• Provide integral advertising sales support

• Print and produce to the highest standards

• Mail and distribute to client database within a clearly defined schedule


05 RWMG INTELLIGENCE


WHAT WE DO

• Marketing consultation

• Customer profiling

• Customer mapping

• Database analysis

• Database optimisation

• Direct marketing distribution

RWMG INTELLIGENCE

WHO WE ARE

Ensuring your message reaches the right individuals is crucial to the success of any marketing activity.

RWMG Intelligence connects your business with potential customers using advanced database technology. The department offers a full end-to-end service for audience profiling and direct marketing distribution.

In addition, RWMG Intelligence provides consultative marketing services for existing customer databases allowing you to capitalise on the information you already have about your customer base.

Using AddressIntelligence (AddIntel) - a unique residential address targeting system - we can build a geo-demographic profile of your customer database and target audience across the UK.

The department offers unparalleled levels of accuracy and success rates for direct marketing and, in conjunction with RWMG Bespoke, ensures your message is presented and received in the most relevant and powerful way.

OUR CLIENTS INCLUDE


CUSTOMER TARGETING VIA:

• Geographical location

• Estimated property value

• Radius or catchment area to a given location

• Property council tax band

• Date of property sale

ADDINTEL

WHAT IS ADDINTEL?

AddIntel is a comprehensive library of every residential address in England and Wales.

As we have developed our own foundation for the baseline addresses, the accuracy rate is near perfect. Rather than relying on existing data lists, the system uses a sequence of algorithms to search the internet and find every address linked to a chosen postcode.

This information is overlaid and de-duplicated to produce the Unified Address List™ of every address belonging to that postcode.

Each individual address within the UAL is then interrogated against a range of customisable criteria - current property value, date of last sale, property type, date of build, last sale value, council tax band etc.

Unlike list-based systems, the AddIntel database has been custom built and is constantly, organically updating.

As a result the data is always current and in alignment with changing house prices, property sales, new developments and additional variable factors that static data lists can only incorporate long after the fact.

OUR CLIENTS INCLUDE


CLASSESTAILOREDTO YOU

LUXURY FITNESS HEALTH CLUBOUR FOCUS IS YOU

EXCLUSIvE OFFER

1wEEk FREE

TRIALTerms & condiTions apply

SEE WEBSITE FOR MORE DETAILS

LIMEHOUSE MARINA, LONDON E14 7LB www.LIMEHOUSEMARINAELITE.COM

CONTACT US 0845 262 5050CANARY wHARF

BANkTOwER GATEwAY

5MINS 5MINS

THE RESULTS

Within 12 weeks of the campaign start date, the client had 217 people sign up for the trial offer.

Of these, 49 are now full members with a membership price of £119 per month.

At the time of publication, 36 trials are still ongoing. Using their current conversion rate of 23% the client anticipates 8 of these will convert to full members.

Just 3 months into a 12 month multi-channel campaign the client has seen £5,831 per month in membership fees as a direct result of their marketing plan with RWMG Intelligence.

With an annual projection of over £69,972 this represents a sig-nificant return on their initial investment only a quarter of the way into their campaign schedule.

OUR CREATIVE PORTFOLIO FOR THE CLIENT INCLUDES:

• Flyers (A5 and DL)

• Advertisements

• Banners

• Signage

• Staff clothing

• Advertorials

• Video content

• Vinyls

CASE STUDY: LIMEHOUSE MARINA ELITE

THE BRIEF

Limehouse Marina Elite - a new luxury fitness health club - opened in November 2014. By late December, the client had seen almost zero membership growth as a result of their own marketing activity which included flyering locally via RoyalMail, advertising locally in non-Runwild publications and digital advertising.

THE SOLUTION

Working with RWMG Bespoke, the client’s creative underwent a total rebranding. Their marketing message was clarified and a new cohesive brand identity was developed to work across multiple mediums.

RWMG Intelligence analysed the target customer profile for the gym and mapped key catchment areas within Canary Wharf, the City of London and within a radius from the gym itself. Limehouse and Wapping were identified as priority areas for reaching residents within close proximity to the gym’s marina location.

Out of 185,778 addresses within the client’s catchment area AddIntel analysis was used to identify 42,696 properties that matched their customer criteria.

In conjunction with a 12 month brand advertising campaign in Canary Wharf magazine and The City magazine, A5 and DL flyers were designed and distributed to residential addresses within the 42,696 key target properties. Phased delivery on a fortnightly basis enabled accurate tracking of response by area.

An exclusive 1-week trial offer was promoted on the flyers and magazine ad campaign to aid response tracking.


06 RWMG EVENTS


RWMG EVENTS

WHO WE ARE

We are a dynamic team of experienced project directors, logistics experts, sponsorship managers and marketing executives, passionate about events and committed to perfection.

We will consistently go above and beyond to deliver on time and exceed expectations. With a growing portfolio of London events, the expert team are pioneering reputation makers with both the experience and connections needed to create results-driven, bespoke events worthy of the country’s top brands.

Our clients range from large corporations and internationally renowned brands to luxury bespoke service providers and local independents. This diversity means we are equally adept at providing creative and innovative solutions for a range of budgets, briefs and time scales.

Clients also benefit from our highly-acclaimed luxury magazine portfolio, with a combined circulation of more than 400,000, through a number of unique promotional and editorial opportunities as well as e-blasts, websites, distribution networks and key stakeholders.

WHAT WE DO

Runwild Events brings innovative, inspiring and unique activities and events to iconic locations, from consumer events to exhibitions, gala dinners to experiential days, lasting from one day to four months.

Solid partnerships with an extensive range of high footfall locations and venues with ABC1 audiences as well as suppliers and contractors have been established through a successful and secure track-record, enabling us to fulfil briefs and deliver events from conception to completion beyond our client’s expectations.

Our services include venue sourcing, budget management, sponsorship acquisition and relationship management as well as the staffing, promotion and marketing of events, bespoke ticketing solutions and site management.

Through unilateral thinking, unrivalled connections, unique promotional platforms and a first rate team of experts, we can deliver to any brief on time, on budget and on brand.

OUR CLIENTS INCLUDE


MARKETING OPPORTUNITIES FOR SPONSORS

High visibility sponsor branding, campaign-wide across outdoor, print and digital platforms including:

• Branded rink boards visible from on and off the rink

• Branded boards in the skate exchange

• Branding outside above the entrance to the ice rink

• Branding on all visitor skating tickets

• Inclusion in RWMG print media campaign with combined monthly readership of over 1,372,960

• Promotion on venue social media platforms with combined following of over 23,600

• Inclusions in event email campaign to over 26,000 subscribers

• Opportunities for brand activation on site including product placement, retail space, experiential events and more

• Inclusion in the extensive digital and PR campaigns across key London event and lifestyle websites such as Time Out.

CASE STUDY: ICE RINK CANARY WHARF

THE EVENT

• Ice Rink Canary Wharf is one of London’s most celebrated winter attractions

• Attracting 104,494 skaters over 17 weeks in the heart of Canary Wharf

• 108 corporate events hosted at the venue last season

• Features London’s only ‘skate path’

• On-site bar and hospitality available for private hire as well as corporate events & Christmas parties

EVENT BRANDING

High visibility event advertising throughout the Canary Wharf estate promoting the event and sponsors includes:

• Lift doors and posters

• Lampost banners

• Leaflets dispensers in Mall

• Glass wall banners

• Light boxes

• Digital screens

• Pop-up promotional stand and brand ambassadors in the mall

• Road railing banners at Westferry, Canada Square, Cabot Place, Jubilee Park, Cartier Circle and Riverside

OUR SPONSORS INCLUDE

RUNWILD MEDIA GROUP | 59RUNWILD MEDIA GROUP | 58

T H E M A G A Z I N E F R O M H . R . O W E N P L C

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RATE CARD 2016 RATE CARD 2016

MAYFAIR MAYFAIR ARABIC EDITION

MAYFAIR MANDARIN EDITION

KENSINGTON & CHELSEA

NOTTING HILL & HOLLAND PARK

DOUBLE PAGE SPREAD (DPS) £10,990 £7,995 £7,995 £10,990 £10,990

FULL PAGE (FP) £7,990 £5,995 £5,995 £7,990 £7,990

INSIDE FRONT COVER DPS £12,775 £9,995 £9,995 £12,775 £12,775

INSIDE FRONT COVER GATEFOLD POA POA POA POA POA

INSIDE BACK COVER DPS £11,350 £8,995 £8,995 £11,350 £11,350

INSIDE BACK COVER £9,625 N/A N/A £9,625 £9,625

OUTSIDE BACK COVER POA POA £10,995 POA POA

ADVERTORIALS Plus 15% Plus 15% Plus 15% Plus 15% Plus 15%

VANTAGE CHESHIRE CANARY WHARF THE CITY DRIVE

DOUBLE PAGE SPREAD (DPS) £8,995 £7,500 £9,995 £9,995 £13,950

FULL PAGE (FP) £5,995 £4,995 £6,995 £6,995 £7,950

INSIDE FRONT COVER DPS £9,750 £8,995 £12,775 £12,775 £15,950

INSIDE FRONT COVER GATEFOLD POA POA POA POA POA

INSIDE BACK COVER DPS £9,750 £7,995 £11,350 £11,350 POA

INSIDE BACK COVER £9,145 N/A £9,625 £9,625 £9,950

OUTSIDE BACK COVER POA POA £10,750 £10,750 £15,950

ADVERTORIALS Plus 15% Plus 15% Plus 15% Plus 15% Plus 15%

RUNWILD MEDIA GROUP | 61RUNWILD MEDIA GROUP | 60

EDITORIAL

@RUNWILDGROUP.CO.UK

ADVERTISING

@RUNWILDGROUP.CO.UK

BESPOKE

@RUNWILDGROUP.CO.UK

INFO

@RUNWILDGROUP.CO.UK*

*(for events and general enquiries)

RUNWILD MEDIA GROUP

6TH FLOOR

ONE CANADA SQUARE

CANARY WHARF

LONDON

E14 5AX

WWW.RWMG.CO.UK

T: +44 (0) 20 7987 4320

C O N TA C T D E TA I L S


6th Floor, One Canada Square Canary Wharf, London E14 5AX

T: +44 (0) 20 7987 4320www.rwmg.co.uk

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