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The Migration to Digital Television in Europe
Response of Public Service Broadcasters
Roberto Suárez Candel
Journalism and Audiovisual Communication Dept.Pompeu Fabra University
Barcelona – Spain
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
What is Digitalisation?
What is Digital Television?
- Semantic problem
- Technological fact
- Driver for several transformation processes
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Why should TV be digitalized?
- Real but “hidden” objectives
- A posteriori arguments
- Promises
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Digitalisation as a Transformation Process
- Technology
- Legislation
- Media Structure / Business Model
- Social Aspects
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Digitalisation in Europe
3 platforms
Terrestrial
Cable
Satellite+ IpTV
Asynchronic and Asymmetric process
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Public Broadcasting Service in Europe
- Historical / Political Background
- Democratic / Cultural Tool
- Different managing / funding systems
HETEROGENEOUSITY
Public Broadcasting Service in Europe
- National / European Market
- Monopoly / Free Competence
- Scope for its Remit
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Digitalisation boosts the ongoing debate about the Public Service Remit.
Digitalisation supposes new opportunities and challenges.
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
• Democratise the access to multi-channel television
• Maintenance of quality and diversity
• Access / Universal Service
• Internal / External restructuration
• Funding Schemes / Accountability
Main Challenges for PBS in a Digital Scenario
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
What are the Public Broadcasters really doing to face up the migration process?
Which role have they been assigned or adopted?
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
International comparative analysis as a strategy and methodology.
Objective: To find out the best practices and responses to the same questions at similar/different scenarios.
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Branding / Business Model of DTT
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
40 channels
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
35 channels
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
20 channels + regional
Film and Media Conference Istambul Bilgi University 16-18/06/2006
Digital TV & Public Service Roberto Suárez
Thanks for your attention!
Roberto Suárez
www.robertosuarez.es
Barcelona
www.digitaltv-research.info
