The MiddleEast’s Leading

English Newspaper

OutlineEditorial Content

Readership

ProfilePenetration

Conclusion

Weekly SectionsDaily Sections

Kingdom & GCC

Middle East

Americas

South Asia

Philippine

International

Opinion

Sports

Economy

Leisure

Daily Sections

Every Saturday – Travel

Every Saturday – Entertainment

Every Sunday - Piony Extra (Tabloid size in Tugaloo language)

Every Sunday – The Wall Street Journal

Every Tuesday - IT

Every Thursday – Arab News Review

Every Friday – Sports

Every Monday & Friday – Religion

Weekly Sections

Penetration

Read Newspapers Yesterday – Penetration (KSA IPSOS 2013)

Arab news Saudi Gazette

Gulf Mad-

hamam

Gulf News Hindi News

USA Today

ME Chan-drika

Inqilab Herald Tribune

Eslam Abad

0%

5%

10%

15%

20%

21.5%

10.5%

4.9% 4.2% 4.0% 4.0% 3.2% 2.5% 2.4% 1.9%

Non Arabs

Arab News is the Leading Non Arabs publication

Penetration

Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2013)

Arab News review

Others Time Newsweek Fortune Hello Abante Meed The Gurdian0%

1%

2%

3%

4%

5%

6%

7%

6.5%6.0%

3.9% 3.6%

2.4% 2.3% 2.1%

0.9% 0.6%

Non Arabs

Arab News Review is the Leading Non Arabs Weekly

Profile Arab News

Region

35.8%

51.6%

12.6%

Riyadh Jeddah Dammam/Khobar

Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

75.4%

24.6%

Male Female

Profile Arab News

Gender

Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

8.4%

40.9%

34.4%

16.3%

15-24 25-34 35-44 45+

Profile Arab News

Age

Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

33.0%

18.6%11.7%

6.9%

29.7%

Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified

Profile Arab News

Family Income

Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

29.9%

28.4%

41.9%

Upto Intermodiate Below University University & Above

Profile Arab News

Education

Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

Conclusion

Arab news offers the ultimate communication

solutions through delivering:

High ReadershipCustomized content to suit

English readers needs

Specialized target

Rich environment / context

Thank you