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Leopold Beer / Regional President AP | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. The MEMS sensor integration path Bosch Sensortec 1 The MEMS sensor integration path Shanghai, 19 th of March 2014 Leopold Beer, Regional President Asia Pacific

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Leopold Beer / Regional President AP | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal,

exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

1

The MEMS sensor integration path Shanghai, 19th of March 2014

Leopold Beer, Regional President Asia Pacific

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Agenda

Industry state of the art solutions - today’s technologies

Industry evolution and requirements – tomorrow’s requirements

Enabling new markets and applications

Generic industry view based on Bosch Sensortec examples

2

The MEMS sensor integration path

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

MEMS is microscopic fascination

“MEMS” = “Micro-Electro-Mechanical System”

MEMS are miniature systems which usually combine tiny

mechanical structures with electronic circuits. Typical

individual structures have a size of a few µm

The MEMS sensor element is usually packaged together

with an ASIC into one unit, e.g. into an LGA package

Bosch Sensortec

MEMS

element

ASIC

3

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Stages of evolution (ex. Bosch Sensortec)

Technology Specialist • Focused Markets

• Focused Technologies

Technology broad-liner • Focused Markets

• Broad technology portfolio

Industry broad-liner • Broad application portfolio

• Broad technology portfolio

2006 2011 2014 2016

4

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Automotive Electronics

MEMS Sensor Shipments (ex. Bosch ) C

um

ula

ted

pro

du

cti

on

vo

lum

e (

mil

l p

cs

.)

0

1000

2000

3000

4000

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

5

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

New applications...with new technologies

Multitude of technologies (Inertial, GeoMagnetic, Environmental, Acoustic...)

Implement Application specific (Smartphone, Wearable, Tablets...)

Solutions (Integrating sensors, µC and application specific software)

Broad Technology Portfolio & Broad Application Know-How

6

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

State of the art technology portfolio

Inertial Sensor

Clusters

Barometric

Pressure

Environmental

Temperature

Environmental

Humidity

Sensor Hubs

ASSN Application Specific

sensor nodes

SIP & SOC

Microphones Environmental

Analog and

digital MEMS

microphones

(Akustica)

High quality

voice input for

mobile devices

Accelerometer

Gyroscope

IMU

9 Axes

Geomagnetic

eCompass

GeoMag

Magnetic Gyro

Sensor data-fusion software ties everything together

7

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Ideal Product Portfolio (cross application coverage)

Accel.

Sensor

GeoMag

Sensor

Gyro

Sensor

Different applications require different solutions

eCompass

IMU

eCompass

9 Axes

9 Axes Sensor

Data Fusion Soft-

ware:

12-axis

Hard-

ware:

6-axis 9-axis

eCompass Gyro

IMU GeoMag

PTH**

3-axis

9 DoF

Package

Sensor data fusion

libraries for

AP and embedded

ASSN’s*

Sensor Hub

eCompass

9 Axes

*Application specific sensor nodes

* *Pressure, Temperature & Humidity

Accel. + Gyro

Accel .+ GeoMag

8

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

BMA355

BMM150

BMG160

Different applications require different solutions

BMC150

BMI058

FusionLib:

eCompass3.0

BSX3.0

FusionLib:

BSX3.0

FusionLib:

BSX 3.0

9-axis+3 PTH 6-axis 6+3-axis

1

1

3-axis

- BSX*3.5 (Generic code)

- BSF in BNO (Sensor Hub)

- BSF in BNX (for ASSN**)

BMC+BMG

BMI+BMM

*Bosch Sensortec Sensor Data Fusion

**Application Specific Sensor Node

Bosch Sensortec cross application portfolio

BME280

9

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

New Markets segmenting...out of Smartphone

New Market

New Market

New Market

New Market

Higher

Power

Budget

Lower

Power

Budget

Lower Integrated Functionality

Higher Integrated Functionality

Wearable Devices (integrating sensors)

IoT Nodes (multiple sensors, µC and RF link)

IoT Tags (Sensor & RF-Link)

Smart Phone Sensors

Smart Switches (event type sensors)

10

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

New Components...Trough Integration

New Components

New

New Components

New

Higher

Power

Budget

Lower

Power

Budget

Lower Integrated Functionality

Higher Integrated Functionality

Wearable Devices

Smart Switches

IoT Nodes

IoT Tags

11

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Package & Application driven segmentation

Closed Packages

• Inertial sensors & sensor nodes

• Geomagnetic sensors

• IMU & eCompass

• 9 Axes Nodes

Media Access Packages

• Barometric pressure sensors

• Humidity sensors

• Temperature sensors

• Acoustical Microphones

Window Packages

• Optical in port

• Optical out port

• ...

12

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Software support models: cross application

Ported Solutions

• BSX ported to partner µC architecture

• As of today BSX has been ported to > 4 3-rd party µC

AP Integrated

• Generic BSX * libraries

• Customer specific adaptations are possible

3-rd Party Solutions

• Partner integrates SDF** & Bosch Sensortec supports with drivers

• BNO available in “non pre-programmed” version

Component Integrated

• BNO integrates BSX for Sensor Hub applications

• BNO integrates application specific SDF** for ASSN***

* Bosch Sensortec Sensor Data Fusion

** Sensor Data Fusion

*** Application specific sensor node

And

roid

Co

mp

liant &

Win

do

ws 8

.1 c

ertifie

d

13

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

BNO055 – The ASSN* Platform

Sensor HUB (including BSX)

• Smartphone

• Tablets

• Laptops

ASSN (including BSF)

• UI /SWatches / RemCon / gaming

• Sports devices / activity monitoring

• Inertial tracker (navigation)

Generic Sensor Node (programmable)

• Wearable devices

• Security systems...

• IoT Nodes..

* Application specific sensor node

14

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

BNO - Absolute Orientation Sensor

Package: 5 x 4.5 x 1.2 mm3

Components:

Accelerometer, Magnetometer & Gyroscope

ARM Cortex M0+, 128 kB Flash, 16 kB SRAM

BSF sensor fusion SW algorithms with fast magnetic

calibration (BSX3.5 based)

Benefits:

• High accuracy quaternion: 2-3 deg (static)

• Low latency: 20 ms

• Low calibration time: 2-3 s

• Immune to magnetic distortions

Preliminary information – subject to change without notice. Schedules tentative.

15

Marketing | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

Bosch Sensortec - The MEMS Technology Leader

Bosch Sensortec

Pioneering a new class of devices

Absolute orientation solution for head mounted displays (HMD)

BNO070, based on 9-axis BNO055,

incorporates Hillcrest’s SH-1

software optimized for head-mounted

displays (HMDs)

16

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Main Take-Away

Key Success factor is to address the full range of components at all

integration levels as solution approaches for consumer electronics

MEMS.

Key requirements are

Technology Mastering -> to manage a broad technology portfolio

Application Know-How -> to develop the right solutions

HW-SW co-design -> design for power & cost efficiency

17

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

Bosch acting on a broader scale

ABB, Bosch, Cisco, and LG aim to set up a consortium to provide a software platform for smart

homes. The companies have now signed a memorandum of understanding to this effect. The plan is

subject to approval by the antitrust authorities.

18

Leopold Beer | 19/03/2014 | © Bosch Sensortec GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

The MEMS sensor integration path

Bosch Sensortec

19

Thank You, Questions ?