The Media BusinessThe Media Business

From Pennies to BillionsFrom Pennies to Billions

In 200 short yearsIn 200 short years

You TubeYou Tube

http://http://www.karadul.net/...htwww.karadul.net/...http://www.karadul.net/ tp://www.karadul.net/

PrivatePrivate OwnershipOwnership

First printing press Mass Bay Colony First printing press Mass Bay Colony in 1638 (specialized)in 1638 (specialized)

Whole Book of PsalmsWhole Book of Psalms Religious groups and pornographers Religious groups and pornographers

always drive innovation of media always drive innovation of media and its diffusionand its diffusion

Ben Franklin Penn Gazette, othersBen Franklin Penn Gazette, others Penny Press (public)Penny Press (public)

SynergySynergy

The combination of two media outlets is The combination of two media outlets is stronger than the outlets standing alonestronger than the outlets standing alone

Media outlets may use each other to Media outlets may use each other to cross promote their productscross promote their products

Disney—ABC runs promotional ads for Disney—ABC runs promotional ads for Disney filmsDisney films

BIG MEDIABIG MEDIA The Big SixThe Big Six Time WarnerTime Warner DisneyDisney News News

CorporationCorporation Viacom/CBSViacom/CBS BertelsmannBertelsmann GE/NBCGE/NBC

Long Tail vs Short HeadLong Tail vs Short Head

Long tailLong tail the portion of a the portion of a

distribution curve where distribution curve where a limited number of a limited number of people are interested in people are interested in buying a lot of different buying a lot of different productsproducts

Short headShort head the portion of a the portion of a

distribution curve where distribution curve where a large number of people a large number of people are interested in buying are interested in buying a limited number of a limited number of productsproducts

Media ControlsMedia Controls

OwnersOwners AdvertisersAdvertisers GovernmentGovernment Special Interest GroupsSpecial Interest Groups News SourcesNews Sources AudiencesAudiences