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The MDG Poster BookContributions by local communities to attaining the UN Millennium Development GoalsA new tool for analysing and showcasing development projects

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Publisher: Deutsche Gesellschaft fürTechnische Zusammenarbeit (GTZ) GmbH

Dag-Hammarskjöld-Weg 1-565760 Eschborn / GermanyT +49 61 96 79 - 0F +49 61 96 79 - 11 15E [email protected] www.gtz.de

ContentsPreface 1

Introduction: Giving the grassroots a voiceAnalysis, presentation and exchange of experience 2Starting Point: The Millennium Development Goals 3Good Governance is key 4Protect the environment or reduce poverty? 5Starting at the grassroots 5Towards the Millennium Review Summit 6The first showing: Community Commons 7The second showing: Millennium Review Summit in New York 8Moving on 9An electronic tool 10

MDG PostersGuide 12Examples

Ethiopia 14Algeria 16Benin 18Bolivia 20Dominican Republic 22Ecuador 24Ghana 26Cameroon 28Nepal 30Philippines 32Republic of South Africa, Makuleke 34Republic of South Africa, Wildlands Conservation Trust 36

Toolkit 38

Imprint 41

MDG spotlights in Africa

The HIV/AIDS rate in Cameroon is at approx. 12%, while theestimated number of unreported cases is several times higher. Young women in particular are hardly aware of how to protect

themselves against this infectious disease.

Securing water supply is one of Algeria’s most pressing problems. So sustainable management of this

scarce resource at local level is imperative.


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Since September 2000, the Millennium Declarationand the Millennium Development Goals are pre-senting a global framework for action and recog-nised principles of international development co-operation. They are the first instance in which theUnited Nations – and therefore also Germany –has committed to specific targets for the globaleradication of poverty, promotion of developmentand protection of the environment. To achievethese ambitious goals, approaches that encom-pass all sectors of policy must be found. Awareof this, the German Federal Government adoptedits inter-ministerial “Programme of Action 2015”.The German Federal Ministry for Economic Coop-eration and Development (BMZ) is coordinating theprogramme since 2001. On behalf of the Ministry,Deutsche Gesellschaft für Technische Zusammen-arbeit (GTZ) GmbH (German Technical Cooperation)is contributing actively to this shared interna-tional mission through three projects: “People andBiodiversity – Implementing the Biodiversity Con-

vention”, “Environmental Policy and Promotion ofStrategy Processes for Sustainable Development”and “Poverty Reduction Mainstreaming Project”.

These development policy programmes stressover and again the importance of involving localcommunities as actors in the development processand giving them a political voice. In most cases,local communities directly depend upon naturalresources as the base of their food supply andsource of their income. Environmental degradationpresents communities with major challenges, whichthey must meet through creative approaches andlocally appropriate solutions. By realising meas-ures that combine the conservation and sustain-able use of natural resources – such as the projectspresented in this brochure – communities con-tribute far beyond their boundaries to attaining allof the MDGs.

Unfortunately, there is still inadequate apprecia-tion among politicians and the public of the link-ages between environment and poverty. All toooften, environmental protection is considered aluxury, with the result that decision-makers givepriority to eradicating the worst poverty as aninitial, isolated step.

The 60th United Nations General Assembly – theNew York Millennium Review Summit in Septem-ber 2005 – presented a welcome opportunity tounderscore that the conservation and sustainableuse of natural resources make a key contributionto combating poverty, especially in rural areas. Thisopportunity was seized by convening several sideevents in collaboration with the Equator Initiativeof the United Nations Development Programme(UNDP) and the Poverty Environment Partnership(PEP) donor initiative – BMZ is an active memberof both. The events enabled representatives of in-digenous and local communities involved in GTZ-supported projects in Algeria, Benin, the DominicanRepublic, Ecuador, the Philippines and SouthAfrica to contribute their experiences. They usedthese forums to explain the results of their projects

in terms of the MDGs, both among themselves atcommunity level and vis-à-vis the numerousglobal leaders attending the Summit.

To showcase the contributions made to MDGattainment by grassroots projects in a way that isreadily understandable and can be taken in at aglance, GTZ has designed a novel poster formattogether with the communities. This was pre-sented for the first time at the New York events,where the response was very positive: other de-velopment cooperation organisations have nowtaken up this format to showcase and analysetheir activities.

This brochure presents posters that emerged fromtwelve projects conducted by German develop-ment cooperation institutions. We invite you toexplore them!

Preface The MDG Poster Book – Grassroots contribution to theMillennium Development Goals

The Millennium Development Goals –unattainable or realistic?

Marita SteinkeHead of Division Environment and Protection of Natural Resources (BMZ)

Dr. Klemens van de SandCommissioner for the Millennium Development Goals (BMZ)

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How can grassroots development projects show-case their activities and successes in a way thatis readily understandable and can be taken in ata glance? How can indigenous and local commu-nities compile and present their contributions toattaining the Millennium Development Goals(MDGs)? Is there too little awareness and appre-ciation of their role compared to the macro level– with its global structural policy, intergovern-mental dialogue and national-level policy advice –although there is no doubt that the MillenniumGoals can in large part only be realised at the“grassroots”?

Communities develop creative and effective waysin which to preserve biodiversity and reducepoverty. They may be the villagers around thePendjari National Park in the north of Benin whoparticipate in managing the protected area, orpeople in villages located in the Nepalese Churiaforests who manage these endangered forest ar-eas sustainably. How can the importance of suchresource conservation projects for poverty reduc-tion be made visible? How can these communitiesbe given a voice in the international developmentdebate? How can their practical experience feedinto policy dialogue? Which approaches succeed,and which do not? How can the successful onesbe disseminated and presented to the public?

Analysis, presentation andexchange of experience

As a response to all these questions, GTZ has de-signed a special poster format together with vari-ous communities, by which project results can besurveyed and presented. It has already been usedwith much success at the following events:

Representatives of indigenous and localcommunities used it to present their projectsat the Community Commons – a forum forlocal communities, representatives of in-ternational development policy organisa-tions and decision-makers – which tookplace in New York in June 2005.

At the UN Millennium Review Summit heldin September 2005, again in New York, thesecommunities used the format to present“their” development projects.

At the Bonn United Nations Day, the posterswere exhibited in the Art and Exibition Hallof the Federal Republic of Germany andwere presented to a broad public at the2005 World Youth Day.

New York, June 2006: Esther Mwaura-Muiruafrom Kenya presents the concept for the MDG posters at the Community Commons

of the Equator Initiative.

Young people from all over the world gatheringat the World Youth Day 2005. As a contribution

made by German Development Cooperation, the MDG posters on Bonn’s Münsterplatz

are also part of it.

Introduction: Giving the grassroots a voice


Giving the grassroots a voice

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These posters not only enable project results tobe presented in an accessible way, but also pro-vide a basis for an exchange of experience andnetworking among various communities.

To produce a poster, the project must be analysedin detail against a set of specific questions: Whatare the project’s core elements? What are itsresults – including those extending beyond the direct project objectives? What has been achieved,and what has not? How do these results relate tothe individual Millennium Development Goals?How do they tie in with other development-relatedthemes?

The effects of a development project are rarelylinear, but generally stem from complex webs ofinputs and results. By clarifying the above ques-tions, the process of putting together a MDGposter is a simple way of engaging in joint analy-sis. It builds a foundation for monitoring results,and offers a method by which to survey key projectoutcomes at the same time.

Starting point: The Millennium Development Goals

The Millennium Declaration and the MillenniumDevelopment Goals, with poverty reduction astheir overarching focus, provide worldwide guid-ance for international development policy.

By adopting the Millennium Declaration in Sep-tember 2000, the United Nations’ members com-mitted to combating poverty worldwide, fosteringdevelopment and protecting the environment. TheDeclaration was complemented by eight goals un-derpinned with specific targets. These MillenniumDevelopment Goals (MDGs) and their indicators,set out in abridged form below, are to be attainedby the year 2015:

Goal 1: Eradicate extreme poverty and hunger

Reduce by half the proportion of people livingon less than a dollar a day.

Reduce by half the proportion of peoplewho suffer from hunger.

Goal 2: Achieve universal primary education

Ensure that all boys and girls complete a full course of primary schooling.

Goal 3: Promote gender equality and empower women

Eliminate gender disparity in primary andsecondary education preferably by 2005,and at all levels by 2015.

Goal 4: Reduce child mortality

Reduce by two thirds the mortality rateamong children under five.

Goal 5: Improve maternal health

Reduce by three quarters the maternalmortality ratio.

Goal 6: Combat HIV/AIDS, malaria and other diseases

Halt and begin to reverse the spread of HIV/AIDS.

Halt and begin to reverse the incidence ofmalaria and other major diseases.

The Millennium Development Goals in a role play.What can contribute to attaining the MDGs?


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Goal 7: Ensure environmental sustainability

Integrate the principles of sustainabledevelopment into country policies andprogrammes; reverse loss of environmen-tal resources.

Reduce by half the proportion of peoplewithout sustainable access to safedrinking water.

Goal 8: Develop a global partnership for development

Develop further an open trading andfinancial system that is rule-based,predictable and non-discriminatory.

Address the least developed countries’special needs. This includes tariff- andquota-free access for their exports;enhanced debt relief for heavily indebtedpoor countries; cancellation of officialbilateral debt; and more generous officialdevelopment assistance for countriescommitted to poverty reduction.

The German government has formulated its strategyfor attaining the MDGs in its “Programme ofAction 2015”. GTZ aligns all its activities with theMillennium Declaration.

Good Governance is key

The MDGs are intended to be understandable, tar-geted and verifiable. However, they only addressparts of the Millennium Declaration, specificallythe themes of development, poverty reduction andenvironmental protection. The MDGs do not ex-plicitly take up other aspects of the MillenniumDeclaration such as good governance, peacebuild-ing and human rights. But without good gover-nance, for example, it will not be possible tocomprehensively tackle the root causes of poverty,nor to achieve sustained development success.

From the vantage point of the communities, inparticular, good governance is an essential pre-condition to development and thus also to envi-ronmental or resource conservation projects. Onlywhere political transparency prevails and partici-pation is possible, where people can voice theirinterests, and land rights and uses can be negoti-ated, for example, will communities be in a positionto assume active responsibility for the resourcessurrounding them. Community-based environmen-tal projects can strengthen negotiating capacitiesand safeguard legal positions, thus fostering goodgovernance and mainstreaming it in society.

Good Governance “Good governance” is about how decisions are taken and implemented in a state. Originally, the connotationsof this notion included an efficient public sector, accountability and controls, but also decentralization andtransparency. Today, good governance means more: It is not just confined to government action alone but alsoencompasses the interaction between government and civil society – thus encompassing the totality of rulesand enforcement mechanisms that coordinate people’s behaviour.

Whether it be in Central Algeria or in South Africa among the Makuleke,

the participation of communities inplanning and implementing projects

is a key factor for the success ofdevelopment cooperation.



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Protect the environment or reduce poverty?

There has been disagreement in the past on howenvironmental protection stands in relation topoverty reduction. Environment is covered as anissue in MDG 7, but beyond this it is scarcely in-tegrated in a strategic manner. This reflects thestate of public debate, in which the close linksbetween environment and poverty continue to beinadequately appreciated. Even in expert circles,an intact environment is still frequently viewedas a “luxury” – something to be tackled once theworst poverty has been eradicated. The result isthat environmental protection is frequentlyviewed as a competitor for scarce (financial) re-sources.

But without protecting the environment and mak-ing sustainable use of natural resources, it willbe impossible to realise the Millennium Develop-ment Goals in any sustained, long-term manner.

Environmental protection makes key contributionsto poverty reduction. To name just a few exam-ples: If air and water pollution are reduced, res-piratory and intestinal diseases, and thus childmortality, also decline (MDG 4). Combating soilerosion, notably in the Sahel region, preservesproductive agricultural land, which is essential toreduce poverty and hunger (MDG 1). Finally, intactecosystems are the most important producers ofclean water, fertile soil and vital oxygen and arethus the very basis of human survival.

Starting at the grassroots

People living in indigenous and local communitieshave played a minor role so far in the debate onhow to realise the Millennium Goals. There ismuch talk about these communities – but verylittle with the people themselves. And yet it isthese communities and their development effortsthat are at the centre of the developmentprocess. These people are the benchmark for thesuccess or failure of all efforts. They are achiev-ing the Millennium Goals on the ground, and arethus the counterpart to MDG implementation atmacro level.

The very existence of many indigenous and localcommunities depends directly upon biological re-sources. A broad diversity of species and culti-vated varieties not only secures food supply. Italso represents, with its gene pool, the basis forthe productivity of crop varieties and their adapt-ability, e.g. to climatic changes or pest infesta-tion. In many parts of the world the diversity ofwild animal and plant species also contributes tofood security, as most indigenous communitiessupplement their diet with plants that they havegathered and animals that they have hunted, par-ticularly in times of poor harvests. Furthermore,their natural environment provides fuel, building

Sustainability – GTZ’s guiding visionSustainability means, quite simply, meeting the needs of the present in a way that does not compromise theability of future generations to meet their own needs. Sustainability should be the basis of all political deci-sions on the management of natural, societal and technological resources. Sustainable development has becomeaccepted as a principle guiding the global community since the United Nations Conference on Environment andDevelopment held in Rio de Janeiro in 1992. The Agenda 21 document adopted in Rio provides a programmefor its implementation. Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH (German TechnicalCooperation) aligns all its activities with this guiding principle.

www.gtz.de

A comparison is revealing. By using improvedstoves, the Mirt Stoves, thousands of householdsin Ethiopia now require only a fraction of the fuel-wood needed for conventional stoves. Thissaves money and is environmentally friendly.

The mangrove forests of Palawan (The Philippines)form an ecosystem with a high level of biodiversity.As a fish-breeding area, they secure the popula-tion’s food. In addition, the forests offer protectionfrom tidal waves.


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materials and medicinal plants. The latter areoften the sole basis of healthcare and preventivemedicine in poor countries.

If biological diversity is lost, people's living con-ditions deteriorate. In many places poverty forcespeople to abandon their sustainable ways of lifeand overexploit natural resources. This heightensthe loss of biodiversity and further deepenspoverty – a vicious circle.

On the other hand, many indigenous and localcommunities are developing creative and effectivestrategies for the sustainable management oftheir natural resources. They deploy them not onlyto conserve biodiversity, but also to use it as asupplementary source of income, thus reducingpoverty. This shows how important sustainabilityis for development although it is not explicitlymentioned in the Millennium Goals.

Towards the Millennium Review Summit: How the posters came about

How can the profile of community projects beraised? How can their complex interrelationshipswith the project setting and their linkages withthe Millennium Goals be illustrated clearly? Whoshould present these project approaches in orderto enhance external credibility and generate asense of pride in what has been achieved? Theseare some of the questions posed by the EquatorInitiative when, in the run-up to the 2005 UnitedNations Millennium Review Summit, it startedlooking for ways to mainstream environment inall MDGs as a precondition to poverty reductionand to underscore, at the same time, the role ofthe local level in line with the motto “MDGs hap-pen at the grassroots”.

Conserving and utilising biological and agricultural diversityGTZ takes an integrated approach towards biodiversity conservation. This goes far beyond “classic” nature con-servation and thus contributes to implementing the Convention on Biological Diversity (CBD). GTZ’s programme“People and Biodiversity”, for instance, has promoted and continues to support almost 30 projects in develop-ing countries that mostly concentrate on access to genetic resources and benefit-sharing, traditional knowl-edge and implementing the Cartagena Protocol on Biosafety. Further GTZ activity areas that contribute direct-ly to reducing the poverty of local populations include development-oriented nature conservation and agro-biodiversity conservation.

GTZ mainstreams the CBD in other spheres of development cooperation, and also strives to further develop theConvention itself and its instruments. Acting on behalf of the German Federal Ministry for Economic Coopera-tion and Development (BMZ), GTZ contributes to structural policy debate at international workshops and themeetings of the Conference of the Parties to the CBD.

www.gtz.de/biodiv

“Whale-watching” has become animportant source of income in

KwaZulu-Natal (South Africa). As amember of the Wildlands ConservationTrust, the local population can benefit

from this form of ecotourism –through admission charges and jobs.



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The first showing: Community Commons

In preparation for the 2005 UN Millennium ReviewSummit, the Equator Initiative convened a forumfor communities, international development or-ganisations and decision-makers in New York inJune 2005 – the Community Commons. It washere that GTZ presented the MDG poster conceptfor the first time to the event’s more than 150participants. GTZ did so together with representa-tives of the relevant local communities, drawingon a diverse array of case studies. A key aspectwas that community representatives presentedthe MDG posters themselves. This underscoredthat the presentations were not about theoreticalnotions, but about people and their practical ac-tivities and successes.

The purpose of the posters is to compile, processand present in a clear fashion the relevant

data,

information,

results and effects,

of the development project in question and theirrelations to the MDGs.

Grassroots information …

The key benefit of this approach is that itinvolves local actors in the analysis andpresentation of their development projects.With GTZ support, communities themselvescompile the project information andanalyse results. They ask themselves: Whatare our tangible results? What effects dothese generate? What do they contributeto the MDGs and good governance? Theprocess of producing such a poster there-fore also has an important participatoryeffect, as – in contrast to conventional ap-praisals and progress reports, or videofilms about projects – the people on theground are actively involved.

Moreover, this approach makes it easierfor communities to analyse their projectsaccording to clear, understandable criteria– and to do so in such a way that the re-sults of different projects can be com-pared. The process of preparing a projectposter is therefore an analytical tool, andthe finished poster is a medium for the ex-change of experience: At the CommunityCommons event alone, representatives ofprojects in more than 40 countries werethus able to share experience and engagein joint learning.

The Equator InitiativeThe Equator Initiative was initiated by the United Nations Development Programme (UNDP). The initiative bringstogether the United Nations, governments, civil society, industry, media, academia and foundations as a net-work. Their goal is to support local communities in the tropics in their efforts to conserve biodiversity andcombat poverty. Germany, which joined the Equator Initiative in 2003, is represented by GTZ’s programme “People and Biodiversity”.

www.undp.org/equatorinitiative/

Representatives of local and indigenous communitiesdiscussing the significance of the MDGs at local levelduring the Community Commons.

New York’s Fordham University, which is also a memberof the Equator Initiative, has provided its campus in theBronx to the more than 150 participants for a week.


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… for international debate

The clear presentation of project results and theirlinks to poverty reduction and Millennium Goalsmade the posters a useful tool at the CommunityCommons for dialogue among the communities, onthe one hand, and among global leaders anddecision-makers, on the other. The analysis ofproject results provided by a poster also benefitsdonor organisations, as it shows clearly how closea project has come to achieving the set goalsfrom the local perspective.

The posters thus serve

as a horizontal exchange of best practice among projects,

as a dialogue with global leaders andpolitical decision-makers,

as a communication with donors, who are informed about the results oftheir assistance,

and – thanks to their clear structure – as broad public awareness-raising.

The communities harness a special quality of GTZ:GTZ can support implementation within a pro-gramme at all levels – from local over national(e. g. by means of government advice) through tointernational – as it operates in parallel at all ofthese levels. This allows an unique transfer ofknow-how in line with the “escalator principle”across all levels and in both directions. In thisway, not only are the interests and successes ofthe communities communicated to political deci-sion-makers in developing and donor countries,but – not least through the MDG posters – a dia-logue is initiated in which the partners haveequal standing. In addition, GTZ works to transferthe know-how and experience of local projects tointernational activities, e.g. at UN level.

At the Community Commons, the poster designconcept was supplemented to include guidance bywhich others can prepare their own project posters.An MDG Poster Toolkit (page 38) was made avail-able to local and indigenous communities, enablingthem to present their project activities to theMillennium Review Summit in September 2005.

For further information on the Community Commons:www.gtz.de/community-commons

The second showing: MillenniumReview Summit in New York

“Environment for the MDGs”– this was the title ofa dialogue event with global leaders convened on14 September 2005 by the international PovertyEnvironment Partnership (PEP) during the Millen-nium Review Summit. The primary objective wasto raise the profile of the environmental theme(as enshrined in MDG 7) in the discussions heldat the UN Summit, and to highlight the key con-tribution made by sustainable environmentalmanagement to the attainment of all the Millen-

nium Goals. A further aim was to use the Summitto present the work of communities to a broad(not only an expert) public.

The Environment for the MDGs event debated theeconomic linkages between environmental issuesand poverty reduction and considered which ofthe two areas should be the primary target of in-vestment. The panel comprised more than 20 promi-nent politicians, industrialists and scientists, aswell as two representatives of local communities– a success achieved not least by their good lob-bying and the presentations made at the Commu-nity Commons. In parallel, GTZ exhibited the MDGposter series, which had been reworked and ex-panded to include four more case studies (onefurther environmental project, one on water andtwo on AIDS control).

The Summit culminated in the Heads of State Din-ner – an evening gala bringing together illustriousguests representing the realms of developmentcooperation, politics and culture. Exemplary envi-ronmental initiatives from around the world thatcontribute to MDG attainment and combine envi-ronmental protection with poverty reduction were

Giving grassroots people a voice.The Local-Global Leader’s Dialogue

of the Community Commons.

Opening the Heads of State Dinner on the14.09.2005. In a relaxed atmosphere, the hosts,

Kemal Derwis (UNDP Administrator), left, and Klaus Töpfer (UNEP Executive Director), right,

welcome the evening’s honorary guest, UN Secretary-General Kofi Annan.



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presented to this international audience. A celebrityjury awarded prizes to ten of these projects. Oneof the award-winning projects is the GTZ-supportedMakuleke Project, which presented itself to thejury with its project poster. The South AfricanProject won the award for its approach of gener-ating income from the sustainable use of pro-tected areas in the Krüger National Park and forthe announcement that it will cease, on a volun-tary basis, the lucrative trophy hunting in favourof biodiversity conservation in the future.Makuleke was the only small-scale projectamong the ten – standing beside major projectssuch as the announcement of the EU that it willpledge an additional 20 billion Euros for develop-

ment assistance each year, or the commitmentmade by the Swedish government to raise OfficialDevelopment Assistance (ODA) to one percent ofgross national income as early as 2006.

Moving on

In the meantime, further MDG project postershave been produced in English. There are Germanversions of many of them, as well as translationsinto the country languages – Spanish or French.

GTZ developed the poster design together with thecommunity projects, but makes no copyright claim.

Most of the projects presented in the posterswork together in the framework of cooperativeprogramms with several German implementingorganisations such as KfW Entwicklungsbank(KfW development bank), GTZ (German TechnicalCooperation), InWEnt (Capacity Building Interna-tional) and DED (German Development Service) inaddition to the partner institutions. The process ofposter production is thus an important step to-wards realising the principle of unified develop-ment cooperation. There is also growing interestin the posters in the international realm beyondGerman institutions. The concept has already beentaken up by the World Conservation Union (IUCN),the Nature Conservancy (TNC) and the WildlifeConservation Society (WCS) as an idea for analy-sis and external presentation.

The posters are thus well on the way towards be-coming an established tool of both German andinternational development cooperation.

Poverty Environment Partnership (PEP)The Poverty Environment Partnership is an informal network comprising more than 30 international environmentand development organisations. It aims to improve the coordination of poverty reduction and environmentalprotection. GTZ’s Pilotproject Rioplus represents German development cooperation within PEP.

www.undp.org/pei

The discussion panels of the Environment for the MDGs event boasted high-ranking members.Here is Forum 2, with, from left to right, Jane Weru (Slum and Shack Dwellers, Kenya), Connie Hedegaard(Minister of Environment and Nordic Cooperation, Denmark),Jeffrey Sachs (Director, Earth Institute), Mary Robinson(Former President of Ireland), Ian Johnson (Vice-President for Sustainable Development, World Bank) and Achim Steiner(Director-General, IUCN).


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An electronic tool

The next step is already under way: The EquatorInitiative will continue the international dialogueamong communities with its Community Taba. Thisforum is scheduled to take place on 18–31 Marchin Curitiba, Brazil, in parallel to the eighthConference of the Parties to the Convention onBiological Diversity (COP8).

The poster design will have been transformed intoan electronic tool by then, thus allowing the com-munities present at the event to develop theirown MDG project posters. They will receive advicefrom community representatives who have al-ready prepared posters and are now sharing theirexperience. This is an innovative example ofSouth-South learning. It utilises and engendersappreciation of the consulting capacities oftrained community representatives.

Benson Venegas, Costa Rica, presenting the poster concept during the “Environment for theMDGs” event – as an innovative instrument to

analyse and present community projects.

Junior meeting senior and local meeting global atthe MDG Evening Gala: David Camejo, Youth GroupRepresentative in the GTZ AIDS Combating Project(Dominican Republic), Al Gore (Former US Vice-

President) and Dr. Gro Harlem Brundland (Director-General, World Health Organisation WHO).



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Livingstone Maluleke presents the award-winning project of the Makuleke communityduring the afternoon discussion panel in the Forum and with a short film at the Headsof State Dinner.


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Each poster has the following seven elements:

a) A brief description of the project.

b) Key project results/ impacts (presented in separate text boxes).

c) A listing of the eight Millennium Goals, to which in turn the flags are linked, thus showing at a glance which goals are fostered by the project.

d) Good Governance as an additionalcriteria to the list of MDGs.

e) A brief statement of the (initial) situationfrom the perspective of the localpopulation.

f) Photos and if possible maps and graphs.

g) List/logos of participating organisations.

The eight Millennium Goals are supplemented by“good governance” as a key development policyobjective – one that is also enshrined in theMillennium Declaration. Hence without the politi-cal will of all stakeholders in policy and civilsociety, it will be impossible to achieve sustainedimprovement of the lives of the poor.

All together now

All organisations involved in the project, fromwhich further information can be requested, arelisted in the bottom right-hand corner of theposter. The posters thus foster coherence in

development cooperation. For all actors partici-pating in the project are also involved in the pro-duction of the posters – non-governmental organ-isations (NGOs), governmental organisations, UNDevelopment Programme etc. In this way, a MDGproject poster is always the outcome of a jointprocess of project analysis – down-to-earth har-monisation of development cooperation.

One poster instead of many reports

The graphic design and clear-cut presentation letthe viewer see at a glance

what results the project has achieved,

what effects it has generated in the wider project setting, and

which contributions it is making to theMillennium Goals.

The fundamental idea of the MDG posters is toreduce to the greatest extent possible the com-plexity of project issues and results for presenta-tion. This renders the posters comprehensible to

everyone, although they continue to capture com-plex interrelationships such as the linkages be-tween project results and Millennium Goals.

Moreover, the information contained in a postercan be assimilated rapidly. This can substitute awhole set of studies and reports in public aware-ness-raising work. A poster can be produced sim-ply and at low cost and is visually attractive.

MDG posters thus allow project participants topresent themselves with relatively little effort inan attractive fashion – to other communities, de-velopment experts, their donors, decision-makers,journalists and, not least, the wider public.

MDG PostersGuide

In the communities bordering on protected areasin Bolivia as well as at the United Nations in New

York, actors at each level have to make “their”contribution to attaining the MDGs – whether it beby changing the political framework conditions or

with concrete measures at local level.


MDG Posters

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a) A briefdescription of the project

f) Photos and if possiblemaps and graphs

c) A listing of the eight Millennium Goals, to which in turn the flagsare linked, thus showing at a glance which goals are fostered bythe project

d) Good governance as anadditional criteria to the list of MDGs

g) List/logos ofparticipatingorganisations

e) A brief statement of the (initial) situationfrom the perspective of the local population

b) Key project results/ impacts(presented in separate textboxes)


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MDG Posters

Ethiopia

“Household Energy / Protection of NaturalResources Project (HEPNER)”

“Communities must have a role in creating andinfluencing the policies that affect them.

They must be given a voice in decision-making on issues of sustainable development at all levels.”

Olav Kjørven Director, Energy and Environment Group, UNDP


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MDG Posters

Algeria

“Integrated Water Management Programme”

“It is the bottle-neck for further development if you cannot invest in environment services.”

Klaus Töpfer UNEP Executive Director


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MDG Posters

Benin

Cooperative Programme “Management of the Pendjari National Reserve”

“Sustainable Development and the conservation of biological diversity are also a question of

equal opportunities of people living on Earth.“

Alina Schäfer Student, Higher Secondary School, Germany


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MDG Posters

Bolivia

Cooperative Programme “Management of Nature Conservation Areas and their Peripheral Zones”

“The PEP analysis is robust and rigorous: it is saying to us that environment matters,

that it has a value, and that we don’t always price it correctly …“

Ian Johnson Vice-President for Sustainable Development, World Bank


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MDG Posters

Dominican Republic

“Youth and AIDS in Latin Americaand the Carribean – ProSuRe”

“…to be at the same table with global leaders and to be able to explain the problems…”

David Camejo Proyecto Juventud (HIV/AIDS), Dominican Republic


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MDG Posters

Ecuador

“Sustainable Natural Ressources Management”

“MDGs can only be reached farmer by farmer, community by community and family by family.”

Mark Malloch Brown Former UNDP Administrator


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MDG Posters

Ghana

“Promotion of Market Oriented Agriculture”

“This [the poster] is a tool that we’re using now in the community where people

can really relate what they are doing, [and] their activities with the MDGs.”

Benson Venegas Robinson Executive Director, Talamanca-Association, Costa Rica


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MDG Posters

Cameroon

“Cooperative Health Sector Programme”

“It [the poster] made me stop and think of how I have been part of a much larger picture.”

Kervelyn Duncan Ambassador for the CARICOM Mini-Grants Programme

(Global Fund on HIV/AIDS, Tuberculosis and Malaria), Dominican Republic


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MDG Posters

Nepal

Cooperative Programme “Churia Forest Development Project”

“How much longer can we afford the kinds of bills we are payingfor misinterpreting the interrelationships between people and

nature [environmental/ecological disaster like flooding, fire anddroughts]? Billions of dollars of assets being lost – and the poor

are the first to lose their assets when these things happen, but they’re not the ones who are able to change the dynamic.”

Achim Steiner Director General IUCN


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MDG Posters

Philippines

Three projects supported by GTZ’s programme “People and Biodiversity – Implementing theConvention on Biological Diversity”

- “Bioprospecting Programme for the Philippines”implemented by the NRO SEARICE (South EastAsia Regional Initiative for CommunityEmpowerment)

- “Supporting the Implementation of the nationalABS-Legislation“ implemented by the ProtectedAreas and Wildlife Bureau (PAWB) of theDepartment for Environment and NaturalResources (DENR)

- “Supporting the Implementation of the nationalABS-Regulation at the Local Level“ implementedby the Palawan NGO Network (PNNI)

“[…] Poverty is something governments must take much more seriously.”

Maria Cleofe Bernardino Executive Director, Palawan NGO Network (PNNI), Philippines


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MDG Posters

Republic of South Africa, Makuleke

Supported by the GTZ Programme“Training and Support for Resource Management(TRANSFORM)”

“Poverty is a lack of the very basics of life: it is a lack of water, it is a lack of sanitation

and it is a lack of human dignity…“

Jane Weru Executive Director, “Slum and Shack Dwellers”, Kenya


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MDG Posters

Republic of South Africa, Wildlands Conservation Trust

Supported by the GTZ Programme“Training and Support for Resource Management(TRANSFORM)”

“[I think] the main message from this panel and all of you participating has been linking the global, national and the local together.

There is no way […] to make things work without that interconnection.”

Hilde Johnson Minister of International Development, Norway


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MDG Posters

All 189 United Nations Member States have agreed on eight Millennium DevelopmentGoals (MDGs), which set the framework for development cooperation for coming yearson the international, national and local levels. Until now little attention has been paidto the contribution of local communities to the achievement of the MDGs. The MillenniumReview Summit in September 2005 has offered a unique opportunity to showcase thatlocal communities action matters. Hence these community MDG posters have beendeveloped on the occasion of the Community Commons (June 2005) in the run-up to theSummit.

Objective of the poster

It creates a description of community based / community driven development projectsthat is:

Easy to understand.

Highlights the contribution of community work to the achievement of the MDGs.

Links project achievements to MDGs in general.

Shows how the project outcomes contribute to particular goals within the MDGs.

Who can use it?

There is no copy right on the posters – everybody is invited to use the format of theposter

People working with or inside a specific project/programme who want to locatethe results of their work to specific goals within the MDG framework.

Project outsiders such as politicians, decision makers, professionals, media and the general public to understand the indispensable contribution of local communitieswork for the achievement of the MDGs.

How should it be done?

The poster should consist of seven elements:

a) A brief description of the project setting comprising duration of the project, objectivesof the project, time frame, problems to be solved, constraints during implementation,stakeholders involved and major activities. The project description should not belonger than one page (approx. 8.000 characters).

b) Results/Impacts achieved so far: List the most important achievements of the projectunderpinned with concrete facts and figures (e.g. monetary revenues, people trained,staff employed, jobs created, area protected). Each result should be displayed in abox (one result per box only!). Do not describe processes, which led to the resultsor achievements, but focus on the outcomes. It is important to flag to which of theMDGs each result contributes. Multiple flags per result are possible. Refer to the at-tached examples.

c) List of eight MDGs with flags for each result that contributes to its achievement. Theclustering of the flags at specific MDGs illustrates the focus of the projects inter-ventions.

d) Good Governance: Project experience revealed that good governance is an underlyingprinciple of community work and community participation in the development process.Hence good governance is added to the list of MDGs on the poster as an additionalcriteria for the project achievements.

e) Assessment/Quotes of the (initial) situation through representatives of the localcommunity.

f) Illustrative elements such as photos, and if possible maps and graphs.

g) List/logos of participating organisations actively involved in the project, a contact person,and an editor should be mentioned.

Where should it be displayed?

At conferences, workshop plannings, public relation events, project reviews, etc.

For further information please visit: www.geo-media.de/mdg-poster

Manual

This document serves as a guideline to create a poster todocument your local successes. The format of this posterwas designed to explain how your local work contributes to the Millennium Development Goals (MDG).


MDG Posters

39

a) A briefdescription of the project

f) Photos and if possiblemaps and graphs

c) A listing of the eight Millennium Goals, to which in turn the flagsare linked, thus showing at a glance which goals are fostered bythe project

d) Good governance as anadditional criteria to the list of MDGs

g) List/logos ofparticipatingorganisations

e) A brief statement of the (initial) situationfrom the perspective of the local population

b) Key project results/ impacts(presented in separate textboxes)


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Something of a media event even in acosmopolitan city like New York: the

Community Commons with participants from 44 countries. Interviews with Dr. Arno Sckeyde

and Dr. Andreas Drews of GTZ.

During the final discussion: Suhel al-Janabi ofGTZ (centre) with Tchanati Joseph Tchali Tchatti,

Benin (left), Albert Yomboleny, Benin (2nd from left),Abdelkader Telmani, Algeria (2nd from right) and

Boudjema Radjaa, Algeria (right).


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Imprint

Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbHPostfach 518065726 EschbornInternet: www.gtz.deCommissioned by theFederal Ministry of Economic Cooperation and Development (BMZ)

Responsible:

Dr. Rolf MackGTZ Programme “People and Biodiversity”Implementing the Convention on Biological [email protected]

Phone: +49 (0) 61 96-79-1317Fax: +49(0) 6196-79 80-13 59

Editorial Office

GTZ Programme “People and Biodiversity”Implementing the Convention on Biological DiversityDr. Andreas DrewsGeoMedia GbR, Bonn Wolfgang WagnerSuhel al-JanabiJiska [email protected]

Contact within the GTZ

Sara MohnsPoverty Reduction Mainstreaming Project (QVA)[email protected]/poverty

Dr. Konrad UebelhörProgramme “People and Biodiversity” Implementing the Convention on Biological [email protected]/biodiv

Harald LossackPilotproject Rioplus Environmental Policy and Promotion of Strategy Processes for Sustainable [email protected]/rioplus

Layout

MediaCompany Berlin GmbH Peter [email protected]

Photo credits

AHT Group: front page inside on the right, p. 4 on the left; p. 42 on the leftal-Janabi (GeoMedia GbR): front page second from left (largepicture), front page rightmost; p. 1, p. 2 both; p. 3; p. 7 both; p. 8 both; p. 9; p. 10 both; p. 11 both, p. 12 on the right; p. 40 on the left, p. 40 on the right; p. 41 bothDrews: p. 5 on the rightCollin Bell: p. 6Ulutunçok: front page leftmost GTZ archive: front page second from right, p. 5 on the leftGTZ /Transform: p. 4 on the right; p. 42 in the middleNdoko: front page inside on the left PAC-GTZ : p. 42 on the rightSckeyde: p. 40 in the middleSERNAP: p. 12 on the left

Photos front cover from left to right• Buffalo in Pendjari National Park, Benin• Presenting the MDG Posters at UN Day in Bonn,

2005• Smallholders during the harvest, Nepal• Opening the Environment for the MDGs event in

New York, 14.9.2005 (UN Secretary-General Kofi Annan, Leader of the UNDP Energy andEnvironment Group, Charles McNeill, IndonesianMinister of Environment Rachmat Witoelar (fromleft to right) as well as several delegates fromparticipating countries).

Photos back cover (from left to right)• Béni Abbès, Algeria. Local water management

for the irrigation of oases• Mountainous region in KwaZulu-Natal (KWN),

home to the Makuleke Community• A coffee break in Ecuador

Heads of State Dinner, New York:Al Gore expresses his thanks to LivingstoneMaluleke for the announcement of MakulekeCommunity that no trophy hunting will be allowed in future.

MDG Poster Exhibition at the Art and ExhibitionHall of the Federal Republic of Germany, October 2006.


Deutsche Gesellschaft fürTechnische Zusammenarbeit (GTZ) GmbH

Dag-Hammarskjöld-Weg 1-565760 Eschborn / GermanyT +49 61 96 79 - 0F +49 61 96 79 - 11 15E [email protected] www.gtz.de

in cooperation with


Documents

The MDG Poster Book Contributions by local communities to ... · Contributions by local communities to attaining the UN Millennium Development Goals ... 03.2006 10:12 Seite 1. Publisher: