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1Prepared for:
Company Introduction
THE MARTEC GROUP
2019 | Automotive Practice- Aftermarket Concentration -
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Martec is committed to the relentless pursuit of answers to your research questions.
Extraordinary. Intelligence.
We believe:
• Every complex question has a clear answer
• Insights are only valuable if they are usable
• Flexibility and adaptability are essential to progress
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Martec is…...a client-centric market research firm committed to fostering partnerships and enabling client success.
Best-in-class research professionals with deep
industry knowledge
INFORMED
Interactive, end-to-end engagement by veteran staff
– no “hand off”
INVESTED
Creative, custom solutions deliver insights that fully address client objectives
INNOVATIVE
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IntelligenceData Information
Strategic IntelligenceThe science of transforming data into intelligence
Raw, unprocessed facts (data and text) collected from various sources
↓
e.g. Competitor “X” prices dropped 5%
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What?
Prepared data – processed and analyzed for appropriate context
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e.g. Third decrease this year; others following
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So What?
Insights that influence the business and drive change
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e.g. Our mid-point price strategy needs to accelerate
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Now What?
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Agile & Adaptive ApproachWe go beyond “filling a spec” to ensure we understand and meet our clients’ needs.
DESIGN
Understand pending decisions and desired
business outcomes.
Engage key stakeholders.
LEARN & ADJUST
Update progress and share preliminary
insights.
Adjust scope and approach as necessary.
KICK-OFF
Recommend research approach and methodology.
Confirm expectations for scope, schedule and
budget.
DRIVE ACTION
Interpret significance of findings – not just an
abstract report.
Initiate further support via ongoing dialogue and
analysis.
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Global Reach Our global footprint ensures seamless integration across targeted geographies.
Martec - North America- Chicago & Detroit -
bSR- Sao Paulo -
Martec - Europe- Frankfurt -
Junicon- Tokyo -
Martec - Asia- Shanghai & Beijing -
Puente-Sur- Santiago -
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Intelligence Solutions Martec generates insights from four core intelligence perspectives…
• Market Sizing and Growth
• Market Segmentation
• Opportunity Assessment
• Market Due Diligence (M&A)
• Adjacency Analyses
• Forecasting and Trends
• Value Chain/Channel Share
• Competitive Landscape
Market Intelligence
• CSAT, NPS & Loyalty Analysis
• Customer Experience/ Journey
• Holistic Segmentation
• Brand Imagery/Positioning
• Emotion Intelligence
• Brand Tracking
• Claims/Message Development & Testing
Customer Intelligence
• Feature/Benefit Assessment
• Concept Testing
• Value Proposition Development
• Pricing and Price Elasticity
• Product Clinics
• Penetration/Share Forecasting
• Trade-off Analyses
Product Intelligence
• Cost Analysis/Modeling
• Manufacturing Process/ Production Analysis
• Make-Buy Analysis
• Pricing and Supply Chain Analysis
• Import/Export Structure
• Technology Benchmarking
• Product Acquisition
Competitive Intelligence
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• Advanced Technologies
• Automotive/Transportation
• Building/Construction & Materials
• Chemicals & Specialty Chemicals
• Consumer Packaged Goods
• Food/Beverage & Nutrition
• Healthcare, Medical Devices & Life Sciences
• Private Equity
• Professional Services
Deep KnowledgeWe support a vast array of industries, technologies and markets…
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AUTOMOTIVE/TRANSPORTATION
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Automotive ConcentrationsMartec recognizes three major concentrations within the automotive practice.
Consumer OEM Aftermarket
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Typical Automotive Client ObjectivesProjects cover a range of deliverables designed to support the business planning process.
• Market size, growth, and share analysis
• Technology development and positioning
• Product or concept testing feedback
• Voice of the customer analysis
• Pricing, manufacturing cost, and margin studies
• Value chain evaluation: channel mapping
• Opportunity assessment: portfolio analysis
• Customer values: buying behavior
• Competitive intelligence (cost and profitability analysis, strategy audit, manufacturing production analysis, product or sample acquisition, etc.)
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You’re in Good CompanyWe partner with and strategically support a variety of aftermarket clients…
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Additional details regarding these projects
and references to our work can be made
available upon request.
Additional
Details
• E-tailing in the Automotive Aftermarket; industry association market assessment
• Quarterly customer satisfaction analysis – multiple auto retailers
• Competitive aftermarket pricing of thermal products (radiators, compressors, condensers, evaporators, heater cores)
• Concept testing – new sunroof products
• Next generation/multi-function diagnostic tool evaluation
• Market tracking – automotive service & repair market (Technicians & Shops)
• Gray market analysis of filters - Analysis of Chinese imports from US suppliers
• CSI/loyalty and brand image survey – tools & equipment suppliers
• Opportunity analysis of transmission electronic/mechatronic components in the NA aftermarket
• Market sizing and segmentation – valve body components
• Import/export monitoring analysis - Analysis of imports of spark plugs from Europe and Mexico
• Analysis of performance in the independent service channel (pumps, brakes, starters, belts, wipers, spark plugs,
steering)
• European aftermarket assessment of turbochargers
• Heavy duty aftermarket assessment of vehicles retrofitted to meet emission standards
• Windshield and engine replacement rates and demand for products
• Market size for lighting assemblies in the US automotive aftermarket
• Economic impact analysis: technician labor pool shortage
• Opportunity assessment: next generation wheel service equipment
• Content development for new automotive aftermarket trade publication
• Market overview of shop information/management systems
Relevant ExperienceFounded in 1984, The Martec Group is a global marketing research-based consulting firm with over 30 years of experience in the automotive aftermarket.
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Martec is very well positioned to execute automotive assignments. All project fieldwork, analysis and reporting will be conducted by our full-time staff.
Automotive Leadership Team
TEAM MEMBER EXPERIENCE EXPERTISE PROJECT ROLE
Chuck BeanPartner
30+ years of market research experience
Qualitative, in-depth interviewing, moderationexperience, quantitative/survey analysis & reporting
• Overall project responsibility
Keith MillerDirector
20+ years of market research experience
Qualitative analysis, competitive intelligence, in-depth interviewing, analysis & reporting
• Project management• Reporting
Emily AndersonProject Manager
5+ years of market research experience
Qualitative and quantitative analysis, survey design, online bulletin board moderation, analysis & reporting
• Project management• Fieldwork• Analysis and reporting
Jason AlessiMarket Analyst
2 years of market research experience
Qualitative and quantitative analysis, in-depth interviewing, competitive benchmarking
• Fieldwork• Analysis and reporting
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We will not be satisfied (nor should you be) with merely “successful research studies.” We will only be satisfied when we become a valued partner in the development of your business intelligence and growth… and when the research insights are channeled upward and are fully embraced by senior management.
Here, we present our report card criteria:
• Successfully meet the objectives stated in our research work. • Provide a seamless and transparent execution of all phases of the research and consultation.• Display superior thinking and strategic direction.• Find insight within the details of complex sets of data.• Display creativity that is forward-thinking, yet does not stray from common sense
Our CommitmentHow we measure success
We are confident in our ability to add value to your strategic business planning efforts through our custom market research
and analysis. Please ask for references or examples of our work.
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EXTRAORDINARY
INTELLIGENCEWe look forward to discussing
our capabilities in greater detail with you.
CONTACT US
MARKET
INTELLIGENCE
CUSTOMER
INTELLIGENCE
PRODUCT
INTELLIGENCE
COMPETITIVE
INTELLIGENCE
248.327.8000
[email protected]@martecgroup.com
www.martecgroup.com
