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The marketing company that cares
People buy from businesses that they trust.
We are experts inreputation management.
Increase margins & sell more by managing your reputation better.
What is reputation management?It is a 3 step process:
Understand where information is available
about your business.
What does it reflect about your capabilities?
How can the information be improved to
increase your credibility?
Grow your business simply by increasing the level of trust.
Then why is reputation management so important?
Just because they got referred to you, doesn't always mean they are going to contact you.
90% of the people referred to your business will do further due diligence,
even though a friend has told them how great you are.
So, you get referrals...
Conversation about a problem
1.
Your business gets a mention
2.
Decision time3.
10% of people will decide to contact you
90%of people will do theirdue diligence
Contact you3.2.1.
3.1.
3.2.
3.2.2.
Do not contact you
They are convinced they can trust your business
They are not convinced they can trust your business
We evaluate & improvethe ratio of people
contacting you.
How many referrals are you letting leak out of your network?
Get a 360 reputation audit.Are you leaving 90% of opportunities on the table? The audit will give you a bird’s-eye view of how prospective
clients view your business to determine whether they will
contact you or not.
How it worksWe analyse these 5 sectors to create a
reputation evaluation:
Selling your business through a digital resource.
1. Digital assets
Selling your business through a tangible resource.
2. Physical assets
Paying to be seen.
3. Advertising
People referring you online 24/7.
4. Profiles & reviews
Systems that help your business run better.
5. Internal process 3. Advertising
Pay to be seen
Paying to be seen
your reputation.
reso
urc
e.
thro
ug
h a
ta
ng
i ble
Sellin
g y
ou
r b
us
i ne
ss
you
on
line 2
4/7.
Pe
op
le referring
Pe
op
le referring
run bette
r.
yo
ur business
Sys
tem
s that help
4. P
rofile
s &
reviews
5. In
te
rnal p
rocess 1. Digital assets
2. Ph
ysic
al
as
se
ts
Reputationmanagement
resource.
through a digital
Selling your business
You may have the best business, but if a potential client can’t find the supporting evidence to validate their decision, they will go looking elsewhere.
It’s simple, yet hard to believe.
Take the guess work out for your potential clients. Give them the confidence to contact your business.
1. Digital assetsSelling your business through a
digital resource.
Website
SEO
Proposals
Videos
2. Physical assetsSelling your business through a
tangible resource.
Business cards
Brochures & catalogues
Company profile
Signage
3. AdvertisingPaying to be seen.
Google advertising
Facebook advertising
LinkedIn advertising
Instagram advertising
Other business areas you can optimise:
4. Profiles & reviewsPeople referring you online 24/7.
Google reviews
Facebook reviews
Glassdoor reviews
LinkedIn company profile
LinkedIn staff profiles
Facebook company profile
Facebook staff profiles
Google My Business profile
5. Internal processSystems that will help your business run better.
Company culture
Staff training
Sales pitch development
Cold calling
Door knocking
Sales resources
Process & procedures
Answering calls
Returning calls
Replying to website enquiries
Phone answering script
Email signature
Quality of client
Lead management
Phone system & number
CRM system
External resources
Databases for advertising
To provide an outstanding experience, centred
around reliability for all of our clients.
This starts by offering our strong industry
knowledge, communication, collaboration,
integrity & ongoing support.
We are also committed to being creative,
generous & providing an enjoyable experience.
Above all, we care about our clients.
Our Values
It’s knowing we careabout your business.
Our Mission is to revolutionise the way marketing
services are delivered, by offering the highest level
of customer service to make marketing decisions
& implementation easy for business owners, both locally in Australia & across the globe.
Our Mission
Our Vision is to be the most effective marketing
company and to create positivity & transform lives globally. This starts by inspiring, nurturing & cultivating a positive company culture, being
client-centric, and supporting charities & the community.
We are committed to improving the way
marketing services are offered & increasing the accessibility of these services to all businesses.
Our Vision
During this time, it became apparent that the
sales and marketing process of running a
business was shifting dramatically.
Moving forward into the next decade, the
consumer decision-making process is going to
change. Plug your business into Marketing
Sweet, because we can help you through the
journey to ensure you don’t get left behind.
Our business was born out of necessity. We
became the business we could not find, and now we continue to grow from strength to
strength.
About Marketing SweetOur process starts by understanding your
business, then creating and implementing your
strategy.
Marketing Sweet was created to deliver the
most reliable advice and best customer service
in the marketing industry. The journey started in 2003 after our Founder, Corie Dawson,
started his own business providing
consultancy services to other professionals.
By 2013, Corie had over a decade of experience
working with hundreds of business owners
across Australia.
Marketing Sweet will helpyou grow your business.
The brand.
When you think digital marketing, you don’t
typically think of customer service—but that’s
where Marketing Sweet excels.
We don’t believe in the hit-and-run approach,
because consistency and ongoing support form
the backbone of long-term relationships that fuel
incredible results.
Corie Dawson, Founder and Director of Marketing
Sweet, established the business with the aim of
providing the highest level of customer service in
the industry.
To us, your experience matters. That’s why we
have the friendliest, most knowledgeable and
helpful staff that work collaboratively to help your
business grow, while maintaining affordability.
Our brand represents experience.
Our management team.
Corie DawsonDirector
Scott BabolkaHead of Strategy
As the company’s visionary, it is
Corie’s role to revolutionise how
marketing services are delivered
across the globe, while transforming,
inspiring & motivating the Marketing
Sweet family.
Aamir ChoudhryGeneral Manager
Aamir’s role is to support the
Director’s vision. When it comes to
Google & other digital platforms, his
role is to innovate, test, measure &
evolve our methodology to attain great
results for the company & the clients.
Scott works closely with the Director
& also clients to methodically identify
& exploit marketing opportunities for
their businesses to grow.
Sam Indivara Elly Bignell Lucas TirriHead of Design Head of Customer Service Head of Business Growth
Werner LachHead of Storyboarding
Working closely with the Director, Sam
is reinventing the way design services
are delivered by collaborating with her
team to ensure clients receive the
highest quality outcome.
Elly is revolutionising the way the
client experience is delivered from
end-to-end, with a focus on
improving & evolving the entire
company.
Lucas works to the Director’s vision
to meet growth targets & collaborates
with the team to identify opportunities
for both clients, & our company.
Working alongside the Director,
Werner is revolutionising the
videography industry by establishing
processes to offer the highest level of
customer service & experience.
Nick KrantzOperations Manager
Working closely with the Director,
Nick forms the company's backbone
by developing internal processes &
systems that enable us to offer the
highest level of customer experience
& continual internal improvements.
8 reasons why you shouldchoose Marketing Sweet.
All of our work is completed in-house.
We have the experience and the track record to prove our reliability.
We continue to work with over 1000 clients locally and globally.
We have made over 21,000 transactions in 5 years.
We’re direct, fully transparent and have a supportive & collaborative
team culture.
We take the time to understand your business, research your
industry, and explain everything in great detail.
We have supported over 9 charities—this year
alone we donated over $50,000 worth of work.
We have 200+ reviews and counting on Google,
Facebook & Glassdoor.
Director
General Manager
Operations Manager
Head of Strategy
Head of Design
Head of Customer Service
Head of Research & AnalyticsHead of Videography
Marketing Consultants
SEO & AdWords SpecialistsClient Relationship Representatives
Website Developers
Copywriters
Graphic Designers
Research Team
Head of Hosting & Analytics
Our in-houseexperts.
Public Liability of $20 million
Professional Indemnity Insurance of $2 million
Product Liability of $20 million
Work Cover Insurance
We are fullyinsured.
Our core capabilities.
Marketing ConsultancyWe offer non-biased advice from our
highly trained, experienced, friendly, and
knowledgeable staff. We’ll provide
important industry insights to help you
fast-track your business growth.
Website DevelopmentWhen you think ‘website’, think ‘sales
person’. Your website represents who
you are and what you do, and as a critical
asset, this will help to determine who
contacts you.
SEO MarketingIf your website isn’t on Page 1 of Google,
your potential customers simply won’t
find you. We use SEO to drastically improve your website’s visibility to
increase traffic.
VideographyLet Marketing Sweet create and capture
compelling video that engages your
audience, tells your story, and forms a
connection with potential customers to
initiate a trusting relationship.
Google AdWords MarketingMillions of people use Google every day
to compare business offerings. SEM
(Search Engine Marketing) is designed to
target customers that are actively
seeking your products or services.
Your potential clients are actively using
Facebook, but are you doing anything
about it? Facebook marketing is a
powerful tool used to influence and
motivate purchase decisions.
Facebook Marketing
Graphic & Logo DesignSocial Media Marketing Updating Existing Website
PhotographyThe photos you share can ultimately build
or break confidence for customers looking at your brand. Marketing Sweet
have the knowledge, capabilities, and
equipment to help you leave a lasting
impression on your audience.
CopywritingMarketing Sweet reignite the passion in
your website, brochures, or emails by
encapsulating the DNA of your business
using engaging language and
storytelling. We’ll help you effectively sell
your business.
Web & Email HostingHosting your website is like car
insurance: it doesn’t mean anything until
you have an accident. We pride ourselves
on our extremely high uptime, managed
security, constant updates, and
high-performance Australian servers.
Over 1/3 of the population are on a social media platform. Social media marketing
helps you build trusting relationships with
customers to facilitate the purchase
decision-making process.
Pretty things demand attention. Our graphic designers are trained to visually
communicate, persuade, direct, and
attract potential clients using their design
talents, skills and passion.
Don’t let an old and disengaging website
deter potential customers. Our professional team of in-house web
designers and copywriters will completely
revive your business image.
Additional capabilities.
Some of our clients.
We believe in giving back to the community, which is why during
the past 12 months we have donated over $50,000 worth of
work. Our company has supported the following 9 charities:
Corporate social responsibility.
Graeme Stoneham
The team at Marketing Sweet have done an outstanding
job with my website and logo. I expect high quality work
from people and Marketing Sweet well and truly delivered.
The team I worked with were always polite, well
mannered, and very tolerant of my requests for modifica-
tions prior to going live. Well done to all who contributed!
Laura Mazzarino
Thank you to Corey and the Marketing Sweet Team. We're
very happy with our new website. Jordan made a great
first impression on us, and Elly & the team worked
tirelessly to come us with a fantastic website that is a
great reflection of Boston Building.
Giancarlo Rescignano
Great company, very professional,
amazing! The team at Marketing
their promises and are very
mention to Corie, Henry, and
Keep up the great work guys!
Ceramica Living
Marketing Sweet were very professional and extremely
helpful. They were able to help us deliver a wonderful
website which we are all happy with. I would confidently
recommend Marketing Sweet to everyone needing a
website.
Jasmin Saul
Since working with Marketing Sweet to redesign our
website and set up a SEO campaign, we have noticed a
big improvement in the number of people visiting our
website and finding us on Google. The team are very
helpful and took the time to learn what our business
about so they could offer us a complete package. The
monthly calls to review our campaign are insightful.
Highly recommend Marketing Sweet.
Jay Forster
Had the guys at Marketing Sweet design
video for our business, absolutely stoked
result. Couldn't be happier, great guys
recommend them, gets the big tick from
from the team at Stressfree Marine.
Barb Legg
Fabulous service, friendly and efficient. The time was
taken to understand our business and a thorough
planning process ensured the remaining stages of the
was quick and easy minimising our time away
duties. Couldn’t recommend Market-
Elly whom shared our
helpful and an
Check out all of our reviews atwww.marketingsweet.com.au/reviews
120+ reviews on 60+ reviews on 20+ reviews on
Over 200 reviews.
4.9 rating 4.9 rating 4.9 rating
We have over 200 five-star reviews on Google, Facebook & Glassdoor.
Check out Mark’s new website: www.duckerphysio.com.au
Check out Nick’s new website: www.outbacksleepers.com.au
Mark DuckerManaging Director
Ducker PhysioNick BodenSales Manager
Outback Sleepers Australia
I truly believe that Marketing Sweet are the best website and
digital marketing company around! From our first website
consultation Scott created a vision for our company website and
implemented that vision to perfection. Scott and his team’s
customer service skills and patience are second to none and
nothing was too much trouble for them at any stage during our
website build. When my personal workload delayed the website
build progress Scott was more than understanding and willing to
work around my schedule.
The end product of our website was exactly what we asked from
the start and finished to an incredibly high standard. The
handover period and after sales service has been top notch and
nothing has been too much trouble for them.
I fully recommend Marketing Sweet to any business that is
looking for a high quality website from a company that places
such high value on providing exceptional customer service.
I highly recommend Marketing Sweet for any person or business
that wishes to obtain a very high standard new website as well as
SEO and videography work at a very fair and affordable price.
From the very first meeting with their Director Corie Dawson
superbly & enthusiastically explaining the way they go about it
right through the whole process to the end and now the ongoing
SEO work, they did all the work for me with only the essential
input required as I needed to be spending my time on my
business. Their communication and friendliness is A standard
and I have great confidence in the whole team. The staff members
I have been directly involved with for various aspects in Lucas,
Sam, Nick, Mark & Elly ongoing as my Relationship
Representative, have all been very professional, friendly and
efficient. Mark Ducker - MD Ducker Physio.
A U T U M N W I N T E R S P R I N GS U M M E R S U M -
Your 12 month marketing plan.
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New Year salesSchoolholidaysAustralia Day
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Adelaide 500salesFringe FestivalSuperbowl
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Winter sale- End of Financial YearsaleQueen’sbirthday
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- AFL finals- Schoolholidays
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Where are you?
Where do you want to go?
How do you get there?
How long will it take?
Value selling strategy.
The transaction will occur when the value you offer exceeds the money
in their pocket. But you also have to outsell your competitors’ value.
High resistance
No, the money is
better in my bank
Low resistance
The value of the product
or service is worth more
than the money in the bank
More value
The value of the product
or service is worth more
than the money in the bank
Less value
The money in the bank is
worth more than the value
of the product or service
Value(A mixture of benefit & risk)
Sales resistance(Price & competitors)
When value
outweigh
s the sal
es resistan
ce*
*
General notes.
Map view of:
Melbourne Street, North Adelaide SA 5006
Contact us today.We are located on Melbourne Street, opposite The Old Lion & above CIBO.
Address:
31/168 Melbourne St, North Adelaide SA 5006
Phone:
(08) 8337 4340
Email:
Website:
www.marketingsweet.com.au
Can’t come into our office?We’ll come out to see you, or we can arrange a Zoom meeting online!
Simply exceptional in every way
